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    Daimler Chrysler Case Study

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    Milan Shah
    Daimler Chrysler underwent a merger that combined two companies with different knowledge management approaches. Chrysler had created structured knowledge repositories like technical reports and an engineering book of knowledge. Daimler-Benz relied more on vocational training and its corporate university for knowledge transfer. The merger aimed to address threats like overcapacity through knowledge collaboration between engineers from both companies. A knowledge strategy was created, including a "nuggets" exchange program, to adjust knowledge management and meet the needs of the combined organization following the merger integration. Diversity and inclusion subsequently became important for gaining new consumer insights and a competitive advantage through cultural knowledge within Daimler.

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    Daimler Chrysler Case Study

    Uploaded by

    Milan Shah
    1K views2 pages
    Daimler Chrysler underwent a merger that combined two companies with different knowledge management approaches. Chrysler had created structured knowledge repositories like technical reports and an engineering book of knowledge. Daimler-Benz relied more on vocational training and its corporate university for knowledge transfer. The merger aimed to address threats like overcapacity through knowledge collaboration between engineers from both companies. A knowledge strategy was created, including a "nuggets" exchange program, to adjust knowledge management and meet the needs of the combined organization following the merger integration. Diversity and inclusion subsequently became important for gaining new consumer insights and a competitive advantage through cultural knowledge within Daimler.

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    Daimler Chrysler underwent a merger that combined two companies with different knowledge management approaches. Chrysler had created structured knowledge repositories like technical reports and an engineering book of knowledge. Daimler-Benz relied more on vocational training and its corporate university for knowledge transfer. The merger aimed to address threats like overcapacity through knowledge collaboration between engineers from both companies. A knowledge strategy was created, including a "nuggets" exchange program, to adjust knowledge management and meet the needs of the combined organization following the merger integration. Diversity and inclusion subsequently became important for gaining new consumer insights and a competitive advantage through cultural knowledge within Daimler.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    1K views2 pages

    Daimler Chrysler Case Study

    Uploaded by

    Milan Shah
    Daimler Chrysler underwent a merger that combined two companies with different knowledge management approaches. Chrysler had created structured knowledge repositories like technical reports and an engineering book of knowledge. Daimler-Benz relied more on vocational training and its corporate university for knowledge transfer. The merger aimed to address threats like overcapacity through knowledge collaboration between engineers from both companies. A knowledge strategy was created, including a "nuggets" exchange program, to adjust knowledge management and meet the needs of the combined organization following the merger integration. Diversity and inclusion subsequently became important for gaining new consumer insights and a competitive advantage through cultural knowledge within Daimler.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
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    Daimler Chrysler Case Study Presentation Transcript

    1. DaimlerChrysler Case Study Akhmad Riza Faizal Fathmath Shiham Federica Marangio Karl Stefan Eggarter Shirin Zwarthoed 2. Chrysler Effective KM Chrysler embarked on a three-step solution: Mapping out the place of the knowledge and put it in buckets which are Technical Reports and Chrysler Institute of Engineering; Creation of Tech Clubs; Creation of Engineering Book of Knowledge. 3. Daimler-Benz Traditional Knowledge Transfer Structure Germany's tradition of vocational training for skilled workers provide structure for tacit knowledge exchange, but it did not provide framework for creative innovation. Daimlers Corporate University (DCU). 4. The Merger Strategy Aims New strategy aims to contain three central threats: Global Overcapacity; Changing of Industrial Markets; Rising costs. 5. The Knowledge Merger Knowledge Collaboration between engineers from both companies. For instance, Chrysler 3D modeling with Daimler Crash Simulation. Post Merger Integration (PMI) mapping the issues. (See the structure...) 6. The Need for Knowledge Strategy Creation of Wel-Kom Nuggets (bits of knowledge) exchange between engineers You have to adjust the Knowledge Management program to meet the needs of the weakest part of the organization," 7. Conclusions Chrysler + Daimler-Benz Concept of merging between two knowledge environment How knowledge management is handled PostMerger Integration (PMI) 8. Current Situation Diversity and Inclusion Global Diversity and Inclusion Management has become a major factor. Knowledge of the diverse

    cultures a necessary input for further competitive advantage in gaining new consumers and building the image of Daimler as a kind employer. This diversity providing new knowledge to the company will help in making the best possible decision for the business 9. Questions??

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