Scribd Logo
Upload

Welcome to Scribd!

  • 11K views

    Retail franchise-LEVI'S

    Uploaded by

    nealabrata2008
    Levi Strauss & Co. was founded in 1853 in San Francisco and is known for its Levi's brand of denim jeans. It began as a dry goods business and started producing denim overalls in the 1870s. The Levi's franchise opportunity requires an investment of Rs. 50 lakh to Rs. 5 crore depending on location. Franchisees are provided support through consulting, store setup assistance, marketing support, and more. The Levi's brand is iconic worldwide and known as an American icon, helping franchisees by leveraging this strong brand recognition.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd

    Retail franchise-LEVI'S

    Uploaded by

    nealabrata2008
    11K views14 pages
    Levi Strauss & Co. was founded in 1853 in San Francisco and is known for its Levi's brand of denim jeans. It began as a dry goods business and started producing denim overalls in the 1870s. The Levi's franchise opportunity requires an investment of Rs. 50 lakh to Rs. 5 crore depending on location. Franchisees are provided support through consulting, store setup assistance, marketing support, and more. The Levi's brand is iconic worldwide and known as an American icon, helping franchisees by leveraging this strong brand recognition.

    Original Description:

    This ppt is made basically for details information about details of franchise format of Levi's

    Original Title

    retail franchise-LEVI'S.ppt

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PPT, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Levi Strauss & Co. was founded in 1853 in San Francisco and is known for its Levi's brand of denim jeans. It began as a dry goods business and started producing denim overalls in the 1870s. The Levi's franchise opportunity requires an investment of Rs. 50 lakh to Rs. 5 crore depending on location. Franchisees are provided support through consulting, store setup assistance, marketing support, and more. The Levi's brand is iconic worldwide and known as an American icon, helping franchisees by leveraging this strong brand recognition.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    11K views14 pages

    Retail franchise-LEVI'S

    Uploaded by

    nealabrata2008
    Levi Strauss & Co. was founded in 1853 in San Francisco and is known for its Levi's brand of denim jeans. It began as a dry goods business and started producing denim overalls in the 1870s. The Levi's franchise opportunity requires an investment of Rs. 50 lakh to Rs. 5 crore depending on location. Franchisees are provided support through consulting, store setup assistance, marketing support, and more. The Levi's brand is iconic worldwide and known as an American icon, helping franchisees by leveraging this strong brand recognition.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    of 14

    FRACHISE OF

    LEVI’S

    NILOTPAL MAITY (08DR051)


    IMIS, Bhubaneswar
    HISTORY
    Levi Strauss & Co. (LS&CO) is a privately held clothing
    company known worldwide for its Levi's brand of denim
    jeans. It was founded in 1853 when Levi Strauss came from
    Bavaria, Germany to San Francisco, California to open a west
    coast branch of his brothers' New York dry goods business.
    Although the company began producing denim overalls in the
    1870s, modern jeans were not produced until the 1920s. The
    company briefly experimented (in the 1970s) with employee
    ownership and a public stock listing, but remains owned and
    controlled by descendants and relatives of Levi Strauss' four
    nephews.
    DETAILS OF FRANCHISE

    Lev is
    Ve rti ca l:
    Clothi ng
    Requi re d Ca pi tal :
    Rs 50 Lak h to Rs 5 cro re depe nd ing on
    loc ation
    Co nta ct :
    011 32638 433
    No. o f Fr anch ise Outlet :
    200+
    Industry Cate go ry :
    Clo thi ng
    UNIT

    INVESTMENT Rs 50lakh to 1 crore

    MASTER FRANCHISE

    INVESTMENT NIL

    COUNTRIES AVAILABLE

    MULTI UNITS 5 CRORE AND ABOVE

    INVESTMENT

    COUNTRIES AVAILABLE INDIA

    WHAT AREAS ARE AVAILABLE FOR


    UNIT FRANCHISE NATIONWIDE
    CONTD…
    franchise fee included in Yet not disclosed
    this figure Is there
    How much working 15-20 LACS
    capital is required in
    multi unit franchise
    addition to this
    Is there exclusive No
    territorial rights given to
    a unit franchise?
    Are any performance No
    guarantees given to a
    unit franchise
    What is the anticipated 12%-24%
    percentage return on
    franchise?
    PROPERTY DETAIL
    WHAT TYPE OF PROPERTY IS
    REQUIRED FOR COMMERCIAL
    THIS FRANCHISE
    OPPORTUNITY?
    FLOOR AREA REQUIREMENT 1000-5000sqft

    Preferred location of unit HIGH FOOT FALL AREA


    franchised outlet
    BUSINESS PLAN AND MODEL

     Retail space of 42000 sqft and planning to add


    more than 1 lakh sqft in the next 3 yr.
     Planning to open large format retail store ranging
    between 1500-4000 sqft
     Expanding along with retail chain like shopper
    stop, lifestyle, and pyramid.
     Campaign like “Dangerously” also to get more
    women customer who now account for 30%of the
    sale.
    TARGET CITIES
    FRANCHISEE RELATION
    •Free consultant.
    •Store location.
    •Analyzing the market.
    •Financial support.
    •Store layout plan.
    •Trained worker.
    •Marketing, human
    resources,
    • inventory procurement,
    and
    • professional services.
    FRANCHISEE SUPPORT

    1. Newsletter,
    2. Meetings,
    3. Toll-free phone line,
    4. Grand opening,
    5. Internet, Security/safety
    procedures,
    6. Field
    operations/evaluations,
    7. Purchasing
    cooperatives
    ADVERTISING AND
    BRANDING
     The iconic status and
    brand salience as Levi's.
     The unique image of the
    Levi's brand.
     expensive competitors.
     Worldwide Levi's is
    accepted as an American
    icon.
     Re-designing the
    marketplace and raising
    the benchmark for quality
    and satisfying consumers'
    needs.
    International Opportunities

     Levi's, Dockers, and Levi


    Strauss Signature names in
    more than 110 countries.
     Global Sourcing and Operating
    Guidelines.
     World class Master Franchisee.
     In India, 160 stores in all main
    cities.
     Levi’s is also sponsoring a
    project called Gen next.
     World’s 2nd largest store in
    Bangalore.
     World class quality.
    SOURCES.

     www.franchising.com
     www.franchiseindia.com
     http://eu.levi.com
     www.indianretailer.com

    You might also like