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    andes vilma
    This document contains a list of references (daftar pustaka) from various sources that relate to topics in marketing, communication, research methods, and business. There are over 50 references listed from journal articles, books, websites, and other sources published between 2009-2018. The references cover subject areas like marketing management, marketing communications, branding, advertising, research methods, e-commerce, and service quality.

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    Bibliography

    Uploaded by

    andes vilma
    18 views3 pages
    This document contains a list of references (daftar pustaka) from various sources that relate to topics in marketing, communication, research methods, and business. There are over 50 references listed from journal articles, books, websites, and other sources published between 2009-2018. The references cover subject areas like marketing management, marketing communications, branding, advertising, research methods, e-commerce, and service quality.

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    © © All Rights Reserved

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    This document contains a list of references (daftar pustaka) from various sources that relate to topics in marketing, communication, research methods, and business. There are over 50 references listed from journal articles, books, websites, and other sources published between 2009-2018. The references cover subject areas like marketing management, marketing communications, branding, advertising, research methods, e-commerce, and service quality.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    18 views3 pages

    Bibliography

    Uploaded by

    andes vilma
    This document contains a list of references (daftar pustaka) from various sources that relate to topics in marketing, communication, research methods, and business. There are over 50 references listed from journal articles, books, websites, and other sources published between 2009-2018. The references cover subject areas like marketing management, marketing communications, branding, advertising, research methods, e-commerce, and service quality.

    Copyright:

    © All Rights Reserved
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    of 3

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    Chi, H.H. (2011). Interactive Digital Advertising VS. Virtual Brand Community:
    Exploratory Study of User Motivation and Social Media Marketing
    Responses in Taiwan. Journal of Interactive Adsvertising, 12: 46
    Dozier, Hacker, Silberg & Ziegahn. (2011). The Value of Social Networking in
    Community Engagement. Agency for Toxic Substances and Disease
    Registry, 151-158.
    Dwi Priyanto, (2009). Mandiri Belajar Dengan Program SPSS. Jakarta Selatan:
    Penerbit Buku Kita
    Elite Marketer. (2017). Apa itu Digital Marketing dan Kegunaanya untuk Bisnis
    Anda? https://elitemarketer.id/productivity/apa-itu-digital-marketing-2/
    Eva, M.K & Mirko. G. (2012). Social Media’s New Role in Marketing
    Communication and Its Opportunities in Online Strategy Building.
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    El-Gohary, Hatem. (2010). E-Marketing - A literature Review from a Small
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    Ghozali, Imam. (2011). Analisis Multivariate dengan Program SPSS. Semarang:
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    Hadi, Sutrisno. (1984). Bimbingan Menulis Skripsi Thesis, Jilid Pertama,
    Yayasan. Penerbitan Fakultas Psikologi UGM, Yogyakarta
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    https://majalahkartini.co.id/berita/industri-kecantikan-di-indonesia-alami-
    pertumbuhan-pesat/
    Kemenperin. (2018). Industri Kosmetik Nasional Tumbuh 20%
    http://www.kemenperin.go.id/artikel/18957/Industri-Kosmetik-Nasional-Tumbuh-
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    Kennedy, J. E. & Soemanagara, R. D. (2006). Strategic Marketing
    Communication: Taktik dan Strategi. Bandung: PT Alpabeta.
    Kotler, P & Keller, K. L. (2003). Managemen Pemasaran. Edisi ke 11, Jakarta:
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    Kotler, P & Keller, K. L. (2005). Manajemen Pemasaran. Jilid I dan II, Jakarta:
    PT. Indeks
    Kotler, P & Armstrong, G. (2006). Principles of marketing. Upper Saddle River,
    NJ: Pearson Prentice Hall.
    Kotler, P & Keller, K. L. (2009). Manajemen Pemasaran. Edisi ke 13, Jakarta:
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    Kotler, P & Keller, K. L. (2012). Marketing Management 13. New Jersey:
    Pearson Prentice Hall, Inc.
    Kompasiana. (2015). Perdagangan Elektronik E-Commerce & E-Bussiness
    https://www.kompasiana.com/dfiranoty/55009d0ca333118d7351136c/perdaganga
    n-elektronik-e-commerce-e-bussiness
    Kompas. (2018). Industri Kecantikan di Indonesia Tumbuh Pesat Hingga 16
    Persen https://ekonomi.kompas.com/read/2018/08/20/140853326/industri-
    kecantikan-di-indonesia-tumbuh-pesat-hingga-16-persen
    Kriyantono, Rachmat.2006. Teknik Praktis Riset Komunikasi. Jakarta: Kencana
    Malhotra, N.K. (2012). Riset Pemasaran Pendekatan Terapan. Ed 4. Jilid 1.
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    Murti Sumarni & John Soeprihanto. (2010). Pengantar Bisnis. Dasar – Dasar
    Ekonomi Perusahaan.
    Neuman, W.L. (2013). Metodologi Penelitian Sosial: Pendekatan Kualitatif dan
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    107


    Onno W Purbo. (2001) Mengenal E-Commerce. Jakarta: PT Elek Media
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    Richard L. West and Lynn H. Turner. (2007). Introducing Communication Theory
    : Analysis and Application.
    Shimp, Terence. (2010). Integrated Marketing Communications in Advertising
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    Simamora, Bilson. Memenangkan Pasar dengan Pemasaran Efektif dan
    Profitabel. Edisi 1. Jakarta: PT. Gramedia Pustaka Utama, 2001.
    Schultz, D.E. and Schultz, H.F. (2004). IMC the next generation: five steps for
    delivering value and measuring returns using marketing communication,
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    Sugiyama, Kataro, Andree, Tim. (2011). The Denstu Way. McGraw-Hill ebooks.
    Thurau, Gwinner, Walsh dan Gremler
    Sugiyono. (2008). Metode Penelitian Kuantitatif, Kualitatif dan R&D. Bandung :
    Alfabeta
    Sugiyono. (2009). Metode Penelitian Kuantitatif, Kualitatif dan R&D. Bandung :
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    Sugiyono. (2013). Metode Penelitian Pendidikan Pendekatan Kuantitatif,
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    Sugiyono. (2013). Metode Penelitian Bisnis. Bandung: CV Alfabeta
    Sugiyono. (2016). Metode Penelitian Kuantitatif, Kualitatif dan R&D. Bandung :
    Alfabeta
    Tjiptono, Fandy dan Chandra, Gregorius. (2004) Service, Quality Satisfaction.
    Penerbit Andi, Yogyakarta.
    Tjiptono, F. (2005). Pemasaran Jasa, Edisi pertama, Yogyakarta; Penerbit:
    Bayumedia Publishing
    Tjiptono, Fandy. (2005). Brand Management and Strategy. Yogyakarta. Andi.
    Widiana. (2010). Dasar – Dasar Pemasaran. KPD Bandung

    108

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