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    Apple Lap Sample Questionnaire

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    Gowthaman Veluchamy
    The document summarizes the results of a survey about Apple laptops. It asks respondents about their familiarity with and perceptions of Apple laptops. Questions covered brand awareness, purchase and usage habits, factors considered when buying a laptop like features, design and price. Respondents rated their level of agreement with statements about Apple's quality, affordability, availability of models and influence of brand image and advertising on purchase decisions. It concluded with collecting personal details of respondents like name, gender, age, occupation and monthly spending.

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    Download as DOCX, PDF, TXT or read online from Scribd

    Apple Lap Sample Questionnaire

    Uploaded by

    Gowthaman Veluchamy
    6K views2 pages
    The document summarizes the results of a survey about Apple laptops. It asks respondents about their familiarity with and perceptions of Apple laptops. Questions covered brand awareness, purchase and usage habits, factors considered when buying a laptop like features, design and price. Respondents rated their level of agreement with statements about Apple's quality, affordability, availability of models and influence of brand image and advertising on purchase decisions. It concluded with collecting personal details of respondents like name, gender, age, occupation and monthly spending.

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    The document summarizes the results of a survey about Apple laptops. It asks respondents about their familiarity with and perceptions of Apple laptops. Questions covered brand awareness, purchase and usage habits, factors considered when buying a laptop like features, design and price. Respondents rated their level of agreement with statements about Apple's quality, affordability, availability of models and influence of brand image and advertising on purchase decisions. It concluded with collecting personal details of respondents like name, gender, age, occupation and monthly spending.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    6K views2 pages

    Apple Lap Sample Questionnaire

    Uploaded by

    Gowthaman Veluchamy
    The document summarizes the results of a survey about Apple laptops. It asks respondents about their familiarity with and perceptions of Apple laptops. Questions covered brand awareness, purchase and usage habits, factors considered when buying a laptop like features, design and price. Respondents rated their level of agreement with statements about Apple's quality, affordability, availability of models and influence of brand image and advertising on purchase decisions. It concluded with collecting personal details of respondents like name, gender, age, occupation and monthly spending.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    A survey on APPLE LAPTOP As a part of Studies - Rajasekar.V 1. What brand comes to your mind when you think of LAPTOP?

    ? _____________ 2. What brand do you use? a) Dell 3. b) Samsung c) Apple a)Yes d) Sony b) No b) yearly c) Never e)Toshiba f) Lenovo

    Are you aware of Apple?

    4. How often do you change your Laptop? a) Monthly 5. From where did you get to know about Apple laptop? a) Friends b) Relatives c) Advertisement ( TV, Radio, Newspaper, Internet) d) Others 6. What do you think is good in Apple laptop? e) Configuration b)RAM c)Graphics

    d)Disk Space

    e)All the above

    7. If the model you require is not available in the showroom what do you do? a) Buy other model from same brand b) Wait for the model to arrive c) Buy the model in other brand

    d) Others 8. What do you look in Apple? rate accordingly a) Features b) Design c) Quality d) Price e) Brand image -

    9. Will you buy immediately if any new model arrives in Apple Brand? a) Yes b) No

    10. Kindly indicate your level of agreement with the statements respect to Apple Brand . S.NO. Statements of agreement Strongly Disagree 1 2 3 Apple offers good quality products Prices of the products are affordable Plenty of models available 1 1 1 2 2 2 3 3 3 4 4 4 Disagree Neutral Agree Strongly Agree 5 5 5

    Buying decision is influenced by brand image

    Advertisement influences buying decision

    Compared to other mobile brands, I am satisfied with Apple

    I am satisfied with the cost of the product

    8 9 10 11

    I am satisfied with the features I am satisfied with the service Durability of the brand is satisfied I will continue purchase with this brand

    1 1 1 1

    2 2 2 2

    3 3 3 3

    4 4 4 4

    5 5 5 5

    12 13

    I will recommend brand to others Advertisement of the product is attractive

    1 1

    2 2

    3 3

    4 4

    5 5

    14

    Celebrity advertising the product is attractive

    15

    The website of the product is attractive

    16

    The website allows you to give feedbacks about the product

    17

    The websites updates new arrivals and appropriate rate

    PERSONAL DETAILS: 1. Name (optional): 2. Gender: 3. Age: Male below 20 20-30 Female above 30 c) others

    4. Occupation: a)Student b) Employee 5. How much do you spend per month? a) Below 1000 b) 1000- 3000

    c) above 3000

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