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Use of Fashionable Abstractions: Concept, Value

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The Penguin Guide to Plain English

The first signs that Cardinal Hume was ill appeared when he began feeling
nauseous at mealtimes a few weeks ago.
Thus The Times tells us that the Cardinal felt loathsome. He did not. He
felt nauseated. He was affected by nausea.

Use of Fashionable Abstractions


concept, value
There are some abstract nouns found once in rigorous philosophical
usage that are now so inappropriately exploited that they have become
almost unusable. The w ord concept has the same root as conceit and
means an idea or notion, something that the m ind has conceived. Yet
just as the w ord idea has been weakened in conversational usage ( the
very idea!), so now the w ord concept has lost its anchorage in the
realm of thought. Here is a statement about a new block of open-plan
offices w ith cafe and shops:
This concept of management on the move has been made possible by the
design of Waterside.
N ow the concept of the change, that is the idea for the change, existed
before anything was done about it. The concept w ould have been exactly
w hat it was, had nothing been done about it. It was the realization o f the
concept that was made possible by the design o f the building: The concept
of m anagement on the move has been realized in the design o f Waterside.
The w ord having been thus weakened, it becomes a way o f muffling
exact thought. Thus we get someone explaining the pains o f having to
sack employees.
To tell them theyre now on the scrap heap - 1 found that as a concept very
difficult.
Again w hat the speaker meant was surely that the realization o f the
concept w ould be difficult. Merely to think about sacking people hurts
no one. To correct the sentence, simply om it as a concept.
W hat has happened to the w ord now is that it has achieved a life o f its
ow n as a kind o f adjective. The AA tells us that special concept cars of
the 2 1st century will be an attraction at a show. And The Times captions
an illustration Concept cars on show at the NEC, Birm ingham. So

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