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    Microsoft

    Uploaded by

    Prateek Agarwal
    This document provides instructions for an assignment analyzing Microsoft's initiatives in China and India between 1993 and 2007. Students are asked to evaluate whether Fone+ or the Windows Starter Edition was more suitable for the contexts in China and India, and discuss if these strategies could enable Microsoft to become a multi-billion dollar business in the two countries by 2010. The assignment should be 3 pages or less and is due August 1st, with Group 5 additionally emailing their presentation by July 31st.

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    Microsoft

    Uploaded by

    Prateek Agarwal
    78 views1 page
    This document provides instructions for an assignment analyzing Microsoft's initiatives in China and India between 1993 and 2007. Students are asked to evaluate whether Fone+ or the Windows Starter Edition was more suitable for the contexts in China and India, and discuss if these strategies could enable Microsoft to become a multi-billion dollar business in the two countries by 2010. The assignment should be 3 pages or less and is due August 1st, with Group 5 additionally emailing their presentation by July 31st.

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    Microsoft

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    This document provides instructions for an assignment analyzing Microsoft's initiatives in China and India between 1993 and 2007. Students are asked to evaluate whether Fone+ or the Windows Starter Edition was more suitable for the contexts in China and India, and discuss if these strategies could enable Microsoft to become a multi-billion dollar business in the two countries by 2010. The assignment should be 3 pages or less and is due August 1st, with Group 5 additionally emailing their presentation by July 31st.

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    78 views1 page

    Microsoft

    Uploaded by

    Prateek Agarwal
    This document provides instructions for an assignment analyzing Microsoft's initiatives in China and India between 1993 and 2007. Students are asked to evaluate whether Fone+ or the Windows Starter Edition was more suitable for the contexts in China and India, and discuss if these strategies could enable Microsoft to become a multi-billion dollar business in the two countries by 2010. The assignment should be 3 pages or less and is due August 1st, with Group 5 additionally emailing their presentation by July 31st.

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    of 1

    Assignment 8

    Case:

    Microsoft in China and India, 1993-2007


    Case Preparation Questions

    1. Of the two major initiatives profiled in the case (Fone+ and Windows Starter edition),
    which one do you find more suitable to the context in China and India? Please list the
    pros and cons of both the alternatives
    2. Given that in 2007, China and India account for less than 5% of global revenues for
    Microsoft, do you think your chosen strategy and initiatives would enable Microsoft to
    create multi-billion dollar business in these two countries by 2010? Do you think the
    Beijing Declaration can be achieved?
    Assignments should be typed, single space, 12 Times New Roman Script. The cover page should
    include the name of the case, the number of the group, and the names of the group members.
    Assignments should not be more than 3 pages. Only hard copies submissions are allowed.

    Group 5 to present. Deadline for submission is 1st August, 2015, before the start of the class.
    Group 5 to email me a copy of their presentation by 31st July, 2015 5-00 PM.

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