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    PROJECT REPORT ON Multiplex Cinemas'

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    Jagjeet S. Bhardwaj
    This business plan proposes opening a multiplex cinema in Palampur, Dharamshala, and Baijnath, Himachal Pradesh. There are currently no cinema halls in these areas. The plan estimates fixed costs of Rs. 15 million for land, building, interiors, and machines. Projected weekly sales are estimated at Rs. 196,000 from ticket and food/beverage sales. The owners will take a loan from banks like SBI and use personal funds. The target market includes students, employees, and households. There is no existing competition. Risks include inadequate financing and lack of expertise. The marketing strategy is to attract customers and later expand to other areas of Himachal Pradesh.

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    PROJECT REPORT ON Multiplex Cinemas'

    Uploaded by

    Jagjeet S. Bhardwaj
    16K views15 pages
    This business plan proposes opening a multiplex cinema in Palampur, Dharamshala, and Baijnath, Himachal Pradesh. There are currently no cinema halls in these areas. The plan estimates fixed costs of Rs. 15 million for land, building, interiors, and machines. Projected weekly sales are estimated at Rs. 196,000 from ticket and food/beverage sales. The owners will take a loan from banks like SBI and use personal funds. The target market includes students, employees, and households. There is no existing competition. Risks include inadequate financing and lack of expertise. The marketing strategy is to attract customers and later expand to other areas of Himachal Pradesh.

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    PROJECT REPORT ON ‘multiplex cinemas’

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    This business plan proposes opening a multiplex cinema in Palampur, Dharamshala, and Baijnath, Himachal Pradesh. There are currently no cinema halls in these areas. The plan estimates fixed costs of Rs. 15 million for land, building, interiors, and machines. Projected weekly sales are estimated at Rs. 196,000 from ticket and food/beverage sales. The owners will take a loan from banks like SBI and use personal funds. The target market includes students, employees, and households. There is no existing competition. Risks include inadequate financing and lack of expertise. The marketing strategy is to attract customers and later expand to other areas of Himachal Pradesh.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    16K views15 pages

    PROJECT REPORT ON Multiplex Cinemas'

    Uploaded by

    Jagjeet S. Bhardwaj
    This business plan proposes opening a multiplex cinema in Palampur, Dharamshala, and Baijnath, Himachal Pradesh. There are currently no cinema halls in these areas. The plan estimates fixed costs of Rs. 15 million for land, building, interiors, and machines. Projected weekly sales are estimated at Rs. 196,000 from ticket and food/beverage sales. The owners will take a loan from banks like SBI and use personal funds. The target market includes students, employees, and households. There is no existing competition. Risks include inadequate financing and lack of expertise. The marketing strategy is to attract customers and later expand to other areas of Himachal Pradesh.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 15

    BUSINESS PLAN ON multiplex cinemas

    Name of the organization:PALAM MULTIPLEX Owners Vandana thakur and Jagjeet Singh

    EXECUTIVE SUMMARY
    THE PROPOSED FIRM INTENDS TO OPERATE IN THE AREAS OF PALAMPUR, DHARAMSHALA AND BAIJNATH y THERE IS NO AVILABILITY OF CINEMA HALLS IN THESE AREAS y ADVANTAGES OF ATTRACTIONS OF LARGE PUBLIC FOR THE HALLS
    y

    LOCATION
    y

    PALAMPUWOR
     NEAR TO BUS STAND PALAMPUR

    OR
     NEAR TO PARGATI MAIDAN

    (THESE TWO LOCATIONS ARE SUITABLE FOR GRABING MAXIMUM CUSTOMER AND TO MEET THE PROBLEM OF PARKING)

    OBJECTIVES
    TO PROVIDE ENTERTAINMENT TO THE PUBLIC OF PALAM. y TO PROVIDE RELIEF TO PEOPLE THROUGH THEIR DAILY LIFE.
    y

    SOME REGIONWISE BASIC CALCULATIONS


    y
    y y y y y

    PALAMPUR
    VILLAGE = MORE THAN 50 SCHOOLS = MORE THAN TEN COLLEGES = FIVE UNIVERSITIES = TWO LOCAL INSTITUTES = MORE T HAN TEN

    THESE ALL CONTAINS MORE THAN 100000 PEOPLES AND IN THIS A BIGGER AMOUNT OF STUDENTS (AT LEAST 5000 STUDENTS) WHO VISITS PALAMPUR DAILY

    ESTIMATED FINNCIAL FIGURES


    y
    y y y y

    FIXED COST(IN Rs)


    LAND- 250000 BUILDING- 5000000 INTERIORS- 2000000 MACHINE-1000000

    y
    y y y y y

    TOTAL FIXED COST=RS 15000000


    SALES: HALL TICKET @ 40/SEAT = 8000 (200 SEATS) BALL CONI @ 80/ SEAT = 8000 (100 SEATS) BOXES @ 500/BOX = 2000 (4 BOX) FOOD & BEVERAGES = 10000 ESTIMATED INCOME FOR ONE WEEK= 1,96,000

    FUNDING REQUIREMENTS
    y

    TAKE THE LOAN FROM THE FINANCIAL INSTITUTION


    IDBI HDFC PNB SBI SBP

    ALSO USE THE PERSONAL MONEY

    THE PLAN
    y y y

    MARKETING SUMMARY:THE FEATURES OF THE MARKER THERE IS NO COMPETETIRS IN THE MARKE MARKET DEMOGRAPHY:THE POTENTIAL CUSTOMERS ARE DIVIDED IN FOLLOWING SUB GROUPS SCHOOL COLLEGE GOING STUDENTS HOUSEHOLD EMPLOOYES

    SWOT ANALYSIS
    y
    y

    STRENGTHS:
    NO COMPETETION

    y
    y

    WEAKNESSES:

    INADEQUATE FINANCE y LACK OF EXPERTISE

    y
    y

    OPPORTUNITIES:
    CHANGING TRENDS

    MARKETING MIX STRATEGY


    MARKETING OBJECTIVE: y GRAB THE TOTAL CUSTOMERS THEN OPEN MULTIPLEX IN OTHER AREAS OF HIMACHAL PRADESH y BUILD A HIGH LEVEL OF GOODWILL THROUGH CUSTOMER SATISFACTION
    y

    y TARGET
    y

    MARKET:

    ALL THE SEGMENTS BE IT HOUSEHOLDS, y STUDENTS y EMPLOOYES

    MARKET POSITIONING:y MARKET POSITIONING IS EXPECTED TO BE STRONG WITHIN A SPAN OF 6 MONTHS y LACK OF ANY ORGANISED LARGE SCALE OPERATOR MAY PROVE TO BE BENEFICIAL y PRICE COMPETITIVENESS OFFERED WOULD BE AN ADDED ADVANTAGE
    y

    PRODUCT MIX STRATEGY


    PRODUCT MIX :y MOVIES y FOOD AND BEVRAGE y PROMOTIONS BY COMPANIES TO PROMOTE CONSUMER GOODS.
    y

    EXIT STRATEGY
    IN CASE THE BUSINESS FAILS TO RUN SUCCESSFULLY ,THE WINDING UP WOULD BE DONE BY:y SELLING OF THE MACHINES AND EQUIPMENTS y CONVERT MY BUSSINESS INTO CONVENTIONAL HALL.
    y

    THANK YOU

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