Privacy Concern

The spread of broadband Internet has resulted in the increase of spyware and adware. This study highlights their damaging effects and proposes a model that captures defensive measures adopted by Internet users. Specifically, our model indicates that knowledge has a positive impact on self-efficacy that, in turn, is presumed to trigger technical defensive measures. Moreover, concerns for privacy and previous experience with spyware and adware are likely to evoke both tactical and technical defense measures. Data collected by the PEW Internet and American Life research project are utilized to test the proposed model and the findings are discussed.

Despite increased concern about the privacy threat posed by new technology and the Internet, there is relatively little evidence that people's privacy concerns translate to privacy-enhancing behaviors while online. In Study 1, measures of privacy concern are collected, followed 6 weeks later by a request for intrusive personal information alongside measures of trust in the requestor and perceived privacy related to the specific request (n = 759). Participants' dispositional privacy concerns, as well as their level of trust in the requestor and perceived privacy during the interaction, predicted whether they acceded to the request for personal information, although the impact of perceived privacy was mediated by trust. In Study 2, privacy and trust were experimentally manipulated and disclosure measured (n = 180). The results indicated that privacy and trust at a situational level interact such that high trust compensates for low privacy, and vice versa. Implications for understanding the links between privacy attitudes, trust, design, and actual behavior are discussed.

Despite increased concern about the privacy threat posed by new technology and the Internet, there is relatively little evidence that people's privacy concerns translate to privacy-enhancing behaviors while online. In Study 1, measures of privacy concern are collected, followed 6 weeks later by a request for intrusive personal information alongside measures of trust in the requestor and perceived privacy related to the specific request (n = 759). Participants' dispositional privacy concerns, as well as their level of trust in the requestor and perceived privacy during the interaction, predicted whether they acceded to the request for personal information, although the impact of perceived privacy was mediated by trust. In Study 2, privacy and trust were experimentally manipulated and disclosure measured (n = 180). The results indicated that privacy and trust at a situational level interact such that high trust compensates for low privacy, and vice versa. Implications for un...

The aim of this study is to explain differences between consumers' personal information disclosure to companies (IDC behavior) and self-disclosure in social media (SDM behavior) based on personality traits, privacy concern and types of disclosed personal information. The population consisted of consumers who are 18 and over, have one or more social media accounts, and live in Turkey. The data were collected via the online survey method and analyzed by structural equation modeling. As a result of the analyses, it was found that consumers' IDC behavior and SDM behavior differ from each other depending on the disclosed personal information. It was also found that the personality traits have direct and indirect effects on both consumers' personal information disclosure and their self-disclosure in social media, and the privacy concern was the main reason for indirect effects. Accordingly, each of these disclosure behaviors was affected by different personality traits, and the dominant traits shape them. In conclusion, it has been determined that the personality traits and privacy concern have significant roles in the differences between IDC behavior and SDM behavior.

As the ASEAN consumers are increasingly moving online, the number of internet users according to UBS increase to 32% across the region and 112% penetrated by mobile technology. More than 50% of ASEAN users are participating to online social network (OSN). This research is to investigate the awareness and influence of security and privacy issues on internets users' trust, and building a safer OSN landscape in South East Asian region by examining the relationships among online privacy concerns, security, trust, and intention. Using structural equation modelling, the findings shows that 'privacy' correlates with 'security' but these two variables do not have significant impact on users' trust. Moreover, only 'trust' and 'security' affect users' intention to use OSN.

Relationship marketing typically requires organizations to continually collect customer information. Two distinct approaches co-exist to encourage customers to disclose information: reducing privacy concern and building trust, which in the past have been examined in isolation. In the present study, Regulatory Focus Theory was used to integrate both approaches and examine their distinct response behaviors concurrently. The findings were robust across two studies with different methods and contexts. As suggested in the proposed model, trust and privacy concern were the two central mediating variables with differentiated effects on promotion and prevention-focused behaviors. Specifically, trust mediated fairness perceptions on promotion-focused behaviors (i.e., relational behavior, relationship investment and repatronage intentions), whereas privacy concern mediated fairness perceptions on prevention-focused behaviors (i.e., defensive, deflective and disruptive behaviors). Implications for theory and practice are discussed.

Numerous firms are taking advantage of interactive technologies to personalize their interactions with users. They invest many resources in personalization to provide personalized services of higher quality in the hope of more business opportunities and higher customer satisfaction ...

As the ASEAN consumers are increasingly moving online, the number of internet users according to UBS increase to 32% across the region and 112% penetrated by mobile technology. More than 50% of ASEAN users are participating to online social network (OSN). This research is to investigate the awareness and influence of security and privacy issues on internets users' trust, and building a safer OSN landscape in South East Asian region by examining the relationships among online privacy concerns, security, trust, and intention. Using structural equation modelling, the findings shows that 'privacy' correlates with 'security' but these two variables do not have significant impact on users' trust. Moreover, only 'trust' and 'security' affect users' intention to use OSN.

Despite increased concern about the privacy threat posed by new technology and the Internet, there is relatively little evidence that people's privacy concerns translate to privacy-enhancing behaviors while online. In Study 1, measures of privacy concern are collected, followed 6 weeks later by a request for intrusive personal information alongside measures of trust in the requestor and perceived privacy related to the specific request (n= 759). Participants' dispositional privacy concerns, as well as their level of trust in the requestor ...