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    Wah Lah

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    Will Myat
    Wah Lah has emerged as a successful brand in Myanmar through strong brand development processes including unique brand identity design and communications. It has experienced significant growth, with nearly 600 million packages sold in 2017 as an instant noodle giant. Key factors in its success include unique packaging, authentic tastes developed using Japanese technology, and affordable pricing. The document provides recommendations on branding strategies such as individual branding to further strengthen the Wah Lah brand.

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    © All Rights Reserved
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    Wah Lah

    Uploaded by

    Will Myat
    161 views13 pages
    Wah Lah has emerged as a successful brand in Myanmar through strong brand development processes including unique brand identity design and communications. It has experienced significant growth, with nearly 600 million packages sold in 2017 as an instant noodle giant. Key factors in its success include unique packaging, authentic tastes developed using Japanese technology, and affordable pricing. The document provides recommendations on branding strategies such as individual branding to further strengthen the Wah Lah brand.

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    Wah Lah has emerged as a successful brand in Myanmar through strong brand development processes including unique brand identity design and communications. It has experienced significant growth, with nearly 600 million packages sold in 2017 as an instant noodle giant. Key factors in its success include unique packaging, authentic tastes developed using Japanese technology, and affordable pricing. The document provides recommendations on branding strategies such as individual branding to further strengthen the Wah Lah brand.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    161 views13 pages

    Wah Lah

    Uploaded by

    Will Myat
    Wah Lah has emerged as a successful brand in Myanmar through strong brand development processes including unique brand identity design and communications. It has experienced significant growth, with nearly 600 million packages sold in 2017 as an instant noodle giant. Key factors in its success include unique packaging, authentic tastes developed using Japanese technology, and affordable pricing. The document provides recommendations on branding strategies such as individual branding to further strengthen the Wah Lah brand.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    You are on page 1of 13

    • Good Market Analysis

    • Unique Brand ID Design


    Wah Lah • Good Brand Value with strong
    Brand financial background
    • Perfect Brand Executions
    Development • Good Brand Communications (E.g
    Process Chicken Coconut Noodle)
    • Brand Performances
    Why Wah Lah has emerged • In 2017, 590 million
    in business practice? packages sales
    • Instant Noodles Giant
    Nissin + Lluvia (Premier
    Coffee)
    • Better product
    Experiences than
    competitors
    • Promote the global
    branding
    • Affordable price
    How it has emerged ?
    • Unique Packaging
    • By developing the branding campaign very well via social media
    • Unique Tastes with 6 different flavors
    • True Authentic tastes
    • Using Japan Technology
    • Producing the products within Food Safety Standards (FSS)
    Key components of
    successful strategy for
    building and managing brand
    equity
    • Brand Values
    • Target Audience
    • Market Analysis
    • Brand Vision
    • Public Relations
    • Digital Marketing
    Available Branding
    Strategies
    • Company Name Branding
    • Pros – Communication, Simplicity
    • Cons – High Cost, High Risk
    • Individual Branding
    • Pros – Reduce influence, Customers Loyalty
    • Cons – Risk for Market Cannibalisation
    • Attitude Branding
    • Pros – Premium Prices, Awareness and Differentiation
    • Cons – Huge Development Cost, Limited quality flexibility
    • Brand Extension Branding
    • Pros – Saved Cost for new development
    • Cons – Loss of reliability
    • Private Label Branding
    • Pros – High Profit Margins, Brand Loyalty
    • Cons – Less Innovation, Retailers no control
    Recommendation for
    Wah Lah
    • Individual Branding
    • A company is in a position to create distinct
    image for each of its products.
    • Failure of one brand does not damage the
    chance of success of Wah Lah brand.
    • Wah Lan instant Noodle may stimulate
    competition within the organization since each
    brand is a responsibility of a different group.
    • It contributes to the total efficiency of the
    parent firms.
    • Individual brands facilitate exploring different
    market segments.
    What is Portfolio
    Management ?

    • Emphasis on dealing with the brands as


    a group.

    • Parent companies are faced with a tall


    order in regards to prioritizing their
    brand portfolios.

    • To maximise the growth of the brand


    What is Brand
    Hierachy ?
    • Also known as brand architecture

    • Often refers to the brand strategy

    • help businesses and indeed consumers communicate


    vital brand elements and feature differences

    • 3 types of Brand Hierachy


    • Endorsed Brands

    • Individual

    • Family brand
    What is Brand Equity
    Management?

    • Set of organizational processes

    • To improve the understanding and use of the brand equity


    concept within a firm.

    • Qualitatvie and Qauntitative component

    • The principles of successful brand equity management start


    with a strong sense of understanding of the brand’s
    standings in the hearts and minds of the consumer.
    Conclusion
    • Wah Lah is a good hybrid brand from two strong
    organization

    • The innovative technology by Japan for authentic taste


    of Myanmar’s flavours what is different from
    competitors.

    • One of the best price to performance ratios in the


    market

    • Affordable price

    • Safe and Stable product.

    • Unique look on their packagin


    References
    •Rivers Agency. 2021. What are the Different Types of Branding Strategies? | Rivers Agency. [ONLINE] Available at: 

    https://riversagency.com/what-are-the-different-types-of-branding-strategies. [Accessed 30 January 2021].

    •The Japan Times. 2018. Instant noodle giant Nissin Foods launches products in Myanmar. [ONLINE] Available at: 

    https://www.japantimesaco.jp/news/2018/08/15/business/corporate-business/instant-noodle-giant-nissin-foods-launches-products-myanmar/. [Accessed 29 January

    2021].

    •. 2021. Branded Consumer Foods - Capital Diamond Star Group. [ONLINE] Available at: https://www.cdsg.com.mm/branded-consumer-food/. [Accessed 30 January 2021].

    •Nissin Foods JV launches instant noodles in Myanmar | S&P Global Market Intelligence. 2021. Nissin Foods JV launches instant noodles in Myanmar | S&P Global Market

    Intelligence. [ONLINE] Available at: https://www.spglobal.com/marketintelligence/en/news-insights/trending/_iuvplkst_kag32jqnkwrw2. [Accessed 30 January 2021].

    •Nissin Foods Group. 2021. Management Strategies | Investor Relations | NISSIN FOODS GROUP. [ONLINE] Available at: 

    https://www.nissin.com/en_jp/ir/management/strategies/. [Accessed 30 January 2021].

    •The 9 Key Elements of Brand Strategy — Effective Branding 101. 2021. The 9 Key Elements of Brand Strategy — Effective Branding 101. [ONLINE] Available at: 

    https://www.ebaqdesign.com/blog/brand-strategy-elements#2. [Accessed 30 January 2021].

    •Kelton Global. 2021. Beyond Authenticity: Building Brands With Character | Kelton Global. [ONLINE] Available at: 

    https://www.keltonglobal.com/perspectives/beyond-authenticity-building-brands-character/. [Accessed 30 January 2021].


    Thank you !
    Feel Free to ask any questions !

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