Escape to Ramoji Film City, a magical realm filled with excitement and wonderful surprises at every turn.

As
the world’s largest integrated film city and India's only thematic holiday destination with magic of cinema,
there’s something special for you here. Spread across a sprawling 2000 acres Ramoji Film City, set up by
Ramoji Group in 1996, is a dreamy celluloid journey. Certified by the Guinness World Records as the world’s
largest Film studio complex, at Ramoji Film City, a filmmaker can walk with a script and walk out with film.
For the others, Ramoji Film City flung open a wonderland where 1.5 million tourists build memories every
year.

The Ramoji Film City in India is located in Hyderabad. Spread over 2000 acres, it is the largest integrated film city in

Telangana and has been certified by the Guinness World Records as the largest studio complex in the world.[2] It was

built by Telugu film producer Ramoji Rao in 1996.

Film City Entrance

It is also a popular tourism and recreation center, containing natural and artificial attractions including an amusement

park. Around 1.5 million tourists visit the place every year.[
History of Ramoji film City:
HYDERABAD // Three years ago, when Sohan Roy, the director of Dam 999, examined
the script for his 3-D movie, he realised that it needed a complex shooting schedule.

The movie, which traces the disastrous consequences of a leaking dam, required not
only dam miniatures and pump-room sets but also underwater shots, sets depicting the
interiors of a ship, village streets and cityscapes, hundreds of extras to serve as
corpses, and tricky special-effects sequences.

Mr. Roy, a Sharjah-based marine engineer by day, could find only one facility that met
the requirements: Ramoji Film City in Hyderabad, where he shot 40 per cent of Dam
999.
Mr. Roy said that Ramoji is "a dreamland for any serious filmmaker in India".

Founded in 1995, on nearly 800 hectares of gently rolling land an hour outside of
Hyderabad, Ramoji is, according to Guinness World Records, the world's largest
integrated film studio.

Ramoji's record may soon be in jeopardy, however, as the Prayag Group is building a
10 billion rupees (Dh659 million) complex near Kolkata, which will cover about 1,100
hectares.

Ramoji Film City's founder, the media baron Ramoji Rao, had wanted a facility where "a
producer can walk in with a script and walk out with a can of film", said AV Rao, the
vice-president of publicity at the studio complex.

It comes equipped with 47 soundstages, hotels, a dozen power substations, prop

warehouses, post-production studios and preview theatres.

But over the past few years, Ramoji has undergone a change of character.

About 60 per cent of its revenue comes from tourism - from the million-odd people who
tour Ramoji in red buses to spend the day in its food courts, visit its sets and watch
stunt shows.

"We had expected to make most of our money from film shoots, with tourism as a spin-
off," Mr. Rao said. "Now it's almost the other way around."

In its early years, Ramoji had attracted Hollywood producers working on enjoyably
cheesy B-movies: Crocodile 2, for instance, or Centipede or Nightfall. But soon after the
September 11 attacks on the United States, the number of such foreign projects
dwindled, as it became more of a challenge for foreign crews to obtain shooting
clearances.
The increasing reliance of films on digital production has also weakened the demand for
Ramoji's diverse array of sets, although, as Mr. Rao said, "How many such digitally
made movies can you see? At the end of the day, Indian movies need emotion."

Hundreds of film and television crews still come to Ramoji every year, their projects
adding to the 1,800-odd movies that have been shot here.

In the street just outside Mr. Rao's window, for example, Shah Rukh Khan shot scenes
for his blockbuster Ra. One, which was released last year.

Another Bollywood superstar, Hrithik Roshan, had just finished shooting part of his
science-fiction film at Ramoji. The film's producers had flown in from Mumbai to shoot
on a set resembling a typical Mumbai street.

"After all, for somebody like Hrithik Roshan, it's difficult to shoot in Mumbai without
being mobbed," Mr. Rao said with a smile.

When film crews are not swarming over them, Ramoji's sets have an eerie, ghost-town
quality.

South Town, built to resemble a typical town in southern India, has posters in Tamil,
signboards in Telugu, and a trash bin with "Municipal Corporation of Greater Mumbai"
stencilled on it.

There is also a North Down, around the corner from what Pavan Kumar, a young
communications officer at Ramoji, called a "flex house".

"It's a house with a different facade on each side," he said. "So from one side, it can be
the hero's house, from another side the heroine's, from a third side an office, and from a
fourth side the villain's house."
Other buildings can be similarly diverse. The rear of the airport is a mock-up of the
entrance to a hospital, and the railway-station set is urban on one side and rural on the
other.

Ramoji is also structured to satisfy the unique demands of Indian films.

There are elaborate gardens for song sequences, temples, mosques and several
prisons - "because in our movies, people are often shown being taken from one jail to
another", Mr. Kumar said with a laugh.

The complex also boasts a suicide point. "This is where heroes and heroines go to jump
off, when their hearts are broken," Mr. Kumar said.

The thickest crowds in Ramoji are always at the stunt shows: hundreds of people sitting
in an amphitheater with a roof, watching stuntmen enact the rough-and-tumble antics of
a Western.

In the audience, Iftikhar Mohammed found himself lapping it up. A taxi-service driver in
Hyderabad, Mr. Mohammed found the price of admission for his family of four - 600
rupees an adult and 500 rupees for each of his children - steep but well worth it.

"You see a lot of movies, and you get curious about how they're made," Mr. Mohammed
said. "This is a great way to find out."
 Corporate Vision
Innovative is a well-established; Bangalore based Group of Companies engaged in
active operations since the Year 2000. It is a part of Innovative Group of Companies
who have revolutionized the field of Leisure & Entertainment with their trendsetting
projects such as “Innovative Multiplex”, the first multi-screen theatre in Karnataka and
“Innovative Film City”, which is a tourism & entertainment landmark in India.
The business vision and mission of Innovative Group is:

 To create a formidable impact on the Indian Tourism & Entertainment Industry by

creating, establishing & operating suitable & futuristic Recreation Solutions that yield
satisfactory customer satisfaction, ensure higher footfalls & generate excellent
revenues with convenience of operations & satisfactory returns on investments to its
visionaries & investors.
 To constantly evolve fresh concepts in the field of leisure & establish countless
number of family entertainment destinations across the country.

 To give an opportunity to every Indian to experience and enjoy world-class

entertainment at affordable prices.
World record-breaking Ramoji Film City in India set to add yet more attractions
Ramoji Film City (RFC) is listed in the Guinness Book of Records as the world’s largest
integrated film studio complex. It covers an area of almost 2,500 acres and is based 30
km from the city of Hyderabad, the capital of Andhra Pradesh and Telangana states in
India.

Apart from its vast film studio complex, RFC is also home to one of India’s largest
theme parks. A complete multi-faceted holiday destination, RFC is a totally self-
sufficient city.
Rajeev Jalnapurkar (right) is CEO of Ramoji Film City. Blooloop spoke to him about this
unique city and his plans for its future.

Jalnapurkar is an acknowledged and much-fêted expert in the management, operations,

design, development and promotion of theme parks and attractions. A graduate in
leisure management, he has three decades of experience in the sector.

Jalnapurkar – a Pillar of the Entertainment Industry

Jalnapurkar has been a member of IAAPA since 2002, and a member of the Asian
Education Sub–Committee of IAAPA since 2015. He has been part of the
organisational team responsible for the training programmer for the Indian Association
of Amusement Parks and Industries for 14 years. He is associated with IAAPA, CII, and
FICCI in promoting theme parks in India. In addition he is a member of the Asia Pacific
Government Relations Subcommittee for 2017.

Jalnapurkar served as the COO for Adlabs Entertainment Limited and spearheaded a
team for the launch and promotion of their theme park Adlabs Imagica from 2008-2011.
Representing and Showcasing India around the World
Jalnapurkar is extremely active on the world stage. Back in 1984, he represented India in the
Olympic Science Conference, held in Los Angeles. He has also presented several papers,
including one at the International Conference on Impact of Movies & Television on Tourism.
This was organized by the School of Hotel & Tourism Management, the Hong Kong Polytechnic
University in 2013. He also read a paper at the Theme Park & Resorts World Asia
Congress at the InterContinental Phuong, Shanghai, China in 2012.

RFC won the coveted Golden Pony Award in Genoa, Italy, in 2007: Jalnapurkar was
there to accept it. He was awarded the Best Professional in Marketing by Safari India

in 2013.

A Skilled Multi-taster – from Design to Development

Jalnapurkar’s journey with the Ramoji Group began in 1996, when he joined as a
consultant to design fitness and sports facilities. He rose to General Manager of
Ramoji Film City in 1999, eventually becoming CEO.

He was the main coordinator for attractions such as Eureka; Fun Dustan; Wings, the
Bird Park; the Butterfly Park; and Sahas – Ramoji Adventure Land. He worked
throughout the initial phases from designing, developing to implementation of the
projects in Ramoji Film City with the help of an internal team.

Jalnapurkar sourced consultants to advise on the theme park design, these

included Jack Rouse Associates, Falcon’s Treehouse and Larry Wyatt from The
Wyatt Design Group.
The World’s Largest Integrated Film Studio Complex
It can be hard to comprehend the sheer scale of RFC. It has the capacity to
accommodate 50 film units at the same time. The Film Studio Complex offers a
complete range of pre and post production film-making services.

It is not only the largest but, arguably, the most beautiful film studio facility in the
world. It’s no surprise that its exquisite range of settings make it a popular film
location choice.

Ramoji Film City to date has facilitated 3,000 films in all Indian languages and 6
Hollywood films. They also cater for around 1.5 million tourists every year, and it is
now a must visit destination in India for films, tourism, MICE, weddings and
celebrations.
Movie Magic – Visitor Involvement in the Film Industry
Studio tours provide behind-the-scenes insights into famous movies and television
serials. However, visitor involvement is far more wide-spread than in most studios.

The movie-themed attractions are designed to have as broad an appeal as possible. The Action
Theatre is a guest participation bluescreen movie-making experience. Another attraction is
Ramoji Movie Magic, it’s an entertainment and interactive attraction where the guest experience
the magic of camera with a green-screen. In a similar attraction, Stage 2 the guest gets to
understand the magic of music and they participate in a studio. At the 3rd stage a camera and the
music is being put up together and the guests experience a complete cycle of movie making.

This Ramoji Movie Magic experience therefore gives visitors the chance to enjoy the thrills of
movie-making.

Meanwhile the Ramoji Back Lot Tour is a drive-through backstage tour of the popular movies
sets of Bollywood, Hollywood and Tollywood (the Indian Telugu-language film industry based
in Hyderabad).
Special Carnivals Keep Visitor Numbers High
The attraction’s annual footfall has been increasing steadily since opening. From
2012-2013 it attracted 1.2 million visitors. By 2015, the figure had risen to 1.3
million visitors. According to projections that figure is likely to hold or even rise.

How does Ramoji Film City keep attracting such large numbers of visitors?

“RFC has always created special carnivals to mark certain occasions,” says Rajeev
Jalnapurkar. “For example, there is the Monsoon Carnival which lasts for 30 days, as
well as the Diwali Carnival, the festival of lights, lasts for about 41 days. There is
also the Winter Carnival is a 25 day celebration, during which the whole of Ramoji
Film City is illuminated. The park timings are extended till 8:00 pm. Apart from the
evening shows, a special Carnival Parade happens. Guests from all over the country
take the opportunity to enjoy this spectacle.”

In addition, Children’s Day in India is celebrated on November 14 th. “From this date,
we organize a month-long attraction for children. They may visit RFC to showcase
their talent in singing and dancing, and to participate in talent shows.”

Creating Mass Appeal

Jalnapurkar explains the mass appeal of RFC: “It offers comprehensive
entemertainnt, myriad landscapes, Rolling Meadows, both star and budget hotels,
spell-binding film sets, and lavish locales.”

Eureka is a time-machine experience. Its colossal edifice is modelled on royal

medieval forts. Visitors are taken on a journey into cultural antiquity. They
experience the 4th century Mauryan era and the 13th century Mughal period. For a
change of pace guests can then go and see an American Wild West show from popular
concept from the movies, or indulge in some shopping at the Meena Bazaar.

Tales come to life through attractions and shows. Experiences include welcome
dance-and-song ceremonies, themed bazaars, a selection of thematic restaurants,
children’s play courts and exhilarating amusement rides.
Fundustan – Catering for Children

Fun Dustan is the children’s park. It is described as ‘A Kid’s Dream World where a
Child’s Fantasy comes true’. Highlights here include Thrillville (with plenty of high
adrenalin rides) and Dadajinn’s Ark and Wonderville, where children can battle it out
with the latest video games and gadgets. There is also Borasura, known as the ‘House
of Mystery and Magic’ with a spine-tingling magician’s workshop.
The Enthraller is a domed amphitheater where live performances, dances and shows
capture the fantasies of kids and families alike. In addition, there’s a dancing fountain
called Ballerina Fount, and the Timberland play zone.

Nature Takes Equal Billing

The Eco Zone Gallery beautifully showcases the idyllic surroundings and glories of
nature. The Butterfly Park is a 7,200 square feet butterfly enclosure featuring
countless exotic species of butterflies. The gardens feature elephants, deer, peacocks
and giraffes sculpted in topiary. Exotic birds fly overhead. The stunning landscaping
also includes the Vaman Bonsai Bonanza. This exhibits a huge variety of bonsai trees
displayed on plinths. Varieties range from decorative examples to fruit-bearing trees.

Colors Park sees a string of beautiful terrace gardens spread over a 15,000-square foot
area.

Finally, there’s Birds Park, a walk through aviary.

Birds Park is the home to an impressive collection of exotic birds of varied species.
Naturally landscaped with striking native plants, slices of rocks and ingrown flora, the
Birds Park creates a harmonious ecosystem for these beautiful creatures. As a result,
the birds roaming, walking and flying around is a sight to behold for tourists.

Sahas – Asia’s Largest and Most Extensive Adventure Playground

Sahas – Ramoji Adventure Land is Asia’s largest and most extensive adventure
playground. “It’s synonymous with energy, vibrancy and major adrenaline rushes,”
says Jalnapurkar. “Adventure enthusiasts can engage themselves in multiple adventure
activities, such as net course , high rope courses, ATV rides, mountain biking, paint
ball, zorbing, archery and bungee jumping.”

A number consultants were involved in the creation of Sahas Adventure Park.

Raphaël Jamgotchian from XTREM AVENTURES Group in France worked on the design
alongside RFC’s in-house design team.

“Our suppliers are Hindustan Amusement and Bombay Amusement, both local
consultants,” says Jalnapurkar. “However we also took advice from international
consultants, such as Renaissance Entertainment of Florida, USA and the Wyatt
Design Group of California.”
Detailed Plans for Future Expansion up to 2021

Jalnapurkar and his team have a detailed strategic plan for future expansion. These
start with a summer gala event for 2017. Later in the year, improvements will be
carried out, including a new main gate and parking, a new entrance plaza, and
enhancements to the studio tours.

For 2018, plans are in the pipeline for enhancements to the existing Movie Magic and
Fundustan attractions. In addition, the Wild West Coaster and a new Movie Magic
attraction will be added. A Night-time Spectacular is also planned for the winter
period.
After that, 2019 will see the addition of a water park, set to open in the summer. The
parking at the Eco Park Aquarium is expecting extension work over the winter.

The Eco Park Resort Hotel and Conference Centre will open in 2020, as will the
Adventure Attraction Zone. There will then be an expansion to the Adventure Zone
over the winter months.

A further Resort Hotel is planned for summer 2021. A new Movie FX Park will also
be expanded over the winter.

FIND THE BEST ARCHITECTS IN RAMOJI FILM CITY, HYDERABAD

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