Executive Summary

1473 Main Avenue P.O.
Box 246 Clinton, IA 52732 Phone: (563) 242-2457 Fax: (563) 241-1292
Executive Summary
Objective
To create a one of a kind event to raise awareness about responsible dog ownership and to create a fun and exciting event for the community to join together to support the Clinton Humane Society. This event has the potential to bridge a partnership between the animal care industry and the communities in which it serves.
Goals
To promote responsible dog ownership and offer a one-of-a-kind event that will help to promote the two cities in which the race will occur.
Solution
When we are successful in our endeavors, it is our hope that both communities will experience positive economic gain and community spirit, increased knowledge regarding the Clinton Humane Society and at the same time, merging the distance that separates our two cities by creating a common goal. It is our intention to bring strong positive media attention to both cities in an effort to increase tourism on both sides of the river. This is an event that we expect to grow over the years, as it is the only bi-state canine walk/run in the United States. That alone will be a draw as it is the only of its kind. The Clinton Humane Society is a 501 (c) (3) non-profit organization. We rely on the funds generated by events such as this, to help us in our mission: The Clinton Humane Society, founded in 1941, is a non-profit animal shelter that is supported by donations from the community, fundraising, grants, and membership dues. We have one mission-to support and care for homeless and suffering animals. The shelter believes in advancing humane education, preventing animal cruelty and giving a voice to animals that cannot speak out and ask for help themselves. We believe in the Clinton Humane Society and its ongoing mission to care for the less fortunate animals in our community. Its 72 years of experience makes a difference and provides a vital service to the community. We believe that no animal is disposable and that they are all valuable. All animals deserve a good home with loving and caring owners. We believe that we must provide a voice for the animals that cannot speak out and ask for help themselves. We believe that the Clinton Humane Society is a place of hope and compassion. Its mission to provide and care for suffering and homeless animals, to prevent cruelty to all animals, and to advance humane education, is as vital today as it will be one week, one month or one year from now.
www.clintonhumanesociety.org [email protected]
1473 Main Avenue P.O. Box 246 Clinton, IA 52732 Phone: (563) 242-2457 Fax: (563) 241-1292
2nd Annual Mutts on the Mississippi

Canine Walk/Run Across the Mississippi River When: Saturday, September 20th, 2014 Where: Starting in Fulton, Illinois and Ending in Clinton, Iowa
This event will start at 13th Avenue and 3rd Street in Fulton, Illinois. Race participants will then turn left onto 11th Avenue to 1st Street where they will pass the De Immigrant Windmill up to 9th Avenue. They will then turn right onto 4th Street, passing through downtown Fulton to 14th Avenue, crossing the Hwy 136 Bridge into Iowa. Once in Clinton, the race participants will turn onto Roosevelt Street, running one block north, turning left onto 20th Avenue North to Garfield Street. At this point participants will then continue northward to Lyons Four-Square Park in the historic Lyons District. The route of the 5k is to be determined.
Pre Event Activities:

A welcome reception with hors doeuvres and packet pick-up will be held at the Moose Lodge, 1936 Lincoln Way in Clinton from 5:00 to 9:00 P.M. the night prior to the race. This will allow participants to mingle, pick up packets and event info, and late registration. This will be a nice introduction to our out of town guests, as it may be their first trip to our area.
Post Race Activities May Include:

Food Vendors, Games, Raffles Agility Course Demonstration, First Aide Tent, Dog-Related Merchandise Vendors and much more. This portion is still in the planning stages.
Sponsorship Opportunities for the 2nd Annual Mutts on the Mississippi

Sponsorship is one way to get involved. You may make a monetary donation to help cover the cost of this very special event. Some of the costs can include insurance, food, police assistance, barricades, advertising, and goodie bags for all participants.
T-Shirt Sponsors: For $100, your name will appear on the event t-shirts. This will help cover the
cost of a specially designed t-shirt for every race participant. For $150.00, your company logo will also appear on the event t-shirts! All participants will receive a t-shirt and all canine participants will receive a bandana.
Water Bottle Sponsor: $50 will help cover the cost of customer water bottle labels in which
your company logo will appear. These bottles of water will be exclusively sold at our event.
Item Donation: Item donations include goodie bag items and raffle items! An event cant be done
without this help. It is an important way to thank our participants for supporting this event and encourage repeat race participants.
Event Sponsor: This would be a chance for your company to be a part of something truly unique.
Any donation over $250 will guarantee your name on our sponsorship banner and included in our media releases. If your company has a promotional giveaway item (examples might include but are not limited to include cozies, pens, key chains, magnets, etc.) that you would like to have included in every participant's goodie bag, we would be happy to include that. This would be another way to get your company name out to all race participants.
Media and Advertising

Media opportunities that we have obtained or in discussion with include but are not limited to: Mediacom- Widespread KROS/KCLN Radio-Local KQAD, WQAD, WHVF, Fox 18 Television- Davenport, IA WCCI Radio- Savanna, IL WGN Television- Chicago, IL ABC 5 Television- Des Moines, IA Clinton Herald- Newspaper Chicago Times- Newspaper AKC- American Kennel Club has already picked up this event and is listed on their website nationwide Billboards located in Clinton, Davenport, and Dubuque, IA Flyers and entry forms were already distributed to BIX 7 participants
Sponsors will also be utilized in the promoting of Mutts on the Mississippi through social media. We hope that your company will invest in the opportunity to be involved in any way with the 2nd annual Mutts on the Mississippi!

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1473 Main Avenue P.O.

2nd Annual Mutts on the Mississippi

Pre Event Activities:

Post Race Activities May Include:

Sponsorship Opportunities for the 2nd Annual Mutts on the Mississippi

Media and Advertising

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