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    7 P's of McDonalds

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    dd1684
    McDonald's was started in 1937 in California by two brothers and has since expanded to over 30,000 restaurants in 121 countries, serving 53 million customers daily. McDonald's entered the Indian market in 1996 as a joint venture between the corporation and two Indian businessmen, and has focused on providing affordable, family-friendly dining options while respecting local customs and dietary preferences. The document outlines McDonald's marketing strategy in India across the key elements of product, price, place, promotion, physical evidence, process, and people.

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    7 P's of McDonalds

    Uploaded by

    dd1684
    21K views11 pages
    McDonald's was started in 1937 in California by two brothers and has since expanded to over 30,000 restaurants in 121 countries, serving 53 million customers daily. McDonald's entered the Indian market in 1996 as a joint venture between the corporation and two Indian businessmen, and has focused on providing affordable, family-friendly dining options while respecting local customs and dietary preferences. The document outlines McDonald's marketing strategy in India across the key elements of product, price, place, promotion, physical evidence, process, and people.

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    A presentation on 7 P's of Mc Donalds in India.

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    McDonald's was started in 1937 in California by two brothers and has since expanded to over 30,000 restaurants in 121 countries, serving 53 million customers daily. McDonald's entered the Indian market in 1996 as a joint venture between the corporation and two Indian businessmen, and has focused on providing affordable, family-friendly dining options while respecting local customs and dietary preferences. The document outlines McDonald's marketing strategy in India across the key elements of product, price, place, promotion, physical evidence, process, and people.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    21K views11 pages

    7 P's of McDonalds

    Uploaded by

    dd1684
    McDonald's was started in 1937 in California by two brothers and has since expanded to over 30,000 restaurants in 121 countries, serving 53 million customers daily. McDonald's entered the Indian market in 1996 as a joint venture between the corporation and two Indian businessmen, and has focused on providing affordable, family-friendly dining options while respecting local customs and dietary preferences. The document outlines McDonald's marketing strategy in India across the key elements of product, price, place, promotion, physical evidence, process, and people.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 11

    AB OUT McDonald’ s

    • McDonald's was started as a drive-in restaurant by


    two brothers, Richard and Maurice McDonald in
    California, US in the year 1937

    • Currently McDonald's operates in 121 countries &


    having more than 30000 restaurant and serving 53
    Million customers everyday

    • Entered in India-1996

    • McDonald's India is a 50 - 50 Joint Venture between


    MCDONALD CORPORATION and two Indian
    businessman Amit Jatia and Vikram Bakshi

    • McDonald's vision is to be the world's best quick


    service restaurant experience. Being the best means
    providing outstanding quality, service, cleanliness,
    and value, so that we make every customer in every
    PRODUCT

    •McDonald’s product includes vegetarian


    and non-vegetarian items

    •Also involves combo


    •Cares for customer’s sentiments
    towards religion and Culture
    •Separate cooking area and equipments
    •Soups available only in Portuguese
    •Takes dietary concern-Burger King
    healthier Kids' Club
    PRICE

    •Policy which caters to Indian customers

    •Quite affordable products

    •Heavily marketed “Happy Price Menu”

    •Importance to brand and its integrity


    PLACE

    •Located at prime locations


    •Evenly spread in NCR
    •Almost in all big cities
    •At residential areas, malls,
    multiplexes
    PROMOTION

    • Target customer – Childrens


    • Awareness about products among People
    • Use of Different Media like Television,
    hoardings and bus shelters
    • DDB Needham and Leo Burnett agencies
    appointed for the advertisement
    • Description of Products on Paper Mats
    placed in the trays.
    • The placing of the pamphlets and banners
    in and around the outlets
    • 80-20 Menu Board
    • Lucky Promotion strategies
    PHYSICAL EVIDENCE

    • The physical appearance affects not only


    the impression outsiders have of a business
    but also the way that business functions.

    • Staff members

    • Location & appearance

    • Building maintenance

    • Visible cues
    PROCESS

    • Food manufacturing Transparent to


    customers
    • Training to the licensees
    • Invented the most efficient cooking
    equipment
    • New methods of food packaging and
    distribution
    • McDonald’s In India followed the same
    tradition
    • Spent Rs.50 Crore - even before the
    PEOPLE

    • Stars as per their performance


    • Gives employees larger role in
    decisions
    • Philosophy of Quality, Service,
    Cleanliness and Value (QSC&V) is the
    guiding force behind its service
    • Customer always comes first
    • Fast friendly service
    • Provides clean, comfortable
    environment especially suited for
    families
    PEOPLE

    ORGANIZATIONAL CHART
    BYE BYE SEE U AT
    McDonald’S

    Thanking you

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