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    Table Charts

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    Karthick Naik
    The document contains survey results about customers of Bajaj Allianz Life Insurance. Some key findings: - 68% of respondents were male and 32% female. - 45% of respondents earned between Rs. 10,001-15,000 monthly. - 45% of respondents were between 21-40 years old. - 54.55% of customers preferred investing in insurance over shares or mutual funds. - 75% of customers were satisfied with the service from Bajaj Allianz. - 65% of customers expected the insurance product to have long term durability.

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    Attribution Non-Commercial (BY-NC)
    Download as XLSX, PDF, TXT or read online from Scribd

    Table Charts

    Uploaded by

    Karthick Naik
    28 views33 pages
    The document contains survey results about customers of Bajaj Allianz Life Insurance. Some key findings: - 68% of respondents were male and 32% female. - 45% of respondents earned between Rs. 10,001-15,000 monthly. - 45% of respondents were between 21-40 years old. - 54.55% of customers preferred investing in insurance over shares or mutual funds. - 75% of customers were satisfied with the service from Bajaj Allianz. - 65% of customers expected the insurance product to have long term durability.

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    © Attribution Non-Commercial (BY-NC)

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    The document contains survey results about customers of Bajaj Allianz Life Insurance. Some key findings: - 68% of respondents were male and 32% female. - 45% of respondents earned between Rs. 10,001-15,000 monthly. - 45% of respondents were between 21-40 years old. - 54.55% of customers preferred investing in insurance over shares or mutual funds. - 75% of customers were satisfied with the service from Bajaj Allianz. - 65% of customers expected the insurance product to have long term durability.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as XLSX, PDF, TXT or read online from Scribd
    Download as xlsx, pdf, or txt
    28 views33 pages

    Table Charts

    Uploaded by

    Karthick Naik
    The document contains survey results about customers of Bajaj Allianz Life Insurance. Some key findings: - 68% of respondents were male and 32% female. - 45% of respondents earned between Rs. 10,001-15,000 monthly. - 45% of respondents were between 21-40 years old. - 54.55% of customers preferred investing in insurance over shares or mutual funds. - 75% of customers were satisfied with the service from Bajaj Allianz. - 65% of customers expected the insurance product to have long term durability.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as XLSX, PDF, TXT or read online from Scribd
    Download as xlsx, pdf, or txt
    of 33

    gender

    No of Percenta Respond ge (%) ents


    75 35 110 68.18 31.82 100

    No of Respondents

    Male
    Female Total

    35 Male Female 75

    Income

    No of Percenta Respond ge(%) ents


    5 50 40 15 110 4.54 45.45 36.36
    100%

    Below 10000
    1000115000 1500125000 Above 25000 Total

    No of Respon
    50 50 90% 45 80% 40 70% 35 30 60% 25 50% 20 15 40% 10 30% 5 20% 0 10% 0% Below 10000 10001-15000 1 2 3 4

    13.63 100
    1 0.9 0.8 0.7 0.6 0.5 0.4 0.3 0.2 0.1 0

    No of Respondents
    50 40

    15

    No of Respondents

    10001-15000 15001-25000 Above 25000 4

    Age level No of Percenta of Respond ge(%) customer ents s 5 4.54 Below 20


    21-40 41-60 Above 60 Total 50 40 15 110 45.45 36.36 13.63 100

    60 50 50 40 30 120 100 80 60 40 20 0 Male Female 20 10 0 Below 20 21-40 5

    No of Respon

    Age
    50

    No of Respondents
    No of Respondents 15

    40

    21-40

    41-60

    Above 60

    No of Respondents

    Female

    Total

    gender

    No of Respond ents
    75 35

    Male
    Female

    75 80 70 60 50 40 30 20 10 0 Male

    Gender

    35

    No of Respondents

    Female

    Awarene No of ss of responde Bajaj nts


    Media Agent Friends Relatives 35 40 20 15

    No of respon
    15

    20

    No of respondents
    35 Media Agent Friends Relatives

    40

    Factor No of influence responde s to nts invest


    Security High returns Risk coverage Service 45 40 20

    45
    5
    45 40 35 30 25 20 15 10 5 0 Security

    40

    High returns

    Factor influences
    40

    20
    No of respondents

    5
    High returns Risk coverage Service

    Educatio No of nal responde Qualifica nts tion


    Govt Employee Private Employee Businessm an Student Others 20

    35
    100%

    No of respon
    20
    80% 60% 40% 20% 0%

    25 10 20

    10

    25

    No of respondents
    20
    Govt Employee Private Employee No of respondents Businessman Student Others

    35

    Awarene No of ss level responde of nts customer


    High level Middle level Low level 45 35 30
    60 40 20 0 High level Middle level

    Awareness level o

    Awareness level of customer

    No of respondents Middle level Low level

    Benefits LIC OF ICICI RELIAN BAJAJ BIRLA INDIA PRUDE CE LIFE ALLIAN SUNLIF NTIAL Z E Security 2 1 2 1 3 Returns 1 4 4 2 5 Service 5 1 2 2 2 Coverage 3 2 3 3 2 Overall ranking 50 30 20 40 10 2

    Overall ranking Security

    LIC OF INDIA ICICI PRUDENTIAL RELIANCE LIFE BAJAJ ALLIANZ BIRLA SUNLIFE

    Custome No of Percenta r responde ge (%) influence nts s to invest


    Shares Mutual funds Insurance 15 35 60 13.63 31.81 54.55
    60 50 40 30 20 10 0 Shares

    13.63

    Mutual funds

    54.55 31.81

    No of respondents Percentage (%) Mutual funds Insurance

    Satisfied No of customer responde with nts service


    Yes No Neutral 75 25 10
    80 60 40 20 0 Yes

    Customers sa
    75

    Customers satisfied

    25 10
    No of respondents

    No Neutral

    Satisfied No of Percenta customer responde ge (%) with nts service


    High returns Safety Regular returns Tax benefits 35 45 20 10 31.81
    100

    40.9 18.18 9.09

    90 80 70 60 50 40 30 20 10 0 High returns Safety

    35

    Percentage (%)

    45 20 10
    Safety Regular returns Tax benefits

    No of respondents

    Advice No of made to responde customer nts to choose the insuranc e


    Self Friend Financial advisor Anybody who knows about insurance 15 45 30 20

    Advice made to
    Anybody who knows about insurance Financial advisor Friend Self
    0

    Advice made to customer


    20

    ho knows

    al advisor Friend Self


    0 10

    30
    No of respondents

    45 15
    20 30 40 50

    Insuranc No of e responde preferre nts d by customer


    Short term Long term Systemati c investmen t fund 45 55 10
    60 50 40 30 20 10 0

    Insurance duration p
    45

    Short term

    Insurance duration prefered by customer


    55 45

    No of respondents

    10

    Short term

    Long term Systematic investment fund

    Custome No of r responde influence nts s to take investme nt decision


    Company / brand value Fund performa nce Tax benefits 60
    60 50 40 30

    Factor influences to
    60

    40

    10

    20 10 0 Company / brand value performance

    Factor influences to take decision


    40

    10

    No of respondents

    Fund performance

    Tax benefits

    Custome No of r responde expectati nts on to improve product durabilit y


    Short term Long term Average 65 35 10

    No of respon
    10

    35

    No of respondents
    10

    Short term Long term

    65

    Average

    Custome No of Percenta r responde ge (%) expectati nts on to rating a improve Bajaj Allianz life insuranc e
    Very good Good Ok Not well 25 40 30 15 22.72 36.36 27.27 13.63

    Not well 100% Not well 80% Ok Ok 60% Good 40% Good 20% Very good Very good 0%

    Customer of respon No rating on Insurance co


    15

    30

    0% 0% 20% Very good20% Good

    Customer of respondents allianz No rating on Bajaj Insurance company


    15 25
    No of respondents Very good Percentage (%) No of respondents Good Ok Not well

    40
    40% 40% Good 60% 60% Ok 80% well 80% Not 100%

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