In trust we grow
Seamless CX is often highlighted as the key to delivering an organisation’s success. In today’s globalised marketplace, however, the issue of ‘trust’ plays a far more critical role. An erosion of trust creates a barrier preventing many organisations from delivering their full business potential. Businesses that incorporate trust at the core of their values and operations are today perceived more favourably by consumers. If a business also advocates for sustainable practice and environmental and human rights issues, further positive gains can be realised.
The questions to consider are: ‘What is trust?’ and how does it translate to business growth? How, as a marketeer, can you ensure maximum possible traction from every campaign you develop?