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    5.rivalry Among The Existing Players.: Intensity of Rivalry Definition

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    Shreyansh raj
    The document discusses the intensity of rivalry among competitors in an industry. It states that intense rivalry occurs when firms put pressure on each other to steal market share and limit profit potential. Intense rivalry is characterized by numerous competitors of similar size that are competing for a slowly growing market with undifferentiated products. The document then lists Infosys' top 10 rivals and discusses how Infosys can tackle intense rivalry by differentiating itself, achieving scale, and collaborating to grow the market. It notes that Infosys' CEO says the company is differentiating through strategic partnerships, digital platforms, international recruiting, and acquisitions.

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    5.rivalry Among The Existing Players.: Intensity of Rivalry Definition

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    Shreyansh raj
    24 views2 pages
    The document discusses the intensity of rivalry among competitors in an industry. It states that intense rivalry occurs when firms put pressure on each other to steal market share and limit profit potential. Intense rivalry is characterized by numerous competitors of similar size that are competing for a slowly growing market with undifferentiated products. The document then lists Infosys' top 10 rivals and discusses how Infosys can tackle intense rivalry by differentiating itself, achieving scale, and collaborating to grow the market. It notes that Infosys' CEO says the company is differentiating through strategic partnerships, digital platforms, international recruiting, and acquisitions.

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    Michael portal 5th theory for infosys

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    Porter's 5th

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    The document discusses the intensity of rivalry among competitors in an industry. It states that intense rivalry occurs when firms put pressure on each other to steal market share and limit profit potential. Intense rivalry is characterized by numerous competitors of similar size that are competing for a slowly growing market with undifferentiated products. The document then lists Infosys' top 10 rivals and discusses how Infosys can tackle intense rivalry by differentiating itself, achieving scale, and collaborating to grow the market. It notes that Infosys' CEO says the company is differentiating through strategic partnerships, digital platforms, international recruiting, and acquisitions.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    24 views2 pages

    5.rivalry Among The Existing Players.: Intensity of Rivalry Definition

    Uploaded by

    Shreyansh raj
    The document discusses the intensity of rivalry among competitors in an industry. It states that intense rivalry occurs when firms put pressure on each other to steal market share and limit profit potential. Intense rivalry is characterized by numerous competitors of similar size that are competing for a slowly growing market with undifferentiated products. The document then lists Infosys' top 10 rivals and discusses how Infosys can tackle intense rivalry by differentiating itself, achieving scale, and collaborating to grow the market. It notes that Infosys' CEO says the company is differentiating through strategic partnerships, digital platforms, international recruiting, and acquisitions.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    5.Rivalry among the existing players.

    Intensity of Rivalry definition.


    The intensity of rivalry among competitors in an industry refers to the extent to which firms within an
    industry put pressure on one another and limit each other’s profit potential. If rivalry is fierce, then
    competitors are trying to steal profit and market share from one another. As a result, this reduces profit
    potential from all firms within the industry. According to Porter’s 5 forces framework, the intensity of
    rivalry among the firms is one of the main forces that shape the competitive structure of an industry. If
    the industry consists of numerous competitors, then porter rivalry will be more intense. Whereas if the
    competitors are of equal size or market share, then the intensity of rivalry will increase. The intensity of
    rivalry will be high if industry’s growth is slow, fixed costs are high. If the products are undifferentiated
    or are commodities, then the rivalry will be intense.

    Rivals for Infosys are:

    1.Tata Consultancy Services.

    2.Wipro.

    3.HCL.

    4.Tech Mahindra.

    5.Cognizant.

    6.Accenture.

    7.Mphasis.

    8.LTI

    9.Capgemini.

    10.IBM.

    How Infosys can tackle Intense rivalry among the existing competitors in Technical and System
    software industry?

    1.By building a sustainable differentiation.

    2.By building scale so that it can compete better.

    3.Collaborating with competitors to increase the market size rather than just competing for small
    market.
    Infosys is differentiating through strategic JVs, digital platforms, says CEO Salil Parekh. The statement
    from the CEO says that ‘We are doing things differently in several areas. Strategic partnership is one. We
    have started to recruit from colleges campuses in Europe, US, and Australia, even as we continue to do
    that in India. We have recruited 2,500 graduates in the western market in past 12 months. That is a huge
    change in terms of where the business model was 3-4 years ago. We are now building a digital bank for
    three of our clients on our digital banking platform. No one else has a digital banking platform. We have
    just acquired a mortgage platform from ABN-AMRO. Our play is to push on digital services and platforms
    as we build the new Infosys’.

    By looking at the company’s agenda it is quite clear that it is working on its different sectors so that it
    can differentiate it from those of its rivals. All the three points of tackling intense rivalry among the
    competitors can be understood in the CEO’s statement.

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