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How senior managers interact with professional advisors

2019, Spoilt for Choice

An info-graphic summarising the key findings and emerging substantive theories of a successful PhD research project, drawing on in-depth interviews conducted for one of the largest professional service firms (PSF).

How senior managers interact with professional advisors. The info-graphic summarises key findings and emerging substantive theories of a successful PhD research project drawing on in-depth interviews conducted for one of the largest professional service firms (PSF). Method Project-driven and Personal Rapport Constructivist grounded theory. 45-60 minute client interviews as part of regular client relationship review conducted for the PSF. Senior executives interact with senior professional advisors of large PSFs within the context of a particular project and/or beyond (relationship): Personal Rapport Sample … extends beyond the project context and is the result of a predominantly personal decision and shaped by preferences and interests of both the senior executive and the professional advisor. Project-driven Rapport … is the result of an organisational decision, which the executive might or might not have been involved in, to select and appoint a PSF to deliver a particular project or service. In-depth analysis of theoretical saturated sample of 21 in-depth interviews; drawing on additional 500 client feedback discussions. Publication Research published: Seeger, W., 2019. Spoilt for Choice: How senior managers select professional advisors. Vernon Press.  Some senior executives do not seek a personal rapport beyond the project context although they do appoint PSFs for projects/services.  Some senior executives seek a personal rapport but are not in a position to appoint the PSF for projects/services. Expectations of a Professional Advisor Having collaborated for a long-period of time, there appears to be a common understanding of what to expect of a professional advisor... “Demonstrate empathy: understand me + organisation and act on that knowledge” “Provide an external view – including benchmarks and insights” “Earn my trust and bat for me: invest in the relationship and put me + organisation first” “Provide and assure required competence, skills & expertise” “Step in and help out: be responsive, approachable and available” “Be able to solve problems pragmatically and collaboratively”     “Be pro-active –advice, flag, challenge as required– BUT don’t sell”   “Be realistic, transparent and honest – stick to agreements”   … to what extent these characteristics have been propagated by the PSFs themselves warrants further investigation. Benefits sought and exchanged beyond project/services scope The client-advisor relationship is, most of the time, a reciprocal arrangement; each side pursuing a range of potential benefits … ‘Close’ c-suite relationships = status/power within PSF Monitor and control advisor & PSFs activities / influence Enhance advisor/PSF network and standing in business Rapid access to high-calibre resources and insights Off-the-record information & organisational/industry insights Identify business issues and instigate initiatives. Be front of mind and ensure invitations to tender or secure non-compete projects Professional Advisor Senior Executive Client Free professional advice and for some career guidance Tap into advisor network for personal organisational purposes Prep talk for or lend weight in key (boardroom) meetings Seeger, W., 2019. Spoilt for Choice: How senior managers select professional advisors. Vernon Press.