NATIONAL INSTITUTE OF FASHION TECHNOLOGY, CHENNAI MASTER OF FASHION MANAGEMENT I SEMESTER

RETAIL MANAGEMENT - ASSIGNMENT

Furnished by

Name Deeti Chavda Praveenraj T Shruti

Roll:No. M(M)/10/1 M(M)/10/1979 M(M)/10/1

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INTRODUCTION
Madura Garments envisioned providing a world-class shopping experience with the best brands in the country under one roof to delight its customers. This lead to the opening of a mega menswear showroom at Commercial Street in Bangalore in 2001, to be later christened as Planet Fashion. These retail stores were conceptualised with an objective of upgrading the quality of retailing and offered its customers a world class shopping experience. Now, Planet Fashion stands as a one-stop solution for all the apparel needs of men. Planet Fashion is an exclusive retail initiative of Madura Garments aimed at providing a great shopping experience to the consumer. With over 42 Planet Fashion Showrooms spread across the country, Planet Fashion continues to bring International, Branded apparel to their customers in an exclusive and comfortable setting. Showcasing the entire range of some of the worlds bestknown premium apparel brands Allen Solly, Allen Solly Womens Wear, Louis Philippe, Van Heusen, Peter England and SF Jeans, Planet Fashion is a unique concept in retailing. Each of these brands is a complete lifestyle brand with an exhaustive range of shirts, trousers, knits, winter wear, suits and accessories. These brands offer the best range across various usage occasions and price points. Planet Fashion stores have an edge due to prime locations, good shopping ambience and excellent customer service the ideal shopping address for men. In its pursuit of providing complete wardrobe solution to the consumers, Planet Fashion continues to innovate and foray into the novel areas. Realising the need for brands in denims and winter wear, Monte Carlo was introduced in selected stores. In denims, Planet Fashion has collaborated with Levis and with Jockey for innerwear. Analysing the huge untapped market for wedding wear, Planet Fashion tied up with Manyawar for its ethnic wear. Planet Fashion, currently, has presence in more than 50 towns across India, with more than 100+ stores, with an annual walk in of more than one million customers. Its winning retail model has experienced success both in premium high streets like South Extension and Connaught Place, as well as smaller towns like Udupi and Dehradun. The average store size varies from 2500 - 7000 sq feet, depending upon the location.

Planet Fashion, today, is the largest chain of stores of its kind in the country. Today, it stands as a menswear destination which gives a complete wardrobe solution for all possible occasions, across price points, with the best brands in each category.

ABOUT MADURA FASHION AND LIFESTYLE

Madura Fashion and Lifestyle is one of the fastest growing branded apparel companies, and a leading player in the branded garments segment. Having consolidated its market leadership within the country, the wholly owned subsidiary of Aditya Birla Nuvo Ltd has made distinct forays into the global market with premier international brands such as Louis Philippe, Van Heusen, Peter England, Allen Solly and People, that personify style, attitude, and comfort. The companys brand portfolio includes product lines that range from the comfort of the affordable, mass-market range to the luxury of high-end style, and caters to every age group, from children and youth, to men and women. A network of 700 exclusive franchise stores, department chains, and over 2000 premium multibrand trade outlets both within and outside India provides the company the means to reach their products to discerning customers. The companys Lifestyle store, The Collective, has transformed the way men shop. With its unique blend of global fashions, international trends, innovative customer services, The Collective already offers a lifestyle experience in Bangalore and Mumbai, with Delhi being the next on the anvil. Madura Fashion and Lifestyle also distributes its brands through its own retail chains Planet Fashion and Trouser Town. The distribution agreement with international brand Esprit has helped this highly growth-oriented company to bolster its international presence. The company has been at the cutting edge of fashion and innovation and for over a decade has sourced technology, fabrics and garments globally. The company is a global supplier for discerning international brands including Polo Ralph Lauren, Marks & Spencers, and Tommy Hilfiger.

FRANCHISEE BUSINESS MODEL

Planet Fashion has two types of franchise models: Company owned & partner operated: Partner owned, Partner operated: In the partner owned format, the associates manage the store and purchase the stocks. The franchise has full control over the buying and merchandising and remains closely involved in the day-to-day operations of the business. To run a successful Planet Fashion franchise, some of the prerequisites are: Property in a prime location Area between 2,500 sq ft 6,000 sq ft with good frontage An investment capacity of about Rs 60 90 lakh

BRANDS IN STORE
Planet Fashion offers the unique shopping experience of a multi-brand showroom. With the finest international brands under a single roof, shopping at Planet Fashion is an unforgettable fashion experience. With premium brands like Van Heusen, Allen Solly, Peter England, Louis Philippe,V dot, Byford, Levis, Monte Carlo, Manyavar and Jockey, Planet Fashion presents the ultimate shopping experience. Van Heusen is the ideal choice for a corporate customer; Worldwear is an exclusive formal offering ideal for business meetings and boardrooms. Louis Philippe caters to the status and style-conscious contemporary man. The Permapress range from Louis Philippe is a top-of-theline fashion statement for special ceremonial occasions where one needs to stand out. LP Sports collection from Louis Philippe has an exciting range of slim fit shirts and trousers. Peter England caters to the value-conscious segment. In casual wear, Allen Solly fills the gap with its contemporary cotton shirts, whereas VDot caters to the need of a young party hopper. Byford, Levis and Monte Carlo are for the fashion conscious casual dresser; whereas Manyavar has exclusive ethnic wear for those special occasions and Jockey is the worlds leading innerwear brand.

OCCASION
Formal wear At Planet Fashion, the line of fine formal wear comprises suits that will give you an unfair advantage while clinching those mergers. Sharp and stylish, these suits are crafted from TR wool, and wool blend fabrics for all- season wear. Details like real Corrozzo buttons, imported lining and trims emphasise ones superiority over the competition, while its special rolled lapels make it stand out from the rest. Ceremonial wear These suits come in luxurious, rich dark tones to up the style quotient on those special days. With finishing touches such as special embossed lining, imported trims and real Corrozzo buttons,. Party wear With finishing touches such as special embossed lining, imported trims and real Corrozzo buttons, these suits will make you stand out from the crowd. 1) Slim suits Planet Fashion has an exclusive line of slim fit smart suits that are a combination of style and elegance, with a hint of the right attitude. 2) Blazers Velveteen blazers, tweeds, formal blazers, party blazers made to match the tranquil moments of leisure. The ultimate testimony to a casual dressing experience, these blazers derive their inspiration from the country side. Be it an outing, brunch meeting or outdoor travel, our blazers are apt for every occasion. With a wide range of styles from classic herringbone to checks in colours of brown, rust, navy and charcoal, these casual blazers complement your white, cream, and blue shirts perfectly.

Ethnic wear At Planet Fashion, Indias rich sartorial heritage and fabric diversity is celebrated with an exclusive range of mens ethnic wear. With new ideas, new designs and new hues, we offer you the best ethnic wedding wear on ones most special day. Premium suits Planet Fashion presents the Van Heusen Special Edition suit made for people used to special treatment wherever they go. Crafted from superfine Italian fabric, soft, elegant and made out of super 110s, 130s, 150s, 180s wool with special stitching and cut to perfectly fit the body, these special edition suits are in a league of its own. Finishing touches such as real horn buttons, imported trim and exclusive Van Heusen embossed lining make these suits the object of every tycoon's desire. Go ahead, step into one and spoil yourself.

CATEGORIES
Shirts Planet Fashion stocks shirts of premium brands like Louis Philippe, Van Heusen, Allen Solly, Peter England, V dot and Byford. Trousers Planet Fashion stocks trousers of brands like Louis Philippe, Van Heusen, Allen Solly, Peter England and V dot. Suits Planet Fashion stocks the finest suits of brands like Louis Philippe, Van Heusen, Allen Solly, Peter England and V dot. Winter wear Planet Fashion stocks winter wear of top brands like Louis Philippe, Van Heusen, Allen Solly, Peter England and Monte Carlo.

Knits Planet Fashion stocks the finest knits of top brands like Louis Philippe, Van Heusen, Allen Solly, Peter England and Monte Carlo. Ethnic wear Planet Fashion stocks ethnic wear by top of the line brands like Louis Philippe, Van Heusen, V dot and Manyavar. Denims Planet Fashion stocks the finest denim wear by brands like Louis Philippe, Allen Solly, V dot and Levis. Accessories Planet Fashion stocks the finest accessories from premium brands like Louis Philippe, Van Heusen and V dot. Innerwear Planet Fashion completes your fashion shopping experience with wide range of inner wear from Jockey.

By studying the PLANET FASHION outlet located at Velacherry- Chennai , we have observed following details: Retail mix: 1) Location: The Planet Fashion has four Multi Brand outlets in Chennai .One outlet is located at Velachery and one at Pondy Bazzar. There are two outlets located at Anna nagar area of Chennai

2) Customer service: The Planet Fashion provides excellent customer facilities like, It has Good Parking facility. It provides Exchange policy which helps customers to change the garment they have purchased within 3 months of period. And customers will get exchanged coupons The planet fashion provides gift coupons for their loyal customers.

3) Store design: The planet fashion follows Free form design which includes Gondolas and fixtures as a unique pattern. The Velacherry outlet has two floors in which ground floor consists of formal section and other consists of suits and casual wear. Planet Fashion located at Velacherry has one manager , one assistant manager, three CCS, one tailor, one office boy to cater the customers. 4) Ads and promos: The planet fashion has less promotional activities. The Hindu newspaper weekly once about their brands. 5) Merchandise assortment: The planet fashion has the mens wear collection which includes Louis Philippe, Van Heusen, Allen Solly, and Peter England brands. It has Jockey as an innerwear brand and Levis for casual wear. Louis Philippe Van Heusen Allen Solly Peter England

6) Pricing The brands available at Planet Fashion Velacherry have following price range: Price Range Shirts Brands Louis Philippe Van Heusen Allen Solly Peter England 1399-4000 Rs. 1399-4000 Rs. 1000-2000Rs. 399-1000 Rs. 15 4999-7000 Rs. 4000-7000 Rs. 3999-7000 Rs. 3999-6399 Rs. 6999-11000 Rs. 5999-10000 Rs. 5999-10000 Rs. 4999- 10000 Rs. Trousers Blazers Suits

Accessories pricing : //

RETAIL MARKET STRATEGIES:

Target customers: The Planet Fashion located at Velachery mainly targets IT employees. And they falls under the age group of 25-40. The Planet Fashion mainly caters to upper middle class people. Additional services and facilities Leisure provision Accessibility Parking Shopping Environment

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