Introduction

“Digital Marketing : A new tool for International Education”
ABSTRACT
International education has changed dramatically in the digital age. Students may now acquire
academic material more easily thanks to digital platforms. International Education has been using
digital marketing and its components to better its business strategies. Digital marketing has evolved
into the most effective tool for staying ahead of the competition. This paper will present evidence with
an analysis of a model on how a multinational has obtained positive results with the implementation
of digital strategies. The reasons and implications of adopting Digital Marketing in the International
Education market will be examined as an example of the company Big Choice Group to illustrate the
results of this deductive research paper and this database is done in 3 months.
INTRODUCTION
The explosion of digital marketing has changed many aspects of life, it affects all ages and
especially has a great influence on business strategies. In 1990, digital marketing was simply a way to
reach customers at that time, not another time. But by the 2000s, it seems to have exploded because it
is not only a strategy given by the developer, but it is also an effective tool for all activities in the
market, it is not only target customers at that time but also target potential customers .
And international education is no exception, many new and modern educational methods are
introduced to users through the digital marketing platform, it has become the most necessary tool for
the education approach to all customers, students, students around the world. This study will look at
how one person's life has been affected by the digital revolution businesses with a broader scope with
the adoption of digital marketing. Because Millennials and Generation Z are the driving force behind
this technological revolution, education is their most powerful tool.
SUMMARISE
Executives in the field of education have taken steps to develop a new customer relationship
concept. They have already implemented CRM strategy to improve performance and relationships
with potential prospects in order to achieve better results. They have, however, expressed their
opinion on the term. They are interested in developing Student Relationship Management (SRM)
because they consider a student to be a "customer" (Seeman and O'Hara, 2006). Student relations aid
in the understanding of students by collecting information from them during various phases of their
interaction, such as registration, application, admission, payment, and enrolment. Furthermore, SRM
is still in the works. It refers to a learning environment in which processes and strategies are tailored
to the needs of students and their academic objectives. The academic community is still working on
integrating the term into the industry and recognizing its global significance.
claim that developing organizational capabilities is the cornerstone of SRM. It must allow educational
institutions to gain a better understanding of their students and, as a result, increase retention rates. As
a result, it will build consumer loyalty and keep the company top of mind in the target market.
This paper will investigate the above said factors in order for the reader to gain a better understanding
of how a company has used them previously. It will also make some recommendations for those
international education institutions that want to use digital marketing to improve international
education.
Kannan (2017) claims that digital marketing has become an important tool in international education.
The researcher will examine the company Big Choice Group 252 pensamiento & gestión, 43.
Universidad del Norte, 220-240, 2017 in this paper.
With the Kannan's framework for research in Digital Marketing, Isidro fierro, Diego alonso cardona
arbelaez, and Jihna gavilanez. Big Choice Group is an educational and career company that provides
information, advice, and guidance to young people aged 15 to 30 in order to assist them in making
"big choices" in their future studies and careers.
ISAS was founded in 2014 in response to the increasing number of students who travel outside of
their home country to further their education. Because there is so much information about universities
on the Internet, the application process and admissions process can be overwhelming for students, Big
Choice created ISAS to make the process easier in an academic setting. The goal is to assist students
in locating undergraduate, graduate, certificate, and English programs at the universities with which
the company collaborates.
CONCLUSION
Study Overseas, International Graduate, MBA Courses, Science, Engineering & Technology, and
Medical Colleges are all search pages for the Big Choice Group. There is a rule against pensamiento
& gestión, 43. Universidad del Norte, 220-240, 2017 255 on all of these websites.
Digital marketing has emerged as a new tool for combating international education piracy. A
registration trademark, which is an intellectual property, is located at the bottom of each website.
The company covers these three main interactions in order to provide better service to clients. Finally,
by protecting their business, Big Choice Group would improve their international education service.
Thai Nguyen Anh Duy

Tran Tien
Nguyen Truong Nhut Duy

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“Digital Marketing : A new tool for International Education”

Thai Nguyen Anh Duy

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