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    Epsm Iim Calcutta

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    Hemant V Tendolkar
    The Executive Program in Sales & Marketing at IIM-Kolkata is a one-year program designed for individuals wishing to pursue a career in sales and marketing. The program provides an understanding of contemporary sales and marketing approaches and frameworks. It focuses on developing skills in areas like sales management, customer relationship management, brand management, and digital marketing. The program includes mainstream modules, specialized modules, projects, and workshops. It is intended for graduates with at least two years of work experience seeking to advance their careers in sales and marketing fields.

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    Epsm Iim Calcutta

    Uploaded by

    Hemant V Tendolkar
    136 views4 pages
    The Executive Program in Sales & Marketing at IIM-Kolkata is a one-year program designed for individuals wishing to pursue a career in sales and marketing. The program provides an understanding of contemporary sales and marketing approaches and frameworks. It focuses on developing skills in areas like sales management, customer relationship management, brand management, and digital marketing. The program includes mainstream modules, specialized modules, projects, and workshops. It is intended for graduates with at least two years of work experience seeking to advance their careers in sales and marketing fields.

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    The Executive Program in Sales & Marketing at IIM-Kolkata is a one-year program designed for individuals wishing to pursue a career in sales and marketing. The program provides an understanding of contemporary sales and marketing approaches and frameworks. It focuses on developing skills in areas like sales management, customer relationship management, brand management, and digital marketing. The program includes mainstream modules, specialized modules, projects, and workshops. It is intended for graduates with at least two years of work experience seeking to advance their careers in sales and marketing fields.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    136 views4 pages

    Epsm Iim Calcutta

    Uploaded by

    Hemant V Tendolkar
    The Executive Program in Sales & Marketing at IIM-Kolkata is a one-year program designed for individuals wishing to pursue a career in sales and marketing. The program provides an understanding of contemporary sales and marketing approaches and frameworks. It focuses on developing skills in areas like sales management, customer relationship management, brand management, and digital marketing. The program includes mainstream modules, specialized modules, projects, and workshops. It is intended for graduates with at least two years of work experience seeking to advance their careers in sales and marketing fields.

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    Executive Program in Sales & Marketing IIM-Kolkata

    http://www.hugheseducation.com/Executive%20Program%20in%20Sales%20and%20Marketing Overview The Program is specially designed for individuals wishing to pursue a career in Sales & Marketing. The program provides basic understanding of contemporary approaches to acquiring, retaining and growing business with various stakeholders in the market in an efficient and effective manner. The Program would help participants in developing broad understanding of emerging Sales & Marketing frameworks and their relationships with other business functions to grow in the market and will also focus on cutting edge issues concerning sales and marketing practices including brand, services, distribution channel management and people management issues. The program faculty will focus on synergy between in-field practice and inclass learning. The program would also provide opportunities for specialized focus on Sales Management for Pharmaceutical, Banking and Financial services, FMCG Industries along with Industrial Sales. The program will help the participant to:

    Understand & identify the challenges in todays market place Understanding the roles and responsibilities of a sales manager Understand the Customer and Market Orientation for Business Success Understand the Conceptual framework for sales and marketing Be able to learn how to manage, motivate and lead sales team Understand the fundamentals of channel design, development and management decisions Gain an appreciation of the sector specific issues in marketing of Pharmaceutical, Banking and Financial services, FMCG Industries and Industrial products.

    Schedule & Duration Schedule

    Sunday & Thursday: 6:45pm 9:45pm.

    Duration

    The EPSM program would be of one year duration.

    Who Should Attend Graduation with 50% marks and at least 2 years of work experience. Junior & Middle level executives looking forward to making career in Sales in Pharmaceutical Services, FMCG, Banking & Financial Services, Industrial Products etc. will find the program extremely useful for advancing their careers. Certification: IIM Calcutta shall carry out the examination and evaluation required for certification and will directly award a certificate of completion to participants who complete the programme successfully. IIMC will provide IIMC MDP alumni status to all participants successfully completing the programme. Program Directors/ Faculty Prof. Janakiraman Murthy and Prof. Ramendra Singh

    Program Fees

    For Indian Students For International Students Application Fee Rs. 2000/Program Fee Rs. 135000/USD 100 USD 8500 USD 500 Rs. 12500 + Taxes

    Registration Fee Rs. 3375/Campus Fee Total Fee Rs. 12500 + Taxes

    Program fees are payable online or through DD drawn in favour of Hughes Communications India Limited. Campus fees will be payable by student directly to Indian Institute of Management Calcutta. Campus fees will be communicated at the time of Induction. Fee once paid is neither refundable nor transferable towards any other student/program/batch. Taxes will be additional as applicable.

    Important Dates

    Application Closure Date : 18th January 2012

    Installment Details

    Installment Date

    Amount INR

    Amount USD

    2012-0220 2012-0507

    Rs. 54000 + Taxes + Rs. 3375

    USD 4000

    II

    Rs. 40500 + Taxes

    USD 2500

    III

    2012-0807

    Rs. 40500 + Taxes

    USD 25

    Program Details Stage 1: Mainstream Modules Module 1: Fundamentals of Management I 1. Introduction to Business Environment and Strategy 2. Fundamentals of Operations Management Module 2: Fundamentals of Management II 1. Basic Financial Acumen for Sales and Marketing 2. Sales and Marketing Fundamentals 3. Organizational Behavior Module 3: Advance Sales and Marketing Management I 1. Personal Selling 2. Sales Management-I 3. Sales Management-II 4. Designing and Managing Distribution Channels 5. Selling through Organized Retail Formats 6. B2B Marketing 7. Direct Marketing Module 4: People Skills for Sales & Marketing Professional I 1. Understanding Organizational Structure and Design 2. Performance Management Module 5: Advance Sales and Marketing Management II 1. Segmentation, Targeting and Positioning 2. Advertising and Sales Promotion 3. Pricing 4. Brand Management 5. Services Marketing 6. International Marketing 7. Marketing Planning and Strategy Module 6: People Skills for Sales & Marketing Professional II 1. Issues in Managing Sales Teams 2. Fundamentals of Negotiation for Sales Personnel Module 7: Contemporary Issues in Marketing 1. Rural & Bottom of Pyramid Marketing 2. Green marketing 3. Digital & Internet marketing 4. Marketing data analytics Stage 2: Specialized Modules Module 8: Social Media Marketing (SMM) 1. Introduction & Getting to know Social Media Tactic 2. Importance of Social Media Marketing (SMM) 3. SMM Strategy 4. Measurement & ROI for SMM efforts 5. SMM in Practice: Facebook, Twitter, LinkedIn, YouTube, Flickr 6. Integrating Social Media Marketing into Integrated Marketing Module 9: Advanced Product Management 1. The Innovation Process

    2. What is innovation and new product development? 3. Introduction to Product Management 4. Managing Product Portfolio over the Product Life Cycle 5. Developing Product Strategy Module 10: Market Research 1. Different techniques of Market Research 2. Qualitative Research-I 3. Qualitative Research-II 4. Quantitative Research-I 5. Quantitative Research-II Module 11: Marketing Strategy 1. Competitive Marketing Strategy 2. Segment- Strategy fit, 3. Strategy Formulation & Implementation Process 4. New Product Strategy 5. Business Strategy v/s Marketing Strategy 6. Marketing Strategy and Resource Allocation Dynamics 7. New Product-Market Strategy 8. Life Cycle and the Elements of Marketing Strategy Module 12: Digital Marketing 1. Search Engine Marketing 2. Banner / Display Advertising 3. eMail Marketing & Mobile Marketing 4. Web Analytics & Integrated eMarketing Strategy Projects and Workshops (Apart from the Modules) 1. Capstone Project 2. Personal Assessment and Feedback (During campus visit) 3. Workshop on Communication Skills, Career Management & Planning (During campus visit) Learning Experience The Program will enable the participant to:

    Understand & identify the challenges in todays market place Understanding the roles and responsibilities of a sales manager Understand the Customer and Market Orientation for Business Success Understand the Conceptual framework for sales and marketing Be able to learn how to manage, motivate and lead sales team Understand the fundamentals of channel design, development and management decisions

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