Global Cultural Studies
NASTITI, Aulia Dwi
Diasporic Media and the Question of European Cultural Identity
Introduction
The question of European identity has been continuously on the cultural and academics
debate arena. What is Europe—a geographical space or a model of civilisation? A new
historical reality or a philosophical concept? In the making of Europe, as a political project of
unification, these inquiries ought to be considered, along with its implication for the diverse
and multiple identities consolidated within the framework of the nation-state—defined by
Max Weber (1919) as the only political organisation born of modernity. A project entitled
An Identity for Europe : The Relevance of Multiculturalism in EU Construction (Kastoryano,
et.al, 2009) has addressed this question and stated evidently that from the start, a united
Europe arises from de facto pluralism: linguistic diversity and cultural diversity (national and
regional, majoritarian and minoritarian) as well as institutional diversity in which each
carries strong cultural and political traditions.
From this point, I suggest that the problem of diaspora across Europe must necessarily be
brought into the game. I
additio , there are the
o -Europea
foreig ers
resident in Europe. It s the fa t o e should ad it that Europe is the la d of
ho are
igratio i
which dominant ideologies of Europeanism project an image of Europe as a common and
distinct cultural Home that, in certain extent, excludes those migrants and reproducing the
Other ess attri uted to the
he the do t see
fit i a its
odel of universalism
(Georgiou, 2005). Although policies of immigration and integration pertain to national
domains, the populations resulting from immigration who proclaim other kinds of
belongings than to the nation-states of their residence find support in the new political
space being constructed—although its identity is uncertain—promoting collective identities
ofte la eled eth i , whether religious or national (Decaux, 2009).
Another problem raised then: how to conjugate the pluralistic and complex sense of
belonging of individuals, groups, and peoples to construct a political identity that is
purportedly European, or rather, to arouse identification with Europe as a new political
space for action and demands? This leads me to the questions about modes of participation
and representation of individuals and groups and about the means of expression of all
collective identities—as complex and heterogeneous as they may be. In this context, I argue
that diasporic media—as those means of diverse cultural expressions—have significant
implications for imagining multicultural Europe and for participating (or not) in European
societies and transnational communities. I will quote Georgiou (2005) here to highlight the
significance of diasporic media in relation to the discourse of multicultural identity of
Europe. According to her, Studying diasporic media in their complexity and beyond their
cultural singularities and moral panics can help us understand what is different and what is
common i the Europea
ultural spa e […] they invite us to think how media cultures might
bring together, represent and include difference and how they might exclude it and lead to
confli ts etwee differe t groups (Georgiou, 2005: 3).
Moreover, I identify that most studies regarding the construction of European identity tend
to address this problem within the framework of policy analysis or European political project
(Delanty, 1995; Cowles, Caporasso, and Risse, 2001; Kohli, 2000; Decaux, 2009) with limited
recognition given to the discourse of diasporic media in Europe. Therefore, in this paper, I
would like to examine the role of media among the diasporic communities within Europe to
construct the cultural identity. My analysis here is structured from the historical background
in regard with migration and diffusion of diaspora across Europe, media practices in the
diasporic communities, the construction of cultural identity within the diasporic media, and
in conclusion part, those finally bring me to reflect upon the multicultural identity in Europe.
Drawing from literature review of several studies and reports on media and diasporic
community in Europe,
hat s ei g i the fo us here how diasporic media plays role in
intercultural exchanges, especially those taking place within Europe between immigrant
groups and host cultures. The question I will try to address is more or less about how do
they use media (as interpreters and producers) so as to actively construct networks and
cultural identities in response to their changing circumstances? How do the selfrepresentations among diaspora communities implicate to the construction of European
(multi)cultural identity?
Immigration and Diaspora across Europe: A Historico-political Background
Europe has been shaped by a long history of migration within the continent as the
mobilisation of people emerged within the colonisation and modernisation in this region
over the 17th-19th century. However, large-scale immigration into Europe is much more
recent episode, dating back to the end of World War II. Since the early 1950s, many colonial
powers in Europe (e.g UK, France, Germany, Netherlands, Spain, Portugal) lose their
colonies and there was huge flows of population movement toward the region who played
important role in post- ar e o o i e pa sio i Europe. B the
s, for er te porar
guest workers turned into permanent residents, and facilitated further entries from their
native countries through family reunification. Since then, Europe has been witnessing the
increasing growth of people enter the region and made it widely known as one of the most
principal home for immigration.
The growing diversity in Europe during the twentieth century led to rich and tense political and
academic debates and to policy changes in the area of diversity and inclusion. While the history
of European countries is entwined with the mobilisation within, from and between them,
this migration history has not become part of national self-understanding for European
society. Meanwhile, it is in the experience of diaspora that we may begin to understand the
way beyond empire. In the experience of migration, difference is confronted: boundaries
are crossed; cultures are mingled; identities become blurred. The diaspora experience, as
Stuart Hall argues, is a out u settli g, recombinatio , h ridisatio a d
ut-and- i
carries with it a transformed relation to Tradition, one in which there a
retur
[to] or re o er
of the a estral past
a d
e o si ple
hi h is ot re-experienced through the
categories of the prese t (Hall, 1988, in Morley and Robins, 1995: 123).
In contrary, dominant universalism ideologies of Europeanism and top-down politics of
multiculturalism usually fail to recognise this dialectic and the continuities, the unstable,
creative and tense condition of multicultural societies (Husband, 1996 in Georgiou, 2005:
15). Assessing from the making of migration policy in the national level, Geddes (2003)
European countries have tendency to regard international migration rather nervously as
challenging their territorial, organisational and conceptual boundaries; to their ways of
thinking about themselves and others. Along with the negative view embedded in European
igratio poli ies, it s also oted that argu e ts hi h re ol e arou d the pote tial threats
of diasporic and migrant media cultures for European democracy and values has also
become increasingly common in popular media and mainstream political discourse. For me,
it then leads to the necessity to analyse deeper the media practise and cultures of diasporic
communities in Europe because I conceive that it helps us achieve better understanding of
the veritable role of diaspora and media in the construction of European cultural identity.
Media Cultures among Diasporic Communities in Europe
In this part, I will present several case studies taken from several research and report in the
context of diasporic media cultures in diaspora communities across Europe. I choose various
cases to represent different geographical contexts, ethnical background, and level of media.
First is a cross-European research mission on diasporic media cultures conducted by Myria
Georgiou (2005) which addresses the role of local, national, and transnational diasporic
media based in UK to shape the politics of difference and particularity in Europe. Georgiou
analyses Al-Jazeera as a transnational satellite television; New Vision as national online news
for the refugee community in UK, but also Ethiopian diaspora in Britain in beyond; and
London Greek Radio as local media which serves the Greek diaspora community in London.
Result of Georgiou s studies showed several important findings concerning the implications
of the shape of diasporic media cultures for multicultural Europe. Through each of diasporic
media, different minority groups raise issues of recognition and of alternaive politics within
universalism. Many diasporic and ethnic minority media projects argue that equality is not
based on sameness or assimilation, but actually on the celebration and promotion of
difference. Such minority movements propose forms of particularisation of universalism and
reshape the universalistic European values.
The development and success of minority diasporic media are, at least partly, expressions of
reaction and resistance to the universalistic ideologies of the nation-state. A real
consequence for Europe is the tension between minority media and the European states.
The universalistic project of the nation-state implies inclusion and participation of all
citizens. At the same time, the emergences of alternative cultures that are not contained or
controlled by the state are potential threats to its power and integrity.
Second, there is ethnographic research project from Müller and Van Gorp (2011) that seeks
to analyse how the media practise of Yugoslavian and Western Africa diaspora in
Netherland affects the process of identity formation of diasporic communities. In this
project conducted by Utrecht University, Müller and Van Gorp grounded their study on the
o eptual defi itio that diasporas are ot gi e
ut
elo g to
hat A derso
or o je ti el defi a le o
alled i agi ed o
u ities
u ities’. The communities
construct themselves by exchanging products and the consumption of media images. Müller
focuses the analysis on refugees and gendered diasporic networks in Yugoslavian diasporas,
while Van Gorp concentrates on West African diaspora in Amsterdam. They investigated
how the members of the diasporic communities use media to actively construct identities in
response to shifting circumstances as consequences of migration. In addition, they also
explored the media use of the communities, and its relation with networking practices.
The study gave insight that in Netherlands media landscape, the Yugoslavian diaspora is not
very visible and neither of them nor Balkan diaspora are represented as one community.
Through their uses of media, Yugoslavian diaspora is in process of creating an imagined
united of Yugoslavia as part of their construction of Balkan identity in Holland. The tension
between these collective identities and ethnic identities in particular created a hybrid
identity amongst Yugoslavian migrants and women in particular. In the other hand, Ghana
diasporic communities use the film industry in their country of origin to spread moral and
religious messages in the diaspora since these messages help them create an imagined
community. This community is meant to enable immigrants to stay connected to their roots.
However, both communities show that they consume Netherland media to keep attentive
to the discourse in the host country to be connected in their current residency.
Third, and the last, case is taken from Ruxandra Trandafoiou (2006) who studied the
diasporic online forum for Romanian workers to explain the role of new media technologies
as a space to express their cultural exchanges and their experience of European identity. She
analyses main websites in Britain and Italy used by Romanian migrant workers. The study
found that within this diasporic media, local events and contexts override ethnocentric
tendencies and the virtual diasporic space is opened up to include cross cultural and
transnational markers. The discussion in this online groups clustered around different topics
reflect the same intermingling of European wide issues.
The exchanges resonance larger European debates linked with policy initiatives in the area
of multiculturalism, social structure, employment and work ethics. The combination
et ee
irtual third spa es a d elements of multiple localities can be translated at a
political level. Reflection upon circumstances and the place of the group within the host
community spur in time political activism, which can make the group visible. The
multiplication of cosmopolitan voices within the European space of virtual communication
networks can lead in time to actual civic networks of participation. Thus, in this study,
Trandafoiuo concluded that the Internet space is not the place to hide difference or tuck
away from public mainstream view whole communities, but the place where diasporic
communities gain strength, identity and visibility so that they start to count in the public
arena where the tension between difference and universalism is articulated.
Diasporic Media and Construction of European Cultural Identity
Having presented the abstraction of the presented cases above, in this section, I will further
analyse the role of diasporic media illustrated in the result of each studies in relation with
the construction of their cultural identity within the context of European multicultural
society. The relation between the diasporic media and diasporic communities become a key
area for thinking the recognition of particularity on one hand and or respect of universalistic
values of democracy and communication across Europe on the other. As suggested by
Georgiou (2005), universalism and particularism become central analytical concepts for
understanding diasporic media cultures in their actual expressions and implications for
multicultural Europe. Comprehensive observation on what is shared and what is not
between minorities and majorities invites us to think how media cultures might bring
together, represent and include the difference as well as how they might exclude the
difference in European society.
Diasporic communities sustain and partly depend for their communal shared sense of
identity on transnational communications. Yet, the national and local context where
diasporic populations live is equally important for the construction of meanings of
community and identity, especially as inclusion, exclusion and participation in the broader
societies are largely grounded in the national and local space: nation-states and locales have
some distinct historical, cultural and political characteristics. Diasporic media expands
across and beyond Europe, connecting local, national, and transnational cultures spaces and
populations, and also acting autonomously in local, national, and transnational contexts. It
manifests in various sizes, level of professionals, success and lifespan. On a technical level,
the media might differ in technology they employ, managerial system they apply, or cultural
and political goals they aim.
What all they have in common is that they aim to be means of representation of particular
ethnic, linguistic, or religious groups that live within border and diverse multicultural
societies, named Europe. In relation with its implication for the identity formation in Europe,
I argue that diasporic media can indeed be used in processes of reconfirmation of diasporic
identities and specific cultural communities; at the same time we can observe a growing
diversity of diasporic mediascapes, which leads to further diversification of the ways that
diasporic subjects relate to communities. My contention here is that diasporic media could
provide the opportu ities of produ i g new spaces where remote localities and their
experiences come together a d e o e s
a ilit to li e at the sa e ti e i
hro ised
Tsagarousia ou, 2004) and the
oth the glo al a d the lo al ‘a ta e , 2005).
In this sense, my main argument is taking the same stance as Georgiou s otio from her
study (2005) that diasporic media cultures do not emerge as projects that oppose the
universalistic projects of Europe and of global communication, but that they gain from
ideologies of globalisation and democratic participation as much as they gain and depend on
ideologies of identity and particularism. Media become involved in the everyday
construction of images of Us and Others , while fixing and (re-)broadcasting those images
to members and non-members of a group. Their ever-presence means they get involved in
identity construction in multiple ways. In their availability and presence in everyday life,
they provide access to distant world, to the dispersed diaspora, to the country of origin.
However, it is important to underline that the existence of these media per se does not
guarantee the continuity of the relevance of community. Members of diasporas are also
consumers; as cosmopolitan subjects they tend to have access to a large number of cultural
(mediated) sources to choose from. Furthermore, the potential users of the media have
multiple identities, different lifestyles and their identities are not inescapably dependent on
diasporic continuity and belonging.
Conclusion
My paper has mainly defended the argument that there is solid connection between the
diasporic media and the construction of cultural identity of Europe as multicultural realm.
One might suppose that a multiculturalism born from an initial diversity might in fact
become an explicit theory of European identity. Multiculturalism is probably one of the keys
to success or failure of the European project—with the difficulty that it is a totally
unprecedented situation in the history of humanity. Cultural differences are just as much
one of the strengths of Europe as one of the principal causes of the proje t s failure.
Europea ide tit has a s
oli di e sio that
akes the i agi ed o
u it
difficult
to envision, but this does not mean that it does not exist or that it cannot be translated at
the level of common public opinion. Euro-identity also does little to make room for the large
numbers of migrant and diasporic populations now living in the continent. European
identity, for all its apparent self-confidence, remains a vulnerable and anxious phenomenon,
and is increasingly articulated with regressive forms of pan-European white racism.
For this matter, we can conclude that the culture of diasporic media entails significant
implications to become indispensable spaces where European identity could be articulated
as it gave the possibility for the diaspora communitites to imagine multicultural Europe and
for participating (or not) in European societies and transnational communities. While the
role of specific media and political or constitutional policies should not be underestimated
and should be extended, political participation should also be reconsidered and read in the
context of community inspired and local phenomena that embraces the participation of
diaspora—who is consideres as minorities. Grassroots initiatives by small localised or virtual
publics must not be undervalued and their potential for political activism, providing equal
European rights and similar approaches to managing multiculturalism needs to be
acknowledged.
Bibliography
Cowles, Maria Green, J. Caporasso, and T. Risse (Ed.). Transforming Europe: Europeanization
and Domestic Change. New York: Cornell University Press.
Delanty, Gerard. (1995). Inventing Europe: Idea, Identity, Reality. Basingstoke: Palgrave
Macmillan. Retrieved April 10, 2014 (http://sro.sussex.ac.uk/id/eprint/31062)
Kohli, Marti .
. The Battlegrou ds of Europea Ide tit . European Societies, Vol. 2
(2), pp. 113-137. Retrieved April 10, 2014 (http://www.tandfonline.com/doi/pdf/
10.1080/146166900412037)
Müller, Louise and J. Van Gorp. (2011, July). Media and Diaspora Project 2009-2011:
Summary. Utrecht: Utrecht University.
Geddes, Andrew. (2003). The Politics of Migration and Immigration in Europe. London: SAGE
Publication.
Georgiou, M ria.
. Diaspori Media a ross Europe: Multi ultural “o ieties a d the
Universalism-Parti ularis Co ti uu . Journal of Ethnic and Migration Studies, Vol.
31 (3), pp. 481-498. Retrieved April 4, 2014 (http://eprints.lse.ac.uk/25590)
Georgiou, M ria.
. Ide tit , “pa e, a d Media: Thi ki g through Diaspora . Revue
Éuropéenne des Migrations Internationales, Vol. 26 (1), pp. 17-35. Retrieved April 4,
2014 (http://remi.revues.org/5028).
Decaux, Emmanuel. (2009). The Ne Legal Fra
eorks for Natio al Mi orities i Europe
in An Identity for Europe : The Relevance of Multiculturalism in EU Construction (The
Science Po Series in International Relations and Political Economy), edited by R.
Kastoryano, translated by S. Emanuel. New York: Palgrave Macmillan, pp. 115-127.
Kastoryano, ‘i a.
. Multi ulturalis : A Ne Ide tit for Europe? i An Identity for
Europe : The Relevance of Multiculturalism in EU Construction (The Science Po Series
in International Relations and Political Economy), edited by R. Kastoryano, translated
by S. Emanuel. New York: Palgrave Macmillan, pp. 1-15.
Morley, David and Kevin Robins. (1995). Spaces of Identity: Global Media, Electronic
Landscape, and Cultural Boundaries. London: Routledge.
Tra dafoiu, ‘u a dra.
. The Whole Greater tha the “u of Its Parts: An
Investigation i to the E iste e of Europea Ide tit , Its U it a d Its Di isio s .
Westminster Paper in Communications and Culture, Vol. 3 (3), pp. 91-108.