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    Digital Conference 2010: Content

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    This document contains the agenda for the Digital Conference 2010. It includes presentations on online lead generation, user experience design, analytics, lead generation, working with sales, social media strategies, search engine optimization, and using various digital tools and channels. There will be case studies presented from different companies. The conference will take place from 9:30am to 4:40pm and will feature talks, workshops, and breaks. It aims to provide attendees with insights and best practices for using digital technologies and content to engage customers and generate leads online.

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    Digital Conference 2010: Content

    Uploaded by

    api-27296504
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    This document contains the agenda for the Digital Conference 2010. It includes presentations on online lead generation, user experience design, analytics, lead generation, working with sales, social media strategies, search engine optimization, and using various digital tools and channels. There will be case studies presented from different companies. The conference will take place from 9:30am to 4:40pm and will feature talks, workshops, and breaks. It aims to provide attendees with insights and best practices for using digital technologies and content to engage customers and generate leads online.

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    This document contains the agenda for the Digital Conference 2010. It includes presentations on online lead generation, user experience design, analytics, lead generation, working with sales, social media strategies, search engine optimization, and using various digital tools and channels. There will be case studies presented from different companies. The conference will take place from 9:30am to 4:40pm and will feature talks, workshops, and breaks. It aims to provide attendees with insights and best practices for using digital technologies and content to engage customers and generate leads online.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    28 views1 page

    Digital Conference 2010: Content

    Uploaded by

    api-27296504
    This document contains the agenda for the Digital Conference 2010. It includes presentations on online lead generation, user experience design, analytics, lead generation, working with sales, social media strategies, search engine optimization, and using various digital tools and channels. There will be case studies presented from different companies. The conference will take place from 9:30am to 4:40pm and will feature talks, workshops, and breaks. It aims to provide attendees with insights and best practices for using digital technologies and content to engage customers and generate leads online.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    of 1

    Digital Conference 2010: Content

    9.30 Introduction: Lawrence /Shifthappens Video

    9.40 Keynote Trends


     Online lead generation - the bigger picture. Brian Carroll (40 mins) LC/LM

    10.20 Making the most of technology: Aziz Musa (content from WWO) (15 mins) SA
    Share.

    10.35 Why UX is really just good Marketing


     Getting users to sign up, interact and engage: Jessica Stoddart (25 mins) LC

    11.00 Persuasion Architecture


     The roadmap & MRO case study: Kerrie Longley & Snezana Petrovic (15 mins) LM

    11.15 BREAK

    11.45 Analytics (the digital body language)


     Omniture and the new dashboard. Having the ability to look at the data our users leave
    behind: Snezana Petrovic & Maria Kowal (20 mins) LM

    12.05 Lead Generation: Eloqua Video (5 mins)


    Inspire.

     Marketing Automation the principles: Annabel Atkinson/Justine Gillen (15 mins) LC


     Case Study: XpertHR. Content Marketing. Working with Editorial to generate content
    (15 mins) SA

    12.40 Working with Sales (pre & post campaign)


     Tips & tricks to successfully align Sales with Marketing: Debbie Williams (10 mins) LM
     ICIS Fertilisers Case study: Kirsty Fleck. (10 mins) LC

    13.00 LUNCH

    14.00 Workshop: Google Tools LM

    14.45 Social Media/Search/Email: Social Media Video (5mins)


     Think like a retailer: Chris Cotton LC
     Multi-channel marketing why it is so important: Mary Miller Mardev DM2 (10 mins) LM
     CC live evolution: Manas Datta (10 mins) LC
    Deliver.

    15.20 BREAK

    15.40 Search/PPC
     Smartbuyer. New Business Case Study: Martin Pezet/Sophy Ashworth (10 mins) SA
     AI & buyerzone. This is how we use SEO/SEM to drive leads: Bjorn Zellwegger (10
    mins) LC
     Jobs case study: Phil Jones & Rachel White (10 mins) SA

    16.10 Social Media (social media video) (5 mins)


     Using Linked In for webinars: Dan Benton (10 mins) LC
     Facebook Career Coach: Sofia Gallagher (10 mins) SA
     Lexis Nexis. Their experience of using social media: Charles Barber (10 mins) SA

    Close
    16.40 Lawrence Mitchell: thank you

    Karl Schneider (to host & co-ordinate: introduce speakers and summarise). Live posting through Yammer.

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