Scribd Logo
Upload

Welcome to Scribd!

  • 9K views

    Comparison of HUL & P&G

    Uploaded by

    Mayank Sah Makku
    Hindustan Unilever Ltd (HUL) and Procter & Gamble (P&G) both have product lines consisting of food, home, and personal care brands. HUL has a larger and more varied product mix, with 32 total products across its 3 lines, compared to P&G's 6 products across 3 lines. Specifically, HUL has a dedicated food brands line not found in P&G's portfolio. Both companies have consistent product mixes focused on fast-moving consumer goods and using similar distribution channels. However, HUL offers more body care brands than P&G.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd

    Comparison of HUL & P&G

    Uploaded by

    Mayank Sah Makku
    9K views8 pages
    Hindustan Unilever Ltd (HUL) and Procter & Gamble (P&G) both have product lines consisting of food, home, and personal care brands. HUL has a larger and more varied product mix, with 32 total products across its 3 lines, compared to P&G's 6 products across 3 lines. Specifically, HUL has a dedicated food brands line not found in P&G's portfolio. Both companies have consistent product mixes focused on fast-moving consumer goods and using similar distribution channels. However, HUL offers more body care brands than P&G.

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Hindustan Unilever Ltd (HUL) and Procter & Gamble (P&G) both have product lines consisting of food, home, and personal care brands. HUL has a larger and more varied product mix, with 32 total products across its 3 lines, compared to P&G's 6 products across 3 lines. Specifically, HUL has a dedicated food brands line not found in P&G's portfolio. Both companies have consistent product mixes focused on fast-moving consumer goods and using similar distribution channels. However, HUL offers more body care brands than P&G.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    9K views8 pages

    Comparison of HUL & P&G

    Uploaded by

    Mayank Sah Makku
    Hindustan Unilever Ltd (HUL) and Procter & Gamble (P&G) both have product lines consisting of food, home, and personal care brands. HUL has a larger and more varied product mix, with 32 total products across its 3 lines, compared to P&G's 6 products across 3 lines. Specifically, HUL has a dedicated food brands line not found in P&G's portfolio. Both companies have consistent product mixes focused on fast-moving consumer goods and using similar distribution channels. However, HUL offers more body care brands than P&G.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 8

    product line of HUL and P&G

    A company's product mix has a certain width, length,

    depth, and consistency. Product Line - A Group of products within a product class that are closely related because they perform similar function are sold to the same customer groups. The width of a product mix refers to how many different product lines the company carries. The length of a product mix refers to the total number of items in the product mix. The depth of a product mix refers to how many variants are offered of each product in the line.
    product line of HUL and P&G

    The consistency of the product mix refers to how closely

    related the various product lines are in end use, production requirements, distribution channels, or some other way.

    product line of HUL and P&G

    Hindustan Uniliver Ltd.


    A) Food Brand
    1. 2. 3. 4. 5. 6. 7. 8. Brook bond 3 roses, Red Lable, Bru, Kissan, Knorr Lipton, Modern Brook bond Sehatmantd

    B) Home Care Brand


    1. 2. 3. 4. 5. 6. 7. 8. Active wheel Cif Comfort Domex Rin Sunlight Surf Excel Vim

    C) Personal care Brand


    1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. Axe Breeze Clinic Plus Close Up Dove Fair & Lovely Dove Hamam Lakme Lifebuoy Liril Lux Pears Pepsodent Ponds Sunsilk
    4

    product line of HUL and P&G

    Procter & Gamble


    Fabric Care 1. Arial 2. Tide Hair Care 1. Pantene Pro V 2. Head & Shoulders 3. Rejoice Baby Care 1. Pampers

    product line of HUL and P&G

    1.

    2.
    3. 4.

    5.

    HUL has larger product mix as compare to P&G Product length of HUL is (8+8+16) 32, product length of P&G is (2+3+1)6 HUL has a special product line of food but P&G does not have such separate product line. Average length of product line of HUL is 32/3 = 10 (approximate) on the contrarily Average length of product line of P&G is 6/3 = 3 Here HUL and P&G both have 3 product line means both have 3 product width.
    product line of HUL and P&G

    HUL & P&G both have very consistence product mix FMCG, means they both use same distribution channel for similar product. 5. HUL has vast number of body care brand like lux , dove, lifebuoy etc but P&G has very limited number of such product. 6. HUL & P&G both provide same kind of product and share same market so there is a tough competition between them. 7. HULs product mix consist of 3 product line( Food Care , Home Care, personal Care)
    4.
    product line of HUL and P&G

    product line of HUL and P&G

    You might also like