Lmillsresume 2015
Lmillsresume 2015
Lmillsresume 2015
Professional Experience
Public Relations Associate
Wayfair, Inc., Boston, MA
Develops and maintains relationships with key media contacts across national, consumer lifestyle
publications
Develops creative pitch angles for national and regional lifestyle and consumer placements to media
contacts
Secures product placements in national lifestyle magazines including HGTV, Family Fun, Parents, Kitchen &
Bath Makeovers, At Home Memphis and more
Develops and pitches angles for national and regional lifestyle and consumer placements to media
contacts
Secured product donations and helped outfit space for Good Morning America segment
Secured product donations and managed tracking documents for Cookies for Kids Cancer
charity event
Spring 2014
Researched new and existing media contacts via CisionPoint to updated media database
Assembled products and packages to send in mailers for editors, bloggers and other media persons
Empowerment
Legal PR and Marketing Intern, Boston, MA
Summer 2013
Examined new Public Relations and Marketing strategies for the company
Likeable Media
Account Intern, Boston, MA
Summer 2012
Worked with community managers to write content for clients Facebook pages and Twitter handles while
encompassing the brand voice
Updated monthly reports for various clients to record traffic to particular social media pages
o
Researched target market in depth to ensure content was engaging for audiences
Education
Stonehill College, Easton, MA
B.A., Communications, Business Minor