Data Sciences for Complex Systems

International Conference on Data Science and Applications (DSA 2020) will act as a major
forum for the presentation of innovative ideas, approaches, developments, and research
projects in the areas of Data Science and Applications. It will also serve to facilitate the
exchange of information between researchers and industry professionals to discuss the latest
issues and advancement in the area of Data Science & Applications

Companies desires for making productive discoveries from big data have motivated academic institutions offering variety of different data science (DS) programs, in order to increases their graduates' ability to be data scientists who are capable to face the challenges of the new age. These data science programs represent a combination of subject areas from several disciplines. There are few studies have examined data science programs within a particular discipline, such as Business (e.g. Chen et al.). However, there are very few empirical studies that investigate DS programs and explore its curriculum structure across disciplines. Therefore, this study examines data science programs offered by American universities. The study aims to depict the current state of data science education in the U.S. to explore what discipline DS programs covers at the graduate level. The current study conducted an exploratory content analysis of 30 DS programs in the United States from a variety of disciplines. The analysis was conducted on course titles and course descriptions level. The study results indicate that DS programs required varying numbers of credit hours, including practicum and capstone. Management schools seem to take the lead and the initiative in lunching and hosting DS programs. In addition, all DS programs requires the basic knowledge of database design, representation, extraction and management. Furthermore, DS programs delivered information skills through their core courses. Moreover, the study results show that almost 40 percent of required courses in DS programs is involved information representations, retrieval and programming. Additionally, DS programs required courses also addressed communication visualization and mathematics skills.

There are many studies in the marketing and diffusion literature of the conditions in which social contagion affects adoption processes. Yet most of these studies assume that social interactions do not change over time, even though actors in social networks exhibit different likelihoods of being influenced across the diffusion period. Rooted in physics and epidemiology theories, this study proposes a Susceptible Infectious Susceptible (SIS) model to assess the role of social contagion in adoption processes, which takes changes in social dynamics over time into account. To study the adoption over a span of ten years, the authors used detailed data sets from a community of consumers and determined the importance of social contagion, as well as how the interplay of social and non-social influences from outside the community drives adoption processes. Although social contagion matters for diffusion, it is less relevant in shaping adoption when the study also includes social dynamics among members of the community. This finding is relevant for managers and entrepreneurs who trust in word-of-mouth marketing campaigns whose effect may be overestimated if marketers fail to acknowledge variations in social interactions.

There are many studies in the marketing and diffusion literature of the conditions in which social contagion affects adoption processes. Yet most of these studies assume that social interactions do not change over time, even though actors in social networks exhibit different likelihoods of being influenced across the diffusion period. Rooted in physics and epidemiol- ogy theories, this study proposes a Susceptible Infectious Susceptible (SIS) model to assess the role of social contagion in adoption processes, which takes changes in social dynamics over time into account. To study the adoption over a span of ten years, the authors used detailed data sets from a community of consumers and determined the impor- tance of social contagion, as well as how the interplay of social and non-social influences from outside the community drives adoption processes. Although social contagion matters for diffusion, it is less relevant in shaping adoption when the study also includes social dynamics among members of the community. This finding is relevant for managers and entrepreneurs who trust in word-of-mouth marketing campaigns whose effect may be over- estimated if marketers fail to acknowledge variations in social interactions.