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    Colton Resume

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    Adaline E. Colton is a recent Boston University graduate with experience in public relations, marketing, and digital industries. She has held internships at lifestyle and fashion PR firms, marketing agencies, and digital publications where she conducted research, wrote content, developed strategies, and managed social media. Her skills include proficiency with various software programs, strong writing abilities, and expertise across multiple social media platforms.

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    Colton Resume

    Uploaded by

    api-278121784
    84 views1 page
    Adaline E. Colton is a recent Boston University graduate with experience in public relations, marketing, and digital industries. She has held internships at lifestyle and fashion PR firms, marketing agencies, and digital publications where she conducted research, wrote content, developed strategies, and managed social media. Her skills include proficiency with various software programs, strong writing abilities, and expertise across multiple social media platforms.

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    Adaline E. Colton is a recent Boston University graduate with experience in public relations, marketing, and digital industries. She has held internships at lifestyle and fashion PR firms, marketing agencies, and digital publications where she conducted research, wrote content, developed strategies, and managed social media. Her skills include proficiency with various software programs, strong writing abilities, and expertise across multiple social media platforms.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    84 views1 page

    Colton Resume

    Uploaded by

    api-278121784
    Adaline E. Colton is a recent Boston University graduate with experience in public relations, marketing, and digital industries. She has held internships at lifestyle and fashion PR firms, marketing agencies, and digital publications where she conducted research, wrote content, developed strategies, and managed social media. Her skills include proficiency with various software programs, strong writing abilities, and expertise across multiple social media platforms.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 1

    Adaline E.

    Colton
    New York, NY | 651.353.6294 | [email protected] | http://adalinecolton.weebly.com
    Motivated, artistic, and resourceful Boston University graduate with experience in the PR, marketing and digital industries.
    Recent Professional Experience
    Lifestyle Public Relations Intern, Black Frame

    Client: The Standard Hotels

    Social Media and Editorial Intern, Aftertastes

    September 2014 December 2014 | Boston, MA

    Client: Bike safety technology start-up


    Conducted qualitative/quantitative research of the bike technology, mobile-phone app, and first aid markets to gauge
    consumer insights and trends, determine brand competitors, and guide creative and technological work.
    Wrote a creative brief outlining consumer context and strategy for the creative team.
    Provided the client with a 30+ page comprehensive analysis and advertising/marketing recommendations.

    Fashion Public Relations and Sales Intern, Dana Dramov Consulting

    September 2014 December 2014 | Boston, MA

    Built bi-weekly e-mail marketing campaigns in Constant Contact reaching over 40,000 subscribers.
    Responsible for writing, editing, and approving all content for ArtsBoston.org and mayorsholiday.com.
    Represented ArtsBoston at various conferences and events and engaged with current and prospective customers.
    Created Facebook and Twitter posts in order to increase awareness of ArtsBoston and drive traffic to ArtsBoston.org.
    Compiled sales data and generated marketing reports to determine the effectiveness of marketing initiatives.

    Account Planner, Boston University AdLab

    January 2015 June 2015 | Boston, MA

    Wrote interesting and informative articles for Boston University College of Communications student-run online
    publication.
    Worked with the marketing team to develop creative marketing strategies to encourage awareness and engagement by the
    Boston University community.
    Curated social media content for the COMmunicators Twitter and Facebook accounts to support marketing initiatives.

    Marketing Intern, ArtsBoston

    February 2015 Present | New York, NY

    Create, edit, and post social media content for Aftertastes Instagram, Tumblr, Pinterest, Facebook and Twitter accounts.
    Conduct extensive competitor and market research in order to gauge consumer perception and assist in the strategic
    development of the Aftertastes brand.

    Editorial Writer and Marketing Consultant, The COMmunicator

    June 2015 Present | New York, NY

    June 2014 August 2014 | New York, NY

    Performed market research and competitive analysis to assist in future consulting projects and new brand development.
    Created and pitched press releases and story ideas to various blogs, websites, and publications relevant to Dana Dramov
    Consultings clients; received press coverage by blogs, celebrities, and websites including Lena Dunham and RACKED.
    Provided administrative support to the CEO: managed office communications, coordinated and attended meetings and
    events, assisted in showroom and merchandise organization.

    Education
    Boston University College of Communication

    May 2015 | Boston, MA

    Bachelor of Science in Communication; Concentration in Advertising; Liberal Arts Concentration in Economics


    Skills and Interests

    Proficient in Microsoft Office Suite in both PC and Macintosh formats (Excel, PowerPoint, Outlook and Word).
    Experience using Cision, Fashion GPS, Salesforce, Constant Contact, Hootsuite, Iconosquare, Latergram, Adobe
    products, and online research databases including Mintel Oxygen, MRI+, and Qualtrics.
    Well-versed in all social media outlets including Facebook, Twitter, Pinterest, Instagram, Snapchat and Tumblr.

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