PsychSim 5: Iconic Memory
PsychSim 5: Iconic Memory
PsychSim 5: Iconic Memory
Date: __________________________________________
This activity simulates Sperling’s classic experiments on the duration of visual sensory memory.
Iconic Memory
• What is Sperling’s theory of iconic memory? What is an “icon?”
• What is Sperling’s partial report task? How does it test his theory of iconic memory?
• Are your results consistent or inconsistent with typical results? What do typical results suggest?
• What does the typical drop in performance tells us about the duration of iconic memory?