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    SWOT Analysis of Hindustan Unilever LTD

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    andrea_nander6870
    The document provides an overview of Hindustan Unilever Limited (HUL) including its history, profile, products, ownership structure, profits, markets, and competitors. Some key details include: HUL was formed in 1933 and is now India's largest fast-moving consumer goods company with a market capitalization of $6.6 billion. It has a portfolio of home and personal care brands like Lux, Lifebuoy, Fair & Lovely, and food & beverage brands like Bru, Brooke Bond, and Lipton. The document also outlines HUL's mission, vision, and concludes with a SWOT analysis identifying strengths like its distribution network and opportunities in rural markets, as well as threats from competitors like

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    SWOT Analysis of Hindustan Unilever LTD

    Uploaded by

    andrea_nander6870
    1K views20 pages
    The document provides an overview of Hindustan Unilever Limited (HUL) including its history, profile, products, ownership structure, profits, markets, and competitors. Some key details include: HUL was formed in 1933 and is now India's largest fast-moving consumer goods company with a market capitalization of $6.6 billion. It has a portfolio of home and personal care brands like Lux, Lifebuoy, Fair & Lovely, and food & beverage brands like Bru, Brooke Bond, and Lipton. The document also outlines HUL's mission, vision, and concludes with a SWOT analysis identifying strengths like its distribution network and opportunities in rural markets, as well as threats from competitors like

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    46259548 SWOT Analysis of Hindustan Unilever Ltd

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    The document provides an overview of Hindustan Unilever Limited (HUL) including its history, profile, products, ownership structure, profits, markets, and competitors. Some key details include: HUL was formed in 1933 and is now India's largest fast-moving consumer goods company with a market capitalization of $6.6 billion. It has a portfolio of home and personal care brands like Lux, Lifebuoy, Fair & Lovely, and food & beverage brands like Bru, Brooke Bond, and Lipton. The document also outlines HUL's mission, vision, and concludes with a SWOT analysis identifying strengths like its distribution network and opportunities in rural markets, as well as threats from competitors like

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    1K views20 pages

    SWOT Analysis of Hindustan Unilever LTD

    Uploaded by

    andrea_nander6870
    The document provides an overview of Hindustan Unilever Limited (HUL) including its history, profile, products, ownership structure, profits, markets, and competitors. Some key details include: HUL was formed in 1933 and is now India's largest fast-moving consumer goods company with a market capitalization of $6.6 billion. It has a portfolio of home and personal care brands like Lux, Lifebuoy, Fair & Lovely, and food & beverage brands like Bru, Brooke Bond, and Lipton. The document also outlines HUL's mission, vision, and concludes with a SWOT analysis identifying strengths like its distribution network and opportunities in rural markets, as well as threats from competitors like

    Copyright:

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    Download as PPTX, PDF, TXT or read online from Scribd
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    At a glance
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    Some of the key takeaways are that HUL is India's largest FMCG company with a presence in over 20 categories and 35 brands. It has a large distribution network of over 6 million outlets and many of its brands are among the most trusted in India.

    HUL's mission is to add vitality to life by meeting everyday needs for nutrition, hygiene and personal care. Its vision is to earn the love and respect of India by making a real difference to every Indian.

    Some of HUL's major brands include Lifebuoy, Lux, Lipton, Bru, Pepsodent, Fair & Lovely, Ponds, Lakme, Sunsilk, Rin, Surf Excel and Axe.

    Presentation Flow

    Introduction History Company Profile Product portfolio Products Ownership structure Profits & markets of HUL Competitors SWOT Analysis

    Introduction
    In 2007, Hindustan Unilever was rated as the most respected company in India for the past 25 years by Business world. HUL is the market leader in Indian consumer products with presence in over 20 consumer categories. It has over 35 brands. The company has a distribution channel of 6.3 million outlets. HUL has the largest number of brands in the Most Trusted Brands List.

    History
    Formed in 1933 as Lever Brothers India Limited. It came into being in 1956 as Hindustan Lever Limited through a merger of Lever Brothers(Hindustan Vanaspati Mfg. Co. Ltd. and United Traders Ltd) The company was renamed in June 2007 to Hindustan Unilever Limited.

    Company Profile
    HLRC- SET UP IN 1958.

    INDIAS LARGEST FMCG. MARKET CAPITALISATION OF $6,660 MILLION CEO-DOUGLAS BAILEY SALES- RS.10,000 CRORE. CATEGORY- 20 CO.(home & personal care, food & beverages),80 FACTORIES. EMPLOYEE- 41000,MANAGER- 1350. EQUITY SHARES- 51.55%. 2000 SUPPLIERS. 200 SCIENTISTS & TECHNOLOGISTS.

    Mission
    Hindustan Unilever's mission is to add Vitality to life They meet everyday needs for nutrition, hygiene, and personal care with brands that help people feel good, look good and get more out of life

    Vision
    To Earn the Love and Respect of India, by making a real difference to every Indian.

    Product Portfolio
    Kwality Wall's ice cream Lifebuoy Lux Breeze Liril Rexona Hamam Moti soaps Pure it water purifier Lipton tea Brooke Bond tea Bru coffee Pepsodent and Close Up toothpaste and brushes Surf Axe deosprays. Rin Wheel laundry detergents Kissan squashes and jams Annapurna salt and atta Pond's talcs creams Vaseline lotions Fair and Lovely creams Lakm beauty products Clinic Plus Clinic All Clear Sunsilk shampoos Dove shampoos Vim dishwash Ala bleach Domex disinfectant Rexona

    Products
    Food & Beverages Bru, Kwality Walls, Brook Bond, Lipton, Kissan, Anapurna. Home & Personal Care Lakme, Fair & Lovely, Ponds, Ayush, Pepsodent, Clinic, Sunsilk, Rin,Surf Excel, Axe, Pears, Lux, Liril, Hamam, Lifebuoy.

    Ownership Structure

    Promotors FII's

    Mutual Funds Individual Shareholder

    Insurance company Others

    Contribution to Different Sectors


    2.2%

    7.3%

    16.2%

    HOME & PERSONAL CARE FOODS EXPORTS OTHERS(CHEMICALS, WATER)

    MARKET CAPITALISATION AS PER BSE Dec 2009

    Sales of HUL

    Source:http://cms.outlookindia.com/Uploads/Outlo okprofit/20091113/Mom_HUL_Chart1.jpg

    Market Share of HUL

    Source:http://cms.outlookindia.com/Uploads/Outlo okprofit/20091113/Mom_HUL_Chart2.jpg

    Profit of HUL

    Source:http://www.financialexpress.com/news/hulprofit-dips-21.6-co-seen-losing-marketshare/535685/

    Competitors
    KRAFT P & G NESTLE LOREAL DABUR ITC

    Structure of S.W.O.T Analysis


    Strength Weakness
    Internal Environment

    Opportunity

    Threat

    External Environment

    Strength
    R&D and Marketing strategy Project SHAKTI creating brand awareness in rural India Formidable distribution network New division called HLL NETWORK New sales organization called ONE HLL Growth more than the FMCG sector

    Weakness
    Market myopia led to stagnation of business Low raw material cost-high priced products Lacked the ability to call shots and power pricing Inability to transform its strategies at the right time

    Opportunity
    Expansion of horizon outside Asia Export is less compared to production

    Diversify its brand in food products


    Large Domestic market over a billion Population Untapped rural market.

    Threats
    Loosing market share due to New Entrants ITC Ltd. one of the biggest threats Mimic of Brands

    Removal of import restrictionsresulting inreplacing of domestic brands.

    Thank you for your time....

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