The Pitch

CROSLEY VINYL PLAYER
ADVERT
BY JESSICA-MEGAN COLLINS
27 Noel Street Soho, London W1F 8GZ
THE CONTENT OUTLINE

I am advertising the Crosely vinyl player, by pulling on its main desirable qualities
such as: accessibility, broad audience, modern yet vintage.
Firstly you see the crosely player in different locations, within a household. Such as:
Kitchen, and bedroom. This is inclusive of a modern piece of music.
You then would have a series of close ups whilst someone opens the vinyl player. So
this is inclusive close up shots of the name, the pin, and all the other aspects of it.
Then once the person in the shot has put the record on the vinyl player, the original
piece of music will tune out to focus on the piece on the vinyl player.
The camera would zoom out to show a young couple dancing to an older piece of
music. It would then at the bottom it would say Merge the old with the new- Crosley
THE IDEA
o Mind mapped ideas

o Created a survey monkey to see which
idea people thought was best.
o Analysed results of the survey.
o Then wrote justification on which I
choose the idea of the Crosely Vinyl
player advert.
JUSTIFICATION
The idea is unique,
and there is a huge
gap in the market
for this advert.
The audience
preferred this
idea in
comparison to
the others.
My own
enjoyment and
knowledge for
the project.
The advert clearly

displays the main
aspects of the product.
Accessible, timeless
product, and versatile.
COMPETITORS
TARGET AUDIENCE
Primary research
The age of target audience 18- upwards

Socio economic group- A,B,C1,E
The channel that this advert would be broadcasted: E4,MTV
Ethnicity- White
That this product is mainly aimed at women
TARGET AUDIENCE
Secondary Research
That the record/vinyl industry has boomed since 2006

The culture of hipsters, has allowed us to see the rise in vintage products
The majority of younger people are consuming media through electronic devices. But
the majority of younger people are involved with hipster culture.
There is a variety of different artists available on vinyl making this available to all
types of people
People look for something easy and accessible.
PERSONAL REQUIREMENT
Travelling
The personal requirements is more about

the cost of actually making sure that your
crew and actors can get there, and how
they will be on set and the money put
aside to ensure that they are taken care
of. Due to the location and the short
amount of hours needed on certain days,
things like food and accommodation isnt
needed due to where the people involved
live.
Issue
The cast and crew would be required to
travel to the location. One crew/actor
member will have to travel, whilst the
other crew/actor wont due to us using
that persons house.
Expense
https://ticke
ts.arrivabus.
co.uk/south-e
ast/all-zones
-shires/
7.60 is the cost
of this.
Accommod
ation
Food
Props
The location is near to that of the

crew/actors housing, they are able to
travel each day to the filming location.
n/a
Actors and the crew would need to

provide their own lunch and beverages. I
would buy my lunch each day, as I will be
catering for the
n/a
The only real prop within the whole

product is the Crosely Cruiser turntable,
this originally costed 79. But I already
own one so this cost would not be
necessary.
http://www.tesco.com/direct/crosley-cr
uiser-turntable-orange/492-2456.prd?sk
uId=492-2456&pageLevel=sku&sc_cmp=ppc_
sh-_-sh-_-tesco-_-492-2456&gclid=CKmiu
oGIscwCFWoz0wodnIsKcQ&gclsrc=aw.ds
n/a
PERSONNEL REQUIREMENTS
The personnel requirements are about what

jobs and who is needed to create the
production. As well as other aspects such as
what is needed on location e.g. a toilet. This
just shows what is needed. I only have a
limited people within the production, overall
there is two people. This is meaning that I
shall be covering various jobs through.
CAST AND CREW
There is only two members

of the cast/crew and one of
them me. As seen in the
personnel requirements, I
shall being covering many
aspects of the production.
Name
Role
Dates needed
Contact details
Morgan Williams
Actor
16th, 18th, 19th May

and possibly 25th,27th,
28th of May
07341978141
Jessica-Megan
Collins
Actor/ camera
man/director/editor/s
ound mixer
16th, 18th, 19th May

and possibly 25th,27th,
28th of May
07545565996
BUDGET
6,824.60 is the
overall budget for
this production.
This total is also
inclusive of the
personal
requirements,
such as, transport
and food.
Per day cost
Camera Hire
579 hire for the whole

Per day the cost of the camera is 82.80
production.
http://www.jessops.com/online.store/categories/Digital%20SLR%20Cameras/product
s/Canon/EOS%205D%20MKIII%20Digital%20SLR%20Body%20Only-84404/Show.html?FROMREN
TSHOWCASE=Y
Tripod Hire
Per day cost of the tripod is 8 per day
http://www.hireacamera.com/en-gb/products/HAC00-00241-fluid-tripod/
For a 4 hour day the cost 160
http://rentanactor.com/#content_prices
The house belongs to a peer, who has allowed us to film there for free.
To show the advert in both the morning and at peak times when the target audience would
be watching, to air it twice in one day at these times it would cost 4150.00.
4000 of this means the advert would be aired once during the programme Big Bang
Theory, this is a programme that would attract my target audience are their target
audience is aged 18-30. And the other programme airing time is between glee, in the
morning due to the socio economic group it suggests they would have an early morning job
so they may be able to see this.
http://www.guerillascope.co.uk/tv-advertising-costs/commercial-tv-channels/entertainment/
e4
Actor Hire
Location Hire
To air advert
For the duration of the

production. (2 weeks)
112 to hire for the whole period

of time for the production.
For both actors for six days of 4

hours the cost is 1920
No cost needed.
Schedule
Week of
the 25th
April
Week of
the 6th
May
Week of
the 9th
May
Week of
the 16th
May
Week of
the 23rd
May
Week of
the 6th
June
Week of
the 20th
June
The pitch/
proposal.
The preproduction
Filming and
editing
Helping other
people
Feedback and
final deadline
10th of June
Exhibition

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CROSLEY VINYL PLAYER

27 Noel Street Soho, London W1F 8GZ

THE CONTENT OUTLINE

27 Noel Street Soho, London W1F 8GZ

o Mind mapped ideas

27 Noel Street Soho, London W1F 8GZ

The advert clearly

27 Noel Street Soho, London W1F 8GZ

The age of target audience 18- upwards

27 Noel Street Soho, London W1F 8GZ

That the record/vinyl industry has boomed since 2006

The personal requirements is more about

The location is near to that of the

Actors and the crew would need to

The only real prop within the whole

The personnel requirements are about what

27 Noel Street Soho, London W1F 8GZ

CAST AND CREW

There is only two members

27 Noel Street Soho, London W1F 8GZ

16th, 18th, 19th May

16th, 18th, 19th May

27 Noel Street Soho, London W1F 8GZ

Per day cost

579 hire for the whole

Per day cost of the tripod is 8 per day

For a 4 hour day the cost 160

For the duration of the

112 to hire for the whole period

For both actors for six days of 4

27 Noel Street Soho, London W1F 8GZ

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