Fm Radio Effects and Uses

This research paper is an attempt to assess and evaluate the Social & Cultural impact of FM radio in
Pakistan. At the time of independence, Radio Pakistan was the main & only electronic medium available
in the country. Radio medium was and still is, exceptionally compelling, very effective communication
mode in the country. Radio has been the most powerful and useful informative & educative tool for the
reason that it has excellent outreach as compared to other electronic media but radio medium has been
turning into a neglected medium in past due to the policy issues which has made radio medium for
proliferation of particular agendas instead of disseminating education, highlighting different social &
cultural issues and awareness campaigns for the masses. Undoubtedly, FM radios have played vital role
to resuscitate radio broadcast in Pakistan. Currently, more than two hundred (200) FM radios
(Commercial & Non-Commercial) are operational and airing educational, entertainment and informative
programs for the listeners. Commercial & Non-Commercial radios are working successfully and
contributing their role by spreading awareness, education and information to the masses especially for
the youth.FM radios are influential upon the audience socially & culturally. Radio has the capacity to
outreach in distant areas as well as radio can transmit message and voice without distinguishing its
audience whether young or old , literate or ill-literate, men or women etc. Concrete and stunning efforts
are still required to get maximize yield and benefit from the radio medium in Pakistan

This research paper is an attempt to assess and evaluate the Social & Cultural impact of FM radio in Pakistan. At the time of independence, Radio Pakistan was the main & only electronic medium available
in the country. Radio medium was and still is, exceptionally compelling, very effective communication mode in the country. Radio has been the most powerful and useful informative & educative tool for the reason that it has excellent outreach as compared to other electronic media but radio medium has been turning into a neglected medium in past due to the policy issues which has made radio medium for proliferation of particular agendas instead of disseminating education, highlighting different social & cultural issues and awareness campaigns for the masses. Undoubtedly, FM radios have played vital role to resuscitate radio broadcast in Pakistan. Currently, more than two hundred (200) FM radios (Commercial & Non-Commercial) are operational and airing educational, entertainment and informative programs for the listeners. Commercial & Non-Commercial radios are working successfully and
contributing their role by spreading awareness, education and  information to the masses especially for the youth.FM radios are influential upon the audience socially & culturally. Radio has the capacity to outreach in distant areas as well as radio can transmit message and voice without distinguishing its audience whether young or old , literate or ill-literate, men or women etc. Concrete and stunning efforts are still required to get maximize yield and benefit from the radio medium in Pakistan.

FM Radio is a device that can influence to its listeners in worldwide areas. It has capacity to increase one's knowledge, ideas, and understanding on any issue while maintaining personal relationship with its transmission. It is a medium by which its listeners interact with their environmental subjects. It can also be noteworthy, such as bringing change into a person's attitudes, culture and can cause for social change. Social change is the process of fetching development in social structures that can make people learn the ways of living styles in a particular community circle related to cultures and traditions. This study would call attention to the role of FM Radio in causing development, change, and listeners' adjustment in the given social environment with special focus on informative programmes and effects on the local populace particularly in Quetta city which is distinguished by multi cultural and multi linguistic mass land.

A MTV tem sido frequentemente descrita como uma emissora pós-moderna, tendo em vista o caráter fragmentado de sua programação e a ruptura com a modernidade clássica que isso significaria. Alternativamente, este artigo sugere que a MTV deve ser entendida no contexto do advento dos canais segmentados da televisão a cabo e, neste sentido, apresenta significativos pontos em comum com outros canais, como Cartoon Network, CNN e HBO.

This study was undertaken to identify the factors that are re sponsible for making a FM channel popular among youth and developing a test battery for its performance assessment. A nother research issue was to develop a FM channel rating poin t (FMRP) for rating the popularity of FM channels. Eighty university students (40 male and 40 female with mean(SD) age 20.9 yrs(+2 .41 yrs) were selected as a sample for the study. A questionnaire was f ramed on the basis of available literature and experts views con isting 21 questions. After administering the questionnaire on the su bjects in the sample, the data so obtained were subjected to t he item analysis for improving the questionnaire. Seven questions were remo v d from the questionnaire by sacrificing only 2% efficiency i n explaining the FM channels characteristics. Final questionnaire incl uded 14 questions that was used to analyze the data. The data w as nalyzed by using factor analysis. Final questionnaire included 14 q uestions that were used to analyze the data. The data was anal yzed by using factor analysis. Six factors were identified on the basis of e igenvalues and were named as 1) Resource quality, 2) Informa tive contents, 3) Sports briefing, 4) Regional Music, 5) RJs communication s kill, 6) RJs Local dialect competencies. The total amount of variance explained by all these six factors was 69.937%. The first fact or i.e. resource quality explained the highest amount of var iance i.e. 19.613. By identifying two variables from the first factor and one fro m each of the remaining five factors, a test battery was develo ped for the assessment of FM channels. Weights were allotted to each que stion in the test battery on the basis of the variance explain ed by the corresponding factors. Finally, on the basis of these weigh ts a criterion was developed to convert the responses of the l isteners into a single index FMRP which can be used to compare the popularity of FM channels.