NGO Policy Briefing Paper No.

3, March 2001
For the NGO Sector Analysis Programme

NGOS AND IMPACT ASSESSMENT

1. Introduction
The role and approach of Non-Governmental Organisations (NGOs) in development has changed radically
over the last fifteen to twenty years. NGOs are now accepted as significant contributors to the development
process by governments and official agencies. In the early 1980s it was assumed that NGOs would have an
impact because of who they were and their relationship and closeness to the beneficiaries. This
unsubstantiated assumption has increasingly come into question; throughout the 1990s the issue of
assessing NGO impact and the need for appropriate methodologies to do so came to the fore. As the
profile of NGOs has increased, so too has the need for them to assess the impact of their work. The rise in
popularity of NGOs and the increase in funding channelled through them by governments has had
consequences in terms of performance and accountability (Edwards and Hulme 1995). In addition, NGOs
have become more critically aware themselves of the need to assess their impact, both for organisational
learning and strategy development and in order to inform an increasingly discerning public supporter base.
This Policy Briefing Paper explores the current state of the debate on impact assessment of development
interventions. It moves on to review the current state of practice and methodologies and concludes with a
summary of critical issues and implications for NGOs.
Definitions of Impact
There are a number of different definitions of impact. For example, impact is improvements in the lives and
livelihoods of beneficiaries (OECD/DAC, 1997). The following definition by Blankenberg (1995) is
particularly helpful because it is related to the key concepts surrounding impact assessment:
Impact concerns long-term and sustainable changes introduced by a given intervention in
the lives of beneficiaries. Impact can be related either to the specific objectives of an
intervention or to unanticipated changes caused by an intervention; such unanticipated
changes may also occur in the lives of people not belonging to the beneficiary group. Impact
can be either positive or negative, the latter being equally important to be aware of.
(Blankenberg, 1995.)
The key concepts in Blankenbergs definition are:
Impact assessment is about sustainable change. This is change that comes about as a result of project
or programme activities.
These changes can even be unanticipated. A project or programme has objectives which it is hoped will
be achieved through the planned activities. It may be that through links with other projects or the
catalytic effect of the project or programme additional changes to the ones proposed have come about.
It essential to remember that change can be negative. Negative change can be attributable to an
intervention or be due to wider circumstances beyond the control of those managing a project or
programme.

Jerry Adams, Senior Consultant at INTRAC, prepared this Policy Briefing Paper. Comments on the paper
are welcome and can be sent to: [email protected]
This paper has been produced as part of the NGO Sector Analysis Programme for the following European
organisations: APSO, Cordaid, Concern Worldwide, DanChurchAid, MS Denmark, Norwegian Church Aid,
Novib, Rdda Barnen, Redd Barna and Save the Children Fund - UK. For further information about the
programme please contact Vicky Brehm at INTRAC ([email protected])

Definitions of Impact Assessment

Impact assessment describes an assessment of the longer term and sustainable changes that are planned
to occur from development interventions. The term is relatively new to the development community but has
been in use in environmental impact and social impact assessment for many years. Impact assessment has
often been confused with the evaluation of a projects or programmes immediate objectives.
The diagram below clarifies the difference between outputs, outcomes and impact.
(Fowler, 1997).
Point of Measurement
What is Measured
Indicators
Outputs
Effort
Implementation of activities
Outcomes
Effectiveness
Use of outputs and sustained production of benefits
Impact
Change
Difference from the original problem situation

2. The Complexity of Impact Assessment

There are three main difficulties in relation to the development of an appropriate methodology for impact
assessment:
Firstly, there is often confusion between the evaluation of a project or programmes objectives and an
assessment of its long-term impact.
Secondly, evaluation tools and methodologies are often poorly developed. This results in
weaknesses in the chain of evidence from data collection through to analysis and conclusions.
Thirdly, the issue of assessing impact qualitatively is very complex.
An OECD/DAC study on impact (Kruse et al, 1997) concluded that there was a lack of firm and reliable
evidence on the impact of NGO development projects and programmes, related to the paucity of data and
weakness of evaluation methodologies. Often project evaluations consisted of descriptions of activities
carried out rather than any analysis of the relevance of what had been done. This was partly due to a lack
of appropriate evaluation and assessment methodologies. A further reason was that insufficient attention
had been paid to the development and use of appropriate monitoring processes and procedures. This was
often compounded by the fact that many projects evolve and change over time. Whist this is not a negative
factor per se, it made tracking a projects progress and impact almost impossible when coupled with
insufficient monitoring systems. The DAC Study concluded that it was very difficult to make an assessment
of impact because having reviewed many evaluation reports there was
There was not a clear chain
clearly a very weak link between the information gathered and the
of evidence (Yin 1989).
conclusions drawn.
The essential starting point in developing a methodology for assessing impact is the need to take a primarily
qualitative perspective. It is therefore important to draw a clear distinction between a qualitative and a
quantitative approach. Firestones definition (left) is helpful
Qualitative research attempts to
because it shows that the scope of an assessment defines the
persuade through rich depiction and
methodologies to be used, their application and the amount of
strategic comparison across cases,
time given to the assessment. Where the project or programme
thereby overcoming the abstraction
being assessed is very large, it is not necessary to assess all
inherent in quantitative studies
areas of the work but enough to gain a clear picture.
(Firestone 1987).
The scope of a specific assessment visit needs to be such that
it will enable the assessment to be reliable, valid and credible. Validity and credibility are taken to mean
are the results believable? There are different understandings of how to assess validity. For example
Cohen and Manion (1989) take a very positivistic stance and see validity as follows:
a) Face validity
Are we measuring what we think we are measuring?
b) Bias
Is there a tendency to make errors in one direction?
c) Convergent validity Is the information gained through one method validated by that gained through
another method?
d) Internal validity
Are the results genuine for this group?
e) External validity
Are the results applicable to other situations?

In contrast others such as Maxwell (1992) take a highly qualitative approach. They argue that what matters
in qualitative research is how well the data is interpreted and what claims are made from it. A mid point
between these two extremes is taken by researchers such as Patton who see the validity of an assessment
as based on the quality or information-richness of the data and the ability of the researcher to analyse it
(Patton, 1990:185).
Organisations such as ODI, Oxfam and ActionAid, to name a few, have carried out important work on impact
assessment. Oxfam and ActionAid have concentrated on taking a naturalistic approach to assessing
impact. Their results point to difficulties in data collection and the tendency has been to recommend the
need for detailed project monitoring and evaluation systems. Furthermore, a naturalistic approach is very
time-consuming and costly. ODI have taken a different approach and proposed using the tool of cost
effectiveness analysis as a basis for rapid assessments1. However, they too have run into problems of
limited availability of data.

3. Impact Assessment in Practice

Planning
Ideally an impact assessment should be built into the project or programme design from the beginning,
alongside the development and use of an appropriate monitoring system.
The use and appropriateness of a baseline study is a question many NGOs have faced. Whilst
baseline studies can be helpful, they often lack relevant data when assessed against an evaluation or
impact assessment. This is often due to the fact that a project has had to adapt and change its
approach. It is partly for this reason that more emphasis is now being placed on developing appropriate
monitoring systems.
Participation
The participation of different stakeholders in an assessment is important in terms of ownership and
sustainability of the process and the use of the findings. It is important to bear in mind that evaluation
and impact assessment processes are very much linked to the ongoing development process.
In planning the assessment, it is essential to agree with all stakeholders what their level of participation
will be. This ensures that the methodology can be applied in a similar way across all
projects/programmes. There are a number of categorisations which can be used such as The Ladder of
Participation (Save the Children 1994). At a simpler level, Stephen Biggs (1989) defined participation in
four levels:
Consultative

Co-operative

Collaborative

Collegiate

A key lesson learnt is that a participatory approach needs more time to ensure that all stakeholders are
involved. The assessment visit needs to be long enough to allow the stakeholders to understand and
own the information and analysis. It is clear that there is a minimum period of time below which the
results are not believable to the stakeholders, however accurate they may be (Patton 1990).
In trying to increase levels of participation, this raises the very real question of what level of
participation can be achieved when impact assessment is used at a macro level. How feasible is it to
involve all stakeholders fully? Is participation only feasible when stakeholders have similar or agreed
objectives? This point is made in the ISODEC Review that found that the participation of stakeholders in
assessments required a significant amount of time and commitment and could not be created rapidly
(Kamara and Roche, 1996: 14).

Data Collection Methods and Tools

A Qualitative Approach
A qualitative approach uses qualitative assessment tools. The main tools used are focus groups,
meeting key informants, analysis of secondary data and observation. These need to be chosen carefully
on the basis of their appropriateness in assessing progress towards the indicators. Also, qualitative
1

A concise explanation of cost effectiveness analysis is given in the Good Practice Review on Evaluating Humanitarian
Assistance Programmes in Complex Emergencies (Hallam, 1998).

data collection tools require skill in order to be used properly and effectively. The key question is: do
they provide reliable and valid data of sufficient quantity and quality?
Qualitative assessment tools, such as semi-structured interviews, focus groups and observation
combined with analysis of secondary data form the basis for the data collection methods. In addition,
more participatory tools such as mapping and ranking can be used, as long as they fulfil the criteria
above and are not used in an extractive fashion.

The Concept of Triangulation

Triangulation is the cornerstone on which a methodology to assess impact must be based and from
which the qualitative methods are applied. Triangulation is a means of addressing the issues of
reliability and validity, because the bias in any one method is offset by using another. This does not
mean that different methods are randomly selected and put together, but rather they are chosen so that
they counteract the threats to validity identified in each. The key here is the systematic application of
qualitative methods: The accuracy of a method comes from its systematic application, but rarely does
the inaccuracy of one approach to the data complement the accuracy of another, (Fielding and Fielding
1986).
Triangulation can be applied by using a mixture of methods, tools, and perspectives, for example
working in teams and using multiple data sources. The purpose of this is to give an acceptable degree
of objectivity to the subjective perspectives.
Using a Team
The methodology of using small teams of consultants for an assessment builds on the Sondeo Method
described by Hildebrand (1979). For each assessment a small team is formed with two or three
consultants from different disciplines. The team can work together with local NGO staff to form several
mini-teams. The mini-teams can be changed around during the course of the assessment to provide
fresh insights.
The strength of the small team approach lies in the breadth of perspectives that are included. In order
to make best use of the different perspectives it is important to spend time at the beginning briefing the
whole team, refining the data collection plan and assigning specific responsibilities (dependent on skills
and experience).
The Use of Indicators
The experience of organisations
involved in impact assessments is that
in developing a set of indicators it is
essential to keep them to a minimum:
a manageable proportion based on
key areas of change (Roche, 1999).
For example, Tearfunds approach was
to have a small number of main or
meta indicators that were supported
by a larger number of sub indicators
and question areas (Adams et al. 1999).

In developing indicators in his work on impact with Oxfam,

Chris Roche (1999) questioned the use of the acronym
SMART (Specific; Measurable; Achievable; Realistic;
Time-bound) to define the properties of an indicator as too
narrow. He proposed that indicators should also be
SPICED (Subjective; Participatory; Interpreted and
Communicable;
Cross
Checked
and
Compared;
Empowering; Diverse and Disaggregated).

A Rating or Scoring System

One of the difficulties with developing a methodology is the need for data to be compared over time and
between cases. Where a methodology will be used by a number of different people, a 5-point scoring
or rating system to cross-check data can be used. It is intended to be a support to the narrative data
and to assist comparison between reports. It is not intended to replace or overshadow the qualitative
perspectives and reports, nor to be used as a checklist of questions. Alkire (1997) uses a qualitative
grading system using a 0 - 5 scale in the Oxfam Versus Poverty paper. Likewise, Feurstein makes a
brief mention of the use of scoring in her work (Feurstein, 1986: 99-102). The basis of the scoring
system could be as follows:

N/A
Not Relevant

1
Very Weak

2
Weak

Scale
3
Average

4
Strong

5
Very Strong

An example of a scoring system where semantic ends were developed is given below:
TO EMPOWER: Capacity
1. Evidence of policies/strategies which ensure an
empowering management process
2. Methods of leadership and delegation which empower
3. Evidence of structures or forums owned by staff
4. Level of hope and belief in their ability to change for the
better
(Adams 2000, unpublished).

Point 1
Unclear

Point 5
Clear

Disempowering
Little evidence
Low

Empowering
Much evidence
High

The scoring system facilitates comparison. However, the scores only make sense with the support of
the narrative and regular in situ debriefings so that the consultancy team can share impressions. At
the end of the assessment, the team draw their findings together to get an average score for each meta
and sub indicator.

5. Key Learning Points from Assessments of NGO Impact

In 1998/99 both INTRAC and Tearfund embarked on separate but similar impact assessment exercises
based on a disciplined qualitative approach such as that outlined above. The INTRAC exercise related to
a review of Danish NGO activities in Developing Countries for Danida, using three detailed country studies.
The Tearfund exercise made an assessment of the organisations impact on its partners and ultimate
beneficiaries, based on twelve partner studies in twelve countries. Both exercises analysed the use and
application of methodologies and interestingly came to similar conclusions. Following on from the Danida
Study, INTRAC has been involved in two further impact studies, including one with the European
Community. This included 40 partner case studies across six countries. The EC Study was important in that
it showed the feasibility of applying the methodology using different teams of consultants. A number of key
learning points emerged from these studies.
The Skills Needed for Impact Assessment
The ODI studies identified the need to develop a simple and easy to use methodology (Riddell, 1990). An
important point made in the OECD/DAC study from a number of the impact assessments reviewed was that
they gave little detail as to how they arrived at their conclusions, often relying on personal judgement (Kruse
et al, 1997). Therefore, in order for there to be a clear link between the data collected and the conclusions
drawn, the consultants involved need to have the skills and experience to use the different assessment
tools. Furthermore, the process of carrying out an assessment needs to be closely managed so that
different perspectives are cross-checked through triangulation of the teams information.
The type of methodology based on short assessment visits made by teams of consultants requires specific
management skills. Compared with the naturalistic approaches used in longitudinal studies, for example by
Oxfam, Ghana (Kamara and Roche, 1996), it is apparent that the level of skills needed is higher and the
management of the consultants is more critical. In this respect there is a very clear cost to shortening the
period of time of the assessment in terms of the level of skills needed. Managing the process well is
critical to ensuring that the triangulation of data, approaches and tools is carried out properly. Good
planning of an assessment prior to the fieldwork stage is essential, as is the debriefing at the end. As
important, and often left out, is the in-country briefing, orientation and daily support of the team. This is
essential to ensure that they use the data collection tools correctly and that they continue to observe, share
and learn from each other throughout the whole visit.
The Comparability of Data
A key finding from the Tearfund study was the usefulness and feasibility of using a simple scoring system
to allow the different data sets to be compared. The difference between the first study that did not use a
scoring system and the later ones that did was clearly marked. This is significant because it is not
commonly used in NGO studies, as illustrated by the limited information about scoring in development
literature.

Participation
The participation of stakeholders is a critical area to address because of its fundamental importance to
NGOs and their approach to development. The key lesson emerging is that the more participatory the
approach, the more time is needed to ensure that all stakeholders are involved. The assessment visit needs
to be long enough to allow time for the stakeholders to understand and own the information and analysis. In
this respect, the statement by House (in Patton, 1990) of the importance of persuading the audience, is
helpful in that it shows a limitation in applying the methodology. It is clear that there is a minimum period of
time below which the results are not believable to the stakeholders, however accurate they may be.
The Use of Different Tools
Whilst each of the different tools - analysis of secondary data, beneficiary assessment, self assessment,
interviews, focus groups and so forth - is useful, each requires skill in application and needs to be
complemented by other tools. This bears out the statements by Fielding and Fielding (1986) on the
importance of selecting the right tools and then using them so that through triangulation an accurate picture
is built up.

6. Combining a Structured Methodology with an Open Approach

The above examples illustrate the importance of developing a structured methodology in order to address
the concerns raised in the DAC/OECD study. In 2000, INTRAC was involved in an impact assessment of
the IBIS Life Science Programme in Namibia that sought to take on board the need for a well-structured
methodology. At the same time, it recognised the importance of not being confined to a structured set of
tools and question areas and of being open to explore positive and negative impacts of the project. This
study was important in exploring the tension between maintaining a rigorous structure whilst at the same
time being open to other influences and possibilities.
The methodology of the Ibis Life Science Project Impact Assessment attempted to be in keeping with the
ethos and aims of the Programme. Thus, the approaches to the data gathering, analysis and presentation
were based on participatory approaches. One of the main approaches used was that of a structured
interactive workshop, an approach that has also been used effectively by ActionAid in Uganda (IA
Exchange 2000). This tool was used as a data-gathering exercise with learners, teachers and facilitators
meeting in a number of schools. This was followed by a two-day workshop involving a number of different
stakeholders as a means of discussing and analysing the data collected.
One of the challenges the impact assessment team needed to overcome was how to present information
and ideas as a platform for further discussion and input. The use of a draft report was seen to be too
confining and narrow for this, therefore the team used a graphic of a tree as a means of expressing ideas
and thoughts about the process of the project and possible impacts. This was very helpful because
participants were not overwhelmed with information and facts, yet at the same time were presented with a lot
of detail on a complex process running for nearly ten years. The strength of using a graphic appeared to be
in its non-confrontational nature. Participants at the workshop were comfortable to go up to the graphic and
add comments to the picture or discuss possible adjustments to its format. There appeared to be more
ownership and engagement with the process and far less feeling that a report had been written in stone
and could not be altered.
The Positive Tension between a Structured Methodology and an Open Approach
This assessment recognised the importance of using a structured approach. At the same time, the use of
open and less structured workshops ensured that it did not become limited by the application of the
methodology. The lesson here would appear to be that both are needed and that there is a tension in the
amount of time and importance or weight given to each. Using an open approach is very time-consuming
both in terms of its use and analysis.
Ownership of the Process
Whilst the methodology used a number of different tools and perspectives to triangulate data, the additional
workshop gave an opportunity for different stakeholders to engage with the process and to take ownership of
its inputs and outputs. Stakeholders gain an important and unanticipated benefit from this as they begin to

make use of the outputs of the assessment and to have some input into the form those outputs should
take.
Impact Assessment as a Process, not a Final Act
One of the difficulties in trying to assess impact is that it can actually occur at a number of different stages
of a project or even long after a project has finished. It can also occur outside the project area and to groups
of people who are not involved in the process. In this respect, the definitions of impact assessment are not
helpful as they can imply that impact is a goal to be reached/achieved and that once achieved it cannot be
lost. The Ibis study recognised that impact can happen at a number of different points both during and after
the project process. In using workshops, stakeholders had an opportunity to reflect on what has been
achieved and to take it further. Thus, the actual process of the impact assessment is contributing to the
sustainability of the impact.
A Definition of Impact Assessment or a Set of Qualities?
The Ibis Impact Assessment process questioned whether a definition of impact needs to incorporate the
concept of long term sustainable change, or whether in fact it is more accurate to define impact as a
process where the sustainability of that process is dependant on a number of factors. In Namibia for
example, a key constraint to the sustainability of some of the impacts of the Life Science Project is the
negative impact of HIV/AIDS.

7. Conclusion: Future Directions

Impact assessment methodologies need to incorporate a structure that can act as a framework as well
as using more open approaches, such as workshops, and to have the capacity to hold them in a
creative tension.
The actual approach used in carrying out impact assessments needs to be appropriate to making an
assessment of an ongoing process rather than a completed task. In this respect, models need to be
developed which involve an impact assessment team coming alongside the project and working with the
different stakeholders and then at an appropriate and agreed point moving away.
Following on from the above point, it is essential to develop an understanding of the assessment of
impact as understanding a series of processes. If impact is seen as nailing jelly to the wall (Edwards
and Hulme 1995) and then defining it in a rigid way, then the process of assessment will lose the
dynamism and structure that gives it shape and meaning. All that will remain will be fragmented and
meaningless pieces of information.
Where does the impact assessment process begin and end? We need to move beyond thinking of a
simple beginning and ending to thinking of a process which will be different for different stakeholders.
Linked to the above, we need to move away from the current structure of one output at the end of the
process to multiple outputs, in different formats and at different stages and times.
Further Reading
The results from the study of assessing the impact of DANIDAs support to Danish NGOs can be viewed on
the website: http://www.um.dk/danida/ngoimpact/synthese_eng
Oakley, P. and Clayton, A. (2000) The Monitoring and Evaluation of Empowerment: A Resource Document.
Oxford:INTRAC. ISBN 1-897748-58-2.
Oakley, P., Pratt, B. and Clayton, A. (1998) Outcomes and Impact: Evaluating Change in Social
Development. Oxford: INTRAC. ISBN 1-897748-21-3.
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Abbreviations and Acronyms
DAC Development Assistance Committee (of the OECD)
ODI
Overseas Development Institute
OECD Organisation for Economic Co-operation and Development
INTRAC (International NGO Training and Research Centre)
P.O. Box 563, Oxford OX2 6RZ, United Kingdom.
Website: http://www.intrac.org