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    09 01-Design-Principles-Font-Typeface

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    FONT CATEGORIES Serif San serif Script Decorative 3 Copyright (c) Texas Education Agency, 2013. All rights reserved. SANS SERIF Definition: In this font category, there is an absence of short decorative tips at the end of the stroke for each letter.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    09 01-Design-Principles-Font-Typeface

    Uploaded by

    api-262193618
    245 views20 pages
    FONT CATEGORIES Serif San serif Script Decorative 3 Copyright (c) Texas Education Agency, 2013. All rights reserved. SANS SERIF Definition: In this font category, there is an absence of short decorative tips at the end of the stroke for each letter.

    Original Title

    09 01-design-principles-font-typeface

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    FONT CATEGORIES Serif San serif Script Decorative 3 Copyright (c) Texas Education Agency, 2013. All rights reserved. SANS SERIF Definition: In this font category, there is an absence of short decorative tips at the end of the stroke for each letter.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    245 views20 pages

    09 01-Design-Principles-Font-Typeface

    Uploaded by

    api-262193618
    FONT CATEGORIES Serif San serif Script Decorative 3 Copyright (c) Texas Education Agency, 2013. All rights reserved. SANS SERIF Definition: In this font category, there is an absence of short decorative tips at the end of the stroke for each letter.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 20

    Font & Typeface

    Principles of Information Technology

    Making good design choices in


    formatting options for font when
    developing visually appealing
    publications
    1
    Copyright Texas Education Agency, 2013. All rights reserved.

    OBJECTIVES
    Identify

    categories of font styles

    Describe

    characteristics of font styles

    Identify

    publishing guidelines when choosing


    font styles

    Identify

    font formatting techniques for printed


    and electronic publications
    2

    Copyright Texas Education Agency, 2013. All rights reserved.

    FONT CATEGORIES
    Serif
    San

    serif

    Script
    Decorative
    3
    Copyright Texas Education Agency, 2013. All rights reserved.

    SERIF
    Definition:
    In this font category, there are short decorative
    tips at the end of the stroke for each letter.

    4
    Copyright Texas Education Agency, 2013. All rights reserved.

    SANS SERIF
    Definition:
    In this font category, there is an absence of short
    decorative tips at the end of the stroke for each
    letter.

    5
    Copyright Texas Education Agency, 2013. All rights reserved.

    SCRIPT
    Definition:
    In this font category, the letters appear to be
    handwritten.

    6
    Copyright Texas Education Agency, 2013. All rights reserved.

    ORNAMENTAL
    Definition:
    In this font category, the letters have a unique
    style that sets it apart, having an artistic design
    element incorporated into the lettering.

    7
    Copyright Texas Education Agency, 2013. All rights reserved.

    SERIF EXAMPLES
    Style of Font

    Name of Font

    Tip Design

    Playbill

    Straight
    Constant thickness
    Thick slab

    Modern

    Bodoni

    Straight
    Constant thickness
    Thin slab

    Oldstyle

    Garamond

    Slanted
    Thick to thin stroke
    Straight stroke

    Transitional

    Baskerville

    Straight
    Thick to thin stroke
    Straight stroke

    Latin

    Book Antiqua

    Slanted
    Thick to thin stroke
    Curved stroke

    Slab Serif

    8
    Copyright Texas Education Agency, 2013. All rights reserved.

    SANS SERIF EXAMPLES

    Arial

    Tahoma

    Century
    Gothic

    Gil
    Sans
    9
    Copyright Texas Education Agency, 2013. All rights reserved.

    SCRIPT EXAMPLES

    Amie
    nne
    Comic Sans

    Bradley
    Hand
    Freestyl
    e Script
    10
    Copyright Texas Education Agency, 2013. All rights reserved.

    ORNAMENTAL EXAMPLES

    Jokerman

    Chill
    er

    Earwig
    Factory
    Planet Benson
    11
    Copyright Texas Education Agency, 2013. All rights reserved.

    Making good design choices

    FORMATTING FONT
    12
    Copyright Texas Education Agency, 2013. All rights reserved.

    FORMATTING CHOICES
    1

    Font style of
    title on page
    significantly
    different than
    other font on page

    Font style of
    2

    title on page
    significantly
    different than
    other font on page

    Font style
    of
    title on page
    significantly
    different than
    other font on page

    Font style
    4 of

    title on page
    significantly
    13

    different
    than
    Copyright
    Texas Education Agency,
    2013. All rights reserved.

    FORMATTING CHOICES
    1

    Font style of

    Font style of

    title on page

    title on page

    exactly the
    same as
    other font on page

    exactly the
    same as
    other font on page

    Font style of

    Font style of

    title on page
    different category
    as the other
    font on page

    title on page
    different category
    as the other
    font on page
    14

    Copyright Texas Education Agency, 2013. All rights reserved.

    FORMATTING CHOICES
    1

    Font style
    of Title
    Is decorative
    and while it is
    pretty and
    could be used
    for the names

    Font style of
    Title
    Is script and while
    it is different and
    could be used for
    an attention
    getter, it should
    never be used for
    full paragraphs of
    text as in this
    15

    Copyright Texas Education Agency, 2013. All rights reserved.

    FORMATTING CHOICES
    FONT
    STYLE
    OF
    1

    Font Style
    Of

    title on page

    title on page

    exactly the
    same as
    other font on page
    we only changed
    the title text color
    and background
    shading

    exactly the
    same as
    other font on page
    we only changed
    the title to appear
    in all capital letters

    16
    Copyright Texas Education Agency, 2013. All rights reserved.

    REVIEW

    The four categories of font


    1.

    Serifletters having short decorative tips at the end of


    each stroke

    2.

    Sans Serifletters that do not have short decorative tips at


    the end of each stroke

    3.

    Scriptletters that appear to be handwritten

    4.

    Ornamentalletters that incorporate a common artistic


    design element
    17
    Copyright Texas Education Agency, 2013. All rights reserved.

    REVIEW

    Examples of the four categories of font

    SerifTimes New RomanR

    Sans SerifArialR

    ScriptFreestyle ScriptR

    OrnamentalChillerR
    18
    Copyright Texas Education Agency, 2013. All rights reserved.

    REVIEW

    Use the following sparingly:


    Script and ornamental
    All capital letters
    Switching categories of font within the same
    document

    Use serif for written documents

    Use sans serif for electronic documents


    19
    Copyright Texas Education Agency, 2013. All rights reserved.

    ACTIVITY #2

    Look back at the document you created in


    Activity #1.

    Notice the font styles used on each web page.

    Create a textbox next to each screen snapshot.


    The textbox should show
    1) The number of different font styles on each page
    2) The categories of different font styles on each
    page
    20
    Copyright Texas Education Agency, 2013. All rights reserved.

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