Ques 1

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Questionnaire

A) Gender wise distribution: A) MALE A) <20 C) 30-39 ( ) ( ) ( ) ( ) ( ) B) BETWEEN Rs 30,000 TO 40,000 D) MORE THAN Rs 50,000 ( ) ( ) ( ) B) FEMALE B) 20-29 D) >40 ( ) ( ) ( ) B) LESS THAN GRADUATION D) POST GRADUATION ( ) ( ) a. Age wise distribution:

c. Education wise distribution: A) HIGH SCHOOL C) GRADUATION

E) PROFESIONAL QUALIFICATION d. Income wise distribution: A) LESS THAN Rs 20,000 ( )

C) BETWEEN Rs 40,001 TO 50,000 ( )

1) Which type of place do you visit frequently for your shopping needs? a) Supermarket a) Single brand store c) Factory outlets
a) c) e) Variety in product. Discounts All

( )

b) Wholesaler () ()
() () ()

( )

c) Local Stores () ()

( )

2) From where would you prefer to buy products? b) Multi brand store d) Local Big Retail Store
b) Serviceability ( ) d) Mode of payment ()

3) What are the prime factors for shopping in malls?

4) What are the prime factors for shopping in kirana stores? a) Emergency buying c) Discounts e) Brand name a) Price c) Customer Service () () () () () b) Brand Name d) Variety available () () b) For grocery items only d) Serviceability () ()

5) What do you look for in a product during your purchase?

6) When do you prefer to shop Most in Store?

a) During Sale c) During Discount a) <1 month c) 1-6 month a) Membership Card c) Parking Facility

() () () () () ()

b) During Fresh season stock d) When required b) 1-3 month d) 1 year b) Discount Mailers d) Lucky draw offer

() () () () () ()

7) How frequently you visit the Store (wherever you go for the shopping)?

8) What more fascinates you at shopping in malls?

9) What are the reasons due to which consumers are attracting towards organized retail stores? Good marketing activities Availability of variety of products Easy availability of stores Time saving 10) Reasons for not choosing local retailers Competition Time consuming Locality

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