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    Saving and Spending Habits of Youth in The City of Indore

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    Ashar Abrar
    This study examined the spending and saving habits of youth in Indore, India. It found that peer influence has a huge impact on purchase decisions for those under 19 years old, but this decreases with age as people rely more on evaluating product features themselves. Spending habits also differed between genders. The study aimed to compare spending in metro versus tier 2 cities, how newly employed youth change habits, and gender differences in saving. A limitation was that many youth did not believe in saving and preferred spending on entertainment, gadgets, eating out and grooming.

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    Saving and Spending Habits of Youth in The City of Indore

    Uploaded by

    Ashar Abrar
    167 views1 page
    This study examined the spending and saving habits of youth in Indore, India. It found that peer influence has a huge impact on purchase decisions for those under 19 years old, but this decreases with age as people rely more on evaluating product features themselves. Spending habits also differed between genders. The study aimed to compare spending in metro versus tier 2 cities, how newly employed youth change habits, and gender differences in saving. A limitation was that many youth did not believe in saving and preferred spending on entertainment, gadgets, eating out and grooming.

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    ashar

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    Saving and Spending Habits of Youth in the City of Indore

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    This study examined the spending and saving habits of youth in Indore, India. It found that peer influence has a huge impact on purchase decisions for those under 19 years old, but this decreases with age as people rely more on evaluating product features themselves. Spending habits also differed between genders. The study aimed to compare spending in metro versus tier 2 cities, how newly employed youth change habits, and gender differences in saving. A limitation was that many youth did not believe in saving and preferred spending on entertainment, gadgets, eating out and grooming.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    167 views1 page

    Saving and Spending Habits of Youth in The City of Indore

    Uploaded by

    Ashar Abrar
    This study examined the spending and saving habits of youth in Indore, India. It found that peer influence has a huge impact on purchase decisions for those under 19 years old, but this decreases with age as people rely more on evaluating product features themselves. Spending habits also differed between genders. The study aimed to compare spending in metro versus tier 2 cities, how newly employed youth change habits, and gender differences in saving. A limitation was that many youth did not believe in saving and preferred spending on entertainment, gadgets, eating out and grooming.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    SAVING AND SPENDING HABITS OF YOUTH IN

    THE CITY OF INDORE



    REVIEW
    SUMMARY
    This research clearly depicts the change in the spending and saving habit of youth of today.
    There is a huge influence of peer group in the youth between nineteen years while making
    purchase decision. This is more so in smaller age group i.e. for respondents below 15 years and
    those in the age group of 15-19 years. With the maturity of the respondents this influence of
    friends and family decreases and he/she relies more on evaluating product/service features and
    characteristics and hence make an independent decision . A difference was also observed in
    gender wise purchase behavior and saving habits.

    OBJECTIVES
    1.A research was carried to compare the spending habits of youth in metro cities versus tier II
    cities.
    2.To know how youth who have just employed had changed their spending and saving habits.
    3.A gender wise saving and spending habits of middle ages youths.

    LIMITATIONS
    1.The youth does not believe in saving.
    2.The youth believes more on spending on entertainment, gadgets, eating out and personal
    grooming.

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