Urban Image

The issue of the identity, and in particular the identity of cities and places, has become an especially interesting research topic over the last years. Identity is one of the main parameters of urban space description. Nevertheless, the growing competition between urban units and the rivalry resulting from the growing needs of urban stakeholders means that cities are looking for new ways to achieve competitive advantage and that urban identity is materialized as an urban resource – one of the most important tools for creating competitive advantage. The purpose of this article is to draw attention to the relationship between the terms “image” and “identity” and then to indicate whether this relationship is relevant in the management of urban spaces in contemporary contexts.

Problem statement: Nowadays, considering the age of globalization, urban branding is reflected very important by means of a great opportunity for cities existing in global competition. In this regard, the main purpose of urban branding is creating an attractive image for the city and the urban branding approach has centered on the concept of the city’s image. For urban branding and effectiveness of city, the image of the city can be a tool and even a goal.
Research objectives: Regarding the importance of this issue, the objectives of this research are theoretical explanation of the components of city image and their relation to urban branding.
Research methods: The present study was conducted as a descriptive-analytic theoretical-practical study. The method of data collection is documentary-libraries.
Conclusion: The image of the city is formed in two ways: direct (experience of the environment) and indirect (influenced by the advertisement). Undoubtedly, it has a primary component which includes the design dimensions, physical structures, cognition, awareness, and the functional dimension of the environment. On the other hand, it includes the complementary component that encompasses the evaluative, affective, likeability, and emotional dimensions. They are formed after understanding the primary component. Branding focuses on the concept of image and utilizes physical, socio-cultural and infrastructural techniques to influence the primary component of the image. By this way, it also makes the space more attractive for the complementary component to emerge. The advertising technique also enhances the influence and impact of the two mentioned components in branding and ultimately enhances the image from the exterior point of view (tourists) and the interior point of view(citizens).

It describes a method for reading the image of an Urban Area that allows starting its knowledge with the aim of carrying out its overall assessment and criticism, the diagnosis of problems and opportunities that it presents and preparing proposals for intervention which achieve its physical rehabilitation and socio-economic development and the community’s cultural activity territorialised therein.
This method develops the initial step of a methodology for planning the rehabilitation of urban areas. That methodology is described in the already published e-book “Reabilitação Urbana -Volume I - Conceitos Gerais e Metodologia de Planeamento” by the same author.

Street vending is a dynamic phenomenon of network of events, socio-economic and cultural factors while remaining a narration of place. At the metropolitan level, the narrative is negatively skewed towards street vending and its aesthetic reality, contemporaneously exploring hostile environmental interventions within the informal sector. This paper attempted to explore a counter-narrative asking; based on aesthetic experience, can the “desired” urban image to be achieved by allowing street vendors proliferate in public spaces? This question was asked within the scope of the political-economy of diversification in Nigeria. The paper argued that, around public spaces such as parks and sidewalks, the precarious nature of vending activities lead to their diffidence in upgrades to stalls, tables and kiosks. With pictures from spaces that appear to approve of street vending tacitly, a pattern of upgrades in vending apparatus and kiosks were established. This paper proposes an integrative m...

Аннотация. В настоящей статье рассматривается феномен социокультурной идентичности в межкультурной среде (на примере московского мегаполиса), обосновывается образ города как условие формирования устойчивой социокультурной идентичности москвичей. Автор приходит к выводу, что основу образа Москвы должны составлять историческая роль столицы, её уникальный архитектурный облик и городской природногеографический ландшафт. Ключевые слова. Социокультурная идентичность, межкультурная среда, образ города, национальная идентичность, ценности, язык, культурная политика.

Cities have idiosyncratic identities composed of the combination of identity elements which are generated by the natural, social or built environments. Due to globalization, neo-liberal approaches and urban branding, cities have lost their unique identities to a significant extent; and resemblances among cities have gradually emerged. Therefore, some research questions occur such as which urban elements are the identity elements that form the unique identity; what are the problems that threaten the identity elements; and which identity features should be emphasized. The aim of this study is to analyze the unique identity and identity elements and also determine the positive and negative identity features of an urban district. Central Kadikoy, located on the Asian side of Istanbul, was chosen as the experiment area and 117 questionnaires were conducted. The results have revealed that the most frequently defined unique identity element of Central Kadikoy is the Bull Statue; the second one is Iskele Square and the third one is the Moda Coast. According to the focal points of this study, relation with nature is an important identity feature that needs to be emphasized; on the other hand, over-urbanization and deterioration of historical identity are the characteristics that should be prevented.

The issue of the identity, and in particular the identity of cities and places, has become an especially interesting research topic over the last years. Identity is one of the main parameters of urban space description. Nevertheless, the growing competition between urban units and the rivalry resulting from the growing needs of urban stakeholders means that cities are looking for new ways to achieve competitive advantage and that urban identity is materialized as an urban resource – one of the most important tools for creating competitive advantage. The purpose of this article is to draw attention to the relationship between the terms “image” and “identity” and then to indicate whether this relationship is relevant in the management of urban spaces in contemporary contexts.

The aim of this study is to examine the relationship between the image of Antalya City and destination marketing in sports organizations and satisfaction. In accordance with of this aim, the study group consists of 430 participants (n manager=4, n trainers=43, n athletes =315 and n referee=68) participating in Turkey Interuniversity Wushu Sanda and Taolu Championship between the dates of May 9 - 11, 2016, and the First International Mediterranean Wushu Championship between the dates of March 16 -21, 2017, held in Antalya city. In the study, it was revealed that the sub-dimensions of the perceived urban image significantly affect the destination marketing sub-dimensions and overall organization satisfaction in sports organizations. With this study, it is considered that perceived urban image can be a resource for forming a resource in the identification of the influences it exerts on destination marketing for sports organizations and organizational satisfaction, and sustainable plans formed in the stage of organizing this kind of activities.

Street vending is a dynamic phenomenon of network of events, socioeconomic and cultural factors while remaining a narration of place. At the metropolitan level, the narrative is negatively skewed towards street vending and its aesthetic reality, contemporaneously exploring hostile environmental interventions within the informal sector. This paper attempted to explore a counter-narrative asking; based on aesthetic experience, can the "desired" urban image be achieved by allowing street vendors proliferate in public spaces? This question was asked within the scope of the political-economy of diversification in Nigeria. Mapping over google satellite images over critical periods leading to demolitions and/or developments, this paper documented the spatial distribution of vendors to determine the urban centres that are hostile to vending activities and those that were not. The paper argued that, around public spaces such as parks and sidewalks, the precarious nature of vending activities lead to their diffidence in upgrades to stalls, tables and kiosks. With pictures from spaces that appear to approve of street vending tacitly, a pattern of upgrades in vending apparatus and kiosks were established. This paper proposes an integrative model of passive, active and tacit support that is required to influence the discourse of vending activities within the context of urban images produced in Nigerian. In conclusion and using sing Gouverneur (2014) concepts of receptors and transformers, this paper revealed that potential existing parks within a dense urban area could serve as transformers, creating an urban image that defies that "out of place" narrative associated with vendors.

El artículo presenta la metodología de análisis de la calle a partir del paisaje sonoro, llevada a cabo en la ciudad de Maracaibo -Venezuela. Su método se orienta desde la fenomenología y la psicoacústica, y en él se abordan dos fases: la mirada de la imagen y la escucha, que se registra través de la técnica del paseo sonoro, de la interpretación de los espectrogramas y de las encuestas. Como resultado de esto surge una visión multidimensional del espacio que permite caracterizar las diferencias del paisaje desde el ambiente sonoro, expresando relaciones de nitidez o claridad con los niveles de legibilidad de la imagen urbana.

Se presentan los resultados de la estancia de investigación realizada en el estado de Puebla, en función del rastreo de evidencias que sustenten la tesis de que existe una intervención sostenible de la imagen urbana mexicana durante la última década, a través de dos de las expresiones de arte urbano más conocidas como es el muralismo y el grafiti. Partiendo de la realidad, se analizan las repercusiones de ambos referentes urbanos, defendidos desde la perspectiva de cada uno de sus actores, como es el caso del Colectivo de murales denominado “Tomate” y el grafitero Christian Zacek Siet, que bajo el ojo crítico de especialistas en urbanismo como el Dr. Eloy Méndez Sainz son cuestionados en cuanto a su margen de acción, sus razones de intervención, sus variantes y sus mecanismos de trabajo dentro del contexto mexicano. Por tanto, el término de sostenibilidad se vuelve muy sutil en la medida en que se desarrollan los distintos procesos de intervención e incluso muchos piensan que puede ...

Cities have idiosyncratic identities composed of the combination of identity elements which are generated by the natural, social or built environments. Due to globalization, neo-liberal approaches and urban branding, cities have lost their unique identities to a significant extent; and resemblances among cities have gradually emerged. Therefore, some research questions occur such as which urban elements are the identity elements that form the unique identity; what are the problems that threaten the identity elements; and which identity features should be emphasized. The aim of this study is to analyze the unique identity and identity elements, and also determine the positive and negative identity features of an urban district. Central Kadıköy, located on the Asian side of Istanbul, was chosen as the experiment area and 117 questionnaires were conducted. The results have revealed that the most frequently defined unique identity element of Central Kadıköy is the Bull Statue; the second one is İskele Square and the third one is the Moda Coast. According to the focal points of this study, relation with nature is an important identity feature that needs to be emphasized; on the other hand, over-urbanization and deterioration of historical identity are the characteristics that should be prevented.