WHO ARE WE?
IDENTITY IN A SOCIAL MEDIA AGE
Taylor J. Bradman & David M. Gustafson
Trinity Evangelical Divinity School
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Social media have become a normative part of culture, with both positive and
negative implications. More recently, studies demonstrate that social media
may contribute to mental health issues. This essay seeks to understand this
phenomenon through the lens of self-objectification and self-comparison
theories concerning why some who use social media to gain the approval of
others as the foundation for their identity still end up unhappy after receiving
such approval. The essay proposes that people who engage in this behavior
remain unhappy because they do not understand their status as an imagebearer of God, and how images are to function in society. A sound understanding of images is essential. The essay engages Biblical theology as a
helpful guide to demonstrate that social identities are to be cultivated and
formed through friendship. Friendships help shape who we are as human
beings and build a sense of belonging through the organic formation of a
community.
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SOCIAL MEDIA AND IDENTITY
W
hen social media were introduced in the early 2000s, they offered
something new: the ability to connect with others in real time
without being physically with them. As more and more people
created online profiles, and their possibilities became apparent, “pent-up
demand quickly translated into a broad adoption” (Piskorski 2014: 2). In the
beginning, social media unearthed an unknown need: interacting in ways that
people would like to in the offline world, but for a variety of reasons, could
not do so. Given this newfound aspect, social media satisfied this need by
allowing people to communicate in alternative ways apart from the offline
world. However, social media now contribute to a host of mental health
issues, prominently seen in adolescents and college students (Keles 2020: 80).
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It is now common for some on social media to be more active and
unhealthier in their online behavior through a variety of means (Gündüz 2017:
86). Why? Perhaps it is because “machines now seem to dictate via social
media one’s interior psychological life by supervening one’s feelings and
emotions dependent upon external approval” (Gruenwald 2016: 8). In a
similar vein, Uður Gündüz writes, “the self or identity has a psychological
dimension such as feeling one’s self as a part of a greater body, sense of
security, belonging to a social, emotional, political body or community with
affective bonds of solidarity” (2017: 86). What Gündüz is hinting at is
intrinsically felt by each person. Everyone longs to be part of something
bigger and, at present, social media promises to meet this need by giving
people a “customizable identity” with endless possibilities. The purpose of
this essay is to survey this phenomenon, and ultimately point out that social
media does not deliver on its promises. Instead, it may easily lead to an empty
lifestyle filled with mental health issues, such as anxiety and depression.
Furthermore, social media’s current focus on image-sharing, which not
only adds to a lifestyle that may lead to a downward spiral toward depression,
also distorts the image of God by taking one’s focus away from God and onto
graven images that ultimately creates an identity crisis in people. Biblical
theology can be a helpful guide to reorient how one may cultivate a healthy
social identity. This essay explores the image of God via the lens of ancient
Near Eastern cultures, Proverbs 3 and John 15. While both passages address
the relationship between God and humans, the principles gleaned are
applicable for all. The principles highlight that by following Jesus’ model of
friendship, a healthy social identity may be formed in the company of friends
in an offline setting.
Although social media are present in relationships, friends may not use
social media to cultivate and deepen their friendship. Instead, they may use
more private means of communication, such as phone calls, text messages,
and face-to-face interactions. A more common use of social media is to keep
up with acquaintances, who are neither a friend nor a stranger. One may also
discover that meal-sharing is a great way to cultivate friendships, and in doing
so, cultivate an identity as a friend. The majority of the psychological studies
cited were conducted by a variety of psychology professors who engaged their
students, on a voluntary basis, through controlled social media experiments.
While the results are based upon college students, the studies are not limited
to college students, as the results are also common among adolescents and
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adults. The essay concludes by offering suggestions on how to harness the
tools of social media to enhance offline friendships.
SOCIAL MEDIA AND MENTAL HEALTH
Over the last several years, social media’s focus has shifted from
connecting people through posts of activities and interests to image-sharing.
For example, 2.8 billion people use Facebook, and 1 billion people use
Instagram on a monthly basis (Tankovska 2021). In addition, 1 billion people
use TikTok on a monthly basis, a video-creating and video-sharing network
site (Doyle 2021). In contrast, only 330 million people use Twitter on a
monthly basis, which is a text-driven social network site (Tankovska 2021).
These statistics prove that social media have become a cultural rhythm in
many people’s daily lives. However, it is not without consequence because
it is widely known that increased social media consumption may lead to
various levels of anxiety, and even depression, often beginning with feelings
of sadness, specifically in photo-sharing (Lamp 2019: 704).
One of the reasons why photo-sharing may lead to anxiety, and
sometimes depression, is because it encourages people to share false realities
through edited selfies and yearly highlights to appear as if the content-creator
lives luxuriously on a daily basis. This unreality may not only lead to
frustration in the content-creator through self-objectification, but also in
viewers through self-comparison. For the viewer, issues start to set in when
they view attractive images of others on social media. These individuals are
more likely to become dissatisfied with their own body image and experience
a range of negative emotions and behaviors, including self-criticism, sadness,
dysfunctional attitudes, low self-esteem, depression, and addiction (Ryding
2020: 413).
Psychologists call this behavior social comparison theory. Madison
Kohler and colleagues relate that: “Social comparison theory contends that
when people encounter others whom they perceive to be better than them on
a relevant or important dimension, it threatens their sense of self-worth on that
dimension, and often produces anxiety, frustration, or other negative feelings”
(2020: 2). While this theory is not exclusive to social media, it is helpful to
understand the direct correlation between social media and negative selfworth. Specifically, when an image speaks to a sense of self negatively, it
directly influences one’s level of anxiety and stress (Iwamoto & Chua 2020:
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246). Sadly, this negative cycle of self-comparison always repeats itself
because people follow content in which they are interested. When viewers
continuously see images that are highly attractive, in comparison to their own
life, this may feed and deepen the thoughts they have about themselves and
lead to an increased level of stress, and even depression (Rosenthal 2019: 84).
On the flip side of the coin, content-creators of social media often feed
off this negative cycle for their own satisfaction, which fuels them to post
“picture perfect” images that intentionally and inaccurately portray their daily
life. In one study, researchers discovered that those who create false realities
of their life on social media, do so in an effort to improve their internalized
low self-worth (Michikyan 2015: 61). However, these individuals also live
in a depressive state just like their viewers do because of their engagement in
content-manipulation (Lamp 2019: 707). While both the viewers and creators
experience levels of anxiety and/or depression, creators experience stress
because of self-objectification; they are treating “themselves as objects to be
viewed and evaluated based upon appearance” (Rollero & Piccoli 2017: 1).
With social media, self-objectification defines cultural standards of beauty for
women, and muscular standards for men (Feltman & Szymanski 2018).
Intrinsic to such behavior on social media is a need for social acceptance,
which is often tied to the number of “likes” that an image receives.
Correlating to social acceptance is personal satisfaction with the amount of
“likes” one receives. The more “likes” someone receives, the more satisfied
they are with themselves. But, if content-creators do not receive “enough”
likes, they start to have negative feelings about their self-worth (Rosenthal
2019: 77-78). Similar to self-comparison, this process of self-objectification
is also repeated. Content-creators continually objectify themselves through
photo-manipulation, or “how much skin they show,” in order to gain enough
“likes” to satisfy their longing for social acceptance, while experiencing some
level of frustration in presenting a false or falsified reality.
UNDERSTANDING IMAGES AND THE IMAGE OF GOD
The irony is that both viewers and content-creators may experience
anxiety and frustration due to how they use social media. Theologically,
though, something deeper is happening; social media is teaching users who
and what to worship. For viewers, they are worshiping manipulated images
rather than God Himself. For content-creators, they are worshiping the
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feelings they get from image “likes” by turning themselves into a god to be
worshiped rather than an image-bearer who worships the Creator. This is
demeaning to the Christian life because of what social media allows users to
do. Given the human proclivity toward self-consciousness and even shame
(Gen 3:7-11), digital technology provides a means for people to present and
be the “ideal human.” We can digitally manipulate an image of ourselves in
order to “fit” the cultural ideals of the human physique. In a Christian
worldview, this behavior leads one to become less human because we are
worshiping that which is not God (Wright 2020: 43).
In brief, social media have become a means for people to worship an
image that we or others have created and turned into an idolized deity.
Worshiping a god that is not the Biblical God is forbidden for those who
believe in the God of the Bible. The reason God forbids the worship of other
deities that humans may create via images is because He has already imaged
Himself in humans--in men and women--and as such, demands to be
accurately represented to the world (Brueggemann 2002: 106). Images, then,
play a key role as to how God manifests His presence in this world. Since the
image of God was originally an ancient Near Eastern concept, it may help to
understand how images were used in that culture in order to rightly use them
in the present culture.
It is universally recognized among Old Testament and ancient Near
Eastern scholars that images were used not only to depict deities, but were
also “embodiments of living deities” after the completion of cultic rituals
(Levtow 2008: 88). In essence, the image was no longer an image, but the
deity itself (Bahrani 2003: 171). However, this only applied to royalty in
ancient Near Eastern cultures since non-royal humans were created to serve
and care for the needs of the gods (Kessler 2013: 117; Middleton 2005: 149).
A significant dimension of the Biblical creation account is that it takes a
familiar concept and changes it to reflect God’s intentions for all humans as
His image-bearers.
Unlike the ancient Near Eastern rituals, God does not make humans
divine as He is, nor does He limit His image to social royalty. Rather, God
created all men and women in His image and likeness, which means that all
men and women are given a royal and governing status (Gen 1:26-28). As
image-bearers, we do not manifest God’s real appearance, but manifest or
reflect His divine presence and activity within the world (Schmutzer 2009:
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177). In brief, God intended for men and women to act in His place because
He has chosen to rule and govern the earth through His image, as vice-regents
with Him (Merrill 2006: 170-71). What this means is that when people look
at each other, they are to be reminded of God because He has made people to
be His earthly representatives (Smith 2010: 100).
This is why understanding of images in the ancient Near East helps to
orient using images in the present culture. Images that people share on social
media of themselves are not meant to capture the worship of humans. Too
often, though, both men and women post falsified, provocative, or seductive
images of themselves in order to satisfy their need for social acceptance
through the worship of others by engaging in self-objectification. Yet, the
social acceptance that they receive is not enough to meet their self-satisfaction
needs. Similarly, those who engage in self-comparison do not see their
intrinsic worth as God’s image-bearers. As a result, both groups of people end
up living wrongly perceived, if not depressed, lives for the exact same reason-they have no satisfaction in life from their identity as God’s image-bearers
and depend on other humans for their identity. Those who engage in selfobjectification depend on others for their subjective identity, something
worthy of praise. On the other hand, those who engage in self-comparison
depend on those self-objectified images to confirm their inner thoughts, and
may conclude that “I am a worthless person.”
SOCIAL IDENTITY AND THE BIBLE
In the search for identity, one of the tasks as Christians is to learn how
to navigate social media image-sharing in a way that honors the Lord.
However, those who do not believe in the Biblical God still have to wrestle
with the same issue: how to create an identity that is not dependent upon
social media. The question that all humans have to wrestle with is the “how”
of finding an identity. This essay proposes that the answer to this quest may
be found in Biblical theology. Articulating pertinent Biblical passages may
help humanity find answers relevant across cultures.
Social Identity in Proverbs: Proverbs 3:1-8 instructs those who
worship the Biblical God how they are to worship and relate to Him. In doing
so, God promises to bless His worshipers with a good name among other
people. In verses 1-2, the father instructs his son not to forget the law, and
to keep his commandments because they will lead to a full life. This is an
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important warning because both forgetting and keeping are tied to “moral
aspects in the Old Testament” (Wilson 2018: 80). This is also the traditional
way of learning in antiquity as the receiver is instructed to memorize his
teaching (Clifford 1999: 51). But, on a theological note, these two verses
highlight the message of Proverbs, most notably, that those who obey God
will live life to the fullest, and those who disobey God will not enjoy life’s
rewards that God gives to obedient children (Plaut 1961: 53).
Now, one should not think that obeying God will literally add years to
our lives, as our lives are already numbered by God (Job 14:5), and are
enjoyable and worthwhile (Wilson 2018: 80). In addition, this full life is
characterized by shalom, or peace, and “refers to the state of contentment,
pleasantness, health, welfare, and security in which good things are received
and experienced without the stress, anxiety, and fear” (Perdue 2000: 97). This
is an awesome gift that God gives to those who obey Him, and this should
motivate Christians to delight in obeying Him.
The exhortation in verses 3-4 intensifies the first exhortation in the
opening verses because the son is charged to keep steadfast love (hesed) on
his heart, and this word has a rich history within the Hebrew Bible (Murphy
1998: 21). While hesed is often translated as “steadfast love” in the English
Bible, the Septuagint translates hesed with two words: righteousness and
mercy. Mark Boda notes that this evidence suggests that in Exodus 34:7, the
original Greek is “bringing out two aspects of the meaning of hesed; that
associated with righteousness and that associated with mercy” (2017: 40).
This is a key component of God’s character and demonstrates that “God’s
steadfast love means that he holds firm to his covenant commitments, which
involve mercy and discipline” (Boda 2017: 40). By looking at this word, we
see that God’s activity is rooted in His character; and God’s character is rooted
in hesed (Boda 2017: 41).
The use of hesed in these verses, combined with how God uses the word,
give the image that God’s children are to imitate Him in this way so that our
character is rooted in the same characteristic as God Himself, which allows us
to find favor not only in God’s sight, but also in the sight of people. Those
who are wise enhance their surrounding community with sound advice, and
as a result, the surrounding community will think highly of their friend (Estes
1997: 61). This kind of social acceptance is what people long for, but do not
look to God for their social approval. Although the approval of man is an
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added gift, the primary blessing is to be approved by God, and His approval
is gladly given to those who obey Him.
Verses 5-8 articulate two central aspects to one’s relationship with God,
namely, trusting and fearing God (Lucas 2015: 63). Tremper Longman notes
that trusting God implies that one will not trust in oneself (2012: 113). By
definition, trusting God also means giving up the sense of control in one’s life,
as this is a quality of having a relationship with God (Routledge 2008: 220).
Trusting God is central to a Christians life because it brings us to our knees
in surrender to God. According to John Goldingay, we “do not come into a
relationship or grow in a relationship with God on the basis of things” that we
do, but “through trusting in the promise of the God who has burst into” our
lives (2016: 457).
In the English translation, verse 6 instructs believers to acknowledge
God in all their ways. However, the Hebrew word for acknowledge means “to
know.” In Proverbs, “to know” God is to be in a personal relationship with
Him (Waltke 2004: 46). So, this verse conveys the reality of living out one’s
relationship with God in actions, and in conjunction with verse 5, living out
one’s relationship equates to continually and consistently trusting in Him
(Wilson 2018: 82). Following this active trust is God’s promise that He will
make our paths straight. He will guide us along the right paths in life. This
does not mean the path is free of hardships or obstacles, but it does mean that
God will lead us down a path of righteousness that is pleasing to Him (Wilson
2018: 82).
Verses 7-8 move from the idea of trusting God to fearing Him. Yet, this
should not be understood as being afraid of God, in the English sense of the
word, because in the Old Testament, the fear of God is synonymous with
obeying, worshiping, and being filled with a reverential awe of God (Fuhs
1990: 298). Fearing the Lord denotes forsaking evil and one’s own perceived
wisdom, and in doing so, properly aligning one’s own abilities and resources
(Longman 2012: 113). The result of fearing the Lord brings physical healing
and refreshment to one’s body. Longman writes that this cannot be taken as
a promise but something that is generally true (2012: 113). However, Bruce
Waltke disagrees, preferring to add that it implies a comprehensive and total
healing of the body, including spiritual and psychological healing (2004: 47).
Ultimately, God promises to restore all of creation.
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While the primary focus of Proverbs 3:1-8 is articulating how to image
the Biblical God, there is an added blessing, namely, that imaging God in a
healthy relationship with Him produces a satisfying social identity as well
(3:4). For those who do not believe in God, there is still a benefit of understanding Israelite culture, where socializing took place at the city gate.
Compared to city gate functions in Mesopotamia and the Bible, the lifeblood
of Israeli society took place at the city gate. Unique to Israel was that the city
gate was used as a space for public assemblies and social interactions (May
2014: 93-94). It is is in this context that people would be known in their
community and develop a social identity (Prov 31:23).
Social Identity in the Gospel of John: Concerning identity, John’s
gospel records Jesus’ farewell discourse with His disciples. In this discourse,
Jesus gives His disciples a new identity: friends of Jesus. Our friendship with
Jesus is rooted in His love for us, and is made fully manifest by laying down
one’s life for his friends (John 15:13). Despite its messianic connotations to
the modern reader, this display of love was normal in Greek philosophy and
culture. As Aristotle writes, “the virtuous man’s conduct is often guided by
the interests of his friends . . . and that he will, if necessary, lay down his life
on their behalf” (1934: 555).
Friendship with Jesus is not dependent upon His disciples’ performance,
but is given without qualification (Ramsey 2010: 813). The condition that is
attached in Greek reads more like an assumption on Jesus’ part that His
disciples are already doing what He has commanded them to do (Ramsey
2010: 813). In essence, as Murray Harris points out, “obedience to Jesus
marks (rather than makes) Jesus’ friends” (2015: 269). One of the key
differences regarding this friendship is that Jesus’ disciples are no longer
referred to as servants. A servant obeys his master without knowledge of his
master’s plans, but Jesus’ disciples are now His friends because they are now
knowledgeable concerning His plans. Jesus has revealed everything to them
what His Father has revealed to Him (Carson 1980: 105-6). Furthermore,
Jesus attaches a blessing to their new status as His friends, which is that
whatever they ask the Father in His name, the Father will give it to them. The
force behind this statement is that any success Jesus’ friends have in their
ministry is “gained through answered prayer, and only through answered
prayer” (Ramsey 2010: 816). For, apart from Jesus, they can do nothing (John
15:5).
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Jesus’ life models for the modern reader what friendship ought to be like
regardless of one’s belief in Jesus. Jesus continually put the interests of His
disciples above His own to the point of His death and resurrection. The more
time the disciples spent with Jesus in community, the more their identity
changed. They became His friends because He chose to share intimate details
about His Father’s plans with them, which was only made possible through
Jesus’ desire to be emotionally close to His disciples. In brief, the more time
spent in community, the more the disciples’ identity as Jesus’ friends began
to form. The same is true for the modern reader in their own communities.
Social Principles Gleaned from Biblical Texts: One of the similarities
seen in both Biblical texts is that social identity is formed in community. In
Israelite culture, a good name was formed in the city gate, so long as an
Israelite was in a healthy relationship with their God. In the gospel of John,
the identity of a friend began to emerge when an individual counted the needs
of others as more compelling than their own. In the case of Jesus’ disciples,
they became Jesus’ friends when He shared intimate details about His life. For
the modern reader, these principles help shed light as to how one may form
one’s social identity and the mediums used to develop a credible identity.
Given these principles, a satisfying social identity is created by having the
identity of a “friend,” built through sharing one’s life with the same group of
people in an offline setting.
SOCIAL IDENTITY AND SOCIAL MEDIA
When Facebook launched in 2004, and when Facebook bought Instagram
in 2012, Mark Zuckerberg’s goal was to create a digital town square where
people could connect with friends, communities, and personal interests
(Zuckerberg 2021). For the most part, Zuckerberg has achieved the proposed
goal in terms of connecting people, but studies show that social media
practitioners use these platforms for different reasons. As explored in this
essay, for some, participation in social media may elicit feelings of anxiety,
frustration, stress, and even depression due to engagement in self-comparison
or self-objectification, which leads to an unhealthy social identity by seeking
to win the approval of others at any cost.
However, some use social media to connect with acquaintances rather
than friends, with the specific purpose of “keeping the relationship alive” or
“checking” on those who “are neither close nor a stranger” (Wee & Lee 2017:
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11). One of the reasons for this is because close friends already share life
together, and have no need to use social media to keep up with each other
(Wee & Lee 2017: 11). This involvement with social media is also supported
by other researchers who found that social media are used primarily to
maintain acquaintance-type relationships, while friends preferred “more
personal means of communication such as phone calls and talking face-to-face
to maintain” the relationship (Troilo & Britten 2020: 166-67).
Researchers are not the only ones taking notice of this trend. Zuckerberg
has noticed it, too. That is why Facebook has updated its vision for social
networking around private messaging in order to “build more ways for people
to interact on top of that, including calls, video chats, groups, stories,
businesses, payments, commerce, and ultimately a platform for many other
kinds of private services” (Zuckerberg 2021). This, according to Zuckerberg,
is what social media practitioners really want. Perhaps the “re-tooling” of
Facebook was undertaken because of how it is being used. Simply connecting
friends with friends is no longer the goal of prominent social media sites such
as Facebook and Instagram. Rather, the apparent goal is to mimic all aspects
of an offline world.
However, this new design for social media and identity appears to be
missing an important element that helps create a satisfying social identity-friendship. Friendships take time to cultivate, and in doing so, satisfying
social identities are also created because they are being formed in the company
of friends. Studies show that those who prioritize offline community on a
regular basis experience a better quality of life and better psychological health,
while those who use social media to cultivate friendships tend to experience
poor psychological health and more feelings of anxiety and depression
(Simone 2019: 2909-15). One of the possible causes for this is because in a
friendship, one is unable to create who they are, or manipulate their
appearance, as easily as can be done on social media. Given enough time,
those in friendship see all sides of each other, and choose to rejoice in one’s
happiness and weep with those in sorrowful seasons.
SOCIAL IDENTITY AS FRIENDSHIP
Considering that social media are problematic in fostering healthy social
identities, and following Jesus’ model of friendship is to be commended,
identity in a social media age should be formed in the company of friends. At
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their core, friendships are personal, chosen, reciprocal, emotionally rewarding,
and are concerned about the person as a whole (Portmann 1999: 42). In brief,
friendships convey a sense of belonging because the individual is seen and
heard for who they are without any filters or alterations. As Claudia Baracchi
counsels, friendship ought to be pleasurable and help individuals discover who
they are as human beings because it “promotes stable and trusting
relationships,” and “exerts wide-ranging care and attention” between friends
(2017: 324).
Not only this, but friends also help each other carry out their calling
through encouragement, sharing the load of burdens, and loving each other
without judgement (Daniels 2020: 24). By spending intentional time with
each other, individuals grow to become friends, and friends grow to become
communities. Communities strengthen the bonds of friendships because of
the organic environment where friends grow and flourish together since they
are “built by people who are faithful to one another and committed to a shared
purpose” (Pohl 2012: 4). While friendships do create a social identity, they
are more than a means of creating an identity: they are a committed group of
people who grow in life together as a community.
In fact, one of the more fruitful ways to express friendship is through
meal-sharing. When sharing a meal with another person, it is about a sense
of community, and there is immense value upon receiving an invitation to a
shared meal, since the invitation communicates to the invitee that they are
liked, valued, their company is enjoyable, and their presence is special
(Portmann 1999: 42). In addition, meal-sharing is also an expression of the
love the one doing the cooking has for their friends. Not only are they
sacrificing their time in order to spend with their friends, they are also
displaying generosity by sharing their resources with their friends (Pollan
2013: 28). The atmosphere of meal-sharing is also one of belonging since,
over the course of time, individuals begin to realize that their individualistic
identity is changing into a friend, and “friendship becomes the name of being
together freely, of a community not so much of tolerance, but rather of joy”
(Baracchi 2017: 333). Meal-sharing cultivates friendships because it inherently brings people together, and is an organic medium to deepen the bonds of
friendship. Sharing meals also invites deep conversations to take place, and
as a result, eating food together becomes an activity to discuss the joys and
challenges of life.
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However, when social media are redesigned to address the growing trend
of offline friendships, it is helpful to understand how some may harness the
tools of social media to enhance their offline friendships and social identities.
On deliberating how to use social media to enhance offline friendships and
find more rewarding identities, specific suggestions come to mind that may
help both novices and experienced users to navigate better. For instance,
social media platforms may be utilized for:
(1) Encouraging group discussions: People love to be part of groups; it
makes individuals feel as if they are part of something greater. Specifically,
dialoging through social media enables friends to keep in meaningful contact
with each other when they are unable to be together in face-to-face settings,
as in the current pandemic.
(2) Event planning: Being able to plan an event and invite friends has
never been easier. Whether it is a dinner party or a bonfire in the country,
having the ability to create an event and simultaneously connect with friends
on social media is incredibly useful. Not only does it save time, but it also
allows people to feel more connected, as each invitee is able to see who else
is invited and how many people are going. It also helps people schedule
accordingly and helps reduce the occasional “double booking.”
(3) Healthy image-sharing: Although image-sharing may lead to unhealthy behavior, it can also be used to remind each other of exciting events
in each other’s lives, such as sharing pictures together at a baseball game, a
road trip, day trips doing tourist activities in their city, or sharing pictures of
family members and important events in an individual’s life apart from their
friends.
(4) Private messaging: While text messages and phone calls are great,
sometimes they are not available for use. If a friend is traveling or going on
an internship overseas, private messages on social media is a great way to
keep in touch with friends, as social media rely on internet connectivity, not
cell phone service. And, with the use of video-calling in Facebook’s
Messenger or WhatsApp services, private long-distance communication is of
immense value to keep up with friends.
(5) Joining existing communities in offline settings: One of the unique
aspects of social media is that one may find a community for any given topic.
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This is a great tool for those who have moved to a new city or are looking for
offline friendships. For example, the website meetup.com is dedicated to
finding offline communities for those who are interested in joining and
meeting new people. Just to name a few, there are reading communities,
foreign language communities, Bible study communities, poetry communities,
writing communities, et al.
ENJOYING SOCIAL IDENTITY
This essay has sought to understand the intentions behind social media
behavior that may sometimes be captive to a false notion, misrepresentation,
or even a lie in the search for social acceptance and identity. Given the
popular cultural focus on image-sharing, social media may not only distort
how the image of God is viewed, especially for Christians, but also how
human beings see one another and oneself. As a result, those who engage in
self-comparison and self-objectification find themselves in a loop or spiral in
search for acceptance and identity that may lead to feelings of sadness,
anxiety, frustration, and stress, if not plummet to clinical depression.
To remedy this current cultural crisis, it is helpful to utilize the tools of
theology to develop healthy social identities through friendships, and to see
how friendships may be cultivated and lived out. These principles form the
basis for a satisfying life, which is found in the company of friends. Not only
do friendships create places of feeling loved and belonging, but they also help
people discover who they are. This is in direct contrast to social media, which
enable self-comparison and self-objectification, as well as the worship of
those viewed as objects instead of people. Typically, social media have been
used historically to keep up with acquaintances rather than friends. Friends
are already in-tune with each other’s lives and have no need to “check-up” on
each other through social media. However, people are more prone to feelings
of stress, anxiety, and frustration when they rely solely on social media for
their social identity and satisfaction. This is because people are meant to
enjoy life with other people. People are not meant to live isolated lives, but are
to be in community where friendships can be cultivated, and where one’s
social identity can be formed.
In conclusion, friends are able to enhance their offline friendships in
more convenient ways of person-to-person interaction and communitybuilding. This means that interacting with friends on social media should not
IDENTITY IN A SOCIAL MEDIA AGE
15
replace offline communication, since doing so limits the ability to foster
lasting and satisfying friendships. One of the reasons for this is because
friendships are meant to bring enjoyment to one’s life and social identity.
Crucially, friendship is a place where people can be who they are without
feeling pressured to “alter” their appearance or “put on a filter” to make their
lives seem more appealing, in contrast to current image-sharing trends on
social media. In a nutshell, offline friendships create a safe environment to
cultivate social identities alongside one another as friends continue to grow,
navigate, and share life together through face-to-face interactions, phone calls,
text messages, and meal-sharing.
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_____________________________________
Taylor J. Bradman, M.A. student in Intercultural Studies; David M.
Gustafson, Chair, Mission & Evangelism, Trinity Evangelical Divinity
School, 2065 Half Day Road, Deerfield, IL 60015.
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