Scribd Logo
Upload

Welcome to Scribd!

  • 40 views

    Bibliography: "Service Marketing"

    Uploaded by

    Nas Ferrer
    This document contains a bibliography section listing various sources used for research. These include 17 books, 6 journal articles, 6 theses/dissertations, and 17 electronic sources covering topics such as service marketing, school-to-career programs, taxation on office supplies, entrepreneur management, and the importance of traditional and new advertising. The sources are cited in APA format and cover both domestic and international literature.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    Bibliography: "Service Marketing"

    Uploaded by

    Nas Ferrer
    40 views4 pages
    This document contains a bibliography section listing various sources used for research. These include 17 books, 6 journal articles, 6 theses/dissertations, and 17 electronic sources covering topics such as service marketing, school-to-career programs, taxation on office supplies, entrepreneur management, and the importance of traditional and new advertising. The sources are cited in APA format and cover both domestic and international literature.

    Original Description:

    hhh

    Original Title

    Bibliography Final

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    This document contains a bibliography section listing various sources used for research. These include 17 books, 6 journal articles, 6 theses/dissertations, and 17 electronic sources covering topics such as service marketing, school-to-career programs, taxation on office supplies, entrepreneur management, and the importance of traditional and new advertising. The sources are cited in APA format and cover both domestic and international literature.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    40 views4 pages

    Bibliography: "Service Marketing"

    Uploaded by

    Nas Ferrer
    This document contains a bibliography section listing various sources used for research. These include 17 books, 6 journal articles, 6 theses/dissertations, and 17 electronic sources covering topics such as service marketing, school-to-career programs, taxation on office supplies, entrepreneur management, and the importance of traditional and new advertising. The sources are cited in APA format and cover both domestic and international literature.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 4

    18

    BIBLIOGRAPHY


    Books
    Calleja, H. (2005) Service Marketing

    Chaika, Macuja V. (2012). School-to-Career Program.

    Diener, Lawrence B. (1999). Psychological Literature on Subjective-Well-Being.

    Festinger, Leon C. et.al (1957) Cognitive Dissonance Theory.

    Salvador, Geronimo (2009). Principles of Marketing

    Virgina, Rachel E. (2004). Taxation on Office Supplies.
    Zeithaml, Valeria A., Mary Jo Bitner, and Dwayne D. Gremler (2010),Services
    Marketing Strategies, in Willy International Encyclopedia of Marketing
    Vol. 1



    Newspaper

    Valencia, Czeriza (2012) The Philippine Star


    Journals

    Canlas, Ruben Jr. (Aug. 2007) Entrepreneur Management for New Innovation
    pg. 47

    Geddes, Raymond (Jul 2010) School Store: An Operating Manual

    Kappler C. J (2012) Fun In The Stores for Students, pg.28

    Lovelock, C.H., (1983) "Classifying Services to, Gain Strategic Marketing
    Insights", Journal of Marketing, Vol. 47, Summer, pp. 9-20

    Shostack, L.G., (1977), "Breaking Free from Product Marketing, Journal of
    Marketing Vol. 41, April, pp.77-80


    Theses and Dissertations

    Baldomar, Maridel Eder (2012) The Adequacy and Efficiency of Fire Rescue
    Services of the Bureau of Fire Protection to Its Clients, Local
    Graduate School Dissertation, Polytechnic University of the Philippines

    Castillano, Ma. Fe R. (2010) Effectiveness of the Personnel Accounting
    System of the Regional Headquarters of the National Capital Region
    Police Office, Local Graduate School Dissertation, Polytechnic University
    of the Philippines

    Dayao, Eleazar Aaron E. (2013) The Effectiveness and Importance of
    Traditional and New Tri-Media Advertising: Basis for Company
    Growth, Local Graduate School Dissertation, Polytechnic University of the
    Philippines

    Dimaculangan, Marilyn I., (2012) Employee Motivation in the Work Place of a
    Financing Company in Metro Manila, Local Graduate Study,
    Polytechnic University of the Philippines

    Dizon, Abigael D., (2013) The Customer Services and the Integrated
    Marketing Communication Program of Bayad Centers, Local
    Graduate Study, Polytechnic University of the Philippines

    Roque, Carlo G., (2013) The Marketing Strategies of Selected Colleges and
    Universities in the Camanava Area, Local Graduate Study, Polytechnic
    University of the Philippines


    Electronic Sources

    http://www.a2boffice.co.uk/blog/importance-of-office-equipments/

    http://smallbusiness.chron.com/start-office-supply-store-4559.html

    http://www.mindtools.com/pages/article/toc.htm

    http://www.examiner.com/article/the-right-school-supplies-can-improve-
    academic-success

    http://www.blogs.longwood.edu/brittanyjohnson/2012/07/02/the-effects-on-the-
    students/

    http://www.philstar.com/business/808688/dti-strictly-monitoring-prices-school-
    supplies

    http://en.wikipedia.org/wiki/Office_Depot
    http://futureofchildren.org/futureofchildren/publications/docs/07_03_04.pdf
    http://www.streetdirectory.com/travel_guide/17205/corporate_matters/office_sup
    plies_are_very_important.html
    http://money.msn.com/frugal-living/post.aspx?post=f08a2763-ca02-4b7b-b3ab-
    169593b1f05f
    http://en.wikipedia.org/wiki/Advance_Paper_Corporation
    http://www.philstar.com/business/2014/05/26/1327210/dti-monitor-prices-school-
    supplies
    http://www.businessdictionary.com/definition/entrepreneurship.html
    http://www.100studytips.com/studying/important-school-supplies.html
    https://www.facebook.com/l.php?u=http%3A%2F%2Fen.wikipilipinas.org%2Find
    ex.php%2FEducation_in_the_Philippines&h=9AQHNCj_9

    http://articles.baltimoresun.com/2011-09-28/news/ph-ag-re-community-booz-
    allen-backpack-20110928_1_backpacks-school-supplies-local-students (Date
    retrieved August 8, 2014 10:00PM)

    http://www.tax.virginia.gov/site.cfm?alias=SchoolSuppliesandClothingHolidayFA
    Qs (Date retrieved: August 8, 2014 10:00PM)

    http://articles.chicagotribune.com/2014-05-06/business/chi-office-depot-closing-
    400-stories-20130506 1 office-depot-inc-officemax-150-stores (Date retrieved:
    August 8, 2014 10:05PM

    http://www.bbb.org/us/article/office-supply-scams-rely-on-unsuspecting-
    employees-605 (Date retrieved: August 8, 2014 10:25PM)

    http://www.vecopaper.com/ (Date retrieved: August 8, 2014 10:35PM)

    http://smallbusiness.chron.com/average-cost-per-month-office-supplies-
    12771.html (Date retrieved: August 8, 2014 10:40PM)

    http://philbasiceducation.blogspot.com/ (Date retrieved: August 8, 2014
    10:45PM)

    You might also like