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Organizational learning in action

This contribution discusses a study that aimed to generate sustainable organizational learning in a firm for podiatric services. For this interventional study, the concepts of Soft Systems Methodology (SSM) and Identity Marketing (IdM) were combined. SSM is a methodology, an organized search- and learning process, with the intention to address 'problematic situations' in human activity systems. IdM is based on the notion that the collective nature of the relationships that people have, and that form the fundamental characteristics of an organization, must be explicit in order to contribute to organizational performance. The explicated identity of an organization enthuses people and stimulates them to assume leadership. The objectives of this study were to explicate the corporate identity by use of a model from IdM and subsequently to redesign an operational process by use of SSM. The results of this single case study suggest that this approach is promising in the achievement...

Organizational learning in action EAPRIL conference on Learning & Development N. Paul Mardjan Mark N. Orie Jos J. van der Werf [email protected] Organizational learning in action Saxion TopTalents A case of sustainable change intervention through engaged design science research Health care industry Dutch context Enschede Deventer Apeldoorn 22.000 students Apeldoorn Deventer Enschede Three remarkable issues Co-creation: engagement of the involved Organizational learning requires a systems approach Operational change  core values An ontological framework Objectivism Positivism Constructivism Neo-positivism Organizational innovation Design science research Engaged scholarship Van de Ven, 1999 Co-creation A system A set of elements that are interrelated such that no (clusters of) elements are isolated from the rest de Leeuw, 1994 Systems thinking A discipline for seeing wholes, recognizing patterns and interrelationships, and learning how to structure those interrelationships in more effective, efficient ways Senge, 1990 Emergent properties Systems thinking The whole rather than the parts Rather zoom out than in Recognize patterns rather than incidents Focus on relations between elements rather than on elements as such Consider process rather than situation Think circular rather than linear Allow for delayed effects Accept influence rather than control workload quality Mechanical vs naturally adaptive The biscuit factory The health care clinic Messy situation  organized search- and learning process Ackoff, 1974 agree on the approach actions algorithm? A B Where is the algorithm? Oops! A B oops… A B oops… oops… oops… Engaged scholarship Van de Ven, 1999 Three remarkable issues Co-creation: engagement of the involved Organizational learning requires a systems approach Operational change  core values What can we do? Soft systems methodology (SSM) People look at it differently People tend to undertake purposeful actions Identified messy situation Use the models for discussion about desired and feasible changes Create models of purposeful actions Changes acceptable for those involved Define actions A company for podiatric services 135 locations 45 therapists – 60 employees in total Strong growth A merger of companies A company for podiatric services We’re not viewed as we are … … and actually we’re not who we want to be … we would like to be the frontrunner in shaping this profession IDm SSM The European Social Fund invests in your future A company for podiatric services Corporate image issues Strong growth  agressiveness IDm • who are we? • what kind of company do we want to be? Internal processes issues ‘Our systems do no longer fit’ ‘We need new ICT’ SSM IDm The collective nature of the relationships that people have, which form the fundamental characteristics of an organization, must be explicit in order to contribute to organizational performance Morel (2010) (adapted) We believe in growth Growth of the patient Growth of the organization Growth of our employees Growth of the profession ‘Always a step ahead’ We must permanently innovate We must take the lead We are particularly We are this good at this ENTREPRENEURIAL SPECIALIZED ATTENTIVE INNOVATIVE Always a step ahead outside Corporate image Corporate identity inside consistency ENTERPRENEURIAL SPECIALIZED ATTENTIVE INNOVATIVE SSM A company for podiatric services Identity explication Finding out Modeling Implementation IDm SSM A company for podiatric services Core values IDm Operational re-design SSM Three interesting aspects Co-creation: engagement of the involved Organizational learning requires a systems approach Operational change  core values Sustainable change Organizational learning Core values IDm Operational re-design SSM ongoing Engaged research Organizational innovation Design science Systems thinking Organizational learning Sustainable change Social systems how to apply? Identity marketing Soft systems methodology Induce motivation what is it? Case presentation Ackoff, R.L. (1974). Redesigning the future; A systems approach to societal problems Aken, J.E. van (2005). Management research as a design science: articulating the research products of mode 2 knowledge production in management Checkland, P. & Poulter, J. (2007). Learning for action Leeuw, A.C.J. de (1994). Besturen van veranderingsprocessen Morel, K. (2010). Identiteitsmarketing. Waarom wij bestaan Nonaka, I. & Takeuchi, H. (1995). The knowledge-creating company: how Japanese companies create the dnamics of innovation Plsek, P. (2001). Redesigning health care with insights from the science of complex adaptive systems Senge, P. (1990). The fifth discipline Van de Ven, A.H. (2007). Engaged scholarship: a guide for organizational and social research Vermaak, H. (2009). Plezier beleven aan taaie vraagstukken Statements Organizational context factors are more often than not undervalued In the local social context of an organization, sustainable change intervention requires engagement of the involved We tend to manage incidents and to leave it at that. This does in no way contribute to organizational learning Individual worldviews are often ignored, neglected or undervalued To become a learning organization requires cultural change and thus quite some effort; to maintain it, is not quite as strenuous [email protected] View publication stats