www.subexworld.

com

About Subex Facts at a glance

Subex Limited is a leading global provider of Operations and Business Globally headquartered in Bangalore. Worldwide offices in Denver, Dubai,
Support Systems (OSS/BSS) that empowers communications service Ipswich, London, Ontario, Ottawa, Singapore and Sydney
providers (CSPs) to achieve competitive advantage through Business
Optimization and Service Agility - thereby enabling them to better Total Subexian strength of more than 1200
operational efficiency to deliver enhanced service experiences to
subscribers. The company pioneered the concept of a Revenue Operations Leading provider of Fraud Management and Revenue Assurance solutions
Center (ROC) – a centralized approach that sustains profitable growth and
financial health through coordinated operational control. Pioneer of Data Integrity Management solutions

Subex's product portfolio powers the ROC and its best-in-class solutions Listed on the National and Mumbai stock exchanges in India. Global
enable new service creation, operational transformation, subscriber-centric Depository Receipts (GDRs) and Foreign Currency Convertible Bonds
fulfillment, provisioning automation, revenue assurance, cost management, (FCCBs) are listed on the London Stock Exchange
data integrity management, fraud management and interconnect /
inter-party settlement.

Subex's customers include 36 of the world's 72 biggest* Executive Management Team

telecommunications service providers. The company has more than 300
installations across 70 countries.
Founder Chairman, Managing Director and CEO : Subash Menon
Chief Operating Officer : Sudeesh Yezhuvath
* Forbes’ Global 2000 list, 2009
Chief Technology Officer : Mark Nicholson
Group President : Vinod Kumar
:
Subex’s OSS/BSS Portfolio Senior Vice President - Engineering
Vice President - Human Resources :
Anuradha
Monisha Tambay
President - Americas : Greg LeNeveu
President - EMEA : Paul Skillen
ROC ROC :
Credit Risk Partner
President - APAC Sekharan Y Menon
Management Settlement Vice President – Finance : Ramanathan J
ROC ROC
Fraud Cost
Management Management
Acquisitions
Syndesis Limited, Service Fulfillment Company: April 2007
ROC ROC
Revenue Route Azure Solutions, Revenue Assurance Company: June 2006
Assurance Optimization

Lightbridge Inc, Fraud Management Business Assets: October 2004

Managed
Services Alcatel Fraud Management Group, Fraud Management Business Assets:
October 2004
Network

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Prov tProv

Awards & Recognitions

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Tru rity M
isio isi
n in o n

eg

• Market Leader in Business Optimization in 2007 & 2008, Analysys

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• Rocware 2.0 picked as one of the top 3 global telecom software

products in 2009, Light Reading
Service Fulfillment
Vector
• Successful listing award at London Stock Exchange (LSE), UK Trade &
Investment (UKTI) 2007

Global Customer Snapshot • Deloitte & Touche’s Tech Fast 50 India 2007 list

• Deloitte & Touche’s Tech Fast 500 APAC 2006 list

Americas
Bell, Claro, Comcast, Level(3), Nuvox, Rogers, Sprint, T Mobile, Telefonica,
• One of the 8 most innovative Indian companies, NASSCOM (India)
Telmex, Telus, Verizon
2005
EMEA
• Best Revenue Assurance Project for KPN, World Billing Awards 2005
BT, COLT, Orascom, Polkomtel, Saudi Telecom, Swisscom, Telecom Egypt,
Telecom Italia, Telekom Slovenije, Telenor, Vodafone, Zain • Most Promising Company award, Billing & OSS World Excellence
Awards 2005
APAC
BSNL, dtac, Idea, Indosat, Maxis, Reliance Communications, StarHub, • Organization with Most Innovative HR Practices, India HRD Congress
Telecom Malaysia, Telstra 2002
Fundamental shift in telecom business economics
In today's de-regulated environment, service providers are under pressure to ensure sustained profitable growth by seeking breakthrough business practices.
Their greatest challenge is to continuously improve Average Revenue Per User (ARPU) and Average Margin Per User (AMPU) notwithstanding reducing voice
revenues, market saturation, increased competition as well as regulatory pressure to decrease charges. Service providers today are finding it difficult to retain
existing subscribers, let alone acquire new ones.

Business Optimization + Service Agility = Enhanced Margins

Earlier, telecom operators used to operate within the confines of regulated markets where profits were assured and simply arrived at by adding the agreed
margin on top of costs.

Subex Limited. 2009. All rights reserved. Although every endeavour has been made to ensure that the information contained within this document is up to date and accurate, Subex Limited cannot be held responsible for any inaccuracy or error in the information contained within this document. 07122009.
Earlier: Regulated Today: Free Market

_________________________________________________________________
Price Approved
By Regulator
----------------------------------------------------------------------------------
Price Set by the
Market
Margin Guaranteed
----------------------------------------------------------------------------------

Margin Earned
--------------------------------

--------------------------------

Cost Plus
Pricing Competitive
Pricing Cost of Service
Delivery

---------------------------------------------------------------------------------- ----------------------------------------------------------------------------------

Telco’s Strategy Telco’s Strategy

Grow ARPU Grow AMPU
. Manage up revenue . Manage up revenue
. Manage down cost

The market now decides the price. And margins, if any, are earned through efficient and agile operations. To survive and thrive in this environment, what CSPs
need is a combination of optimized business operations and quick and efficient service delivery i.e. a combination of Business Optimization and Service Agility,
to improve margins and increase market share.

Business Optimization Gain –

Reduced cost of service delivery
Business Optimization is a sum total of
----------------------------------
Enhanced Margins - protected revenues
-------------------------------- Service Agility Gain –
Improved price realization for - managed costs
services - assured operations
Price Set by
the Market
Cost of Service Service Agility involves –
Delivery - faster time-to-market for new services
- automated zero-touch service fulfillment
- ensuring high quality and accurate service delivery
----------------------------------

Subex’s market leading OSS/BSS solutions are designed to deliver Business Optimization and Service Agility to a service provider and enable it to achieve
improved margins and enhanced customer experiences. Subex’s Managed Services portfolio delivers unmatched strategic and operational advantage
ensuring significant, financial savings, lowered operational risks and enhanced business agility.

www.subexworld.com

Subex Limited Subex Inc. Subex (UK) Ltd. Subex Americas Inc. Subex (Asia Pacific) Pte. Ltd.
Adarsh Tech Park, 12101 Airport Way, Suite 300 3rd Floor, Finsbury Tower, 30 Fulton Way, 175A, Bencoolen Street,
Devarabisanahalli, Outer Ring Road, Broomfield, Colorado 80021 103-105 Bunhill Row, Richmond Hill, Ontario, #08-03 Burlington Square,
Bangalore - 560037 USA London, EC1Y 8LZ Canada L4B 1E6 Singapore 189650
India UK
Phone: +1 303 301 6200 Phone: +1 905 886 7818 Phone: +65 6338 1218
Phone: +91 80 6659 8700 Fax: +1 303 301 6201 Phone: +44 20 7826 5420 Fax: +1 905 886 9076 Fax: +65 6338 1216
Fax: +91 80 6696 3333 Fax : +44 20 7826 5437

Regional offices: Dubai Ipswich Ottawa Sydney