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    Course Outline (IB-08)

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    Rakibul Islam
    This document provides information about an EMBA course on Principles of Marketing taught at the University of Dhaka. The course aims to acquaint students with basic marketing tools and techniques to solve real-life business problems. Over 14 weeks, topics will include marketing management, the marketing process, consumer and business buyer behavior, market segmentation, products and services, pricing considerations, and integrated marketing communication. Student evaluation will be based on class participation, case analyses, assignments, two midterm tests, and a final examination.

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    Course Outline (IB-08)

    Uploaded by

    Rakibul Islam
    121 views1 page
    This document provides information about an EMBA course on Principles of Marketing taught at the University of Dhaka. The course aims to acquaint students with basic marketing tools and techniques to solve real-life business problems. Over 14 weeks, topics will include marketing management, the marketing process, consumer and business buyer behavior, market segmentation, products and services, pricing considerations, and integrated marketing communication. Student evaluation will be based on class participation, case analyses, assignments, two midterm tests, and a final examination.

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    This document provides information about an EMBA course on Principles of Marketing taught at the University of Dhaka. The course aims to acquaint students with basic marketing tools and techniques to solve real-life business problems. Over 14 weeks, topics will include marketing management, the marketing process, consumer and business buyer behavior, market segmentation, products and services, pricing considerations, and integrated marketing communication. Student evaluation will be based on class participation, case analyses, assignments, two midterm tests, and a final examination.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    121 views1 page

    Course Outline (IB-08)

    Uploaded by

    Rakibul Islam
    This document provides information about an EMBA course on Principles of Marketing taught at the University of Dhaka. The course aims to acquaint students with basic marketing tools and techniques to solve real-life business problems. Over 14 weeks, topics will include marketing management, the marketing process, consumer and business buyer behavior, market segmentation, products and services, pricing considerations, and integrated marketing communication. Student evaluation will be based on class participation, case analyses, assignments, two midterm tests, and a final examination.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    of 1

    Department of International Business University of Dhaka,

    EMBA Program, Course Name: Principles of Marketing (C#EIB507)


    (Instructor: Md. Kamal Uddin, Ph.D. Associate Professor, [email protected], Room# 323, Academic Bhaban )

    Text Book: Principles of Marketing (12th Edition), Philip Kotler and Gary Armstrong Objectives: Marketing begins and ends with the consumer - from determining consumer needs to providing consumer satisfaction. As markets change because of digital technological revolution, globalization and others, so does marketing. The main objective of this course is to acquaint the students with basic marketing tools and techniques to solve real-life problems a business executive frequently encounters in conducting business. The course exposes a solid understanding of major decision areas, analyzing and application of various marketing techniques to provide marketing knowledge to be an efficient marketing executive. Week Topic

    1. Marketing: Managing profitable customer relation, Defining, Creating Customer Value and Satisfaction, Marketing management, Marketing management philosophies, Demand states and Marketing Task 2. Marketing challenges in the new Connected Millennium, 3. Strategic planning designing, business portfolio, The marketing process, Managing marketing effort, 4. Marketing process continue, Marketing environment , Case presentation

    5. 1st Midterm, Consumer markets and consumer buyer behavior,


    6. Business markets, business buyer behavior, Institutional and govt. markets, Institutional and govt. markets, 7. Market segmentation, Market, consumer and business markets, requirement for effective segment, Market targeting positioning for competitive advantage,

    8. Second Midterm, Products and services, Product line, product mix decisions,
    9. Pricing consideration and approaches, Factors affecting price setting, general pricing approaches, 10. Pricing consideration (Continue), Case presentation 11. Integrated Marketing Communication12. Advertising, Sales Promotion13. Assignment Presentations 14. Final Examination

    Evaluation System: The semester grade will consist of the following components.
    Break-up of Marks

    Class Participation Case analysis and Presentation Assignments, project Mid-term Test Final Examination

    10% 15% 15% 20% 40%

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