M M M Dエセュ
Article
Abstract Based on ethnographic observations in Chinese discos,
this article describes how urban Chinese youth participate in the
cosmopolitan sexual culture of the discotheque, using the hybrid
cultural space of the discotheque tor their 0\\"11 forms of sexual
display and interaction. The discotheque is perceived by youth as
a cosmopolitan space allowing for appropriation and
consumption of 'foreign" sexual styles. Especially for young
\\/OHICil, the disco provides a space for sexual expression which
would be unacceptable in other social spaces, and offers Chinese
youth of both sexes a ウーセャ」・
tor participation in a global
consumer culture. Sub-cultural theories of vourh culture are
found to be inadequate to describe participation in this shifting
and anonYIl1ous marketplace of sexual images and self-display.
Chinese participation in the discotheque is less a 'Iocalizariou' or
subversion of global practices than an active consumption of and
participation in ..l. kind of sexual cosmopolitanism, more of a
construction of a "super-culture" rather than of a 'sub-culture".
Rather than creating local group solidarities, p..irriciparion in this
'super-culture セ emphasizes, above all, sexual display and the
exposure of the commodified sexual self to the gaze of
anonynlous and 'forcigu ' others.
Keywords China, dance, globalization, sexuality, youth
James Farrer
Sophia
[J nivcrsitv,
'](}k).'o
Disco 'Super-Culture': Consuming
Foreign Sex in the Chinese Disco
Cosmopolitan dance culture and cosmopolitan
sexual culture
Sub-cuJture or super-culture?
Global flows of media images, people and commodities have produced a
globalization of sexual imagerv, ideas and practices. Sociologists have
begun to explore the sexual dimensions of globalization (e .g. Altman,
1997), but there are too few case studies of the particular social contcxrs
in which transnational sexual cultures are locally practised and consumed
Sexualities
Copyright © 1999 SAGE Publications (London, Thousand Oaks, CA and New Delhi)
Vol 2(2): 147-166[ I363-4607( !99905)2:2; 147-166; 007942]
Sexualities 2(2)
This article describes how a particular globaJ culture - disco \ di-si-ke in
Chinese) - serves as a localized "cosmopoliran" context for novel fOrlTIS of
sexual expression by urban Chinese youth.
Dance is one of the most public and popular sites for the expression of
sexual and gender identities (Hanna, 1988) and forms of popular dance
are among the 1110St globalized of sexual cultures.
One of the most important activities to analyze if we are going to understand
how sexual ideology works is dancing. The dance floor is the mosr public setting
for musical as well as sexual expression. (Frith and McRobbie , 1990: 388)
Yet , despite its prevalence and rich sexual content, social dance has been
the 'Ieast theorized popular cultural activiry and the least subject to the
scrutiny of the social critic' (l\lcRobbie., 1984: 132). Among China
scholars, the popular disco has been dismissed as 'second or third rate irnirations of the 'Vest or Japan' by western proponents of traditional Chinese
values and as 'bourgeois decadence' or 'slavish imitation of the West" by
Chinese traditionalists (Schell, 1988: 356).
Such alarmist or dismissive views of cultural imports echo early sociological critiques of cultural ';glc)balization' as the westernizing and
homogenizing intrusion of the glohal capitalist system (Schiller, 1976;
\\'allerstein, 1990). 'T'his 'cultu raj imperialism" thesis provoked responses
- typically from ethnographers - that glc)bal culture is neither exclusively
western nor hornogenizing (Appadurai, 1996; Hannerz , 199 Rセ Pietersc,
1994; Robertson, 1992). First, the origins of cultural objects do not have
an obvious relationship to their uses; a popular cultural fCH I11 that means
one thing in its place of origin Dl3.Y mean something different in another
local context (Liebes and Katz, 1990; Tobin, 1992). Second, imported
cultural forms may be appropriated in locaJ resistance to global influences
(Srcbcrny-Mohammadi, 1991; Thompson, 1995).
These accounts of "appropriation", "localization" or "indigcnizarion ' have
intellectual affinities with sub-cultural theories of youth cultures. Sn hcultural theorists emphasize how working-class youth create their own
meanings out of the cultural products of a hegemonic capitalist order,
express resistance, alterity and sub-group identification through music and
dance (Hebdigc, QYW セ
Martinez, QY Wセ
Racz and Zetcnvi, 1994) or, more
pessimistically, use commercial leisure as an ineffective escape from deadend Lives at school and home (Mungham, 1976; Willis , 1984). Despite critiques and reformulations of the sub-cultural paradigm, the questions still
center on the processes of sub-group identity formation, the construction
of 'resistant" and "alter narive ' narratives, and the social uses of themes of
resistance H セッイ・
. 1997; Redhead et al., 1997; Thornton, 1(96).
Disco, like some other globalized mass-commercial youth cultures, rep-·
resents a problem for 'sub-cultural" perspectives because disco 6·0111 its
c
148
Farrer Disco 'Super-Culture'
inception made almost no claims to exclusive identities, to local cultural
authenticity or even to musical authenticity (Frith . 1981). By replacing the
live band with a ])J and a mixing board, the discotheque allowed the
mixing and blending of musical styles without the average dancer even
noticing..Although it had roots in diasporic black subcultures, by the late
1970s the discotheque was a global institution of borrowed sounds and
symbols with no claim, to a closed creative or folk comrnunitv (Frith,
1981). African and 'Latin sounds dominated, though they were often
popularized by performers from core countries (Chambers, 1985).
Straights and gays mixed in a sexually fluid atmosphere (Dyer, 1990). The
culture of disco was thus opposed to the forrnarion of exclusive subcultural Gcmeinschaften, but represented entry into an anonyn10us and
glan10rous Gcsellschajt of transnational styles and fluid sexualities.
Far from dead in the 1990s, as the culture of the discotheque circulates
the globe セ it has increasingly lost whatever exclusivity and specificity it once
connoted. For instance, musical forms as diverse as Cantonese pop,
イ・ァ 。・セ
rap and old disco standards are played in turn in Shanghai's (0111mercial discos, where dancers seldom express a strong identification with
a particular genre of 111us1c. Associated in the lJS with a particular variety
and era of dance music, the term "di -siMヲH・セ
in China covers all modern
'parrnerless" dances .md any associated mixed or danccable n1usic.rv1ass,
global and commercial dance culture thus may require different sociological categories than those developed in studies of 1110re exclusive dance
'su b-cultures ' or musically sophisticated and self-consciously "alternative"
'club cultures" (Redhead et al., QYWセ
Thornton, 1996). The giant C01TImercia! discotheq ue - as it has been replicated in provincial centers
throughout the world -- is more a site for youth wishing to physically and
symbolically enter global (rnassy'commcrcialZ'rnodcrn"] culture than tor
those trying to avoid it, resist it or distinguish themselves from it through
'ulternarive ' or 'authentic" performances and identifications.
Global disco, in its mass-culture form, is perhaps 1110re appropriately
described as a super-culture rather than セQ sub-culture. Rather than spaces
for identifying with a particular musical culture or sub-culture" large cornmercia! discotheques are spaces where youth experience the larger society
beyond their neigh borhoods and their family and work lives (Willis, 1984:
38 L sites for experiencing a glanl0rous modernity in ,v11ic11 one does not
distinguish oneself by class or locality. Walsh (1993 )\vrites of the popularity of discotheques in Britain:
It extends an invitation to young people to become participants in the "high lite'
which the wealth ofWcsrern societies has made available to the affluent sections
of its population ... bringing it down to an egalitarian level so that 1110rc people
can share in it. So everything about the discotheque is geared to this selfpresentation of glarnorous sophistication. (p.Ll S).
149
Sexualities 2(2)
The 'glan10rous sophistication' which Walsh describes is now a global
culture celebrating consumption, fashion and sexuality in which youth on
every continent participate, reinforcing an emergent global hegemony of
consumer values. It would be \vrong, however, to argue that national
origins are irrelevant to transnational cultural forms such as disco. In the
global cultural economy, where a thing comes from becomes an important aspect of its meaning for its cosmopolitan users. For instance, 'tango"
in Japan relies on its 'authentic' L':1ti11 origins despite great differences in
actual practices (Savigliano, 1992). Global cultural objects are thus nearly
always "localized" - used in novel ways by local people - but their ァjッ「セャ
origins are an irnportanr part of their meaning and can be a source of
empowerment in local practices (Friedman, 1990). Nor is this merely a
question of an accidental "mixing" of cultures Hセ」イ・ッQゥコ。エゥッョB
in Hannerz ,
1992; , hybridization' in Piererse , 19(4) , but J. p urposcful participation in
a cosmopolitan (or 'foreign") space which is intentionally kept separate
from 'local" practices. In particular, people n1ay move daily between local
and cosmopolitan identifications in order to enhance their own sense of
personal autonomy (Hannerz , 1992). Thus the point of discussing
Chinese discotheques is not to oppose an inauthentic invading global
culture with authentic local cultural practices of appropriation and resistance, but to ask what participants make of their participation in this selfconsciously cosmopolitan cultu re.
The cosmopolitan sexual culture
of the disco
Substantively, I focus on the sexual culture of the disco. In early studies of
sexual expression in dance culture, dance \\c;1S usually described as a
courtship activity (Rust, 1969), as a means of get6ng sex (Cressey, 1932 L
or as a male predatory activity (Mungham, 1976). 'What is missing in
views of this kind is the realization that dance is not just J. means to sex
(although of course it may well be such) but that it is or can be a form of
sexual expression in itself' (Ward, 1993: 22). In particular, the dance hall
can be a space for relatively 'safe' and non 'goal-oriented"' sexual expression by young women (l\IcH..o bbie , 198·4; Peiss, 1(86).
Whar is abo missing in these views is an appreciation of the larger sexual
culture that the dance hall spatially incorporates. Chinese discotheques are
sites in a global circulation of sexual iruagery and practices through C0111mercial cultural practices - especially dance - which Savigliano (1992)
descri bes as "the world economy of passion".
In addition to an increasing number of positivistic descriptions of
Chinese sexual behavior and courtship practices (J ankowiak, 1993; Liu et
al., 19(7), more critical research on Chinese sexuality has focused on the
construction of fixed sexual identities and sexual narratives through the
state-controlled media and medical establishments (Dikorrcr, 1995; Evans,
ISO
Farrer Disco 'Super-Culture'
1997; Honig and Herscharter, 1988). While I do not denv the influence
of these semi -official discourses on individ ual sexual narratives, here I
emphasize how Chinese youth use social space to play wirh tcmporarv and
contextualizcd identities which are deliberately kept separate from these
'serious sexual practices and narratives outside the 'night lite'. Other
research on Chinese popular culture has focused on the commercial
exploitation of sexual themes in public culture (Barme , 1993; Zha, 1995).
Here I Jook at how these commercialized sexual themes are spatially
organized and incorporated into sexual practices in a particular context.
The commercialization of social life produces a proliferation of such C0111modified practices and fragmented social spaces. To avoid constructing a
single ';grand narrative セ of Chinese sexual modernitv, we must be careful
to study separately these commodified spaces and the forms of sexual
expression that elnerge in them.
'The issue with which I Jn1 centrally concerned is the uses Chinese youth
make of a deliberately constructed space of 'foreign.' sexuality. While, as I
have already suggested, the disco is not a space for 'resistance to globaj
cultural hegemony, nor is it a tree space of cultural appropriation. The
global sexual culture of disco provides particular opportunities and constraints tor sexual expression. I outline the inequalities that constrain participation in this form of you th culture.
'I
Disco in China
Studying Shanghai discos
This article is based on my ethnographic observations of Chinese discos
as a participant observer. From 1993 to 1996 I frequented discos and
social ('baJJroom"l) dance halls in all price categories in Shanghai and manv
other towns and cities all over China, casually interacting with and carrying out impromptu and occasionally formal (sit down and take notes)
interviews with staff and customers, some of whom I carne to know well.
As part of n1Y larger research project, I also discussed dance with participants in focus group interviews on sexual relations in Shanghai. However,
despite the usefulness of such voluminous 'talk" for writing ethnography,
assigning 'meanings" to dance remains inherently difficult (Ward, 19(7).
One reason for the lack of research on social dance is the practical difficulty of studying dance hall interactions: the noise, bad lighting and the
hostility of dancers to the intrusive project of the ethnographer
(Mungham, 1976). Dancing has also been ignored by sociologists of
culture because other cultural forms are 1110re accessible to study by virtue
of there being a concrete text, image, score or artifact (Ward, 1993), while
dance proceeds from the body and hence is perceived as "irrational" and
"outside of society" (\'lard, 1997). Dance expresses meanings, especially
151
Sexualities 2(2\)- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
sexual meanings, which inherently defy verbal description, and which ll1ay
even be denied or avoided in verbal discourse.
Through talking with dancers and participation in dance myself I was
able to access to SOITIe extent the varied and (often inrcntionallv) ambiguous sexual meanings expressed through and ascribed to dance by dancers
in the disco. The following analysis relies upon both dancers" ascriptions
of meaning to dance (and other interactions in the discotheque) and illy
own perceptions of the sexual uses of the discotheque, situating them
within the local organization of the disco culture and the larger social situations of the dancers. As such, it remains but one sociological "reading" of
sexual interactions in the disco, interactions which despite their unavoidable ambiguity, deserve much Inure attention fnJITI scholars interested in
explainin g sexual expression in contern porary societies.
The social background ofChinese disco culture
While partnered ballroom dance became popular in China before the
Communist takeover;' during the radical years of political mobilization
(1957--77) the Parrv banned social dance ..Along with the "opening up セ
of the econorny and society under Dcng Xiaoping, disco dancing arrived
in China in the mid-1980s, promulgated through American films like
'Flashdance ' and 'Breakdance ' and through the dance parties of foreign
students at Chinese universities. 'The first specialized discotheques
opened in the late 1980s in hotels restricted to foreigners. In the 19905
these restrictions were lifted and massive discotheques financed largely by
Hong Kong entrepreneurs opened to a mostly local Chinese clientele. By
the mjd-1990s Shanghai boasted at least 10 multi-level 'disco plazas",
which could accommodate about 600 customers each and charged up to
100 yuan (lJS$12) for admission. The remaining 80 to 100 discos in
Shanghai were small neighborhood youth clubs, which charged as little
as 4 yuan (lTS$.50) for an afternoon admission but usually about 10--30
yuan. While 1no yuan represented about a tenth of the monthly income
of a Shanghai factory worker, n1any youth spent much of their disposable
income on cutcrtainmcnr. Working youth could afford tickets, and even
unemployed yourh were occasionallv able to obtain free passes to expensive discos.
Young people described going to the disco to "get a lirt le crazy" and
'release tension" -- reasons almost identical to those given by British youth
in the 1960s CRust, 1969: 171). Like these 1960s British youth, Shanghai youth still typically live at horne with their parents and use dance clubs
as escapes fr0111 domestic lite (for arguments for the centrality of dance to
contemporary lJK youth culture see Thornton, 1996: QTセRUIN
Dance was the 11105t popular C0111IT1Crcial leisure activity tor youth in
Shanghai.I Moreover, in every county-level town I visited in several
152
Forrer Disco 'Super-Culture'
remote provinces of China, I was able to find some type of commercial
dancing establishment. Fancy discotheques were 1110st common in the
flourishing coastal cities of China, bur lesser imitations can be found in
most inland cirics.vwith naITICS evocative of gJobal entertainment centers
('"1;./\. ", 'Barcelona' and セn・|カ
York"), Hollywood fantasy locales (I.Broad-
'Touch"), regionally
way", 'Casablanca'), sexual innuendoes Hセi ゥウ B
ヲセuQ Pus
discotheques (Taipei's 'Kiss' or Shanghai's セ JJ'sセI or globality
itself ('(ialaxy", N.l\SA'). In smaller locales disco and ballroom dancing
were often combined by alternating the types of music or offering separate disco and ballroom dance sessions during different hours, catering
to ditterenr age groups. In big cities like Shanghai, the market was I110re
clearly divided between discothcq ues visited byr youth (rnostly aged
15-25 years) and social dance halls visited by- middle-aged people (rnosrly
30-45 years). 'Th3S article only discusses the discos, focusing on the large,
metropolitan discos in Shanghai, which are the "models" for discos else
where in China.:'
I.
Consuming foreign sex/being consumed
The commercial disco is described by Shanghaicse (by those who go there
and those who do not) as 'chaotic" ,\vhere people are 'unreliable セ and just
"playing around" or セイゥウ「 ョァ
for big monies". Commercial discotheques
are described as 'in socicrv (Jhehuis!1a'Jl,ll) as opposed to the non-cornmercial venues with controlled admissions and more decorous behavior.
Students and youth are advised not to go to these commercial venues
before they begin work and have themselves "entered society' (started
work and started dating). Consequently, thosewho generally go to discos
are those who have just 'entered society" and have not been "in society"
very long. In this urban Chinese 'society", which is now a market society">
youth must learn to imagine themselves as having a dual nature: that of
both consumers and desirable commodities. The disco is a place to "enter
society and to test one's attractions as a sexual and social commodity in
the chaotic marketplace which the word 'society' now connotes. 'The
disco is th us a simulacrum of the market society with its chaotic mix of
temptations and pressures.
Unlike the earlier generation of British dancers surveyed bv Rust
(1969), Shanghai youth seldom described the discotheque as a place to
make friends or find a mate. Most disco patrons agreed that people one
meets in dance halls were "unreliable" or just セーャ。ケ
friends". Both young
men and young \V0111en dismissed those of the opposite sex in discos as
'knowing how to play too well'. Nor was a disco typically seen as a place
to take a date . Men and women usually visited in groups of friends,
This does not mean that the Chinese discotheque is a sexless place. Far
from it, the sexuality of the discotheque is especially visual, a chance to
'I
153
Sexualities 2(2)
show oneself off in a sexualized fashion to an audience of glamorous
strangers. Almost everyone puts on special clothing for their trips to the
disco, including metallic mini-skirrs and stomach-revealing halter tops that
first appeared in discos in the 1990s before they became acceptable on the
streets. Some young mens clothing is inrenrionally 'weird", as one trendy
youth described it, including colorful shirts and stomach-revealing tops.
Mostyoung men, however, resemble the 'teddy boys' of earlier decades
in the West, their sober dress reflecting emotional cool and an attempt at
social sophistication. In recent years local disco girls have 1110ved a"\vay
from traditional Shanghai standards of prettiness and taken to black lipstick" leather and metallic fabrics, also showing a new sense of urban cool.
Young iQhセョ
and young women have different strategies of display, but for
all showing off in the commercial leisure world of the discotheque is about
displaying sexual self-confidence and poise in the anonymous selfreflecting gaze of the crowd.
Dance styles reflect both the globality of disco culture and its emphasis
on the display ofa gendered sexual 1111age. Young men competed in "breakdance" izhanwu; literally 'cur dance") contests in which they hurled themselves 011 the dance floor and spun and Hipped about in a style they picked
up from lIS videos and fiJ111S of the 19805. These exercises were as much
tests of physical and social daring as of dancing skill. In the S111alJer local
discos young men and women gathered in J. circle in the middle of the
floor and watched these dancing exhibitions, prodding reluctant young
111en into the center of the ring. The display of masculine skill and daring
\V.1S followed by the vigorous applause of the men and \V0111en surrounding them. Young women watched but seldom participated" I110St of them
unwilling to engage in the ungainly spectacle of twirling about spreadlegged on the dirty floor.
Young women specialized in a different style of dance which S0111e called
'voluptuous dancing' isaowu). The dancers gyrJ.ted their hips and torsos
to free-style dance steps derived from the provocative I110VeS of back-up
dancers orr wesrern music videos. This style of dancing became I110re
popular in the mid -1990s when S0111e clubs began hiring young women
to dance on stages set up above the dance floor, where break-dance was
impractical. Most dancers on the stages were not paid, however. Women
customers, especially, frequently danced on the raised platforms with their
hands above their heads and their eyes averted, welcoming the gaze of the
dancers on the floor below, Young women also excelled at more complex
Latin dances such as the cha-cha, samba and the lam bada, generally with
another female partner. Young \V0111en dancers usually described their
sexual display and display of dancing skill as a rewarding form of selfexpression as the following t\VO q notes from two young\VOn-len dancers
illustrate:
154
Farrer Disco 'Super-Culture'
I like to see people watch me. 1 have a desire to show off myself. ... People can
think what they want when I dance.
In dancing disco a girl \ vould like to let herself go and show off her personality
... if you can 'r let you rsclf go at a disco ir's no fun.
As Mclcobbie suggests frorn her observations of British women, the
sexual display in young women's dance suggests 'a displaced, shared and
nebulous eroticism rather than a straightforwardly romantic, heavily
heterosexual ;'''goaJ-oriented'' drive' (Mclcobbie, 1984: 134), a 'whole
body sexuality" as opposed to the 'phallic sexuality" of 'cock rock" (Dyer,
1990). Rather than expressing a goal-oriented sexual drive, looking good
\V3$ the 111051' constant theme of dance culture in the Shanghai disco. In
its highly gendered forms, the projection of a sexual self-image through
dance was used to explore onc 's own desirability and autonomy in the
idiom of a safely 'foreign" dance culture and was experienced subjectively
as empowering and pleasurable.
The cosmopolitan definition of disco culture and this culture of sexual
display are related on several levels. First, there is direct imitation of foreign
styles of sexual display. Styles of dress and dance are studied from western
videos. Second, there is the use of the 'cosmopolitan" space of the disco
for constructing an image of the sexualized self within a global market
culture. Rather than creating a sense of local community, the cosmopolitan
culture of the disco is a forum for exposing oneself - literally - to the
an0I1)'1110nS ァセQコ・
of a global image market, for reflecting upon the self as
a modern (OnSU111er and also a prized sexual comrnodirv.
The globalitv of the disco is deliberately engineered through imagery
which incorporates 'foreignness" into the ideal of the cosmopolitan
metropolis. Shanghai's discos strive to capture the pleasures and dangers
of metropolitan lite, constructing the city as the center, rather than the
pcriphcr y, of a global youth culture. D}s frequently identitv the space of
the discotheque with the cosmopolitan metropolis, shouting in English
and Chinese: 'lleUo Shanghai!' The decor is Hollvwood-style urbanindustrial-chaos with exposed steel girders., old American cars and dayglow
English graffiri. Videos are shown, including scenes of gyrating and scantily clad westerners at a beach dance club in .A ustralia or sexy rap stars in
US music videos.
A foreign (often Hong Kong or overseas Chinese ) I)J is de rigueur at
the biggest discos. ] nternarional music dominates, though 1110St clubs aJso
play an occasional mix of Hong Kong and Taiwanese pop songs overlain
with a disco beat. 'The ly-rics of dance songs are typically in English and
Shanghai favorites included the Village Peoplcs セynエHZNa B
and Ace ofBasss
\1.11 That She Wants", which were played very regularly throughout my.'
3 years in Shanghai. One reason for the undying popularity of these tunes
155
Sexualities 2(2)
is th at certain Eng lish words in th e cho rus are understood an d repeate d
by the dancers, most of wh om ha ve stu d ied E nglish for at leas, 2 or 3 years .
These familiar songs allow for a feeling of p artic ipatio n in th e global
cu lture o f the d isco. For insta nce , the ' YMCA' d ance is no w a globalized
da n ce ritu al in whi ch the dancers are en cou raged to use thei r han ds to
make the shapes of th e English letters, identifying the mselves momenrar
ily with a bo u ndless global ecumcn c o f SC\'}' happ y yo ut h 'at t he YMC A' .
Simil arly, Japane se, European , Am er ican and C hinese yo ut h all were
danci ng the glo bal tad -da nce, th e ' Ma cc rena ', at Shanghai discos in 1996,
shor tly afte r it bec ame pop ular in Eu ro pe and the US.
The sexual content o f glo bal discu culture was also acce nt uated by the
mu sic. As U S hip-hop sup planted European techno in popul arity in 1996,
]))5 took to playing severa l songs with sexu ally expli cit lyrics in En glish.
Although C hinese youth were largelv unaware o f the me aning of lyrics
suc h as ' 1 Like th e Wa)' yo ur Pussy Taste s', and ' 1 Don 't Want a Shor t Dick
Man' , both for eign and Chinese D Is \ who did un dersta nd th e lyrics)
played the so ngs in part to prom ote a more sexual at mos p he re in th e same
way th ey used videos and p aid d ance rs to encourage the sens ua l displa ys
of t he yo un g p.nron s mounting the st ages aro und the da nce floor,
Actu al ' fo reigners", esp ecially whi te weste rn ers, were I n important
pro p in the co ns truction o f t his cosmo po lit an sex ual culture , parti c ularl y
in t he metropolitan d isco s of cities like Beijing and Sh an gh ai. foreign
st ud e nts were o ften let in free . One Sh an gh ai d isco man agn who was
tr ying to p us h his seco nd -rare clu b into first -rate status urged me to bri ng
some fo reign men. 'The girls here are shy', he explained , ' bu t they wo uld
like to make some foreign friends'. T his was not an unusual approach .
Fo reign men were percei ved as a big attraction for loc al wom en . Yo ung
't(lreigners' in gener al were parr of t he co smo polita n sexual atmos phe re
consumed by C hin ese in th e biggest metropolitan d isco s. As on e youn g
wom an said a bo ut her disco exp e rien ces, ' T he foreig ners mad e it see m
mo re mod e rn' .
Dan ci ng with the ene rgetic and exotic for eign women was a dare o r
ch allen ge for Ch ine se me n , who perceived such women NQ セ di fficult to
arrain and as sexuall y and soci ally more sophisticated th an local women .
Fo r C hinese wome n, o n the o th er hand , dancing wit h th e (often sexu ally
。ァイ・セ
ウゥカ
・I
fo reign men represen ted bo th sexu al danger and a sud de n
incre ase in atte ntio n from o ther d an cers. For bo th C h inese men and
wom en , in te ractio ns with the fo reign ers thus rep rese nt ed exciteme nt, a
soc ial challen ge an d an increase in att e nt io n . Yet these interacti on s were
typ ically brie f e nco u nt ers, like mos t in teractio ns in the di sco , chances to
play at be ing 'c oo]' , 'desirable' an d soc ially co mpetent . Moreover, give n
the rela tively sma ller numbers of fo reig n visito rs, most C hinese wo me n
and men ne ver inte racted in an y de pth with fore ign ers in d isco s (t ho ugh
156
Farrer Disco 'Super-Culture'
conversely ll1any foreign men pursued greater intimacies with local
Chinese women). Like the videos, these foreign ers were large lv for visual
consumption, but were even more useful as the ;';global audience" for the
displays of local youth, male and female. To be watched (and desired) by
the foreigners was to be directly affirmed as desirable in the cosmopolitan
sexual market of the disco. Actual social interactions with foreigners were
occasions tor displaying poise and the c.ipacity (both social and linguistic)
to dealwith the dangers and sexual temptations foreigners represented.
Foreigners became the objects of sexual tanrasy and occasional sexual
adventures, but even 1110re so were the mirrors for The construction of a
cosmopoliran sexual self-image.
Disco dance in China and the overt sexual expression associated with
it derive both legitimacy and persuasiveness from this larger global
culture. Rather than being merely seen as the degenerate performances
of juvenile delinq ue nrs influenced by foreign 'spiritual pollution" such
celebrations of sexual display can now be positively identified as the elite
cosmopolitan culture of modern youth around the world, The specific
forms and meanings this sex and gender display take, however, may be
out of sync with globai fashions even while they rely on their global
origins for legitimacy. For instance, 'voluptuous dancing' which
reminded one American woman of "a striptease dance with the clothes
left on セ was interpreted by the Chinese woman performers quoted here
as a form of pleasurable exhibitionism learned from foreign music videos.
Music which would seem dated to London or New York youth was fresh
and 'western" for youth in Shanghai.
This appropriation of foreign sexual passion by Shanghai youth means
that what Savigliano ( 1992) calls "the global economy of passion" does not
always follow the pattern she describes of an over-rationalized industrial
center appropriating the sexual culture of an economically backward
'primitive other". Nor does it always take the form of the sexualization of
a dominated "other by the peoples of the center (Wallerstcin , 1990: 4-<1).
Rather, in these Chinese discos, we find that dancers use dance stages,
video images of sexy dancers and the anonvrnoux crowds surrounding
them to literally picture themselves in a transnational modernity of music,
dance and sexual excitelnent.v\Tithin the disco, they become sexual \:OSmopolitans ' themselves with an enlarged repertoire of sexual strategies and
styles.
The sexual repertoires of the disco also extend to lTIOrC inrirnare forms
of sexual expression 'The separation of disco from everyday 'real" lite
allows for forms ofin tinlacy and behavior which would normally have been
censored in other social spaces. The discotheque may even serve as a space
tor acting out 'foreign セ sexual ideologies. For instance, a 24-year-old pro··
fessional \V0111an 1 knew well once mentioned a 'one night stand' to me ,
157
Sexualities 2(2)
using the English expression. One day when we were alone I asked her
about that experience:
That \vas the only time Tve done that ['one night stand"]! I went out with SCHne
friends. and I Iller him dancing. He was a really attractive man, and I really
wanted to be with him. fIe took us out after the dancing and later I went horne
with him. It was very 'romantic and very wonderful" .... We had been drinking. セGQ aybe if I wasn 'r drinking then it wouldn 'r have happened so quickly....
The next morning we got up and went to the marker to buy something for
breakfast. It was rcallv romantic.
Though her use of English is unusual, her English references to 'one
night stand and "ron-lance' in her narrative 111J.rk the accessibility of
western sexual ideologies in the framing of her sexual adventure as part of
a normal range of sexual behaviors originating in the heady atmosphere of
the disco. For her, the disco provided a place where foreign sexual ideologies could be enacted in a 'romantic' セ spontaneous and drunken
encounter, a kind of behavior which would have been labeled as "hooliganiSI11' a mere decade earlier (and still would be condemned by 1110st
Chinese adults)." In this case, though the relationship ended in a few days,
she still was able to remember it fondly. Discotheques are thus spaces
where youth -- young\VOn1en especially .- can practice freedoms of sexual
expression and interaction not usu ally allowed them in the larger society,
using this cosmopolitan space for illicit sexual display and play without tear
of social sanctions.
The 'one nigh r stand' is the extreme case of the "erotic play' of the disco
but casual flirtations are more typical. Kissing with a new friend is not
uncommon. It is actually because of its separation from everyday life that
the disco becomes an important space for working on one's sexual self
image and sense of desirability. In the more earnest environments of school
and work casual Iiaisons and flirtations might be too costly. In the disco
they can be dismissed as inconsequential. Inconsequentiality and a110nyn1ity are thus a cover for the irnportanr activities of sexual self-appraisal and
self-appreciation in a kind of virtual sexual marketplace, cut off FrUIn the
serious and consequential sexual marketplaces governed by family, C0111rnunity and friends. The separation of the disco from everyday lite through
its liminoid 'torcignness" increases its uti lirv for Chinese youth exploring
alternative sexual images and behaviors.
In the culture of sexual display in the discotheque competing notions of
sexual desire and desirability are simultaneously promoted by videos,
dancers, 1) Js and advertising images. Canto- pop singers croon heroically
about lost love .while hip- hop artists rap explicitly about sex acts in English.
In the half-hour orslow dance in many discos, young people use the physical proximity of social dance to engage in tactile sexual intimacies. In the
158
Farrer Disco 'Super-Culture)
'voluptuous dance' young \VOll1Cn - whose modesty had been encouraged
in Chinese society - simulate sexual excitement with lithe pelvic motions.
Most dancers are more modest with their hips, but not in their desire to
look good. Being desirable is more important than modesty in the mutual
visual consumption of the disco. But even here, there is no one standard.
In their dress, traditional notions of feminine beauty and social status
(pleated skirts, business suits and long hair) compete with images of urban
cool (black t-shirrs, halter tops and cropped hair). The cosmopolitan disco
culture thus offers a varied pallette of sexual themes and a place tor sexual
playfulness, its transnational melange of sounds and images marking it as a
space apart f . om everyday lite where such play is possible. Dancers use these
transnational and local discourses tactically to enhance their own sense of
pleasure, desirability and autonomous choice.
In SUD1111ary, the disco is a deli berately engineered space of 'foreign.'
sexual imagery, which Chinese youth appropriate to experiment with
alternative sexual styles and sexual self-images ..A.ctual foreigners are props
in the exploration of sexual desirability and emotional poise in a global
sexual and social marketplace. For youth faced with an increasingly free and
competitive but still '''cry earnest sexual marketplace in the 'real world", the
disco is a space apart fr0111 everyday life for proving their desirability
through sexual display and casual and (usually) inconsequential flirtations
with strangers, The 'foreignness" of the disco abets the construction of the
disco as a space apart in which sexual display and experimentation is
possible. But in general the disco is still 1110re a space for working on the
sel], rather than for working on serious relationships.
Social inequalities in Chinese disco culture:{cathedrals' and (churches'
As Appadurai (1996) writes, globaljzation is mediated by numerous disjointed 'flows" of capital, ideas, technology, people, etc. The cosmopolitan
sexual culture of the discotheque shows the importance of these gJobal
'flows" in contemporary Chinese youth culture. Chinese pirating of cas-settes and Hセdウ
makes the circulation of music particularly fluid. Dance
forms are similarly passed along cheaply through pirated videos and laser
discs. These digital flows of music and images are borderless and virtually
uncontrollable.
'There are, however, important boundaries to the t]O\VS of global culture,
and we HUlst be careful of the implications of this I,tlO\A'" metaphor, with
its implied lack of conflict, borders and social agency. 'The social boundaries governing disco participation became obvious in conversations with
customers. When asked where they like to go for fun, almost any Shanghai youth in a small cheap local disco would mention one of the elire
nightspots in Shanghai where entrance prices ranged from 50 to 100 yuan.
Most of the local youth did occasionally Blake it to these エセuQcy
clubs, but
159
Sexualities 2(2)
nlany of them spent most of their time hanging out in small dank local
dance clubs with dilapidated furniture and poor sound systems. They
experienced disco culture as a hierarchy of venues, with the fancy, expensive places at the top and their regular hang-outs often near the bottom.
This hierarchy of venues reflects a new hierarchy of consumption standards
based on priccvwhich is a dominant feature of the elnergent hegemonic
market culture in China, also reflected in other areas of lite such as clothing (Kunz, 1996). Few' of the Shanghai youth I met (very few of the
working-class ones) questioned this hierarchy of consumption, and there
were few signs of self-conscious sub-versions of consumer values or
attempts to distinguish "authentic) or 'hip local dance venues from inauthentic "rnainsrream' ones, as is apparently typical of more developed
metropolitan cultural regimes (Thornton, 1996).
The other division in disco participation is regional. The fanciest discotheques are in Shanghai, Guangz.hou and Beijing . Nlセhッョァk
D]
company Inanager r interviewed conceded that Shanghai had now sur-passed Hong Kong as a place to dance. Building on Shanghai's popular
dance culture and reputation anlong outsiders as an erstwhile mecca of
leisure and 'decadence", some entrepreneurs (often 'overseas Chinese")
have used Shanghai as a base tor developing national leisure companies.
Working for companies like his, Shanghai 1) Js circulate throughout China,
selling their expertise and positioning Shanghai as a new center in. the
global culture of dance. Even Lhasa in "Tibet has a "JJ"s" disco with a D]
brought in from Shanghai. Shanghai, of course , while pretending to gJobal
stature, also Lived in the shadow of acknowledged metropolitan centers
such as NewYork and London.
'The widest gap in China is, of course, the rural urban divide. NonethcJess, according to dance hall managers in small towns near Shanghai, even
rural youth in this relatively wealthy area of the country visit dance halls,
but less regularly than city youth. I also observed rUL1} youth dancing in
small-town discos very elf from the wealthy coastal regions. While
increased wealth allows even isolated ru raj youth to occasionally participate in this global youth culture, it also makes these rural youth 1110re
aware of their peripheral position in this culture.
Professional mediators were important in defining boundaries between
center and periphery, between first-rate and second-rate clubs. 1)Ts were
trained in an increasingly professionalized svstcrn dominated by I) J cornpanics in metropolitan centers such as Shanghai, manv run by Hong Kong
entrepreneurs. The flow of Djs was from center to periphery, as 1) Js
trained in big Shanghai clubs moved out to local discotheques in the
neighborhoods and towns away from metropolitan centers. These D'ls and
their Hong Kong managers and investors determinedwhich ven ues would
be considered first-rate and fashionable, or second -rate and provincial.
160
Farrer Disco (Super-Culture'
Shanghai"s peculiar style of sexual cosmopolitanism was also influenced
by the local organization of the business. The biggest clubs in Shanghai
were owned by Hong Kong (and sometimes Taiwanese ) financiers, whose
investment decisions ultimately decided where the cultural centers were
located. 'The dominance of Hong Kong capital meant that 1n:1ny features
of Hong Kong nightlife were replicated in Shanghai discos, including the
presence of expensive karaoke boxes, which were important sources of
revenue tor big discos and attracted businessmen who otherwise would
not have patronized discotheques. This, in turn, prompted commercial sex
activities in many expensive discotheques in big cities. SOUle of the young
\V0I11en who regularly attended discos were thus drawn into formal and
informal commercial sex exchanges with older and wealthier rncnv who
were not normally part of the dance scene itself
The status hierarchies between expensive and cheap discos and metropolitan and provincial discos largely reflected economic facrorsv While
Shang haiese Inay have 311 been eCOn0111jc 'peripherals" in 1980, by 1995"
Shanghaiese were able to alford a ticket to the cultural center at worldclass discotheques -- new metropolitan cathedrals in the globaJ cult of
sexual spectacle _ Qセオイ
Chinese youth, on the other hand, were absorbed
at the periphery, in cheap dance halls which were dim imitations of the
glitter of the metropolis -- mere parish chu rches. Sirnilarlv, poorer urban
youth spent 1110st of their time in dingy neighborhood discos, only
occasionally visiting the bigger clu bs. The additional advantages enjoyed
by metropolitan discotheques in terms of sound systems, rnonev for music
purchases, training of Ndjウセ
etc., meant that they were almost universally
seen as superior to small local discotheques. Disco was thus a site in which
J wide range of Chinese youth were able to participate in a globaJ sexual
culture, but a sire to which access was increasingly structured by geo··
graphic arid class inequalities and in which, for some, sexual desirability
was increasingly perceived ;1S a tradeable cornmodirv.
Conclusion: joining the global sexual spectacle
This article describes the uses Chinese youth make of the global Jupcrculture of disco. This I have proposed as a mirror for imagining an anton01110US sexual self reflected against the background of a global sexual
culture. In this self-portrait, music videos, foreign I)Js and foreign dancers
are props for entry into a global sexual market and market society in
general. Although access is unequal, even in the most isolated towns
pirated (])s and videos provide cheap access to some elements of this
global sexual culture. The disco is thus one site where a cosmopolitan
culture is made materially available tor local participation. for urban youth
in China, the sexual cosmopolitanism of the disco allows a broad array of
161
Sexualities 2(2)
sexual expressions which were previously taboo in the institutional confines of state socialism.
Finally, I should add that the more exclusive dance cultures or "club cultures' of 'acid house" 'raves", etc., had thus far failed to be developed in
Shanghai in ] 995 and 1996, where I found a less discriminating and musically less sophisticated audience than those described in most western
studies of music and dance sub-cultures (C;ore, QY Wセ
Martinez, 1997;
Redhead er al., 1997; Thornton, 1996).E) The Chinese disco is J. n1JSS cultural form which represents itself as J site of globality rather than as a site
of 'alternative' or 'authentic' sub-cultural difference. For 111:1ny urban
Chinese youth, entry into a new consumer modernity (an be found in the
marble and chrome cathedrals of the discotheque, and from the perspective ofyouth it is the cosmopolitan Hセエ Iイ・ゥァョ
'), inauthentic ('only for play',
'nor serious") and inclusi ve ('open") character of the disco which makes it
accessible and attractive.
Perhaps self-defined alternative sub-cultures or "club cultures" are
already arising in urban China, butin the n1id-1990s 1110s1' Shanghai youth
were still too busy pushing into the global "mainstream" to have arrived at
the idea of resisting it or despising it (or even to conceive of it as 'mainstream"). In this respect, they nlay be more like the first generation of U'K
'beat.' dancers described by Rust (1969) - eager to join the modern world
represented by imported sex, style and J1111Sic - than the present generation of deliberately 'alternative セ "ravers ' described by Thornton (1996).
But Chinese youth are not simply the optimistic dupes of capitalism. They
are far more cynical of one another's motives than either the convivial,
courting youth described by Rust or the 'tribal" rave-goers celebrated by
1110re recent critics H セッイ・L
QY Wセ
Thornton, 1996: 111). Tn particular,
Shanghai youth go to the large metropolitan disco to experience J glarnOrOLl.S, cosmopolitan 'society セ rather than to en1erge themselves in a
'communiras ' of similarly 'authentic' people (Gore, I 997:). 'This disco
'socicrv" .- especially the sexual relations it entails - is conceived as trickv,
chaotic and morally ambiguous. The disco milieu is not a place for constructing social solidarities in opposition to the gJobal marketplace but ror
engaging the marker through fantasies of the .fe{{ as a desirable sexual
object.
I have argued in particular that these practices of sexually and socially
'entering" the globa.llnarket 'society" involve the construction of the disco
as a 'foreign" space of sexual spectacle. To understand the wide appeal of
this kind of sexual '" eOSIn opolitanism ' we must think beyond sexual exoricism, and investigate sexual spectacle as a practice of self-affirmation in a
globalizing scxualy'culturaly'labor marker. The disco is a place for the visual
consumption of others but even more t{)r offering oneselfup for visual consumption. Mounting the stage and performing a sensuous dance or staging
162
Farrer Disco 'Super-Culture'
a break-dance in the center of the dance floor is the source of pleasure and
status (as a desirable sexual commodity) much 1110re than silently gazing
from the balconies above the dance floor. In this globalized sexual marketplace, being consu med by the global gaze is ITIOre passionately pursued than
consuming the spectacle of the sexual other.
While this analysis of the sexual self as globalized spectacle does not
exhaust the sexual meanings of the Chinese disco, even aU the meanings
discussed here (e.g. felt romantic passion), I believe it is plausible and
importan t. Hセャッ「。Qケ
media ted "sexuality" is as much spectacle as discourse
or practice, 1110re show than talk or substance. Becoming part of the sexual
spectacle becoming a desirable 'object" is the paradoxical position of
rhc postrnodern sexual 'subject", but it is not an arbitrary position. The
disco is one place where Chinese youth, some more advantageously than
others, beC0111e part of the sexual spectacle themse lves, and rh us part of a
postrnodcrn sexual world which, for them J.S for nearly everyone else,
means subjecting themselves to the evaluation of the global marker.
Notes
'This research was made possible by a FulbrightHays dissertation research
felknvshjp from the L\) Department of Education and an international prc··
dissertation research lcllowship fr om the So... ial Science Research Council with
funds trorn the Ford Foundation and the Arncric ..in Council of Learned Societies.
1. Western social dance most likely entered China through Shanghai in the
QYRPウセ
but by the end of the J9405 had spread to all regions of China.
Informanrs encountered social dance practices as far west JS Xinjiang in the
cady 1950s. According to other infounanrs, social d ..u icc was also popular in
many sl11a11 towns near Shanghai.
2. According to the Sh . i ngh..ii Cultural Minisrry there were more registered
karaoke bars {about 20(H)} thJ.I1 dance halls (about 1200 including discos and
social d . i ncc halls), but discos and dance halls tended to have tar more daily
visitors than karaoke bars. Beijing h . id similar numbers of discos and dance
halls.
3. For a comparison of the t(H"t1)S of sociability in Shanghai's dISCOS wirh
Shanghai 's social dance halls see Farrer (in press).
4. Unlike IT5 or European dance clubs, there was very little drug use at these
discotheques other than alcohol and tobacco. \Vonlcn drank 111uc11 less than
men. 'Those who drank heavily tended to do so at dinner before COIning to
the disco, where drinks were comparatively expensive.
5. Independent 'raves' or small specialized dance clubs dedicated to one type of
music did not yet exist in Shanghai in the 1990s. The closest thing to musical
subcultures I found in China in the 11lid1990s were the Chinese rock groups
(and a fe\v rock bars) centered mostly in Beijing and the breakdancing youth
described here (see the story "Rocking Tian.uuneu ' in Barme and [aivin ,
1992, for a description of the informal breakdancc scene in Bejing). Because
of state controls, there was little media infrastructure specialty magazines,
163
Sexualities 2(2)
tor example for promoting specific DIs and specific genres of dance music.
There were few venues for local groups ro perform, and alternative music was
generally discouraged by official state media and cultural agencies.
Spontaneous events such as "raves', if they were attempted, would be quickly
suppressed.
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Biographical Note
James Farrer received his 1'h1) in Sociology from the LT nivcrsirv of Chicago in
1998 . and is now Assisrant Professor of Sociol (}gy at Sophia Univcrsirv in
'Tokyo. He is currently finishing a book , based on his doctoral disscrt..i tion, to be
called ()peninj1 [Ip: Sex an d thcMurlrct in Shanqha». His ongoing research
interests are in scxu . iliry, glob..ilizarion and consumer culture in China and Japan .
.Address. Faculty of Comparative Culture, Sophia Univcrsirv, 4- Youbancho ,
Chiyodaku , Tokvo 102 0081 セ Japan. ern ail : j iarrer@'sophia.ac.jpl
r
166