Most Important Neutral Not Important Least Important

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I am a student of MBA in S.G.R.D. Centre, 426, Amritsar, Punjab. I am

doing my project on “Potential of Modern Retailing in Amritsar ” under the supervision
of Lect. Monika Arora . I request you to kindly co-operate me by providing me
following information. I assure you that your information will be kept confidential and
purely for academic purpose. Your co-operation in this regard will be praiseworthy.
Thank you for your co-operation.
Aman Arora
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Survey Questionnaire
1) which of the following big store are you aware of here in Amritsar ?
a) The Celebration Mall b) Ebony c) Vishal Mega Mart d) Subiksha
e) Ansal Plaza f) Others (Specify) ………………………
2) Which store do you generally visit for buying various purchase ?

Name of The Store..........................................................
Types of the Product.....................................................
3) Why do you prefer above store for buying this item ?

a)Location Convenience b) appropriate Price c) Variety d) Others…………
4) What is your purpose of Visit to the Shopping Mall/ Departmental Store ?

a) Feel good at Loitering or Time pass b) To Buy the product
c) To know about the price of the Product d) Both Buying & Time passing
5) How would you rate the mall while choosing Malls / Store /retail outlets?
( Give Rating 5 for most important and 1 for least important)
Q.N Most Important Neutral Not Least

Important Important Important
I. Store Image
II. Outlook of the Store
III. Cleanliness of the Store
IV. Availability of the Quality
Products
V. Reasonable & Competitiveness
VI. Price Discount /Special Offers
VII. Behavior of the personnel in the
world
VIII. Advertising by the store
IX. Customer Service
i
6) Would you like to visit department store again ?
a) Yes b) No c) Never
If Yes, then What makes you visit again to department Store
a) Services of Retailer b) Cheap price c) Quality Product
d) Others…………………..
If No then, Please tell the me Shortcomings in us Which you like in us to improve
…………………………………………………………………………………………
7) With whom do you prefer to go for shopping

a) Friend (male / Female) b) Colleague c) Husband / Wife
d) Children e) whole family f) Alone g) Any others………….
8) How much distance would you like to travel to reach the mall / big store ?
a) Up to 3 KM b) 3 to 6 KM c) 6 to 9 KM
d) More than 9 KM e) Others (Specify)………………………..
9) What store/ Floor size do you think gives you good impression about shopping mall /
Retail Store ?
a) Small [less than 500 Sq Ft] b) Small Medium [up to 1000 Sq. Ft]
c) Medium [up to 2000 Sq. ft ] d) Large Medium [up to 4000 Sq. ft ]
e) Very Large [above 4000 to 7000 Sq. ft ]
10) Which form of payment generally you prefer ?

a) Cash b) Check c) Debit/Credit Card d) Others
11) At What times you would like to shop ?

a) Morning hrs before 12:00 am b) 12:00 to 4:00 pm c) 4:00 to 9:00 pm
12) Do you feel the Retail Outlet should be open on Sunday or on Holidays ?
a) Yes b) No c) Others……………………….
13) Do you feel that there should be restaurant also in retail outlet to refresh you ?
a) yes b) No c) Others……………..
14) ) Do you feel that there should be Children playing facilities in retail outlet ?
a) yes b) No c) Others……………..
15) ) Do you like the support of sales employee during shopping in retail outlet ?
a) yes b) No c) Feel it unnecessary
16) Which items would you like that Retail outlet should have in one roof ?
[Give Ranking 1(most important ) to 7 (lest important)]
a) Food Stuff
b) Pharmaceuticals
c) Clothing
d) general Store Items
ii
e) Service of Hotel/Airlines booking
f) Automobile Items
g) shoes
17) To What extent do you agree or disagree with the following statements:
Strongly Agree Neutral Disagree Strongly

Agree Disagree
The physical facilities at the
a Shopping Mall are visually
appealing
b The Store layout make it easy
for customers to find out what
they need.
The Retail store provide its
c services at the time it
promises to do so.
Employees in the Retail Store
d have the knowledge to answer
customers queries.
e Retail Store willingly handles
return and Exchanges.
f Retail Store generally have the
operating hours convenient to all
their customers.
If a Product is out of Stock in
g a Store , I would substitute
rather than go to another store
to get it.
h I would rather shop in a large
Store than a small
supermarket.
Too many products are out of
i Stock when I Shop
18) While Buying in the Retail Outlet / Shopping Mall , What attribute do you look
for [Give Ranking 1(most important ) to 6 (least important)]
a) Quality
b) Price
c) Name of the Brand
d) Packaging
e) Hygienic
iii
f) Discount /Special offers
19) What kind of Packaging is stimulating to you ?

a) Plastic Container b) Tin Container c) Bottle Pack d) Flask like Bottle
20) What do you like most about Retail Outlet or Shopping Mall ? (Your Comment)
………………………………………………………………………………………………
21) What do you like least about Retail Outlet or Shopping Mall ? (Your Suggestions)
……………………………………………………………………………………………...
Personal details:
If we would like to contact you then , Will you please oblige us by entering
your Contact information below :
Name & Address: ……………………………………………………………………….

…………………………………………………… Phone/Mobile No: ………………….
Sex : Male / Female
Age Group : a) up to 20 years b) 20 to 40 years c) 40 to 60 years d) Above 60 Years
Occupation :
a) Student b) Housewife c) Service d) Businessman/Self Employed
e) Unemployed f) Others…………………..
Educational Qualification:
a) Below Matriculation b) Matriculation c) Intermediate
d) Graduate e) Post Graduate f) Professional
Monthly Household Income

a) Up to Rs. 15,000 b) Rs 15,000 to 30,000 c) Rs 30,000 to 45,000
d) Rs 45,000 to 100,000 e) Above Rs 100,000
Your Family Size Including you .

a) Two b) Three c) Four d) Five e) Above 5 members
Thank you very much for your co-operation
iv

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I am a student of MBA in S.G.R.D. Centre, 426, Amritsar, Punjab. I am

2) Which store do you generally visit for buying various purchase ?

3) Why do you prefer above store for buying this item ?

4) What is your purpose of Visit to the Shopping Mall/ Departmental Store ?

Q.N Most Important Neutral Not Least

IX. Customer Service

7) With whom do you prefer to go for shopping

10) Which form of payment generally you prefer ?

11) At What times you would like to shop ?

Strongly Agree Neutral Disagree Strongly

19) What kind of Packaging is stimulating to you ?

Name & Address: ……………………………………………………………………….

Sex : Male / Female

Age Group : a) up to 20 years b) 20 to 40 years c) 40 to 60 years d) Above 60 Years

Monthly Household Income

Your Family Size Including you .

Thank you very much for your co-operation

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