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    Rockwell Automation: by Group K1

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    Anupam Chaplot
    Rockwell Automation is an original equipment manufacturer and provider of maintenance, repair, and operations products for manufacturers. It faces issues of national distributors stealing large customers and increasing industry consolidation. SA.com, Rockwell's previous electronic marketplace attempt, failed due to its design as an "e-commerce-only" channel, a 2% transaction fee, expensive technology, lack of recurring cost control, recruitment issues, flawed implementation, and difficult funding environment. Suggestions include creating a virtual distribution network and reimplementing SA.com with bundled online and offline channels, no transaction fees, low-cost technology, and cost-controlled staffing.

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    Attribution Non-Commercial (BY-NC)
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    Rockwell Automation: by Group K1

    Uploaded by

    Anupam Chaplot
    30 views6 pages
    Rockwell Automation is an original equipment manufacturer and provider of maintenance, repair, and operations products for manufacturers. It faces issues of national distributors stealing large customers and increasing industry consolidation. SA.com, Rockwell's previous electronic marketplace attempt, failed due to its design as an "e-commerce-only" channel, a 2% transaction fee, expensive technology, lack of recurring cost control, recruitment issues, flawed implementation, and difficult funding environment. Suggestions include creating a virtual distribution network and reimplementing SA.com with bundled online and offline channels, no transaction fees, low-cost technology, and cost-controlled staffing.

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    Rockwell Automation

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    Rockwell Automation is an original equipment manufacturer and provider of maintenance, repair, and operations products for manufacturers. It faces issues of national distributors stealing large customers and increasing industry consolidation. SA.com, Rockwell's previous electronic marketplace attempt, failed due to its design as an "e-commerce-only" channel, a 2% transaction fee, expensive technology, lack of recurring cost control, recruitment issues, flawed implementation, and difficult funding environment. Suggestions include creating a virtual distribution network and reimplementing SA.com with bundled online and offline channels, no transaction fees, low-cost technology, and cost-controlled staffing.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    30 views6 pages

    Rockwell Automation: by Group K1

    Uploaded by

    Anupam Chaplot
    Rockwell Automation is an original equipment manufacturer and provider of maintenance, repair, and operations products for manufacturers. It faces issues of national distributors stealing large customers and increasing industry consolidation. SA.com, Rockwell's previous electronic marketplace attempt, failed due to its design as an "e-commerce-only" channel, a 2% transaction fee, expensive technology, lack of recurring cost control, recruitment issues, flawed implementation, and difficult funding environment. Suggestions include creating a virtual distribution network and reimplementing SA.com with bundled online and offline channels, no transaction fees, low-cost technology, and cost-controlled staffing.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 6

    Rockwell Automation

    By Group K1
    Focusing on customers
    • Original equipment manufacturer (OEM)
    • Maintenance, repair and operations products
    for manufacturers(MRO)
    Current issues
    • National Distributor stealing large customers
    from A-B’s local distributors.
    • A-B’s distributor does not share this concern
    of losing market
    • Increasing consolidation trend
    • Integrated Supply services
    • Failure in creating Electronic market place
    Reason of SA.com’s failure
    • It was set up as “e-commerce-only” channel.
    • There was a transaction fee of 2%
    • Use of expensive technology
    • No control on recurring cost
    • Issues while recruiting resources
    • Flaw in implementation
    • Difficult funding environment
    Suggestion
    • Creating a virtual distribution network.
    • Implement SA.com again
    Suggestions for SA.com
    • Club the e-commerce facility with other
    channels like telephone, fax etc
    • Remove the transaction fee to motivate the
    customers.
    • Use inexpensive technology with focus
    purpose of usage.
    • Try to reduce cost while hiring the staff.

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