Scribd Logo
Upload

Welcome to Scribd!

  • 428 views

    Ayurvedic Spa PDF

    Uploaded by

    mohinman
    The Indian spa market was valued at INR X billion in 2008 and is expected to grow at X% annually till 2012. Major growth has occurred in Kerala, North India, and Maharashtra. The market is fragmented with many domestic and global players, though global players have 30% market share. Key trends include growth in medical spas, foreign players entering the market, and targeting new customer groups like teens and men. Drivers include high profitability and lifestyle changes, while challenges are lack of trained staff and standards.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd

    Ayurvedic Spa PDF

    Uploaded by

    mohinman
    428 views8 pages
    The Indian spa market was valued at INR X billion in 2008 and is expected to grow at X% annually till 2012. Major growth has occurred in Kerala, North India, and Maharashtra. The market is fragmented with many domestic and global players, though global players have 30% market share. Key trends include growth in medical spas, foreign players entering the market, and targeting new customer groups like teens and men. Drivers include high profitability and lifestyle changes, while challenges are lack of trained staff and standards.

    Original Title

    ayurvedic spa.pdf

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    The Indian spa market was valued at INR X billion in 2008 and is expected to grow at X% annually till 2012. Major growth has occurred in Kerala, North India, and Maharashtra. The market is fragmented with many domestic and global players, though global players have 30% market share. Key trends include growth in medical spas, foreign players entering the market, and targeting new customer groups like teens and men. Drivers include high profitability and lifestyle changes, while challenges are lack of trained staff and standards.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    428 views8 pages

    Ayurvedic Spa PDF

    Uploaded by

    mohinman
    The Indian spa market was valued at INR X billion in 2008 and is expected to grow at X% annually till 2012. Major growth has occurred in Kerala, North India, and Maharashtra. The market is fragmented with many domestic and global players, though global players have 30% market share. Key trends include growth in medical spas, foreign players entering the market, and targeting new customer groups like teens and men. Drivers include high profitability and lifestyle changes, while challenges are lack of trained staff and standards.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    You are on page 1of 8
    At a glance
    Powered by AI
    The presentation provides an overview of the Indian spa industry including current market size, growth projections, major drivers and challenges, trends and competition in the industry.

    The Indian spa market was valued at around INR Y billion in 2008 and is expected to grow at x% annually to reach INR Z billion by 2012. Around 1000 new spas are expected to come up by 20-- with an investment of around INR X billion. Major growth has been witnessed in states like Kerala, North India and Maharashtra.

    Some key drivers include high profitability, growth in medical tourism, large consumer base and changing lifestyle and consumer preferences in India. Major challenges include lack of trained personnel and lack of standards and accreditation in the industry.

    Spa Industry - India

    June 2009

    Executive Summary
    Indian spa market valued at INR X bn in 2008; Expected to grow at x% p.a. till 2012 Major growth has been witnessed in Kerala, North India and Maharashtra Growth in spas provides opportunities to affiliated industries of products, equipment, consultancy and services

    Market

    Drivers

    Challenges

    Drivers & Challenges

    High profitability Medical tourism Large consumer base Lifestyle of consumers Government initiatives

    Trends

    Growth in medispas Real estate players diversifying into spa and resorts markets Foreign players entering the market Targeting teens and men The market is highly fragmented with many domestic and global players Global players have 30% market share in the Indian spa market
    Domestic Foreign Body Spa International Consultants Pvt. Ltd. MSpa International Expected Entrants Franchise India Holding Nivea India Pvt. Ltd XpressSpa

    E L P M A S
    SPA INDUSTRY INDIA.PPT

    Lack of trained personnel Lack of standards & accreditation

    Competition

    CMYK Health Boutique Floriana Group Golden Palms Spa

    Market Overview Drivers & Challenges Trends Competition Key Developments

    SPA INDUSTRY INDIA.PPT

    Spa industry in India is at a nascent stage but growing rapidly with a wider range of formats available
    Market Overview
    Global spa market is valued at INR X bn In comparison, Indias ~x spas generated revenues of INR Y bn in 2008 Most popular Spa therapies across India are Ayurvedic massage, Thai massage, Swedish massage and German body treatment 1000 new spas are expected by 20-- at an investment of INR X bn

    Market Size & Growth


    INR bn

    40
    x%

    Z Y X V W

    30 20 10

    Revenue Split (Gender wise)


    Male customers increasing by almost 80% annually Male Y%

    E L P M A S
    0
    X% Female
    SPA INDUSTRY INDIA.PPT

    2008

    2009e

    2010e

    2011e

    2012e

    Spa Types and Treatments


    Spa Type Day Spa Location Small setups across the country Large setup in remote locations Prevalent in large hotels Small setups across the country Spa Treatment Facials, massages, manicures & pedicures Body treatments, aromatic rubs Body treatments, aromatic rubs Hydrotherapy and various surgical procedures

    Destination Spa Resort Spa

    Medical Spa

    Source: IBEF Global spa majors planning to set up shop and pamper India, Sep 2008; Gcimagazine Indian Spas Jun 2007; Times of India Ministry plans to regulate spas, invites guidelines from industry, Apr 2008

    Drivers & Challenges

    Drivers
    High Profitability Growth in Medical Tourism Large Consumer Base Lifestyle of Consumers Government Initiatives

    Challenges
    Lack of Trained Personnel Lack of Standards & Accreditation

    SPA INDUSTRY INDIA.PPT

    Key Trends

    Targeting Teens and Men

    Growth in Medispas

    Key Trends

    Foreign Players entering the Market

    Real Estate Players diversifying into Spa and Resorts Markets

    SPA INDUSTRY INDIA.PPT

    Highly fragmented market with few market leaders, which primarily are chains run by luxury hotels
    Competition
    The market is highly fragmented with ~x spas across the country Most of the major spas have been developed in association with large hotels or players in the hotel industry themselves have expanded their services to encompass spa services

    Market share: Domestic vs. Global


    Global players Y%

    Luxury hotels like XYZ, ABC run spa chains in their hotels

    Destination spas are competing for both local and foreign customers Many standalone day and destination spas are being set-up in major cities
    AA and BB are such major establishments ABC Ltd plans on opening a chain of spas across India

    E L P M A S
    SPA INDUSTRY INDIA.PPT

    X% Domestic players

    Entry Route for Foreign Players


    Market Entry Route

    Enter as a stand alone brand

    Tie-up with hotels/ resorts

    Domestic entrants are abound in the market with plans for multiple locations concentrated in tier- I and tier - II cities

    ABC Pvt. Ltd. XYZ Ltd

    UV Ltd tied up with AB Ltd

    Sources: Business standard Global spa majors planning to set up shop and pamper India Sep 2008; mapsoftheworld best spas in India

    Thank you for the attention


    The Spa Industry report is a part of Research on Indias Hospitality Industry Series. For more detailed information or customized research requirements please contact: Natasha Mehta, CFA
    Phone: E-Mail: +65 8448 0449 [email protected]

    Gagan Uppal
    Phone: E-Mail: +91 98364 71499 [email protected]

    Research on India is a product of Netscribes (India) Pvt. Ltd. Research on India is dedicated to disseminating information and providing quick insights on hot industries in India and other emerging markets. Track our new releases and major updates in these industries on

    About Netscribes Netscribes is a knowledge-consulting and solutions firm with clientele across the globe. The companys expertise spans areas of investment & business research, business & corporate intelligence, content-management services, and knowledge-software services. At its core lies a true value proposition that draws upon a vast knowledge base. Netscribes is a one-stop shop designed to fulfil clients profitability and growth objectives. Disclaimer: This report is published for general information only. Although high standards have been used the preparation, Research on India, Netscribes (India) Pvt. Ltd. or Netscribes is not responsible for any loss or damage arising from use of this document. This document is the sole property of Netscribes (India) Pvt. Ltd. and prior permission is required for guidelines on reproduction.
    SPA INDUSTRY INDIA.PPT

    You might also like