International Journal of English Literature and Social Sciences
Vol-6, Issue-2; Mar-Apr, 2021
Journal Home Page Available: https://ijels.com/
Journal DOI: 10.22161/ijels
The mediation role of change management in employee
development
Bayad Jamal Ali1, Govand Anwar2
Business Administration Department, Komar University of Science and Technology, Sulaimani 46001, Kurdistan Region – Iraq
Department of Business Administration, College of Administration and Financial Sciences, Knowledge University, 44001 Erbil,
Kurdistan Region, Iraq
1
2
Received: 03 Jan 2021; Received in revised form: 10 Mar 2021; Accepted: 26 Mar 2021; Available online: 27 Apr 2021
©2021 The Author(s). Published by Infogain Publication. This is an open access article under the CC BY license
(https://creativecommons.org/licenses/by/4.0/).
Abstract— In an increasing number of hotels, hospitality is being used to improve productivity and care
quality. The research was conducted in the hospitality industry, specifically in private hotels in Sulaimaniah.
The study looked at the perspective of change management in the hospitality industry, specifically in private
hotels. However, due to an implementation difference: the gap between plan and execution, the hospitality
industry has difficulty implementing reform initiatives. The aim of this paper, from a change management
standpoint, is to increase scientific knowledge about factors that reduce the implementation gap and
facilitate the transition from "toolbox lean" to real lean hospitality transformation. To find a change
management perspective in the hospitality industry, the researchers used a quantitative analysis approach.
A total of 90 administrative staff members from private hotels were given the questionnaire at random. The
participants in this study were 76 people from various private hotels in Iraq's Kurdistan province. The
researchers used multiple regression analysis to assess their established research hypotheses, while the
Sobel test was used to determine the function of the mediator, which is the change management initiative.
The results showed that all research hypotheses are supported, with the third research hypothesis receiving
the highest value, stating that change event mediates education and strategic success, and the first research
hypothesis receiving the lowest value, stating that change event mediates technology change and strategic
success. Furthermore, it was discovered that change eventplay a constructive and significant role in bridging
the gap between change management and strategic performance.
Keywords— Employee Development, change management, hospitality, Kurdistan-Iraq.
I.
INTRODUCTION
Over the last few decades, there has been a growing
awareness of the need for hospitality organizations to
change and strengthen. Tighter budgets, fluctuating
financial markets, central government decisions, safety
regulations, regulation, and information technology, as well
as more turbulent conditions, prompted hospitality
organizations to introduce and incorporate improvements in
the governance, structure, architecture, and quality of
services offered to people after the 19th century (Neves et
al. 2018). Several governments around the world have
initiated reforms and innovations that have altered the
governance of hospitality bodies in both developed and
developing countries. The traditional hospitality model,
ISSN: 2456-7620
https://dx.doi.org/10.22161/ijels.62.52
which dominated most of the twentieth century, has
changed to a more flexible, market-based form of
hospitality since the mid-1990s (Ali, 2020). A modern
model of hospitality governance emerged in both developed
and developing countries by the end of the 1980s and the
beginning of the 1900s. Although the current governance
model for the hospitality industry has been referred to by a
number of terms, such as 'fresh hospitality-NPM' (Luburić,
2019); 'post-bureaucratic paradigm' (Serugga et al., 2020);
'entrepreneurial
democracy'
(Anwar,
2017);
or'managerialism' (Hurtt et al. 2020), they all refer to the
same phenomenon. That is, continued modernisation,
development in hospitality, cost-cutting, privatization, and
marketing of hospitality businesses. In other words, several
361
Bayad Jamal Ali at al.
International Journal of English Literature and Social Sciences, 6(2)-2021
governments around the world have implemented
hospitalitygovernance reforms to improve the quality and
effectiveness of hospitalitygoods and services (Hameed &
Anwar, 2018), as well as to make hospitalityorganizations
more adaptable and resilient to an evolving environment
similar to that of others.
Hospitality management reform is described as a concerted
attempt by political and senior management to alter
structural, technological, or process features of
"hospitalityorganizations in order to make them (in some
sense) better controlled" (Ali, 2021). To date, the
transformation of the hospitality industry has been studied
from a number of theoretical viewpoints, all of which are
similar. For example, Andavar & Ali (2020) looked at the
transformation of the hospitality industry from an
administrative standpoint, which is thought to be one of the
most popular perspectives in the industry.
The restructuring of government. Improvement and
adaptation are imposed by the external background of
organizations, according to institutional researchers, rather
than deliberately initiating and implementing improvements
and modifications to maximize efficiency and effectiveness
(Anwar & Shukur, 2015). Other analysts have looked at the
transformation of the hospitality industry from a practical
standpoint. According to the instrumental perspective on
transition, hospitality institutions serve as instruments for
elected officials and senior executives (Anwar, 2017). This
point of view is primarily concerned with improvements in
the
institutional
characteristics
of
hospitality
establishments. In addition, elected leaders of hospitality
organizations identify and express the goals and objectives
of the change and development process. Business leaders
believe that the effective implementation of new policies
and transformation plans "will be dependent on government
control of what happens to programs and initiatives" (Neves
et al. 2018). While these different perspectives provide
specific perspectives on reform and development in the
hospitality industry, they all focus on national or sectorlevel reform and improvement. To put it another way, none
of these perspectives offers insight into how change is
implemented and managed within a single governmental
body. Change management is a viewpoint that highlights
the dynamics of transition and organizational
transformation (Anwar & Ghafoor, 2017). While elected or
publicly appointed politicians and administrators often
institute new policies and programs, the real changes in
hospitality institutions are enforced by middle- and first-line
management as well as front-line workers. According to the
change management perspective, the reform design can and
should be separated from the change implementation; after
those in charge of reform design the reform, the task of
executing or translating the reform should be turned over to
those who are capable of doing so in the most realistic and
efficient way possible (Demir et al. 2020). In other words,
after political and senior management have endorsed the
change, it is up to staff at the middle and lower levels of
management to implement it. As a result, change is
described as what is occurring in the structural,
technological, or process of hospitality organizations, as
well as employee attitudes and behavior (Anwar & Shukur,
2015). To put it another way, it is a means of implementing
reforms initiated by political and senior executive officials
by lower-level managers and civil servants who are
transition beneficiaries. Political and senior administrative
officials will continue to place pressure on hospitality
organizations to make improvements, but if middle
managers and lower-level hospitality employees (change
recipients) are unable to implement these reforms, the
chances of failure are high (Ali, 2021). It's also important to
note that not all changes result in actual improvements in
the hospitality industry. In some cases, decision-makers'
plans seem to be constructive at first glance; but, since
hospitality bodies are reluctant to implement them, the
improvements are not implemented and the measures
remain on paper (Anwar & Balcioglu, 2016). It's also worth
remembering that the changes are broad in scope and are
usually orchestrated by political and administrative leaders
through a major political process (Jones-Schenk, 2019).
Change management, on the other hand, is concerned with
the internal administration and implementation of structural
change or restructuring. In this article, I focus on single
hospitality organizations' internal change management
processes rather than reforms at the national or sector level.
In other words, the issue addressed in this dissertation is
how recipients of change perceive the changes undertaken
by senior hospitality executives in a single hospitality
establishment, as well as the conditions under which
recipients of change react favorably and, if possible,
proactively to these organizational change efforts. The
reason for concentrating my attention on change recipients'
responses is that the effectiveness of every transformation
or enhancement effort is highly reliant on change recipients'
attitudes and ability to effectively design, schedule, and
implement organizational change (Anwar, 2017).
Research Model
ISSN: 2456-7620
https://dx.doi.org/10.22161/ijels.62.52
362
Bayad Jamal Ali at al.
International Journal of English Literature and Social Sciences, 6(2)-2021
Change Management Elements
Technology
H1
Environment
H2
H3
Education
Change event
H4
Employee
Development
H5
Communication
Effective systematic Plan
Research Hypotheses:
H1: Change event mediates technology change and Strategic success.
H2: Change event mediates environment of the change and Strategic success.
H3: Change event mediates education and Strategic success.
H4: Change event mediates communication and Strategic success.
H5: Change event mediates effective systematic plan and Strategic success.
II.
THEORETICAL BACKGROUND
Shift beneficiaries are not robots, according to change
management theory; they are simply carrying out changes
imposed from on high by policymakers. Rather, this
viewpoint implies that change recipients are
knowledgeable, that they are aware of the issues that their
organizations are tasked with solving, that they have
valuable ideas for solving those problems, and that, given
the chance, they can easily convert those ideas into
meaningful action (Kirrane et al. 2017). The beneficiaries
of change are (Anwar & Abd Zebari, 2015) encouraged to
engage in the decision-making process under the change
management model. According to the change management
view, nothing can change without the involvement of
change recipients (Anwar & Qadir, 2017). In other words,
according to the change management viewpoint, reform and
change programs must "ultimately result in improvements
in the operating processes of hospitality organizations, as
well as in the attitudes and actions of workers working in
those organizations" in order to have some effect (Anwar &
Surarchith, 2015). Organizational participants are required
to act, act, and conduct their duties differently as a result of
the restructuring and change of initiatives. Employees are
expected to leave their comfort zones as a result of
organizational changes (Hussain et al. 2018), and they are
expected to abandon old habits and systems in favor of new
ones that are aligned with the change effort's task (Abdullah
et al. 2017). Anwar (2017) argues that "if people do not
improve, there will be no organizational change" (Goksoy,
ISSN: 2456-7620
https://dx.doi.org/10.22161/ijels.62.52
2020) and that "change only persists over time when
individuals change their on-the-job actions in an acceptable
manner" (Ali, 2021). Others claim that "organizations
cannot improve meaningfully until workers change—
people must think, believe, and act differently" (Ali, 2020).
Employee attitudes and actions toward organizational
change activities, among other variables, can thus be argued
to be one of the key determinants of performance and
efficacy of most organizational change efforts. Researchers
and practitioners have established a variety of factors that
are suggested to affect the reaction of change recipients to
organizational change proposals after Kurt Lewin's early
work on organizational reform in the 1940s. Anwar, (2016)
summarized and analyzed the literature on organizational
change and development, which was a critical step toward
the theoretical synthesis of the literature on organizational
change management variables. On the basis of a broad
literature review, their study provided a framework for the
classification of organizational change variables. Their
classification system divides actionable change
management variables into four categories: material
change, method, context, and criterion or outcomes. Person
attributes were added to the organizational change process
by Hameed & Anwar, (2018) in another report. Ali, (2020)
applied leadership to the taxonomy in a more recent review
of the literature on hospitality change management. The
classification of organizational change management
variables allows for the identification of predictors of the
psychological processes that cause change beneficiaries'
363
Bayad Jamal Ali at al.
International Journal of English Literature and Social Sciences, 6(2)-2021
behaviors to change (Anwar & Ghafoor, 2017). This
taxonomy has gotten a lot of attention from analysts and
administrators in recent years, and it has found
methodological support in a number of countries, both in
the hospitality and private sectors (Anwar, 2017). The
importance of the parameter variables regularly evaluated
as the outcomes of organizational change programs is one
of the research topics reviewed by Serugga et al. (2020). In
the hospitality industry, it is proposed that government
officials and senior executive leaders of hospitality
organizations often express reform and transformation goals
in ambiguous or even contradictory language, making it
difficult to decide whether or not the outcomes are
compatible with the intended outcomes (Hameed & Anwar,
2018). As a result, before determining proof of outcomes, it
is essential to define what is considered an outcome (Ali,
2021). The term "effect" can be applied to a variety of
situations and can include a wide range of meanings
(Andavar & Ali, 2020). Furthermore, philosophers and
clinicians differentiate between a narrow and a wide
concept of outcomes. The narrow concept of outcomes
emphasizes anticipated or expected outcomes, such as
success, quality, and productivity (Lu et al. 2020). When
evaluating narrow performance, whether the enhancement
and transformation programs' targets are translated into
decisions and outputs is considered. The expanded concept
of outcomes, on the other hand, is concerned with
dysfunctions, side effects, and political and social effects,
"such as those resulting from socio-democratic leadership"
(Anwar, 2017). The approach for evaluating the outcomes
of change programs differs depending on whether the
change is anticipated or unexpected. Organizational change
is viewed as a process that moves an institution from an
undesirable, current, fixed state to an ideal future state
through a series of pre-defined phases in the planned
approach to transition (Anwar & Climis, 2017). The
priorities of transition are formulated at the start of the
change process in this top-down approach to
transformation, which heavily relies on management's
effect on its implementation (Anwar & Ghafoor, 2017).
Change usually begins with an examination of the current
unfavorable situation and the development of an ideal future
state (Demir et al. 2020). In preparation for the proposed
reform approaches, the results are also scheduled (Anwar &
Shukur, 2015). Transition effects, on the other hand, are not
currently implemented in the evolving reform plan, but
rather arise during the change phase as the change itself
occurs (Anwar & Louis, 2017). Since the transition's
priorities and expected outcomes aren't known ahead of
time, predicting the outcomes of the change in the emerging
approach to change is more challenging. Improved
performance (Anwar & Balcioglu, 2016), efficiency (Ali &
ISSN: 2456-7620
https://dx.doi.org/10.22161/ijels.62.52
Anwar, 2021 & Anwar, 2017), customer loyalty (Ham et al.
2020), equity and security (Anwar & Qadir, 2017),
increased performance, or "increase in the total
capacity/flexibility/resilience of the administrative structure
as a whole" (Baporikar & Kaloia, 2020). Some researchers
have taken a more objective approach to evaluating the
effects of modification on output shifts. For example,
Bivona & Cosenz (2021) calculated the number of
applicants for a new hospital charitable care scheme to
determine the outcomes of the reform program. As
previously stated, long-term organizational transition is
primarily dependent on positive perceptions and behavioral
support for planned employee change activities. In other
words, how change recipients respond to change attempts is
one of the most important determinants of the degree to
which any organizational transformation can succeed.
Despite this early interest in the role of transfer recipients'
attitudes in the process of organizational change,
researchers and practitioners did not pay attention to
organizational change until the late 1940s. Indeed, there has
been a surge in organizational transformation research in the
last 70 years, highlighting the importance of employees'
attitudes and behaviors in understanding change initiatives
(Abdullah et al. 2017). Behaviors have been conceptualized
through a number of contexts in the literature on
organizational change, with little consistency in their
definitions or the terms used. According to the literature
review, various terms or terminology are used to explain the
same phenomenon at times, and the same word is used for
structures with different meanings at other times (Anwar,
2017). Despite the disintegration and muddled
manifestations of employee attitudes toward change, they
defined seven recurring constructs: (1) resistance to change,
(2) skepticism about organizational change, (3)
commitment to change, and (4) openness to change. "All
reflect an individual's overall positive or negative view of a
specific change program," according to the first six
attitudinal frameworks (Goksoy, 2020). Despite
similarities, there are a number of significant differences in
terms of ramifications and focus between them, and as a
result, researchers and clinicians can provide varying
evidence of employee evaluation and concerns about
individual reform initiatives. The seven outcome variables
mentioned above can be divided into three classes based on
how they respond to change. The first, and most likely the
first form. One consists of negative answers and suggestions
regarding transformation situations, such as resistance to
change (Abdullah & Anwar, 2021 ) or cynicism toward
change (Bae, 2020). (Li & Hu, 2020). More optimistic
responses, such as tolerance for change, desire to improve,
willingness to adjust, and commitment to change, are
364
Bayad Jamal Ali at al.
International Journal of English Literature and Social Sciences, 6(2)-2021
included in the second category of outcome factors
(Abdullah et al. 2017).
III.
between all five independent variables in order to assess the
competitive performance of hospitality businesses. To find
a change management perspective in the hospitality
industry, the researchers used a quantitative analysis
approach. A total of 90 administrative staff members from
private hotels were given the questionnaire at random. The
participants in this study were 76 people from various
private hotels in Iraq's Kurdistan province. The
questionnaire contained 59 things ranging from 1=Strongly
Disagree, 2= Disagree, 3= Neutral, 4= Agree, and 5=
Strongly Agree, all of which were measured using a fivepoint Likert scale ranging from 1=Strongly Disagree, 2=
Disagree, 3= Neutral, 4= Agree, and 5= Strongly Agree.
METHODOLOGY
The research was conducted in the hospitality industry,
specifically in private hotels in Sulaimaniah. The study
looked at the perspective of change management in the
hospitality industry, specifically in private hotels. To assess
hospitality's strategic success, the researchers used five
change management dimensions, such as technological
change, change climate, and strategic success, education,
communication, and an effective systematic strategy.
Furthermore, the researcher used change eventas a mediator
IV.
ANALYSIS AND RESULTS
Table 1- KMO and Bartlett Sphericity Test of Self-rating Items
Factors
N of items
n
Technology Change
8
76
Environment of the Change
9
76
Education
8
76
Communication
8
76
Effective systematic plan
9
76
Strategic success
9
76
Change Management
8
76
KMO
Bartlett test
Chi-Square
Sig
2155.2
.000
.751
As we can see in table (1), the result of KMO for all five
which is higher than .001 this indicates that the sample size
independent variables (technology change, environment of
used for the current study was more than adequate.
the change, education, communication, and effective
Furthermore, the result of Chi-Square is 2155.2 with the
systematic plan), and Strategic success
as dependent
significant level .000.
variable also change management as mediator factor; is .751
Table 2: Reliability analysis
Variables
N of items
n
Cronbach's Alpha
Technology change
8
76
.733
Environment of the Change
9
76
.729
Education
8
76
.768
Communication
8
76
.791
Effective systematic plan
9
76
.788
Employee development
9
76
.774
Change Management
8
76
.739
As seen in table (2), the reliability analysis for 59 items used
to measure the influence of five independent variables
(technology change, environment of the change, education,
ISSN: 2456-7620
https://dx.doi.org/10.22161/ijels.62.52
communication, and effective systematic plan), and
Strategic success as dependent variable also change
management as mediator factor. The above 59 questions
365
Bayad Jamal Ali at al.
International Journal of English Literature and Social Sciences, 6(2)-2021
were distributed as follow; 8 items for Technology change,
9 items for Environment of the Change, 8 items for
Education, 8 items for Communication, 9 items for
Effective systematic plan, 9 items for Employee
development, and items for 8 items for change management.
The researchers applied reliability analysis to find out the
reliability for each factor, the findings revealed as follow:
as for Technology change was found the Alpha to be .733
with the sample size of 76 for 8 questions which indicated
that all 8 questions used to measure Technology change
were reliable for the current study, as for Environment of
the Change was found the Alpha to be .729 with the sample
size of 76 for 9 questions which indicated that all 9
questions used to measure Environment of the Change were
reliable for the current study, as for Education was found
the Alpha to be .768 with the sample size of 76 for 8
questions which indicated that all 8 questions used to
measure Education were reliable for the current study, as for
Communication was found the Alpha to be .791 with the
sample size of 76 for 9 questions which indicated that all 9
questions used to measure Communication were reliable for
the current study, as for Effective systematic plan was
found the Alpha to be .788 with the sample size of 76 for 9
questions which indicated that all 9 questions used to
measure Effective systematic plan were reliable for the
current study, as for Employee development was found the
Alpha to be .774 with the sample size of 76 for 9 questions
which indicated that all 9 questions used to measure
Employee development were reliable for the current study,
and as for Change Management was found the Alpha to be
.739 with the sample size of 76 for 8 questions which
indicated that all 8 questions used to measure Change
Management were reliable for the current study.
Table 3: Correlation Analysis
Correlations
technology
change
technology
change
Pearson
Correlation
environment
of the
change
education
communication
effective
systematic
plan
Strategic
success
1
Sig. (2-tailed)
environment of
the change
education
communication
effective
systematic plan
Strategic
success
N
76
Pearson
Correlation
.544**
Sig. (2-tailed)
.002
N
76
76
Pearson
Correlation
.601**
.638**
Sig. (2-tailed)
.000
.000
N
76
1
76
**
76
**
.522**
Pearson
Correlation
.611
Sig. (2-tailed)
.000
.001
.000
N
76
76
76
76
Pearson
Correlation
.639**
.701**
.633**
.528**
Sig. (2-tailed)
.000
.000
.000
.000
N
76
Pearson
Correlation
.599
ISSN: 2456-7620
https://dx.doi.org/10.22161/ijels.62.52
.598
1
76
**
.602
76
**
.617
1
76
**
.697
1
76
**
.501**
1
366
Bayad Jamal Ali at al.
International Journal of English Literature and Social Sciences, 6(2)-2021
Sig. (2-tailed)
.000
.000
.000
.000
.000
N
76
76
76
76
76
76
**. Correlation is significant at the 0.01 level (2-tailed).
As it can be seen in table (3), the correlation analysis
between technology change, environment of the change,
education, communication, and effective systematic plan),
and Strategic success as dependent variable also change
management as mediator factor. The finding revealed that
the value of Pearson correlation (r= .599**, p<0.01),
between technology change and strategic success this
indicated that there is positive and strong correlation
between technology change and strategic success, the value
of Pearson correlation (r= .602**, p<0.01), between
environment of the change and strategic success this
indicated that there is positive and strong correlation
between environment of the change and strategic success,
the value of Pearson correlation (r= .617**, p<0.01),
between education and strategic success this indicated that
there is positive and strong correlation between education
and strategic success, the value of Pearson correlation (r=
.697**, p<0.01), between communication and strategic
success this indicated that there is positive and strong
correlation between communication and strategic success,
and the value of Pearson correlation (r= .501**, p<0.01),
between effective systematic plan and strategic success this
indicated that there is positive and strong correlation
between effective systematic plan and strategic success.
H1: Change event mediates technology change and
Strategic success.
Table 4-Hierarchal Multiple Regression
Coefficients
Model
Unstandardized Coefficients
B
1
(Constant)
Std. Error
.1221
.522
.036
1.002
.214
CG
.533
.062
CMI
.558
.074
(Constant)
t
Sig.
Beta
1.119
CG
2
Standardized
Coefficients
7.254
.000
7.362
.000
3.653
.000
.537
1.622
.001
.561
3.524
.000
.529
a. Dependent Variable: Strategic Success
Table (4), demonstrates a hierarchal multiple regression
analysis to investigate first research hypothesis which stated
that change management initiative mediates technology
change and Strategic success. Concerning model (1) the
direct relationship between technology change and strategic
success, the value of B = .522, the value of Beta = .529 with
P-value =.000 this indicated that there is a significant and
positive relationship between technology change and
strategic success. As for model (2) which applied multiple
regression analysis to find both technology change as
independent factor and change eventas a mediator factor
ISSN: 2456-7620
https://dx.doi.org/10.22161/ijels.62.52
with strategic success as dependent factor, the findings
showed that the value of B =.533, the value of Beta = .537
with P-value .001 as indirect relationship between
technology change and strategic success, on the other hand
the value of B =.558, the value of Beta = .561 with P-value
.000 as mediation between change event and strategic
success. The findings proved that there is a positive and
significant direct and indirect relationship between
technology change and strategic success, moreover change
event has a positive and significant mediating role between
technology change and strategic success.
367
Bayad Jamal Ali at al.
International Journal of English Literature and Social Sciences, 6(2)-2021
Table 5: Sobel Test
P-value is significant at level 0.005
Table (5), illustrates the findings of Sobel test to find the
mediation analysis, the result demonstrates the direct
relationship between technology change and strategic
success, P-value =.0002 this indicated that there is a
significant and positive direct relationship between
technology change and strategic success. Furthermore, Pvalue is .0003 as indirect relationship between technology
change and strategic success. Moreover, the results proved
that there is a positive and significant direct and indirect
relationship between technology change and strategic
success, moreover change event has a positive and
significant mediating role between technology change and
strategic success.
H2: Change event mediates environment of the change and
Strategic success.
Table 6: Hierarchal Multiple Regression
Coefficients
Model
Unstandardized Coefficients
B
1
(Constant)
Std. Error
.1211
.596
.039
1.002
.144
DG
.553
.038
CMI
.601
.071
(Constant)
t
Sig.
Beta
1.011
DG
2
Standardized
Coefficients
7.985
.000
7.356
.000
3.568
.000
.559
1.574
.000
.609
3.652
.000
.601
a. Dependent Variable: Strategic Success
Table (6), demonstrates a hierarchal multiple regression
analysis to investigate second research hypothesis which
stated that change management initiative mediates
environment of the change and Strategic success.
Concerning model (1) the direct relationship between
environment of the change and strategic success, the value
of B = .596, the value of Beta = .601 with P-value =.000 this
indicated that there is a significant and positive relationship
between environment of the change and strategic success.
As for model (2) which applied multiple regression analysis
to find both environment of the change as independent
factor and change eventas a mediator factor with strategic
ISSN: 2456-7620
https://dx.doi.org/10.22161/ijels.62.52
success as dependent factor, the findings showed that the
value of B =.533, the value of Beta = .559 with P-value .001
as indirect relationship between environment of the change
and strategic success, on the other hand the value of B
=.601, the value of Beta = .609 with P-value .000 as
mediation between change event and strategic success. The
findings proved that there is a positive and significant direct
and indirect relationship between environment of the
change and strategic success, moreover change event has a
positive
and significant mediating role between
environment of the change and strategic success.
368
Bayad Jamal Ali at al.
International Journal of English Literature and Social Sciences, 6(2)-2021
Table 7: Sobel Test
P-value is significant at level 0.005
Table (7), illustrates the findings of Sobel test to find the
mediation analysis, the result demonstrates the direct
relationship between environment of the change and
strategic success, P-value =.000 this indicated that there is a
significant and positive direct relationship between
environment of the change and strategic success.
Furthermore, P-value is .000 as indirect relationship
between environment of the change and strategic success.
Moreover, the results proved that there is a positive and
significant direct and indirect relationship between
environment of the change and strategic success, moreover
change event has a positive and significant mediating role
between environment of the change and strategic success.
H3: Change event mediates education and Strategic
success.
Table 8: Hierarchal Multiple Regression
Coefficients
Model
Unstandardized Coefficients
B
1
(Constant)
Std. Error
.3101
.611
.034
1.009
.189
CA
.622
.029
CMI
.633
.071
(Constant)
t
Sig.
Beta
2.191
CA
2
Standardized
Coefficients
3.258
.000
4.522
.000
3.588
.000
.629
1.955
.000
.639
4.522
.000
.617
a. Dependent Variable: Strategic Success
Table (8), demonstrates a hierarchal multiple regression
analysis to investigate third research hypothesis which
stated that change management initiative mediates
education and Strategic success. Concerning model (1) the
direct relationship between education and strategic success,
the value of B = .611, the value of Beta = .617 with P-value
=.000 this indicated that there is a significant and positive
relationship between education and strategic success. As for
model (2) which applied multiple regression analysis to find
both dur education as independent factor and change
eventas a mediator factor with strategic success as
ISSN: 2456-7620
https://dx.doi.org/10.22161/ijels.62.52
dependent factor, the findings showed that the value of B
=.622, the value of Beta = .629 with P-value .001 as indirect
relationship between education and strategic success, on the
other hand the value of B =.633, the value of Beta = .639
with P-value .000 as mediation between change event and
strategic success. The findings proved that there is a positive
and significant direct and indirect relationship between
education and strategic success, moreover change event has
a positive and significant mediating role between education
and strategic success.
369
Bayad Jamal Ali at al.
International Journal of English Literature and Social Sciences, 6(2)-2021
Table 9: Sobel Test
P-value is significant at level 0.005
Table (9), illustrates the findings of Sobel test to find the
mediation analysis, the result demonstrates the direct
relationship between education and strategic success, Pvalue =.000 this indicated that there is a significant and
positive direct relationship between education and strategic
success. Furthermore, P-value is .000 as indirect
relationship between education and strategic success.
Moreover, the results proved that there is a positive and
significant direct and indirect relationship between
education and strategic success, moreover change event has
a positive and significant mediating role between education
and strategic success.
H4: Change event mediates communication and Strategic
success.
Table 10: Hierarchal Multiple Regression
Coefficients
Model
Unstandardized Coefficients
B
1
(Constant)
Std. Error
.1211
.687
.041
1.633
.178
DG
.621
.028
CMI
.671
.081
(Constant)
t
Sig.
Beta
1.774
DG
2
Standardized
Coefficients
3.228
.000
2.885
.000
1.633
.000
.628
1.582
.000
.677
2.521
.000
.691
a. Dependent Variable: Strategic Success
Table (10), demonstrates a hierarchal multiple regression
analysis to investigate fourth research hypothesis which
stated that change management initiative mediates
communication and Strategic success. Concerning model
(1) the direct relationship between communication and
strategic success, the value of B = .687, the value of Beta =
.691 with P-value =.000 this indicated that there is a
significant
and
positive
relationship
between
communication and strategic success. As for model (2)
which applied multiple regression analysis to find both
communication as independent factor and change eventas a
ISSN: 2456-7620
https://dx.doi.org/10.22161/ijels.62.52
mediator factor with strategic success as dependent factor,
the findings showed that the value of B =.621, the value of
Beta = .628 with P-value .001 as indirect relationship
between communication and strategic success, on the other
hand the value of B =.671, the value of Beta = .677 with Pvalue .000 as mediation between change event and strategic
success. The findings proved that there is a positive and
significant direct and indirect relationship between
communication and strategic success, moreover change
event has a positive and significant mediating role between
communication and strategic success.
370
Bayad Jamal Ali at al.
International Journal of English Literature and Social Sciences, 6(2)-2021
Table 11: Sobel Test
P-value is significant at level 0.005
Table (11), illustrates the findings of Sobel test to find the
significant direct and indirect relationship between
mediation analysis, the result demonstrates the direct
communication and strategic success, moreover change
relationship between communication and strategic success,
event has a positive and significant mediating role between
P-value =.000 this indicated that there is a significant and
communication and strategic success.
positive direct relationship between communication and
H5: Change event mediates effective systematic plan and
strategic success. Furthermore, P-value is .000 as indirect
Strategic success.
relationship between communication and strategic success.
Moreover, the results proved that there is a positive and
Table 12: Hierarchal Multiple Regression
Coefficients
Model
Unstandardized Coefficients
B
1
(Constant)
Std. Error
.3111
.528
.029
1.099
.188
AC
.539
.081
CMI
.593
.072
(Constant)
t
Sig.
Beta
2.711
AC
2
Standardized
Coefficients
7.885
.000
7.633
.000
3.652
.000
.542
3.522
.000
.598
4.522
.000
.531
a. Dependent Variable: Strategic Success
Table (12), demonstrates a hierarchal multiple regression
analysis to investigate fifth research hypothesis which
stated that change management initiative mediates effective
systematic plan and Strategic success. Concerning model
(1) the direct relationship between effective systematic
plans and strategic success, the value of B = .528, the value
of Beta = .531 with P-value =.000 this indicated that there
is a significant and positive relationship between effective
systematic plan and strategic success. As for model (2)
which applied multiple regression analysis to find both
effective systematic plan as independent factor and change
eventas a mediator factor with strategic success as
ISSN: 2456-7620
https://dx.doi.org/10.22161/ijels.62.52
dependent factor, the findings showed that the value of B
=.539, the value of Beta = .542 with P-value .001 as indirect
relationship between effective systematic plan and strategic
success, on the other hand the value of B =.593, the value
of Beta = .598 with P-value .000 as mediation between
change event and strategic success. The findings proved that
there is a positive and significant direct and indirect
relationship between effective systematic plan and strategic
success, moreover change event has a positive and
significant mediating role between effective systematic plan
and strategic success.
371
Bayad Jamal Ali at al.
International Journal of English Literature and Social Sciences, 6(2)-2021
Table 13: Sobel Test
P-value is significant at level 0.005
Table (13), illustrates the findings of Sobel test to find the
mediation analysis, the result demonstrates the direct
relationship between effective systematic plan and strategic
success, P-value =.000 this indicated that there is a
significant and positive direct relationship between
effective systematic plan and strategic success.
Furthermore, P-value is .000 as indirect relationship
between effective systematic plan and strategic success.
Moreover, the results proved that there is a positive and
significant direct and indirect relationship between effective
systematic plan and strategic success, moreover change
event has a positive and significant mediating role between
effective systematic plan and strategic success.
V.
CONCLUSION
Change is an unavoidable aspect of life. Technology,
institutional innovations and processes, internal laws and
regulations, the transition of government departments to
private companies, organizational restructuring schemes,
shifts in management decisions, and other external factors
all play a role in different ways. The researchers used
multiple regression analysis to assess their established
research hypotheses, while the Sobel test was used to
determine the function of the mediator, which is the change
management initiative. The results showed that all research
hypotheses are supported, with the third research hypothesis
receiving the highest value, stating that change event
mediates education and strategic success, and the first
research hypothesis receiving the lowest value, stating that
change event mediates technology change and strategic
success. Technology transition, the climate of change and
strategic success, education, communication and strategic
success, and a successful systematic strategy are only a few
examples of external factors. Different views and
perspectives on change exist in the hospitality industry,
which can have both positive and negative consequences.
More precisely, successfully managing transformation
resistance aided businesses in smoothly implementing
change. Organizational transformation helps companies to
ISSN: 2456-7620
https://dx.doi.org/10.22161/ijels.62.52
devise ways to effectively implement change management
with the aid of different transition models. Finally, once the
transition is in line with the organization's goals and plans,
change management provides the company with many
benefits.
REFERENCES
[1] Neves, P., Almeida, P., & Velez, M. J. (2018). Reducing
intentions to resist future change: Combined effects of
commitment‐based
HR
practices
and
ethical
leadership. Human Resource Management, 57(1), 249-261.
[2] Luburić, R. (2019). A Model of Crisis Prevention (Based on
managing change, quality management and risk
management). Journal of Central Banking Theory and
Practice, 8(2), 33-49.
[3] Hurtt, G. C., Chini, L., Sahajpal, R., Frolking, S., Bodirsky,
B. L., Calvin, K., ... & Zhang, X. (2020). Harmonization of
global land use change and management for the period 850–
2100
(LUH2)
for
CMIP6. Geoscientific
Model
Development, 13(11), 5425-5464.
[4] Anwar, G., & Shukur, I. (2015). The Impact of Training and
Development on Job Satisfaction: A Case Study of Private
Banks in Erbil. International Journal of Social Sciences &
Educational Studies, 2(1), 65.
[5] Neves, P., Almeida, P., & Velez, M. J. (2018). Reducing
intentions to resist future change: Combined effects of
commitment‐based
HR
practices
and
ethical
leadership. Human Resource Management, 57(1), 249-261.
[6] Shafiq, M., Zhang, Q., Akbar, M. A., Khan, A. A., Hussain,
S., Amin, F. E., ... & Soofi, A. A. (2018). Effect of project
management in requirements engineering and requirements
change management processes for global software
development. IEEE Access, 6, 25747-25763.
[7] Anwar, K., & Qadir, G. H. (2017). A Study of the
Relationship between Work Engagement and Job
Satisfaction
in
Private
Companies
in
Kurdistan. International Journal of Advanced Engineering,
Management and Science, 3(12), 239944.
[8] Alia, B. J. Consumer attitudes towards healthy and organic
food in the Kurdistan region of Iraq. Journal of Growing
Science, 1-8.
[9] Anwar, K. (2017). Leading Construction Project Teams: The
Effectiveness of Transformational Leadership in Dynamic
372
Bayad Jamal Ali at al.
[10]
[11]
[12]
[13]
[14]
[15]
[16]
[17]
[18]
[19]
[20]
[21]
International Journal of English Literature and Social Sciences, 6(2)-2021
Work Environments in Kurdistan. International Journal of
Advanced Engineering, Management and Science, 3(10),
239925.
Bousquet, J., Hellings, P. W., Agache, I., Amat, F., AnnesiMaesano, I., Ansotegui, I. J., ... & Bindslev-Jensen, C.
(2019). Allergic Rhinitis and its Impact on Asthma (ARIA)
Phase 4 (2018): Change management in allergic rhinitis and
asthma multimorbidity using mobile technology. Journal of
Allergy and Clinical Immunology, 143(3), 864-879.
Anwar, K., & Louis, R. (2017). Factors Affecting Students’
Anxiety in Language Learning: A Study of Private
Universities in Erbil, Kurdistan. International Journal of
Social Sciences & Educational Studies, 4(3), 160.
Ali, B., & Anwar, G. (2021). The balanced scorecard's
evolution as a strategic mechanism at banking
sectors. International Journal of English Literature and
Social
Sciences,
6(1);
471-478
https://dx.doi.org/10.22161/ijels.61.63
Abdullah, N., & Anwar, G. (2021). An Empirical Analysis
of Natural Gas as an Alternative Fuel for Internal
Transportation. International Journal of English Literature
and
Social
Sciences,
6(1)
;
479-485
https://dx.doi.org/10.22161/ijels.61.64
Zheng, P., Chen, C. H., & Shang, S. (2019). Towards an
automatic engineering change management in smart
product-service
systems–A
DSM-based
learning
approach. Advanced engineering informatics, 39, 203-213.
Ali, B., & Anwar, G. (2021). The Effect of Marketing
Culture Aspects of Healthcare Care on Marketing
Creativity. International Journal of English Literature and
Social
Sciences,
6(2);
171-182
https://dx.doi.org/10.22161/ijels.62.25
Matthews, J., Love, P. E., Mewburn, J., Stobaus, C., &
Ramanayaka, C. (2018). Building information modelling in
construction: insights from collaboration and change
management
perspectives. Production
Planning
&
Control, 29(3), 202-216.
Abdullah, N., & Anwar, G. (2021). Inspiring future
entrepreneurs: The effect of experiential learning on the
entrepreneurial intention at higher education. International
Journal of English Literature and Social Sciences, 6(2) ; 183194 https://dx.doi.org/10.22161/ijels.62.26
Thakur, V., & Mangla, S. K. (2019). Change management
for sustainability: Evaluating the role of human, operational
and technological factors in leading Indian firms in home
appliances sector. Journal of cleaner production, 213, 847862.
Abdullah, N., & Anwar, G. (2021). The impact of Human
resource management practice on Organizational
performance. International journal of Engineering, Business
and
Management
(IJEBM)
5(1)
;
35-47
https://dx.doi.org/10.22161/ijebm.5.1.4
Jayatilleke, S., & Lai, R. (2018). A systematic review of
requirements change management. Information and
Software Technology, 93, 163-185.
Ali, B & Anwar, G. (2021). Factors Influencing the Citizens’
Acceptance of Electronic Government. International journal
ISSN: 2456-7620
https://dx.doi.org/10.22161/ijels.62.52
[22]
[23]
[24]
[25]
[26]
[27]
[28]
[29]
[30]
[31]
[32]
[33]
[34]
of Engineering, Business and Management (IJEBM) 5(1) ;
48-60 https://dx.doi.org/10.22161/ijebm.5.1.5
Galli, B. J. (2018). Change management models: A
comparative analysis and concerns. IEEE Engineering
Management Review, 46(3), 124-132.
Abdullah, N., & Anwar, G. (2021). Global Financial
Outlook during the COVID-19 Pandemic: The role of
effective leadership styles on Financial outlook.
International journal of Engineering, Business and
Management
(IJEBM)
5(2)
;
8-20
https://dx.doi.org/10.22161/ijebm.5.2.2
Dzwigol, H., Shcherbak, S., Semikina, M., Vinichenko, O.,
& Vasiuta, V. (2019). Formation of Strategic Change
Management System at an Enterprise. Academy of Strategic
Management Journal, 18, 1-8.
Ali, B & Anwar, G. (2021). An Empirical Study of
Employees’ Motivation and its Influence Job Satisfaction.
International journal of Engineering, Business and
Management
(IJEBM)
5(2)
;
21-30
:
https://dx.doi.org/10.22161/ijebm.5.2.3
Anwar, G., & Shukur, I. (2015). Job satisfaction and
employee turnover intention: A case study of private hospital
in Erbil. International Journal of Social Sciences &
Educational Studies, 2(1), 73.
Ali, B. J. (2021). Assessing (The impact) of advertisement
on customer decision making: Evidence from an educational
institution. Ali, BJ (2021). Assessing (The impact) of
advertisement on customer decision making: Evidence from
an educational institution. Afak for Science Journal, 6(01),
267-280.
Jones-Schenk, J. (2019). 70% failure rate: an imperative for
better change management. The Journal of Continuing
Education in Nursing, 50(4), 148-149.
Anwar, G., & Shukur, I. (2015). the impact of recruitment
and selection on job satisfaction: Evidence from private
school in Erbil. International Journal of Social Sciences &
Educational Studies, 1(3), 4-13.
Demir, A., Maroof, L., Khan, N. U. S., & Ali, B. J. (2020).
The role of E-service quality in shaping online meeting
platforms: a case study from higher education sector. Journal
of Applied Research in Higher Education, 1-28
Anwar, G., & Abd Zebari, B. (2015). The Relationship
between Employee Engagement and Corporate Social
Responsibility: A Case Study of Car Dealership in Erbil,
Kurdistan. International Journal of Social Sciences &
Educational Studies, 2(2), 45.
Kirrane, M., Lennon, M., O’Connor, C., & Fu, N. (2017).
Linking perceived management support with employees’
readiness for change: the mediating role of psychological
capital. Journal of Change Management, 17(1), 47-66.
Anwar, G., & Surarchith, N. K. (2015). Factors Affecting
Shoppers’ Behavior in Erbil, Kurdistan–Iraq. International
Journal of Social Sciences & Educational Studies, 1(4), 10.
Andavar, V., & Ali, B. (2020). Rainwater for Water Scarcity
Management: An Experience of Woldia University
(Ethiopia). ANDAVAR, V., ALI, BJ, & ALI, SA (2020).
Rainwater for Water Scarcity Management: An Experience
373
Bayad Jamal Ali at al.
[35]
[36]
[37]
[38]
[39]
[40]
[41]
[42]
[43]
[44]
[45]
[46]
[47]
[48]
International Journal of English Literature and Social Sciences, 6(2)-2021
of Woldia University (Ethiopia). The Journal of Business
Economics and Environmental Studies, 10(4), 29-34.
Anwar, G., & Shukur, I. (2015). The Impact of Service
Quality Dimensions on Students’ Satisfaction. International
Journal of Social Sciences & Educational Studies, 76.
Hussain, S. T., Lei, S., Akram, T., Haider, M. J., Hussain, S.
H., & Ali, M. (2018). Kurt Lewin's change model: A critical
review of the role of leadership and employee involvement
in organizational change. Journal of Innovation &
Knowledge, 3(3), 123-127.
Anwar, K. (2017). Analyzing the conceptual model of
service quality and its relationship with guests’satisfaction:
a study of hotels in erbil. The International Journal of
Accounting and Business Society, 25(2), 1-16.
Ali, B. J. (2021). Impact of consumer animosity, boycott
participation, boycott motivation, and product judgment on
purchase readiness or aversion of Kurdish consumers in
Iraq. Journal of Consumer Affairs.
Anwar, K. (2016). Comparison between cost leadership and
differentiation strategy in agricultural businesses. Custos E
Agronegocio on Line, 12(2), 212-231.
Abdullah, M. S., Toycan, M., & Anwar, K. (2017). The cost
readiness of implementing e-learning. CUSTOS E
AGRONEGOCIO ON LINE, 13(2), 156-175.
Anwar, K., & Balcioglu, H. (2016). The relationship
between transformational leadership characteristics and
effectiveness: A case study of construction companies in
Erbil. International Journal of Science Technology and
Management, 5(2), 250-256.
Asadi, S. (2020). Soft systems methodology approach to IS
change management. International Journal of Industrial
Engineering & Management Science, 7(1), 84-99.
Anwar, K. (2017). The Role of Effective Leadership in
Crisis Management: Study of Private Companies in
Kurdistan. Qalaai Zanist Scientific Journal, 2(4), 326-338.
Ali, B. (2020). Impact of COVID-19 on Consumer Buying
Behavior Toward Online Shopping in Iraq. Ali, BJ (2020).
Impact of COVID-19 on consumer buying behavior toward
online shopping in Iraq. Economic Studies Journal, 18(42),
267-280.
Hameed, A. A., & Anwar, K. (2018). Analyzing the
Relationship
between
Intellectual
Capital
and
Organizational Performance: A Study of Selected Private
Banks in Kurdistan. International Journal of Social Sciences
& Educational Studies, 4(4), 39.
Anwar, K., & Ghafoor, C. (2017). Knowledge management
and organizational performance: A study of private
universities in Kurdistan. International Journal of Social
Sciences & Educational Studies, 4(2), 53.
Anwar, K., & Climis, R. (2017). ANALYZING THE
RELATIONSHIP
BETWEEN
TYPES
OF
ADVERTISEMENT AND CUSTOMER CHOICE: A
STUDY OF RETAILER STORES IN ERBIL. The
International Journal of Accounting and Business
Society, 25(2), 43-52.
Brones, F. A., de Carvalho, M. M., & de Senzi Zancul, E.
(2017). Reviews, action and learning on change
ISSN: 2456-7620
https://dx.doi.org/10.22161/ijels.62.52
management for ecodesign transition. Journal of Cleaner
Production, 142, 8-22.
[49] Anwar, K. (2017). Factors Affecting Stock Exchange
Investment In Kurdistan. The International Journal of
Accounting and Business Society, 25(1), 32-37.
374