1 OFFICIAL LOGO: STORYLINE

“Storyline”
The hype surrounding UEFA EURO 2004™ makes us believe it will be one of the most memorable football
events for all those involved. Creating a ‘positive atmosphere’ that starts before and lasts throughout the event.
UEFA EURO 2004™ is a challenge that faces everyone responsible for making it happen. The atmosphere
must convey the festive spirit of the event and encourage everyone to participate. One element of the event
that highlights this ‘positive spirit’ are the supporters themselves and it is their passion that makes the event
such a phenomenon.
2 OFFICIAL LOGO: STORYLINE

What do supporters feel about football?

“- Passion. We feel passion for football.”
UEFA EURO 2004™ will stir the emotions of everyone involved, whether they are football players or supporters,
and passion is going to be the driving force common to all of them: ‘So many emotions, one passion’. Passion
for football becomes the conceptual idea, the basis, simple and universal. Therefore we need to feel this passion
in everything related to the event. Visual identity will be the unifying element that contributes to this purpose.
It will identify, represent and communicate the spirit of the event.
3 OFFICIAL LOGO: STORYLINE

+
How shall we represent passion for
football in a distinctive way ?
We analyzed the particularities of these two references and found it necessary to characterize the idea through
the event, and not simply through the phenomenon of football itself. First we created a reference basis that
was able to represent the idea ‘passion’. With a simple association of the two basic references, we communicated
the concepts: ‘the heart’ + ‘football’.

Portugal is the differentiating factor. The UEFA EURO 2004™ passion must be communicated through Portugal.
4 OFFICIAL LOGO: STORYLINE

How to communicate the element of

passion through the context of Portugal?
After an exhaustive gathering of research on Portuguese culture, from folk art to architecture and to the colours
of the flag, we came up with an insignia that is emotive of Portugal, football and passion. With the colours
Yellow, Orange, Red and Green (the light, the sun and the country’s flag) we have created a unique heart shape
to represent UEFA EURO 2004™ Most importantly the heart portrayed here contains the event’s most evocative
element: the ball. The union of these elements creates a picture of festivity, celebration and the spirit of fun
that invites us to participate in an event that is already yearned for by everyone: UEFA EURO 2004™.
5 OFFICIAL LOGO: PORTUGUESE CULTURAL REFERENCES

Each use of the Official Marks must

be approved in writing by your
authorised UEFA EURO 2004™
Representative.

TRADITIONAL ORNAMENTAL AND ARCHITECTURAL ART

6 OFFICIAL LOGO: PORTUGUESE CULTURAL REFERENCES

Each use of the Official Marks must

be approved in writing by your
authorised UEFA EURO 2004™
Representative.

PORTUGUESE LIGHT AND COLOUR ENVIRONMENTS

7 OFFICIAL LOGO: PORTRAIT VERSION

Portrait Version There is a fixed relationship between all the elements of the Each use of the Official Marks must
Approved versions of the Official Logo have been carefully Official Logo; none of these elements may be altered, repositioned be approved in writing by your
designed to suit a variety of applications. There are two standard or separated in any way except as specifically permitted by this authorised UEFA EURO 2004™
versions for the Official Logo: Portrait and Landscape. The portrait Manual. Representative.
version of the Official Logo consists of four inseparable elements: No translation of any text in the Official Logo is allowed.

• The Symbol / Icon

• The UEFA arch
• The event name, year and location
• The Legal Notice © 2002 UEFA TM

The Legal Notice

The Symbol/Icon

The UEFA arch

The event name, year and location

8 OFFICIAL LOGO: LANDSCAPE VERSION

Landscape Version There is a fixed relationship between all the elements of the Each use of the Official Marks must
The landscape version of the Official Logo consists of four Official Logo; none of these elements may be altered, repositioned be approved in writing by your
inseparable elements: or separated in any way except as specifically permitted by this authorised UEFA EURO 2004™
• The Symbol / Icon Manual. Representative.
• The UEFA arch No translation of any text in the Official Logo is allowed.
• The event name, year and location
• The Legal Notice © 2002 UEFA TM

On the full colour version, a fifth element is added:

•The light effect

The Legal Notice The UEFA arch

The light effect

The Symbol/Icon The event name, year and location

9 OFFICIAL LOGO: FULL COLOUR VERSION PORTRAIT

Wherever possible, please use the full colour version of the Each use of the Official Marks must
Official Logo as this is the preferred and recommended version. be approved in writing by your
Accurate colour reproduction is required to maintain the original authorised UEFA EURO 2004™
quality of the design. The colours of the UEFA EURO 2004™ Representative.
Logo shall not be modified in any way.

LIGHT BACKGROUND DARK BACKGROUND

 10 OFFICIAL LOGO: FULL COLOUR VERSION LANDSCAPE

Each use of the Official Marks must

be approved in writing by your
authorised UEFA EURO 2004™
Representative.

LIGHT BACKGROUND

DARK BACKGROUND
11 OFFICIAL LOGO: FLAT COLOUR VERSIONS PORTRAIT

Flat versions of the Official Logo (available in 1,3 and 4 flat Each use of the Official Marks must
colours) have been designed for use where the gradation in the be approved in writing by your
‘heart’ creates problems in reproduction. This might be the case authorised UEFA EURO 2004™
for non-offset reproduction processes such as silkscreen printing, Representative.
embroidery, embossing, etc.
For this version, the ‘heart’ is reproduced in a single, flat colour.
All other graphic standards and colour references defined for the
Official Logo also apply to this flat version.
The flat version is acceptable in either portrait or landscape
format. It must be reproduced in its exact configuration. None
of the elements may be altered or repositioned.
PANTONE® CMYK RGB

C 0 R 209

Flat 4 colour portrait M 80

G 51
BRICK Y 100
PANTONE®
1665 K 5 B 9

C 85 R 0

M 0
G 139
GREEN Y 100
PANTONE®
354 K 0 B 13

C 0 R 250

M 20
G 183
YELLOW Y 100
PANTONE®
123 K 0 B 0

C 0 R 0

M 0
G 0
BLACK Y 0
PANTONE®
LIGHT BACKGROUND DARK BACKGROUND BLACK K 100 B 0
12 OFFICIAL LOGO: FLAT COLOUR VERSIONS LANDSCAPE

Each use of the Official Marks must

be approved in writing by your
authorised UEFA EURO 2004™
Representative.

Flat 4 colour landscape

LIGHT BACKGROUND

DARK BACKGROUND
13 OFFICIAL LOGO: THREE COLOUR FLAT VERSION PORTRAIT AND LANDSCAPE

Each use of the Official Marks must

be approved in writing by your
authorised UEFA EURO 2004™
Flat 3 colour portrait Representative.

PANTONE® CMYK RGB

C 0 R 209

M 80
G 51
BRICK Y 100
PANTONE®
1665 K 5 B 9
LIGHT BACKGROUND DARK BACKGROUND

Flat 3 colour landscape

C 85 R 0

M 0
G 139
GREEN Y 100
PANTONE®
354 K 0 B 13

C 0 R 239
LIGHT BACKGROUND
PANTONE®
35% M 28

35
G 184
123 Y
PANTONE®
1665 K 0 B 169

C 0 R 0

M 0
G 0
BLACK Y 0
PANTONE®
BLACK K 100 B 0

DARK BACKGROUND
14 OFFICIAL LOGO: ONE COLOUR VERSION PORTRAIT

A single colour version of the Official Logo in both configurations Each use of the Official Marks must
(portrait and landscape) is provided for creative flexibility. be approved in writing by your
On a white or light flat background, the Official Logo may be authorised UEFA EURO 2004™
reproduced in the colours presented on this page and the next Representative.
one.

PANTONE® CMYK RGB

C 0 R 209

M 80
G 51
BRICK Y 100
PANTONE®
LIGHT BACKGROUND 1665 K 5 B 9

C 0 R 239
On a black or dark, flat background it may be reproduced
in the solid colours presented on this page and the
next one. PANTONE®
35% M

Y
28

35
G 184
The colours must be used at 100% of their intensity. 123
PANTONE®
1665 K 0 B 169

C 85 R 0

M 0
G 139
GREEN Y 100
PANTONE®
354 K 0 B 13

C 30 R 166

DARK BACKGROUND PANTONE®

35% M

Y
0

35
G 214
123
PANTONE®
354 K 0 B 170
15 OFFICIAL LOGO: ONE COLOUR VERSION PORTRAIT

Each use of the Official Marks must

be approved in writing by your
authorised UEFA EURO 2004™
Representative.

PANTONE® CMYK RGB

C 0 R 128
M 100
DARK G 33
Y 100
BRICK PANTONE® B 34
181 K 40

C 0 R 239

PANTONE®
35% M 35

35
G 184
123 Y
PANTONE® B 169
181 K 14

LIGHT BACKGROUND C 90 R 37
DARK M 0
G 62
GREEN Y 100
PANTONE® B 40
350 K 70

C 30 R 179

PANTONE®
35% M

Y
0

35
G 187
123
PANTONE® B 180
350 K 24

C 100
DARK R 0
M 60
BLUE
G 53
Y 0
PANTONE®
B 116
294 K 50

C 35
R 166
DARK BACKGROUND
PANTONE®
35% M 21

0
G 184
123 Y
PANTONE® B 206
294 K 17
16 OFFICIAL LOGO: ONE COLOUR VERSION LANDSCAPE

For the landscape version, the same colour palette may be used. Each use of the Official Marks must
be approved in writing by your
authorised UEFA EURO 2004™
Representative.

PANTONE® CMYK RGB

C 0 R 209

M 80
LIGHT BACKGROUND G 51
BRICK Y 100
PANTONE®
1665 K 5 B 9

C 0 R 239

PANTONE®
35% M 28

35
G 184
123 Y
PANTONE®
1665 K 0 B 169

DARK BACKGROUND
17 OFFICIAL LOGO: BLACK AND WHITE VERSION PORTRAIT

For one colour use on a black or white background, two versions Each use of the Official Marks must
of the Official Logo are available: be approved in writing by your
•Flat black and white authorised UEFA EURO 2004™
•Halftone Representative.

The Official Logo can be reproduced in both configurations,

portrait and landscape.

Flat black and white portrait

PANTONE®
BLACK

PANTONE®
35%
123
PANTONE®
BLACK

LIGHT BACKGROUND DARK BACKGROUND

18 OFFICIAL LOGO: BLACK AND WHITE VERSION LANDSCAPE

Each use of the Official Marks must

be approved in writing by your
authorised UEFA EURO 2004™
Representative.

Flat black and white landscape

LIGHT BACKGROUND

DARK BACKGROUND
19 OFFICIAL LOGO: HALFTONE VERSION PORTRAIT

Based on the full colour Official Logo version, the halftone versions Each use of the Official Marks must
are made of different shadows of black. be approved in writing by your
authorised UEFA EURO 2004™
Representative.

Halftone portrait

LIGHT BACKGROUND DARK BACKGROUND

 20 OFFICIAL LOGO: HALFTONE VERSION LANDSCAPE

Each use of the Official Marks must

be approved in writing by your
authorised UEFA EURO 2004™
Representative.

Halftone landscape

LIGHT BACKGROUND

DARK BACKGROUND
21 OFFICIAL LOGO: LEGAL NOTICE

The design of the Official Logo is unique and distinctive and is Each use of the Official Marks must
therefore protected. The Legal Notice must appear with the be approved in writing by your
Official Logo at all times in the position shown here (cf illustration). authorised UEFA EURO 2004™
Please note that the Legal Notice is rescaled in different sizes of Representative.
the Official Logo in order to remain visually consistent throughout
all usage. This means that when used in small or very large sizes,
beyond the sizes provided, please refer to guidelines (page 24)
where it needs to be resized appropriately, to maintain clear and
proper legibility.
22 OFFICIAL LOGO: LEGAL NOTICE - SPECIAL CASES

When reproduction techniques do not allow the printing of a Each use of the Official Marks must
legible Legal Notice, then the “TM” notice appears next to the be approved in writing by your
Official Logo and “The UEFA EURO 2004™ Official Logo is authorised UEFA EURO 2004™
protected by trademarks and copyright. All rights reserved.” Representative.
appears somewhere else on the item.

X ≥ 7 mm

please note: never exceed the width of the logo

23 OFFICIAL LOGO: EXCLUSION AREA

The Official Logo should always be surrounded by a prescribed Each use of the Official Marks must
area of clear space to enable it to remain clean and prominent. be approved in writing by your
Within this Exclusion Area, no copy or graphic element (beyond authorised UEFA EURO 2004™
those provided in this Manual) may be introduced and no variable Representative.
backgrounds or dark colours may appear.
The dimension of the Exclusion Area applies to the portrait and
landscape versions of the Official Logo, for any kind of background.

In certain cases presented in this Manual (e.g. use on selected

backgrounds), the Exclusion Area can be reduced.

1/6 X

1/6 X 1/6 X

1/6 X

1/6 X 1/6 X

1/6 X

1/6 X
 24 OFFICIAL LOGO: SIZE RANGES

Size Ranges of Official Logo Each use of the Official Marks must
Each version of the Official Logo is saved in different sizes: small, be approved in writing by your
medium, large and extra large. authorised UEFA EURO 2004™
Please only adapt the size of the artwork within the specified Representative.
ranges in order to maintain the highest possible quality and to
ensure that the Legal Notice is always legible.
Do not use the Official Logo in any size smaller than the minimum
size.

PORTRAIT VERSION

XLARGE
X
LARGE

MEDIUM

SMALL x=50mm
x=25mm
x=15mm
x=7mm
excluded included
LANDSCAPE VERSION
25 OFFICIAL LOGO: USE ON COLOUR BACKGROUNDS

Colour range system Each use of the Official Marks must

Use this visual scheme to choose the right Official Logo for the be approved in writing by your
background colours you want to apply. Please note that above authorised UEFA EURO 2004™
all, clarity of reproduction is essential. Please ensure that all Representative.
elements of the Official Logo (including the Legal Notice) are
highly visible at all times.

LIGHT BACKGROUND INTERMEDIATE DARK BACKGROUND

26 OFFICIAL LOGO: USE ON PHOTOGRAPHIC BACKGROUNDS

When using the Official Logo on any photographic background, Each use of the Official Marks must
please follow this scheme with special attention for problematic be approved in writing by your
backgrounds, too complicated to use. In this case, a black authorised UEFA EURO 2004™
halftone multiplied box must be created to protect the Official Representative.
Logo.

LIGHT BACKGROUND INTERMEDIATE DARK BACKGROUND

27 OFFICIAL LOGO: OFFICIAL TYPEFACE

None of the texts within the Official Logo may be modified. Each use of the Official Marks must
The Legal Notices and the Official Designations in the Composite be approved in writing by your
Logos are typeset in HELVETICA. authorised UEFA EURO 2004™
Representative.

Aa ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890

Aa
HELVETICA BOLD

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890

Aa
HELVETICA MEDIUM

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890

Aa
HELVETICA ROMAN

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890
HELVETICA LIGHT
28 OFFICIAL LOGO: USE OF WORD MARK

The Word Mark can be used to replace the Official Logo in special It is imperative, however, that the statement “The UEFA EURO Each use of the Official Marks must
cases like very small applications. Here are the main rules for its 2004™ Official Logo is protected by trademarks and copyright. be approved in writing by your
usage. All rights reserved.” appears somewhere else on the item. authorised UEFA EURO 2004™
Representative.
The Word Mark may only be reproduced in the black and white
versions set out on this page.

15 mm

MAXIMUM SIZE REDUCTION

1/6 X

TM

1/6 X 1/6 X

1/6 X

EXCLUSION AREA
29 OFFICIAL LOGO: USE OF THE SYMBOL AS A GRAPHIC ELEMENT

The Symbol may be used as a graphic element, but it must be When using the crop version of the Official Logo, the Legal Notice Each use of the Official Marks must
complemented by the Official Logo application. This use is must be positioned in a visible manner in proximity to the Official be approved in writing by your
considered as a secondary graphic application. The symbol may Logo. There is no specific requirement for the positioning of the authorised UEFA EURO 2004™
be cropped ensuring that at least 25% of it is visible. The Official Legal Notice. Please refer to your UEFA EURO 2004™ Representative.
Logo must appear on the same page. Representative for further information.
The Symbol can not be used as a pattern device.

MAXIMUM VERTICAL CROP

MAXIMUM HORIZONTAL CROP MINIMUM 25% LOGO CROP

30 OFFICIAL LOGO: SPECIAL VERSIONS - BLACK AND WHITE LINE

Special Version Each use of the Official Marks must

Special versions have been created when reproduction techniques be approved in writing by your
do not allow usage of official versions presented above in this authorised UEFA EURO 2004™
chapter. Representative.

They are available in portrait and landscape versions.

The Legal Notice should be replaced as indicated on page 22.

BLACK LINE LANDSCAPE

(embossing version)

BLACK LINE PORTRAIT WHITE LINE PORTRAIT WHITE LINE LANDSCAPE

(embossing version) (debossing version) (debossing version)
31 OFFICIAL LOGO: SPECIAL VERSIONS - SIZE RANGES

Size Ranges Each use of the Official Marks must

The special version Logo is saved in different sizes: small, medium, be approved in writing by your
large and xlarge. authorised UEFA EURO 2004™
Representative.
Please only adapt the size of the artwork within the specified
ranges in order to maintain the highest possible quality and to
ensure that the TM is always legible.
Do not use the special version in any size smaller than the
minimum.

XLARGE

LARGE

MEDIUM

SMALL x=50mm
x=25mm
x=15mm
x=7mm
32 OFFICIAL LOGO: UNACCEPTABLE USE - COLOURS

The success of the UEFA EURO 2004™ Official Logo relies on Each use of the Official Marks must
the clarity and consistency with which it is implemented. Distorting be approved in writing by your
or changing the Official Logo reduces its legal protection. The authorised UEFA EURO 2004™
following examples illustrate some potential mistakes which Representative.
should be avoided. Please note that no attempt should be made
to redraw, modify or separate any elements of the Official Logo.

Do not use the full colour Logo Do not use non-approved Do not use non-approved
over a bright yellow background. colours within the Official colours within the Official Word
Symbol. Mark.

Do not use other negative logos Avoid having patterned or

than the ones presented in this complex backgrounds.
Manual (see page 14).
33 OFFICIAL LOGO: UNACCEPTABLE USE - SHAPES

Each use of the Official Marks must

be approved in writing by your
authorised UEFA EURO 2004™
Representative.

Do not distort the Official Logo. Do not invert the positions of the Do not substitute the logotype Do not separate the Symbol from
symbol and logotype in with another typeface. the Word Mark.
landscape version.

Do not rotate or flip the Symbol. Do not use the Symbol without Do not use the Official Logo Do not use the Symbol as a
specific guidance. without the Legal Notice unless repetitive graphic element or
expressly permitted in this Manual. pattern device.