Marketing and City Branding
8 Followers
Most downloaded papers in Marketing and City Branding
Cities have become important actors on the global scene. Metropolitan governments are ‘glocal’ players sharpening their global influence strategy and improving the management of their brand. International city branding has its undeniable... more
In rentier countries around the Gulf, a paradigm shift is certainly happening. Gulf States resorted to branding strategies which would secure a global recognition for their cities. The paper analyzes the effectiveness of tools used in... more
Maggioli Editore è un marchio di Maggioli S.p.A. Azienda con sistema qualità certificato ISO 9001:2008 Maggioli Editore is part of Maggioli S.p.A ISO 9001:2008 Certified Company 47822 Santarcangelo di Romagna (RN) • Via del Carpino, 8
In rentier countries around the Gulf, a paradigm shift is certainly happening. Gulf States resorted to branding strategies which would secure a global recognition for their cities. The paper analyzes the effectiveness of tools used in... more