Alejandrina M TorresRelated papers
Digital Entrepreneuship Book
2020
Digital entrepreneurship is a term that describes how entrepreneurship will change, as business and society continue to be transformed by digital technology. Digital entrepreneurship highlights changes in entrepreneurial practice, theory, and education Most of the developing countries have to face a lot of challenges of improving the quality of life social, stability and poverty alleviation. Digital Entrepreneurship and its development is high on the agenda of most nowadays. Broadly speaking digital entrepreneurship is the process of starting and running a business digitalization however the term is increasingly being reserved for setting up small and micro Enterprises. It is perhaps one of the most important and low cost effective tools available for economic uplift of countries. The importance and recognition of digital entrepreneurship has so much increased during the emerging trend now almost all the business Businessmen are focusing and trying to transform their business into digitization .
Innovation Management, Entrepreneurship and Sustainability
Urban Start-up Ecosystem Development in University-Business Co-operation, 2020
This paper enhances knowledge of start-up ecosystems by summarizing experience of a start-up networking event held in Budapest in Spring 2019 to demonstrate that experiential learning of university students can be integrated into class-based education. Research on entrepreneurial ecosystems has paid limited attention to the Central and Eastern Europe (CEE) region. From examination of extant literature, it is assumed there is interdependence between universities and business as prime actors in ecosystems. The aim of this paper is therefore to examine how such interdependence operates in relation to local entrepreneurship ecosystems by posing the following qualitatively oriented research question: Can cooperation projects contribute to the development of students’ entrepreneurial mindsets? This single case analysis focuses on student participation in the 2019 ‘Startup Safari’ event with dual aims of providing strategic guidance for future development of local entrepreneurship ecosystem and enhancing student’s entrepreneurial mind-set through active social capital development. This constituted research through interviews of attendees and descriptive data collection to provide an initial basis for future academia-ecosystem cooperation projects with a wider remit whereby specific aspects of the ecosystem may be examined in greater depth. This is planned for Startup Safari 2020. The 2019 project was run on a pilot basis with the main finding that experiential learning can contribute to the development of students’ entrepreneurial mindsets. The cooperation event mostly reached people aged under 30 including university students, interested in innovation. The high number of participating corporates, aiming to recruit talent and develop human capital, but primarily not to cooperate with start-ups was also notable. The pilot project provides a conceptual basis for ongoing development of pedagogical rationale for entrepreneurship courses in relation to local ecosystems in the CEE region as well as actively enhancing student entrepreneurial mind-sets. This case study of entrepreneurial learning activity outlines how students may participate in cooperation projects and enhance their own entrepreneurial skills. It may be used as a template for comparison of ecosystem development in the CEE region.
Pp. 58 to 76 Antecedents of Ethical Stewardship in M & As and JVs Pasco,M. B. (2019)
The Journal of Business Research and Development, San Beda University, Manila, 2019
Ethical stewardship is valuable to speed-up sustainable financial and non-financial results from grand strategies of firms. Applying mixed methods, this research is more of a qualitative research through content analysis of decisions made by the Philippine Competition Commission (2018) or PCC (2018) to understand deeper the ethical stewardship in monitoring merger and acquisition (M & A) and joint venture (JV) as strategic firm activities in the Philippines. The ethical stewardship can be exhibited and recognized not just with resource utilization but with relationship development, image management and trustworthiness. I concluded through chisquare of nominal data and description of ethical stewardship dimensions, that resource utilization, relationship development, image management and trustworthiness are independent of the nature of industry and kind of grand strategies. Be it in merger, acquisition, or joint venture as a kind of grand strategy of the acquiring firms, and the reasons of approval of M&A and JV identified in this research as antecedents of ethical stewardship are independent with each other. Dimensions of relationship development, image management, and trustworthiness can be further specified and be investigated empirically because they are vital components of the ethical stewardship in different grand strategies and activities. Other grand strategies like licensing, franchising, exporting, foreign subsidiary development, innovation, conglomerate diversification and turnaround in various scales of firms can be further reviewed by PCC. Keywords: ethical stewardship, competition, resource, relationship, and image
INTERNATIONALIZATION OF CLEANTECH FIRMS
Innovation Management, Entrepreneurship and Sustainability (IMES 2020), 2020
Purpose: The purpose of this multiple-case study is to explore the perceptions of the founders and senior executive managers of CleanTech firms about the internationalization behavior of these firms using the establishment chains of the Uppsala internationalization process model (UIPM) as conceptual framework. Design/methodology/approach: The research design is based on the purpose of this study. This study uses a multiple-case study research design to get a better understanding about the internationalization behavior of CleanTech firms. Data was collected through six video-telephonic, semi-structured interviews of subject-matter experts and corporate documents to allow for triangulation. Thematic analysis and a critical event analysis approach revealed four themes to answer the research question. Findings: The findings suggest that CleanTech firms seem to prefer an incremental internationalization process and show a prudent internationalization behavior: (1) German CleanTech firms prefer to penetrate their home market first before considering internationalization. (2) The CleanTech firms use export market entry forms to enter neighboring markets. (3) The management teams seem to have little experience and expertise in the development and execution of international strategies. The two main limitations sample size and methodology limit the generalizability of the results. Research/practical implications: The results of this multiple-case study bestow major significance toward practice. Investors like government funds, business angels, and venture capitalists need to understand when a CleanTech firm has the potential for internationalization. Founders and managers need the respective knowledge, experience, and resources, as do coaches working at accelerators and incubators to support these CleanTech firms in the design and the execution of their international strategies. Originality/value: This study contributes to the international entrepreneurship literature by illustrating the internationalization process and internationalization behavior of firms operating in the CleanTech industry.
INTERNATIONALIZATION BEHAVIOR OF PARAGUAYAN SMALL AND MEDIUM-SIZED ENTERPRISES
Innovation Management, Entrepreneurship and Sustainability (IMES 2020), 2020
Purpose: This study aims to examine the manner in which small and medium-sized enterprises (SME) in Paraguay choose to internationalize, by dissecting their internationalization process and comparing the process to the framework described in the Uppsala internationalization process model (UIPM). The research follows a comparative multiple case-study approach, analyzing the internationalization of 62 Paraguayan companies. The chronology and the reasoning behind internationalization decisions are researched and compared to the UIPM to determine whether Paraguayan SMEs internationalize according to the UIPM. Design/methodology/approach: The research follows a multiple case-study design, based on interviews with 62 entrepreneurs and senior managers, and data collected from their Paraguayan SMEs about their internationalization behavior using a purposive sampling method. Data analysis happened to dissect the similarities and differences so as to create patterns and themes based on the UIPM. Findings: The suggested results can be summed up in three themes. (1) Paraguayan SMEs are using market research based, active market entry strategies. (2) Paraguayan SMEs develop new foreign markets according to the establishment chain of the Uppsala internationalization process model. (3) Paraguayan SMEs prefer export and hierarchical market entry forms. The generalizability of the results is limited to the SMEs due to the research methodology. Research/practical implications: The suggested results of this multiple case study have implications for theory and practice. Paraguayan SMEs could use the findings to optimize their own internationalization strategies, Paraguayan politicians and export promotion agencies to design more efficient trade policies, and researchers could test the findings with quantitative methods or an analysis of unsuccessful market entries. Originality/value: This paper adds new evidence about the internationalization behavior of SMEs in emerging economies and the UIPM.
USAGE OF MACHINE LEARNING TO PREDICT MARKET ATTRACTIVENESS IN THE CONTEXT OF INTERNATIONALIZATION
Innovation Management, Entrepreneurship and Sustainability (IMES 2020), 2020
Purpose: The purpose of this study is to explore the perceptions, views, and opinions of chief technology officers (CTO) of software development firms (SDF) about how and why machine learning (ML) methodologies might be used to support foreign market evaluation and selection decisions. Design/methodology/approach: A qualitative research was conducted. The research design is a multiple case study with six semi-structured, in depth interviews with CTOs of SDFs and corporate documents about ML applications from the case study firms as sources of evidence. Findings: The results of this multiple case study suggest the following four findings: 1) The usage of ML to support foreign market evaluation and selection decisions has the potential to improve quality and efficiency, 2) data availability is a key factor of ML to support foreign market evaluation and selection decisions, 3) "easy to use" and "easy to interpret" machine learning supervised methods are the most suitable to support foreign market evaluation and selection decisions, and 4) existing ML development methodologies can be applied to support market evaluation and selection decisions. These findings have a limited generalizability due to the research methodology and are valid only for these case study firms. Research/practical implications: The results of this study might be relevant for researchers who are interested in a further digitalization of decision-making processes. The results might also be relevant for practitioners to better understand the use of ML methodologies in complex and financially important decision-making processes like the evaluation and selection of foreign markets. Originality/value: This work integrated fundamental theories of internationalization based on the works of Johanson and Vahlne in the Uppsala Internationalization Process Model with the concepts and methodologies of machine learning, whose relationship is yet not covered by the academic discourse.
The Strategic Role of Entrepreneurial Marketing in Small and Medium Enterprises
AUDE, 2020
Without proper adoption of entrepreneurial marketing (EM) as a business strategy, many small and medium enterprises (SMEs) in both developed and developing economy would fail to survive. The aim of this conceptual paper is to elaborate the strategic role of EM in SMEs. To achieve this, the complexity of EM as well as the aspects of entrepreneurial marketing (EM) are discussed. The paper assert that strategic roles of EM embrace eight dimensions which are cardinal for SMEs to adopt not only to ensure the long-term direction of the business, but also leverage resources and capability to sustain advantage over competitors.
Business Plan Secondary Data Research Dissertation - Home Textile Industry | Tutors India
Tutors India
ST Export World is active from 2009, its head office placed in New Delhi, India. The philosophy followed by ST Export World, from the establishment was to present a novelty product at a reasonable price. The field of textile industry, our passion for yarn has made the company a fashion arbiter. ST Export World has produced numerous trendy products with various blends and latest designs. Ultra- modern R & D Department is a major department in our company wherein our in-house designers present a new product by initially creating samples on processing looms and modernized machines. These samples are dyed and processed in our R & D lab on sample dyeing and finishing machines.
12
ENTREPRENEURSHIP
Learning Activity Sheets
Quarter 3
Discuss the Relevance of the Course
Job Opportunities for Entrepreneurship as a Career
Recognize a Potential Market
Determine the Possible Products/Services that will
meet the Need
Screen the Proposed Solutions Based on Viability,
Profitability and Customer Requirements
Recognize the Importance of Marketing Mix
7 P’s of Marketing
Develop a Brand Name
1
ENTREPRENEURSHIP
Week 1
Name of the Learner:
Section:
Grade Level:
Date:
Discuss the Relevance of the Course
Lesson 1: Concept and Development of Entrepreneurship
Background Information for Learners
It is necessary for you to understand what entrepreneurship is before you study the
concept and relevance of the course. Entrepreneurship can be defined as a field of business that
seeks to understand how opportunities to create something new like new products or services,
new markets, new packaging, new raw materials, or new ways of organizing existing
technologies (Swanson 2017). A mindset that allows you to see the opportunity everywhere, it
could be a business idea or seeing possibilities in the people that can help you to grow your
business (Edralin, Entrepreneurship 2019).
Entrepreneurship views in the perspective of innovation, creation of business,
opportunity seeking and exploitation, resource mobilizing, risk taking and encountering
uncertainties, creation of non-profit business (Edralin, Entrepreneurship 2019). The innovation
characterized as doing something new as an idea, product, service, market, or technology in a
new or established organization, creation of business is a new venture development (Gartner
1990). Resource mobilizing is an opportunity to offer a new or improved products or services
showing initiatives to pursue that opportunity and activities undertaken to secure new and
additional resources (Edralin, Entrepreneurship 2019). “Risk derives from uncertainty. If the
risk can be associated with danger, uncertainty can be a negative component or a positive
component generated by unpredictable favorable states. In this circumstance the negative
component is associated with risk." (Toma, Simona-Valerai, Chitita, Mioara and Sarpe,
Daniela 2012). Creation of non-profit organization are the tax-exempt organization in a form
of corporation, a trust or an unincorporated association (Internal Revenue Services 2020).
The notion of the entrepreneur as simply one who forms and manages business is
apparent in government programs that attempt to develop small-scale industries. The term
entrepreneur originates from the French word entrependre, means to undertake. On the
other hand, the term “entrepreneurship’ derived from the word entrepreneur (Aduana 2017).
The development of the entrepreneurship evolved based on theories rooted in sociology,
economics, psychology, anthropology and management. Did you know that entrepreneurship
had already existed in the Philippines when Filipinos interact with the foreign traders like
Malaysia, Indonesia and China (Edralin 2019).They started through barter system wherein
goods and services were the means of exchanges where being popularized this time of
Pandemic.
2
The countries moved towards to money economy when people used different forms of
money in exchange of goods and services. In the historical data, the intensification of
entrepreneurship development started in the 70’s. The 1987 Constitution reinforced the
commitment for the development of private business sector. The “Magna Carta for Small
Enterprises” is the landmark legislation that reflected the commitment of the government to
their policy to foster a dynamic small and medium enterprise. Amended under RA 9501 in the
year 2008 to include microenterprises.(Edralin 2019).
Another law enacted by the Congress, the RA 9178 or the Barangay Micro Business
Enterprise s Act of 2002 to revitalize the creation of new businesses by providing incentives to
Barangay-based micro businesses. Then RA 7882, the Act Providing Assistance to Women,
recognized the special role of women in development and supports women entrepreneurs.
There is no doubt that the Philippine government through Department of Trade and Industry
(DTI) (Edralin 2019). Did you know that in the Philippines has a higher women representation
of business owners in the economy? Based on the recently released Mastercard Index of
Women Entrepreneurs (MIWE) 2017 the Philippines ranks at eighth among 54 countries.
To have more background about what is Entrepreneurship and who is entrepreneur,
watch this video in Youtube channel:
https://www.youtube.com/watch?v=aozlwC3XwfY&t=4s
Learning Competency with Code
Code not Available
Activities
Activity 1: TRUE or FALSE
Direction: Write TRUE if the statement is correct. Write FALSE if the statement is
incorrect.
1. Someone who start from scratch considered as an entrepreneur.
2. The term entrepreneurship derived from the word entrepreneur.
3. Having a degree in entrepreneurship will assure an individual becoming a successful
entrepreneur.
4. Someone starts selling pre-loved clothes online during the Quarantine brought by the
Pandemic considered as an entrepreneur.
5. Someone who starts business with new products to offer and no plan to hire employees
considered entrepreneur.
6. Entrepreneur and ordinary businessperson are the same.
7. All businesspersons are entrepreneurs.
8. Entrepreneurship perceived as innovation and creation of new products and services.
9. Entrepreneurship involve profit making only.
10. An ordinary person like you can be an entrepreneur.
3
Activity 2: Essay (Answer in a separate sheet of paper)
Direction: In Activity 1, explain all the numbers you answered FALSE.
Lesson 2: Relevance of Entrepreneurship
Entrepreneurship has numbers of impact and contributions to the economy and
society. It shows in the image the role of Entrepreneurship and Entrepreneurs in Economic
Development and Society:
Entrepreneurship challenges senior
high school students like you to unlock
your entrepreneurship potential and
entrepreneurial intention. One of the K
to 12 Curriculum objectives is to prepare
the
learners
in
business
and
entrepreneurship as stated “Handa sa
Negosyo”.
The
Department
of
Education required senior high school
(SHS) students from all strands to take
an Entrepreneurship subject to teach in
an applied manner.
“Instead of being employed, you
can choose to start your own business
after you graduate senior high school.”
(YGOAL 2016)
To learn more about the importance of Entrepreneurship to your life you may watch
this video at Youtube channel https://www.youtube.com/watch?v=hvewJ-LD0ak
Activity 3: Let’s Perform: “My Dream Entrepreneur-Like”
Instructions:
1. Watch at Youtube channel the top 10 young Filipino entrepreneurs
https://www.youtube.com/watch?v=BPPIL6t_APE, and Top 10 well-known Filipino
entrepreneurs https://www.youtube.com/watch?v=7mq_rCc2-m8 that gave an impact
to the whole world. Choose one that gave an impression to you.
2. Make a Poster of your Dream Entrepreneur-Like. Print/draw or cut a picture of your
chosen well-known entrepreneur and paste in a half of one long bond paper. Show your
creativity.
3. Write his name and a short historical background.
4. Cite the contribution he/she gives impact that change the whole world.
5. Write what characteristics, attributes, and personalities that inspires you and wanting
to be like him/her as an entrepreneur.
6. You may also create your poster through Photoshop, Canva or Medibang Apps.
4
Reflection
What do you think, “Entrepreneur is born or made”?
References
Aduana, Nick L. 2017. "Entrepreneurship in Philippine Setting for Senior High School." In Entrepreneurship in Philippine Setting for
Senior High School, by Nick L. Aduana, 3-5. Quezon City: C & E Publishing , Inc.
Edralin, Divina M. 2019. "Entrepreneurship." In Entrepreneurship, by Divina M. Edralin, 2-5. Quezon City: Vibal Group, Inc.
Gartner, William B. 1990. "What are we talking about when we talk about entrepreneurship?" Journal of Business Venturing (Elsevier) 5 (1):
15-28. Accessed July 16, 2020. https://bit.ly/3ghnonP.
2020. Internal Revenue Services. 02 13. Accessed August 20, 2020. https://www.irs.gov/charities-non-profits/creating-an-exemptorganization.
Swanson, Lee A. 2017. "Entrepreneurship and Innovation Toolkit." In Entrepreneurship and Innovation Toolkit, by Lee A. Swanson, 3-6.
Saskatoon, Saskatchewan: SA Lee A. Swanson.
Toma, Simona-Valerai, Chitita, Mioara and Sarpe, Daniela. 2012. "Risk And Uncertainty." Procedia Economics and Finance (Elsevier) 3:
975-980. Accessed August 20, 2020. https://bit.ly/2YjqfGI.
n.d. "www.uen.org." uen.org. Accessed 08 20, 2020. https://www.uen.org/lessonplan/download/18726?lessonId=12365&s.
2016. In BPI-SHAPE Entrepreneurship resource Book, by YGOAL, 18-19. Makati City: BPI Foundation.
Answer Key
Activity 1: TRUE or FALSE
1.
2.
3.
4.
5.
TRUE
TRUE
FALSE
FALSE
TRUE
6. FALSE
7. FALSE
8. TRUE
9. FALSE
10. TRUE
Activity 2: Essay
Rubric for Essay
EXCELLENT
5
Ideas
Organization
Sentence Fluency
VERY GOOD
4
AVERAGE
3
This paper is clear and focused. It holds the
reader's attention. Relevant details and quotes
enrich the central theme.
This paper is mostly focus, The writer is beginning to define
and has some good details the topic, even though
and quotes.
development is still basic or
general.
The organization enhances and shows the
Paragraphs are mostly
The organizational structure is
central idea or theme. The order, structure of
organize, in order, and
strong enough to move the reader
information is compelling and moves the reader makes sense to the reader. through the text without too much
through the text.
confusion.
The writing has an easy flow, rhythm, and
The writing mostly flows, The text hums along with a
cadence. Sentences are well organize with
and usually invites oral
steady beat, but tends to be more
strong and varied structure that invites
reading.
businesslike than musical, more
expressive oral reading.
mechanical than fluid.
5
Activity 3: Poster: “My Dream Entrepreneur-Like"
Rubric
Excellent
5
Criteria
REQUIRED ELEMENTS
LABELS
GRAPHICS-RELEVANCE
Acceptable
4
The poster includes all
All required elements are
required elements as well as included on the poster.
additional information
Minimal
3
Unacceptable
2
All but 1 of the required
Several required elements
elements are included on the were missing.
poster.
All items of importance on
the poster are clearly label
with labels that can read
from at least 3 feet away.
Almost
all
items
of Many items of importance on Labels are too small to view
importance on the poster are the poster are clearly label or no important items were
clearly label with labels that with labels that can read from labeled.
can read from at least 3 feet at least 3 feet away.
away.
All graphics relate to the
topic and make it easier to
understand. All borrowed
graphics have a source
citation.
All graphics related to the
All graphics relate to the
topic and most make it easier topic. One or two borrowed
to understand. Some
graphics have a source
borrowed graphics have a
citation.
source citation.
Graphics do not relate to the
topic or several borrowed
graphics do not have a
source citation.
ATTRACRIVENESS
The poster is exceptionally The poster is attractive in
The poster is acceptably
The poster is distractingly
attractive in terms of design, terms of design, layout, and attractive though it may be a messy or very poorly
layout, and neatness.
neatness.
bit messy.
designed. It is not attractive
GRAMMAR
There are no
grammatical/mechanical
mistakes on the poster
There are 1-2
grammatical/mechanical
mistakes on the poster
There are 3-4
grammatical/mechanical
mistakes on the poster
There are more than 4
grammatical/mechanical
mistakes on the poster
Source: (www.uen.org n.d.)
6
ENTREPRENEURSHIP
Week 2
Name of the Learner:
Section:
Grade Level:
Date:
Job Opportunities for Entrepreneurship as a Career
Background Information for Learners
Entrepreneurship is the best means for youth to adapt a changing and highly competitive
job market in rural and urban areas especially in this New Normal situation brought by
Pandemic COVID - 19 (Edralin, Career Opportunities 2019).
Entrepreneurship is the wide-open possibilities and limitless opportunities to
individuals. Entrepreneurs have numerous of personalities. There are those who are not able to
go to college or finished college. Some are risk takers, some are gamers, some are artistic and
idea driven (Career Opportunities, Edralin 2019).
The risks are certainly high but if anyone has the idea, opportunity and concepts but not yet
ready to start their own business still, there are other ways to apply their entrepreneurial skills
(Career Opportunities, Edralin 2019). You may opt to these following career opportunities in
accordance to your learned entrepreneurial competencies in Academic Track such as Business
Consultant, Sales Manager, Teacher, Business Reporter and more.
Although some of you are not a graduate of the Business or Entrepreneurship course still, you
can pursue your career using your learned entrepreneurship skills in Arts, Sports, and
Technical-Vocational Training. You may opt to these following career opportunities in
accordance to your learned entrepreneurial competencies in Arts such as Fine Artists, Graphic
Designer, Photographers, Illustrators, Art Teacher and more.
As published in Learn.org, as the sports and fitness industries continue to grow, so
career possibilities increase. The accelerated concern for health and fitness, athletic and fitness
programs increasing (Learn.Org 2003). You may opt to these following career opportunities
in accordance to your learned entrepreneurial skills in Sports such as Health and Fitness Coach,
Gym Instructors and more.
The students who decide to learn Technical-Vocational-Livelihood track may have the
lead to a better attainment of numerous required skills and may ensure their motivation and
opportunities to enjoy job satisfaction (Career Opportunities, Edralin 2019). They may opt to
these following opportunities in accordance to their learned entrepreneurial competencies such
as Chef/ Cook, Baker, Electrician, Hairdresser and more.
Learning Competency with Code
Explore Job Opportunities for Entrepreneurship as a Career (Code not available)
7
Activities
Activity 1: Let’s Analyze
Directions: Read the following items and do as directed.
1. What is your concept of Career Opportunity and Job Opportunity? Differentiate the
two.____________________________________________________________________
_______________________________________________________________________
_________________________________________________________________
2. In your own word, discuss the career opportunities in the Technical-VocationalLivelihood Track.
______________________________________________________________________________
______________________________________________________________________________
__________________________________________________
3. In your own word, discuss the career opportunities in the Academic Track.
_______________________________________________________________________
_______________________________________________________________________
________________________________________________________________
4. In your own word, discuss the career opportunities in the Sports Track.
_______________________________________________________________________
_______________________________________________________________________
_________________________________________________________________
5. In your own word, discuss the career opportunities in the Arts.
_______________________________________________________________________
_______________________________________________________________________
_________________________________________________________________
Activity 2: Career Personality Test: “What Job is right for you?”
Directions:
If you have an internet access you may take the personality test through Youtube channel
click/ search the link https://www.youtube.com/watch?v=cyXADWE7KPo
If you do not have an internet access, take the personality test here in Activity Sheet.
There are 10 questions.
Choose your answer A, B, C.
You have 15 seconds to answer each question (use timer)
Every answer will value 0 – 20.
Sequence of questions from 10-1
Compute the total points for each corresponding point of your answer.
See your result at the last page of this Activity Sheet.
Question no. 10: How would your friends describe you?
B-10
C-20
8
A-0
Question no. 9: Pick one
B-10
C-20
B-10
Question no. 7: Which movie genre do you like the most?
C-20
A-0
Question no. 8: Pick one.
A-0
A-0
B-10
C-20
Question no. 6: Which of these activities you enjoy the most?
A-0
B-10
Question no. 5: Who would you join at the Social Event?
A-0
B-10
C-20
C-20
Question no. 4: Pick one
9
A-0
B-10
Question no. 3: Which problem would you solve first?
C-20
B-10
C-20
A-0
Question no. 2: Which one are you?
A-0
Question no. 1: Your style of thinking is?
A-0
B-10
C-20
B-10
C-20
Activity 3: Road Way to Success: My Career Journal
Objectives:
Identify your 3 chosen careers based on your Personality Test result.
Make a visual/ poster that will serve your “Career Board” as shown in the example (you may
create your Career Board using Photoshop or canva apps if you have an internet access:
Instructions:
10
✔ Prepare a sheet of long bond paper, your picture, pencil, scissors, paste and coloring
materials/ colored magazines.
✔ In a piece of long bond paper, paste your picture in the area you wish to paste (use
your creativity).
✔ Draw or cut an image of your three chosen careers. Paste it near or next to your
picture (use your creative imagination).
✔ Make a sentence/ paragraph cheer/slogan or poem for yourself. This will help
encourage yourself, most especially in these challenging times. (eg. Be the Best
Teacher! Sell more!).
✔ Share it to your parent/ chosen friend.
✔ After sharing it answer the following questions:
1. How do you find the activity?
2. How does it feel sharing your Career journal to your parent/ chosen friend?
3. What drives you in achieving your chosen career?
Source: (BPI Foundation 2016)
Reflections
Knowing the numerous job/career opportunities for entrepreneurship, does it change your
concepts about entrepreneurship? Explain.
___________________________________________________________________________
___________________________________________________________________________
____________________________________________________________
References
BPI-SHAPE Entrepreneurship Resource Book. Makati City: BPI Foundation, 2016
Divina, Edralin M. Entrepreneurship, Revised Ed.Quezon City: Vibal Group, Inc., 2019
Learn.Org. “Sports and Fitness Management”. 2003. Accessed July 16, 2020.shorturl.at/xGIS7
Mrs. Hancock, “Basic Essay Writing Rubric”, Accessed July 17, 2020.shorturl.at/IPY38
rcs.k12. "Rubric for Assessing a Journal Entry." Accessed July 16, 2020. shorturl.at/afoqO
Target Careers. “Careers in Art and Design”. 2015. Accessed July 16, 2020.shorturl.at/zNP26
Answer Key
Activity 1: Let’s Analyze
Rubric for Essay
Ideas
Organization
Sentence Fluency
EXCELLENT
5
This paper is clear and focused. It holds the reader's
attention. Relevant details and quotes enrich the
central theme.
The organization enhances and showcases the
central idea or theme. The order, structure of
information is compelling and moves the reader
through the text.
The writing has an easy flow, rhythm, and cadence.
Sentences are well built, with strong and varied
structure that invites expressive oral reading.
VERY GOOD
4
This paper is mostly focused,
and has some good details
and quotes.
Paragraphs are mostly
organized, in order, and
makes sense to the reader.
AVERAGE
3
The writer is beginning to define the
topic, even though development is
still basic or general.
The organizational structure is strong
enough to move the reader through
the text without too much confusion.
The writing mostly flows,
and usually invites oral
reading.
The text hums along with a steady
beat, but tends to be more
businesslike than musical, more
mechanical than fluid.
Activity 2: Let’s Explore
Result on Career Personality Test: What Job is Right for you?
11
0-50
YOU ARE ACCEPTED
EVERYWHERE
People love you because you are a
good listener, a good communicator,
kind and you have a good sense of
humor. Usually, they also have a
good knowledge. They have an
intuitive sense of the emotions of
others, and often act as an emotional
barometer for the people around
them.
51-100
YOU ARE HAPPY TO BE WHO
YOU ARE
You live in a colorful, sensual world,
inspired by connections with people
and ideas. The biggest challenge for
you is planning for the future.
Finding constructive ideas to base
their goals on and working out goals
is the hardest things to do. You have
a sense of spontaneity and
unpredictable, even to their close
friends and loved ones.
101-150
151-200
BEST JOB FOR YOU ARE
Vice President
Market Research Analyst
Public Relations officer
Teacher
Guidance Counselor
Social worker
Bartender
Nurse
Medical Laboratory technician
Therapist
Police officer
BEST JOBS FOR YOU ARE
Artist
Graphic designer
Architect
Fashion Designer
Interior designer
Photographer
Hairstylist
Chef
Cosmetologists
Actor/actress
Multimedia programmer
Writer
Editor
YOU ARE SPECIAL, YOU CAN BEST JOBS FOR YO ARE
BE WHOEVER YOU LIKE
President
People in this type embody the gifts Judge
of charisma and confidence, and
Lawyer
protect authority in a way that draws Principal
crowds together behind a common Entrepreneur
goal. If there’s anything you love, it’s Project manager
a good challenge, big or small, and Accountant
they firmly believe that given enough Mechanical engineer
time and resources, they can achieve Financial advisor
any goal.
YOU ARE A GENIUS THAT’S
SUPER HARD TO FIND
You enjoy theoretical and abstract
concepts, dislikes confusion,
disorganization and inefficiency.
Usually, you reserved and preferred
solitary work to group work and
more focused on the future than on
the present. People in this type tend
to be very analytical and logical.
BEST JOBS FOR YOU ARE
Scientist
Veterinarian
Doctor
Pilot
Astronaut
Aircraft Mechanic
Biomedical Engineer
Computer Programmer
Pharmacy Manager
Activity 3: Road to Success: Career Board
Rubric for Career Board
12
Excellent
5
Criteria
CONTENT
IDEA DEVELOPMENT
VISUAL APPEAL
MECHANICS
Acceptable
4
Appropriate details support
main idea. Accurate and
detailed information.
Information adequately
supports the purpose of
visual.
Most details support main
idea.
Accurate
information for almost
subject matter. Information
is mostly supportive of
visual’s purpose
Minimal
3
Few details support main
idea.
Lacking
information for almost
subject matter. Inadequate
Information is not clearly
supportive of visual’s
purpose.
Unacceptable
2
No details to support main
idea.
Information is
not accurate.
Information
does not support the visual’s
purpose.
Excellent use of examples Good reliance upon examples Incomplete development of Ideas not clearly stated or
and details to explore and and details to illustrate and ideas; details and examples developed.
develop ideas and opinions. develop ideas and opinions. not always evident
Outstanding of color, design,
and space. Original and
creative design. Overall
design is pleasing and
harmonious.
Adequate use of color,
design and space.
Design is adequate.
Overall design is mostly
pleasing and harmonious.
Inappropriate use of color,
design and space.
Design
lacks creativity.
Lack
of harmonious design in
presentation.
Little attempt to use color,
design and space.
appropriately Design is
dull. Project has sloppy
appearance.
Free of grammatical,
spelling and punctuation
errors.
Words are
legible and pertinent on the
topic.
Few grammatical, spelling
errors; some minor
punctuation mistakes.
Several spelling and
punctuation errors.
Many instances of incorrect
spelling and punctuation.
Source: (rcs.k12 n.d.)
ENTREPRENEURSHIP
Week 3
Name of the Learner:
Grade Level:
13
Section:
Date:
Recognize the Potential Market
Lesson 1: What is Potential Market
Background Information for Learners
Once you have established that an opportunity matches your business’s vision, goals,
and financial indicators, you are ready to assess its market potential. Market potential is based
on the estimated number of possible customers who might avail of the product or service. It is
also affected by the number of establishments supplying and serving your target markets
(Morato, Entrepreneurship 2016). Potential markets are part of the market that you can capture
for your business’s future growth (Lake 2019).
Market potentials allow you to ensure the future of your business by identifying new
customers, think proactively about ways for your business to grow and change, show the
potential of your business to investors or collaborators, increase your revenue, and create a plan
B that will weather changes in the economy or market (Lake 2019).
Not everyone is going to be your customer. You have to describe who your specific
customers are. Every business has a set of target customers that make up its share of the
available market. To identify your potential customers, use a set of demographics in
determining target segment. You can start asking, “Are my customers a male, a female or
LGBT?”; “Are my customers a kid, teenagers, young adults, a parent, a mom or a dad?”; “Are
they students, a grade school, high school or college?”; “Are they working, a middle class, lowincome earners or rich?” Once you have a target segment in mind, you can narrow down your
target customers to smaller number (Morato 2015).
Market Research will enable you to analyze the market need. It gathers information that
will make the entrepreneur aware of what the customers’ needs and wants to determine the
viability or acceptability of the products or services intends to offer in the market (Edralin
2019). Information can be gather through Interview, Surveys and Focused- Group Discussion.
Customers oftentimes make the final choice on what to buy according to their (Morato
2016):
● purchasing power
● proximity or accessibility to the products or services
● individual preferences and desires
● age or generational grouping, social, cultural, or ethnic background
● peer group preferences
● gender
● personal identification, their educational attainment
● technical proficiency and product expertise
● motivational impetus
● lifestyle preferences
● susceptibility to certain advertising and promotional appeals
14
The figure below depicts what is a potential market with respect to the total population
and how it can convert to a penetrated market:
Source: (MBA
Skool Team 2018)
To understand more on how to identify potential market watch this video through
Youtube channel https://www.youtube.com/watch?v=0drl5EjyVCA
Learning Competency with Code
1. Recognize a potential market.
2. Analyze the market need
TLE_ICTAN11/12PC-Ia-1
Activities
Activity 1: CRISS CROSS PUZZLE
Across
7. Division into separate parts or sections.
8. Place where two parties can gather to facilitate the exchange of goods and services.
9. A person or organization that buys goods or services from a store or business.
15
10. People who have not yet purchased your product but are considering it.
Down
1. The whole number of people or inhabitants in a country or region.
2. Commercially manufactured articles, especially recordings, viewed collectively.
3. A group of potential customers to whom a company wants to sell its products and services.
4. A system supplying a public need such as transport, communications, or utilities such as
electricity and water.
5. Part of the market you can capture in the future.
6. Statistical data relating to the population and particular groups.
Activity 2: Identify the potential market of the following products/ services before and during
the Pandemic Covid 19. Provide at least two possible answers for each.
Products/ Services
Potential Market
Before Pandemic
During/ After Pandemic
Example: Face Mask/ Hospitals and other health related 1. Hospitals and other health
Face Shield
industries.
related industries whose
employees are prone to COVID 19 virus and other viruses.
2. Business industries and other
organizations who want to ensure
the health condition of their
employees.
3. Employees and workers who
need to report to work to earn
income.
4. Households who needs to go
out for their necessities
1. Videoke Bar
2. Grab Food
3. Internet
Providers
4. G-Cash/ Smart
Padala
5. Online Banking
Services
Lesson 2: Identify the Market Need
Here are the questions need to address in this topic:
1. What is market need?
2. How important market need is?
3. How to identify the market need?
Understanding the market need is let us define first the two words separately, “Market is a
place where two parties can gather to facilitate the exchange of goods and services. The parties
16
2020).”
involved are usually buyers and sellers. It
may be done in face-to-face or virtual such as
online market. Technically, market is a place
where there is a transaction between the
buyer and the seller, it involves the goods and
services in the transaction (Kenton 2020).
“Need is a motivating force that compels
action for satisfaction (Web Finance, Inc.
2020).” “Maslow believed that people have
an inborn desire to be self-actualized, that is,
to be all they can be. In order to achieve these
ultimate goals, however, a number of more
basic needs must be met such as the need for
food, safety, love, and self-esteem (Cherry
“Market need is important because it informs organizations about what products to develop,
for what customers, at what cost, through which distribution channels, reducing the uncertainty
that a new product/service development always brings with it” (Sergio Maravilhas, Paulo Melo
and Sergio Ricardo Goes Oliveria 2018).
Your market is composed of existing customers, prospects and target market users. Before
you promote, sell and develop your products/ services you need to identify the needs and wants
of your market or customers. How will you do that? First, you need to have a market research
(see https://bit.ly/2QilGYO) it will help you understand your potential customers. Second, you
have to identify who are your customers and know why they buy and how they purchase (what
methods they use is it online, by phone or through physical shops?). Third, know their financial
capacity or their buying power and their spending habits. Fourth, learn about your customer’s
views, expectations, preferences and their feedbacks about your products/ services and your
business rivals (Queensland Government 2019).
Activity 3: Let’s Perform
1. Imagine yourself as one of the marketing Team of ASUS manufacturer. You are
task to take a survey of the new ASUS Zenbook 15 in the Philippines before they
sell it in the country.
Here is the Image and Specifications of ASUS Zenbook Flip 15 UX563FD:
The distinctive ZenBook Flip 15 combines elegant sophistication and the futuristic new
ASUS ScreenPad™ 2.0 with the convenience and versatility of a 360°-flippable 4K UHD
PANTONE® Validated display. ScreenPad 2.0 is an evolved intelligent LCD touchscreen that
is integrated into the touchpad: it works with many app to supercharge multitasking and give
you expandable creative possibilities. The sleek four-sided NanoEdge design makes ZenBook
Flip 15 extra compact, with an amazing 90% screen-to-body ratio. Its Intel® Core™ processor
and high-performance discrete graphics give you effortless performance for on-the-go
productivity and visual creativity. ZenBook Flip 15 is the versatile and powerful all-rounder
that is your perfect creative partner. https://www.asus.com/2-in-1-PCs/ASUS-ZenBook-Flip15-UX563FD/
17
2. You may also let your potential customers watch this video through Youtube
channel https://www.youtube.com/watch?v=eVArIKbXx9E before answering the
survey questions.
3. As for your potential customers, you will ask 10 of your family members/ relatives/
friends/ neighbors to answer the survey regarding the new ASUS Flip Zenbook 15.
You will furnish 10 copies or take the survey through Google Forms (create your
own copy to google forms).
4. After answering, collecting and consolidating the survey questions, Answer this
following questions:
a. How do you feel about the activity?
b. Do you find it easy or difficult? Why?
c. What have you learned in the activity?
d. What have you realized in the activity?
Attached at the last part of the Learning Activity Sheet the copy of the Survey Questions. If
you will use the Google Forms share the link to your teacher.
References
Cherry, Kendra. 2020. "The Five Levels of MAslow's Hierarchy of Needs." Verywell Mind. Accessed 08 23, 2020.
https://www.verywellmind.com/what-is-maslows-hierarchy-of-needs-4136760.
Edralin, Divina M. 2019. "Entrepreneurship Revised Edition." In Entrepreneurship Revised Edition, by Divina M. Edralin, 80. 2019: Vibal
Group, Inc.
Kenton, Will. 2020. "Market." Investopedia (Elsevier) 3. Accessed August 20, 2020. https://bit.ly/2YjqfGI.
Lake, Laura. 2019. "The Balance Small Business." The Definition and Inoirtance of Potential Markets. October 31. Accessed August 21,
2020. https://www.thebalancesmb.com/identifying-opportunity-in-new-potential-markets4043634#:~:text=How%20to%20Identify%20Your%20Potential%20Markets.%20Potential%20markets,target%20demographic
%20that%20you%20currently%20sell%20to%2C%20.
MBA Skool Team. 2018. "MBA Skool.com." Potential Market. January 22. Accessed August 22, 2020. https://bit.ly/32iFy3r.
Morato, Dr. Eduardo Jr. 2015. A Trilogy on Entrepreneurship. Vol. 5, in A Trilogy on Entrepreneurship, by dr. Eduardo Jr. Morato, 15-16.
Eduardo A. Morato Jr. Accessed July 16, 2020. https://bit.ly/3ghnonP.
Morato, Dr. Eduardo Jr. 2016. "Entrepreneurship." In Entrepreneurship , by Dr. Eduardo Jr. Morato, 24-26. Manila: Rex Book Store, Inc.
2019. "Queensland Government." Business Queensland. April 16. Accessed August 23, 2020. https://bit.ly/2EuGlGg.
Sergio Maravilhas, Paulo Melo and Sergio Ricardo Goes Oliveria. 2018. "Entrepreneruship and Innovation: The Search for the Business
Idea." In Entrepreneruship and Innovation: The Search for the Business Idea, by Paulo Melo and Sergio Ricardo Goes Oliveria
Sergio Maravilhas, 40-54. Brazil: IGI Global.
Web Finance, Inc. 2020. Business Dictionary. Accessed August 22, 2020. https://bit.ly/2Eshy5M.
http://puzzlemaker.discoveryeducation.com/CrissCrossS01-[etupForm.asp
Answer Key
Activity 1: CRISS CROSS PUZZLE
Across
Down
7. Segmentation
8. Market
9. Customer
10. Prospects
1. Population
2. Products
3. Target Market
4. Services
5. Potential Market
6. Demographics
Activity 2: Activity 2: Identify the potential market of the following products/ services before and during the Pandemic Covid 19. Provide at
least two possible answers for each.
18
Products/ Services
Potential Market
Before Pandemic
1.
2.
Videoke Bar
-
Grab Food
After Pandemic
Male adult who wants to drink and sing.
Female adult who want to sing and
drink.
-
-
Households who are under Quarantine.
Working from home individuals.
-
Working mom who are not able to cook
anymore at home.
Working from home individuals.
-
-
None due to Videoke bar businesses
closed.
None because social gatherings are not
allowed.
3.
Internet Providers
-
Computer shops
Working from home individuals.
-
Students taking online class
Working from home individuals.
4.
G-Cash/ Smart Padala
-
Working individuals who are not able to
go to bills payment offices.
Households who pays online products
from Lazada.
-
SAP qualified benificiaries.
Working from home individuals who are
not able to go to bills payment offices.
-
Households who are under quarantine.
Working from home individuals.
5.
Online
Services
Banking
-
Working individuals who cannot go to
bank offices due to time constraint.
Working from home individuals.
Note: Learners may answer other than the given possible answers.
Activity 3: Let’s Perform
ASUS FLIP ZENBOOK 15
CUSTOMER SURVEY QUESTION
1. What is your first reaction to the product?
Very positive
Somewhat positive
Neutral
Somewhat negative
Very negative
2. How would you rate the quality of the product?
Very high quality
High quality
Neither high nor low quality
Low quality
Very low quality
3. How innovative is the product?
Extremely innovative
Very innovative
Somewhat innovative
Not so innovative
Not at all innovative
4. When you think about the product, do you think of it as something you need or don’t need?
Definitely need
Probably need
Neutral
19
Probably don’t need
Definitely don’t need
5. How would you rate the value for money of the product?
Excellent
Above average
Average
Below average
Poor
6. If the product were available today, how likely would you be to buy the product?
Extremely likely
Very likely
Somewhat likely
Not so likely
Not at all likely
7. How likely are you to replace your current product with the product?
Extremely likely
Very likely
Somewhat likely
Not so likely
Not at all likely
8. How likely is it that you would recommend our new product to a friend or colleague?
NOT AT ALL LIKELY
0
1
EXTREMELY LIKELY
2
3
4
5
6
7
8
9
10
9. In your own words, what are the things that you like most about this new product?
10. In your own words, what are the things that you would most like to improve in this new product?
Source: (Survey Monkey)
Rubric in Performance
Completeness 10 points – Completed, collected, consolidated the 10 survey questions.
Punctuality 10 points – Submitted the Activity on time.
Rubric in Answering the Questions
EXCELLENT
VERY GOOD
3
2
AVERAGE
1
Ideas
This paper is clear and focused. It holds the reader's
attention. Relevant details and quotes enrich the central
theme.
This paper is mostly focus,
The writer is beginning to define the
and has some good details and topic, even though development is
quotes.
still basic or general.
Organization
The organization enhances and shows the central idea or Paragraphs are mostly
The organizational structure is strong
theme. The order, structure of information is compelling organize, in order, and makes enough to move the reader through
and moves the reader through the text.
sense to the reader.
the text without too much confusion.
20
Sentence Fluency
The writing has an easy flow, rhythm, and cadence.
Sentences are well organize with strong and varied
structure that invites expressive oral reading.
The writing mostly flows, and The text hums along with a steady
usually invites oral reading. beat, but tends to be more
businesslike than musical, more
mechanical than fluid.
21
ENTRPRENEURSHIP
Week 4
Name of the Learner:
Section:
Grade Level:
Date:
Determine the Possible Products/ Services that will meet the Need
Background Information for Learners
How good your products/ services are, no one will buy it if the customers do not want
to buy it or if they think they do not need it. If you do not know what your customers want you
cannot even persuade them to buy your products/ services you are offering
(Infoentrepreneurs.org 2009). Having a product or service knowledge is an essential sales skill.
You must understand the features of your product/ service, and you can present the product/
service you are offering (Queensland Government 2017). If you have confidence and you know
what you are selling customers more likely will trust you and your product/ service.
“Product-market fit is the golden rule for any startup. A very challenging for some
startups, it takes a lot of time and it requires a deep understanding of your target market.”
(Caldwell 2014)
Establishing a business, and introducing new products/services you need a reason for your
customers to buy your product and nor from your competitors. This is called a Unique Sales
Proposition (USP), it is the consideration presented by the seller as the reason one product or
service is different from and better than that on the competition (YGOAL 2016).
You need to get to know your products or services. You will ask, “How will you know
your products or services?” Did you know that? It is just the same process of knowing a
person’s information you are interested in. By the way, let us define the first product and
service. Are they the same or not?
Product is something produced by human or mechanical effort or by a natural process,
as an item that is made, refined, and marketed and offered for sale that is tangible. It can also
be as anything that we can offer to satisfy a need or want. Services are a form of a product
consists of activities, benefits, or satisfactions offered for sale that is intangible.
Learning and understanding about your products or services use the conventional and
creative sources, including (Queensland Government 2017):
- Your testimonies using the products
- Product’s information from the brochures and magazines
- Online forums
- Customers’ feedbacks and reviews
- Trade and Industry publications
- Internal sales records
- Your team members
- Visits to manufacturers
- Sales training programs
- Competitors information
22
- Advertisements
- Product’s flaws and limitations
Train yourself and practice the skill, list down the product’s features, specifications, benefits,
all the detailed and smallest information even the flaws and limitations. This example will
guide you:
Product/ Service Features
Possible Benefits to the Customer
Product purpose
Save time and money
How it works
Easy to use, user’s friendly
How it is developed and The product is made of organic raw materials, it supports local
manufactured
industry and environment-friendly
How it is checked for quality It is done by rigid tests and followed product standard of
specifications
How it is delivered
No worries, delivery is organized
How it is maintained
Warranty is offered just inform the company if you need
maintenance
How long it is likely to last Proper use will last long but we will assure you if it has any
problems we will fix or replace it while under the warranty
period.
Its price
Worth the price
How it compares to similar You can base on the good reputation of the company has earned
products the business offers for selling well- regarded products/ services
How it compares to Checking the customer’s reviews and, testimonies we value your
competitors products
money.
Strengths and limitations of The product matches your needs
the products
Other product that might Including this to your purchase may allow you to meet more than
complement
what you need.
Learning Competency with Code
Determine the possible product/s or service/s that will meet the need.
TLE_ICTAN11/12PC-Ia-1
Activities
Activity 1a: Double-Puzzle
Direction: Arrange the jumbled letter-word.
1.
23
The consideration presented by the seller as the reason one product or service is different
from and better than that on the competition.
2.
The degree to which a product satisfies strong market demand.
3.
The item is offered for sale.
4.
A transaction in which no physical goods transferred from the seller to the buyer.
5.
A young company founded by one or more entrepreneurs to develop a unique product or service
and bring it to market.
Activity 1b: In a given business, identify what is the business main offers, a service or a
product, or both.
1. Artista Salon
2. Belo Medical Group
3. Apple, Inc.
4. Starbucks
5. Coca-Cola Bottling Corporation
6. 7-11
7. Holy Angel University
8. Grace Hotel
9. LBC Padala
10. Cebuana Lhuillier Pawnshop
Activity 2: “Know your Product”
24
Direction: Imagine yourself a seller of certain Mobile Phone. Use your available brand of
Mobile Phone to sell. List down the product features, specifications and attributes, and possible
benefits to the customers using the guide questions:
Mobile Phone Brand: __________________
1. What are the main features or attributes of the product?
2. What benefits will users gain from each product feature?
3. What are the main applications of the product?
4. What makes your product different from other similar products on the market?
5. Is the product worth the price?
Reflection
How important knowing, learning, and understanding the product or service?
References
Caldwell, Will. 2014. "3 Steps to Determine Product-Market Fit." Entrepreneur Asia Pacific, August 27. Accessed August 23, 2020.
https://www.entrepreneur.com/article/236833.
Edralin, Divina M. 2019. "Entrepreneurship." In Entrepreneurship, by Divina M. Edralin, 2-5. Quezon City: Vibal Group, Inc.
2009. "Infoentrepreneurs.org." Info Entrepreneurs. Accessed August 23, 2020. https://www.infoentrepreneurs.org/en/guides/know-yourcustomers--needs/.
2017. "Queensland Government." Business Queensland. July 17. Accessed August 23, 2020. https://www.business.qld.gov.au/runningbusiness/marketing-sales/sales/skills/know-product.
2016. In BPI-SHAPE Entrepreneurship resource Book, by YGOAL, 53. Makati City: BPI Foundation.
http://puzzlemaker.discoveryeducation.com/CrissCrossS01-[etupForm.asp
Answer Key
Activity 1: Jumbled-Letter
1.
2.
3.
4.
5.
Unique Selling Proposition
Product-Market Fit
Product
Service
Startup
Activity 2: Identification
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
Service
Both
Product
Product
Product
Product
Service
Both
Service
Both
Activity 2: Possible Answer
Mobile Brand Model: Samsung J2 Prime
1.
Product’s Features and Specifications
Hardware Features
25
J2 Prime is powered by a MediaTek MT6737T SoC including a quad-core 1.4 GHz ARM
Cortex-A53 CPU, an ARM Mali-T720MP2 GPU and 1.5 GB RAM. The 8 GB internal storage can be
upgraded to 256 GB via a microSD card. J2 Prime features a 5-inch PLS TFT with a 540×960 px
resolution. It has an 8 megapixels main camera with f/2.2 aperture, LED flash, and autofocus; the front
camera has 5 megapixels with f/2.2 aperture, also equipped with LED flash.
Software Features
The Galaxy J2 Prime is an Android 6.0.1 "Marshmallow" and Samsung's TouchWiz user interface.
2.
Benefits that a user can get
J2 Prime’s design and construction are just about what you would expect from a device at this
price point. Metal sides, slippery plastic back, and big bezels on the screen. Despite all that, it does not
feel fragile when held in the hand. The speaker is placed beside the camera lens. Whereof course, it is
bound to cover when the device lays flat on the ground. The volume rocker on the left, power button on
the right. The bottom of the device houses a standard MicroUSB port, and a Microphone, while the
headphone jack is located up top. The display on the J2 Prime is not mind-blowing, but it is bright,
adequately sharp, and sports the vibrancy that is a forte of Samsung devices.
3.
4.
5.
Main applications of the product
The J2 Prime performed well for the usual tasks such as web browsing, social media, and
watching YouTube videos. It will not run into any issues when switching between running apps. Can you
play a game on this device? Certainly yes. Mobile Legends is playable.
Compare to other similar mobile phones on the market
The J2 Prime runs on Samsung’s TouchWiz UI on top of Android 6.0.1 Marshmallow. It’s fluid,
smooth, colorful, and has nifty features such as device maintenance, which keeps track of the phone’s
performance, and Smart Alert, which makes the phone vibrate when you pick it up to notify you of
missed calls and messages. Overall, it is the UI that covers the basics and does not go overboard by
presenting you with features that you will not be using 95% of the time. J2 Prime’s 2,600mAh battery
managed to yield 7 hours of uptime in a single charge, which is just about average. It takes around 2
hours to charge the unit from zero to full.
Is it worth the price? Yes, it is a decent option for the price of 5,950.00. There are several things that I
like about the Samsung Galaxy J2 Prime. The build quality is decent, the software is well-optimized, the
rear camera takes decent photos, and the performance, in general, is satisfactory. It does not come without
quirks of course. The front camera falls a bit on short on quality, below-average battery life, and the
amount of internal storage almost seems like a joke.
Note: Answers may vary depending on the learner’s mobile brand used.
26
ENTREPRENEURSHIP
Week 5
Name of the Learner:
Grade Level:
Section:
Date:
Screen the Proposed Solutions Based on Viability, Profitability and
Customer Requirement
Background Information for Learners
The previous lesson is you are able to determine the possible product/s or service/s that
will meet the need. After determining your products or services, you should be able to answer
these following questions:
Can my business produce profit with this product?
Can I ultimately scale my business with this product?
Answering these questions will help you by conducting formal research with tools like
concept testing, prototype testing, market testing and focus groups. However, using this process
may be difficult and time-consuming.
You may be able to screen the viability and profitability of the product/s or services
through Product Viability Analysis. In doing so, you may need to consider the following (Estay
2020):
1. Consider Product Size and Weight
It is important to consider the product size and weight of the product because it will
have an impact on the price. Consider the additional charges such as shipping fee if you
have a large and heavy product. It will cost you and lessen your profit.
2. Consider Product Fragility
It will need extra attention when shipping fragile product to guarantee the product will
reach the customer in perfect condition. Durable product may cost you less and lighten
your customer service.
3. Consider the Stock Keeping Unit (SKU)
It refers to color, size and other variations of a single product. The more SKU the more
attention, time and money you will need to spend in tracking and maintaining inventory.
4. Consider Product Lifespan
A consumable or disposable product is perceived as a great choice from a business
perspective because you can improve the way you earn customers’ loyalty and build
your business of repeat sales. Think recurring, if possible, when considering your
product offer.
5. Consider Seasonality
27
Seasonality means that there are different levels of demand for a product throughout
the year. Seasonality is not an exact science. There are multiple ways to navigate the
challenge, including running timely promotions and shipping internationally.
6. Consider Price Point
Selling a product with a higher price tag doesn’t prevent you from finding ecommerce
success.
7. Consider Competition
The more niche your products, the less competition you’ll have—and the more leverage
you have to win a large share of the market.
8. Consider Yourself
Building a successful business often requires long hours, and those can either fly by or
drag on endlessly depending on how passionate you are about what you’re selling.
On top of choosing a product that’s viable in the market, you should select one that you
actually enjoy yourself or one that solves a problem you have personally experienced.
Did you know that today’s most successful entrepreneurs have discovered a secret to
success and profitability? They start their business backwards.
SEVEN WAYS TO GUARANTEE SUCCESS AND PROFITABILITY
STARTING A BUSINESS (Woods 2015)
1. Start by identifying a customer you want to serve
Begin by identifying your people you want to serve, you want to wake up every day
and trade your life to serve. Imagine the people that you could spend all day you enjoy
the most.
2. Talk to your customers
Once you identify your target customers, you can guess what products or services they
want or you can go talk to them and ask what they want. It is important to understand
your customer’s needs.
3. Let your customers create your business
The success of your business depends on customer’s acceptance. Customers are
marketing geniuses, they can tell you the exact solution to solve the pain.
4. Presell your product
Ask your customers, “If I were to bring something like this to market, how much would
you pay for this?” Then ask them to pay for it upfront.
5. Launch the business when you have sufficient funds.
Once you have pre-sold enough to cover your startup costs, you are ready to take action
and build the business.
6. Create your Minimum Viable Product (MVP) and let your customers improve it
If you have done a good job setting expectations, these members are expecting to give
you feedback to enhance the product, so don’t worry about it being perfect. Let them
help you make it better!
7. Scale your business
28
You can confidently invest in these areas because you have a product that was created
for your ideal customers, by your ideal customers. This means you are not guessing it
will work -- you know it will work because your customers told you so.
GENERATING AND SCREENING IDEAS FOR NEW PRODUCTS
(Queensland Government 2020)
⮚ IDEA GENERATION
1. List down customer needs
2. Identify product weaknesses, gaps in your product range and areas for product
improvement.
⮚ BRAINSTORM PRODUCT ISSUES
1. Work with your team members to brainstorm product issues
2. Hear customer’s feedbacks and customer’s needs
3. Capture feedbacks, observations and ideas from team members
⮚ USE YOUR RESEARCH AND DEVELOPMENT (R&D) PROCESS
1. Use existing R & D process
2. Identify modifications on your products or adaptations for new products
3. Consistent with market and customer’s feedbacks
⮚ REVIEW YOUR QUALITY ASSURANCE 9QZ0 PROCESSES
1. Note any issues in your product
2. Identify potential ideas for addressing gas in quality
⮚ REVIEW CUSTOMER COMPLAINT RECORDS
1. Identify common weaknesses in your existing product range
2. Look for areas where improvement is most needed
3. Manage customer complaints
⮚ REVIEW YOUR RESEARCH
1. Review your customer research and market research
2. Plan further market and customer surveys if you identify research gaps.
⮚ TALK TO YOUR SUPPLIERS AND OTHER BUSINESS PARTNERS
1. Talk to manufacturers, retailers and sales reps
2. Capture their knowledge of your products and thoughts for improving them.
⮚ RESEARCH AND UNDERTSAND YOUR COMPETITION
1. Review your competitors' product range
2. Consider how the market is responding to them
⮚ STUDY CATALOGUES AND PRODUCT INFORMATION
1. Have a comprehensive understanding of existing products available in your market.
⮚ IDEA SCREENING
1. Develop a set of criteria to evaluate your ideas.
Your criteria might include:
● most prominently identified customer needs
● product improvements most needed
29
●
●
●
●
⮚
⮚
1.
2.
3.
4.
5.
6.
7.
8.
9.
the benefits to your target market
the technical feasibility of the idea
the level and scope of research and development required
the profitability of the idea. What is its potential appeal to the market? How would
you price it? What are the costs in bringing it to market — overall and per unit?
● where the product fits in the market. Is there a gap? How close is it to competitor
products?
● the resources it will require in development
● the marketing potential of the idea
● the fit with your business profile and business objectives
SWOT ANALYSIS
1. Identify the strengths, weaknesses, opportunities, and threats of each idea.
INNOVATION SUPPORT
1. Foster innovation
12 R’s Of Opportunity Screening
Relevance to vision, mission, and objectives of the entrepreneur.
The opportunity must be aligned with what you have as your personal vision, mission,
and objectives for the enterprise you want to set up.
Resonance to values.
Other than vision, mission, and objectives, the opportunity must match the values and
desired virtues that you have or wish to impart.
Reinforcement of entrepreneurial interest
How does the opportunity resonate with the entrepreneur’s personal interest, talents,
and skills?
Revenues
In any entrepreneurial endeavor, it is important to determine the sales potential of the
products or services you want to offer. Is there a big enough market out there to grab
and nurture for growth?
Responsiveness to customer needs and wants
If the opportunity that you want to pursue, addresses the unfulfilled or undeserved needs
and wants of customers, then you have a better chance of succeeding.
Reach
Opportunities that have good chance of expanding through branches, distributorships,
dealerships, or franchise outlets in order to attain rapid growth are better opportunities.
Range
The opportunity can potentially lead to a wide range of possible product or service
offerings, thus tapping many market segments of the industry.
Revolutionary Impact
If you think that the opportunity will most likely be the “next big thing” or even a game
– changer that will revolutionize the industry, then there is a big potential for the chosen
opportunity.
Returns
30
It is a fact that products with low costs of production and operations but are sold at
higher prices will definitely yield the highest returns on investments. Returns can also
be intangible; meaning, they come in the form of high profile recognition or image
projection.
10. Relative ease of implementation
Will the opportunity be relatively easy to implement for the entrepreneur or will there
be a lot of obstacles and competency gaps to overcome?
11. Resource required
Opportunities requiring fewer resources from the entrepreneur fewer resources from
the entrepreneur may be favored than those requiring more resources.
12. Risks
In entrepreneurial endeavor, there will always be risks. However, some opportunities
carry more risks than others, such as those with high technological, market, financial,
and people risks.
Learning Competency with Code
1. Screen the proposed solution/s based on viability, profitability and customer
requirements
2. Select the best product or service that will meet the market need.
TLE_ICTAN11/12PC-Ia-1
Activities
Day 1
Activity 1: Multiple Choice
Instruction: Choose the letter of the correct answer.
1. Miss Vicio wants to establish a school supplies store. Where do you think is the most
strategic location for this business?
a. Near Church
c. Near Park
b. Near Hospital
d. Near School
2. Mr. Malcom established a Milk Tea business in Sapang Bato. Who do you think is his
target customers?
a. Employees
c. Students
b. Teachers
d. All of the Above
3. COVID-19 pandemic is a world health issue that results to panic buying. Which of the
following goods people buy the most nowadays?
a. Alcohol
b. Face Mask
c. Face Shield
d. All of the Above
4. Identify the strengths, weaknesses, opportunities, and threats of each idea.
a. Financial Analysis
c. Product Analysis
b. Market Analysis
d. SWOT Analysis
5. Opportunities that have good chance of expanding through branches, distributorships,
dealerships, or franchise outlets in order to attain rapid growth are better opportunities.
a. Range
b. Reach
c. Returns
d. Risk
6. The opportunity can potentially lead to a wide range of possible product or service
offerings, thus tapping many market segments of the industry.
a. Range
b. Reach
c. Returns
d. Risk
31
7. A person or organization that buys goods or services from a store or business.
a. Audience
b. Customer
c. Seller
d. None of the Above
8. Products with low production and operations costs that are sold at a higher price will
yield higher ________________ on investments.
a. Range
b. Reach
c. Returns
d. Risk
9. A version of a product with just enough features to be usable by early customers who
can then provide feedback for future product development.
a. Maximum Viable Product
c. Salable Product
b. Minimum Viable Product
d. Unsalable Product
10. Develop a set of criteria to evaluate your ideas.
a. Idea Generation
c. Market Research
b. Idea Screening
d. SWOT Analysis
Day 2
Activity 2
Instruction: Identify well-known existing business in your city. Analyze their market and
answer the provided table below. Write your response on your answer sheet.
Business Name Location
Product/ Service Target Customer Estimated Profit
1.
2.
3.
Day 3-4
Activity 3
Instruction: from your answers in Activity 2. Choose only one business you prefer to establish.
Answer the following on your answer sheet.
Business Name: (Think of Unique and desirable business name)
Product/Service: (Select product/ service)
Business Location: (Select the business location of your business)
Target Customer: (Identify at least three (3) of your possible target customer who can afford,
and patronize your product/ service)
Estimated Capital: (Estimate the needed capital for starting up the business)
References
Estay, Beatriz. 2020. Big Commerce. Accessed October 23, 2020. https://www.bigcommerce.com/blog/evaluate-product-marketviability/#undefined.
2020. Queensland Government. May 27. Accessed October 23, 2020. https://www.business.qld.gov.au/running-business/growingbusiness/becoming-innovative/developing-products/new-products/ideas.
Woods, Geoff. 2015. Entrepreneur ASia PAcific. June 4. Accessed October 23, 2020. https://www.entrepreneur.com/article/246593.
32
Answer Key
Activity 1:
1. d
2. d
3. d
4. d
5. b
6. a
7. b
8. c
9. b
10.b
Activity 2 and 3
Scoring Rubrics
Score
5
4
3
2
Indicators
• Student understanding of concept is clearly evident.
• The student uses effective strategies to get accurate results.
• Student uses logical thinking to arrive in best business.
• Student understanding of concept is evident.
• The student uses appropriate strategies to arrive at a result.
• Student shows thinking skills to arrive in good business.
• Student has limited understanding of a concept.
• Student uses strategies that are ineffective.
• Student attempts to show thinking skills.
• Student has a complete lack of understanding of concept.
• Student makes no attempt to use strategy.
• Student shows no understanding
***** Activity 2 Example Answer
Business Name
Location
Product/ Service
1.Mead’s Sisig
Purok 5 Brgy. Anunas
Sisig, Lechon Kawali and Commuter
Tokwa’t Baboy
Brgy. Anunas Residence
Target Customer
Estimated Profit
30, 000.00/ day
**** Activity 3 Example Answer
Business Name: Sio-Tea Lab.
Product/Service: Variety of Siomai and Tea
Business Location: Purok 5, Barangay Anunas, Angeles City (along the high way)
Target Customer: Commuters, Travelers, Residence of Brgy. Anunas
Estimated Capital:
2 month stor rental
20, 000
Blender
1,282
Electric Steamer
1,999
Manual Steamer
1,199
12 0z. High ball glass (set of 12)
2,474
10.5 oz.High ball glass (set of 12)
788
8.5 High ball glass (set of 12)
428
10 assorted milk tea flavors
1,100
Take out Plastic glass with tin (assorted sizes)
3,000
Advertising Expenses (tarpaulin/ flyers)
2,000
34,270
Additional Capital
15,730
Total Estimated Capital
50,000
33
ENTREPRENEURSHIP
Week 6
Name of the Learner:
Grade Level:
Section:
Date:
Recognize the Importance of Marketing Mix
Background Information for Learners
The previous lesson is you are able to
screen the viability and profitability of the
product/s or service/s. You are also able to
select the best product or service that will meet
the market need.
Market A set up where two or more
parties engage in exchange of goods, services
and information (ManagementStudyGuide.com
2008).
Market Segmentation A marketing concept which divides the complete market set up
into smaller subsets comprising of consumers with a similar taste, demand and preference
(ManagementStudyGuide.com 2008).
Marketing Mix introduced the term by Neil Borden in the year 1953. It defines as a
mixture of several ideas and plans followed by a marketing representative to promote a
particular product or brand (ManagementStudyGuide.com 2008).
Four C’s of Marketing Mix
At present, most companies treat their
customers like Kings. These four C’s of Marketing
Mix proposed by Koichi Shimizu in the year 1973.
Commodity – It is the Product in Four P’s of
Marketing Mix that involves manufacturing cost,
buying cost and selling cost.
Cost – The Price in Four Ps of Marketing
Mix.
Channel – The various channels help the product reach the target market.
Communication – It is the Promotion in the Four Ps of Marketing Mix.
In the year 1993, it was modernized by Robert F. Lauterborn and according to him these
are Consumer, Cost, Convenience and Communication.
The Importance of Marketing Mix in the Business (Bhasin 2018)
34
1. It helps a clean mix creation.
All the Seven P’s of Marketing Mix are compatible and intrinsically linked to each
other. It will become a chain of strong bonds.
2. It helps in new product development.
In designing new product, remember that there are numerous of ideas will come up
for a related product.
3. It helps increase the product portfolio
In increasing the product depth, product line and length. To have minor changes it
will lead to change in marketing itself. It means that by altering the features of the
product you are enlarging the product portfolio.
4. It is a guide to improve the business
The importance of marketing mix in the physical evidence is more than a single P of
the Marketing. Therefore, marketing mix is the best choice of guide in improving the
business in doing the gap analysis.
5. It helps in differentiation
Make and create your business different from competitor. To have a better marketing
mix, all will improve. Therefore, it is a competitive advantage in the market.
6. It helps you to be Dynamic
If your company is well prepared is also prepared when challenges strikes. Business is
unpredictable, you may experience recession or poor environment your company
should be ready to respond.
Learning Competency with Code
3. Recognize the Importance of Marketing Mix in the development of marketing
Strategy.TLE_ICTAN11/12EM-Ia-1
Activities
Day 1
Activity 1: True or False
Instruction: Write your First Name if the statement is TRUE. Write your Last Name if the
statement is FALSE. Write your answer in your answer sheet.
11. Marketing Mix is the set of actions, or tactics, that a company uses to promote its brand
or product in the market.
12. Commodity is also a communication in a modernized term by Robert F. Lauterborn
four C’s of Marketing Mix.
13. The 4 C’s of Marketing Mix are Commodity, Cost, Channel and Communication
proposed by Koichi Shimizu in the year 1973.
14. Marketing Mix helps you in developing your new product.______________
15. You cannot choose Marketing Mix as your guide in doing your gap analysis.
16. Marketing mix can help you to make your business different from competitor.
17. Being a dynamic is being well prepared.
18. Minor changes in product features will not affect the entire product portfolio.
19. Market is a set up where two or more parties engage in exchange of goods, services and
information.
20. The term “marketing mix” was introduced by Neil Borden in the year 1954.
35
Day 2
Activity 2
Instruction: Answer the question in 3-5 sentences. Write your answer in your answer sheet.
Why Marketing Mix is important in the business?
Day 3-4
Activity 3
Instruction: Read the Article “Nike Marketing Mix Strategy” (MBA Skool Team 2020)
comprehensively. Answer the following questions below in your answer sheet.
Nike offers a wide range of products including shoes, apparel and equipment. The
products in Nike's marketing mix are focused on high quality and wide variety of goods for
sports enthusiasts. It is the market leader in sportswear industry and derives its maximum
revenue from sale of sport shoes. It offers great variety of products including special type of
shoes for every category of sports. For eg. It has special quality of shoes for cricket which are
30% lighter than its rivals. Nike has adapted to the changing times are now designing and
selling smart products which have capability of connect to iPod nano bringing about the
combination of products from Apple Inc and Nike which measure the performance of the
sportsperson. Besides these, NIKEid is an innovative sub brand of Nike which allows its
customers to design and customize the features of their desired products as per their
requirements which attracts the greater audience. Nike also offers new service of personal
trainer to its consumers for various types of sports.
Nike is a market leader in the sportswear and sports equipment and employs value
based pricing strategy to facilitate growth in sales and profits of the company. By this strategy,
Nike measures the value customer is willing to pay for every product. Now this value is used
in determining the maximum price the customer is willing to pay for Nike's shoes, apparels or
sports equipment. By this strategy, company ensures to retain the maximum buyer’s surplus.
This strategy has largely benefited the company continuously raising its profits over last 5
years. The pricing is carried out targeting the consumers of the premium segment. By this
strategy company caters to the niche market yet maintains its loyal customer base of customers
paying premium price for its value added products. Hence, from the Nike marketing mix price
strategy, we understand that being a market leader, is has a significant hand in controlling the
prices.
Nike uses three channels to sells its wide variety of the products to its consumers:
1. Retailers
2. Nike online stores
3. Nike exclusive offline stores
4. Online sale through E-commerce
Retailers are the most significant places where its products are sold. In America Nike
has more than 200,000 retailers and has its presence in more than 150 countries in the world.
Nike has its manufacturing units in almost every country to minimize the logistics costs and
getter better efficiency in the distribution. The density of stores across the city is so high in
36
India that Nike poses great competition to Adidas, reebok and its rival brands. Nike uses E
commerce websites like flipkart, amazon for sale of its products. By this Nike gets to showcase
its almost every product reaching out to millions of users over the internet. Nike exclusive
stores are very common in almost every city and suburb in the country catering to the
requirements of consumers of specific geography.
Nike as a brand is known for its strong branding and marketing activities. This because
the promotional strategy in the marketing mix of Nike is extremely comprehensive, aggressive
and uses all tools& media of marketing. Nike carries out exhaustive promotions through online
campaigns over Youtube, Instagram and Facebook reaching out to millions of its fans. Nike
engages sports stars as their brand ambassadors making a huge impact on the customer’s mind
through variety of advertisements and promotional campaigns. Nike also grabs opportunity to
project its brand by sponsoring to marathons, international events such as NBA basketball
championship. Nike spends huge quantum of money to show its presence over the kits for the
various football clubs. Nike company’s swoosh logo and images plays a major role in
advertising the company. It employs great media coverage through electronic, social and print
media promoting about its brand image making smart use of push as well as pull strategy for
its consumers. Bulk discounts, timely discounts through online and offline stores attract
millions of consumers every day and catches mass attention at a bigger sale. This summarized
the Nike marketing mix.
Questions:
1. What is the product strategy of Nike in their Marketing Mix Strategy?
2. Enumerate the Place and Distribution used by Nike and explain why they chose those
channels?
3. Why Nike used Social Media marketing such as Youtube, Facebook and Instagram
platforms?
4. Why Nike pricing is carried out targeting the consumers of the premium segment?
References
Bhasin, Hitesh. 2018. Marketing91. September 8. Accessed October 24, 2020. https://bit.ly/3mxPkaL.
2008. ManagementStudyGuide.com. Accessed October 24, 2020. https://www.managementstudyguide.com/marketing-mix.htm.
2008. ManagementStudyGuide.com. Accessed October 24, 2020. https://www.managementstudyguide.com/what-is-market.htm.
2008. ManagementStudyGuide.com. Accessed October 24, 2020. https://www.managementstudyguide.com/market-segmentation.htm.
MBA Skool Team. 2020. Marketing Mix of Companies. April 19. Accessed October 25, 2020. https://www.mbaskool.com/marketingmix/products/16893-nike.html.
Answer Key
Example answer in Activity 1:
1. Alejandrina
2. Alejandrina
3. Torres
4. Alejandrina
5. Torres
6. Alejandrina
7. Alejandrina
8. Torres
9. Alejandrina
10.Torres
37
Activity 2 and 3
Scoring Rubrics
Ideas
Organization
Sentence
Fluency
EXCELLENT
5
VERY GOOD
4
AVERAGE
3
This paper is clear and focused. It holds the
reader's attention. Relevant details and quotes
enrich the central theme.
The organization enhances and shows the
central idea or theme. The order, structure of
information is compelling and moves the reader
through the text.
The writing has an easy flow, rhythm, and
cadence. Sentences are well organize with
strong and varied structure that invites
expressive oral reading.
This paper is mostly
focus, and has some good
details and quotes.
Paragraphs are mostly
organize, in order, and
makes sense to the
reader.
The writing mostly
flows, and usually invites
oral reading.
The writer is beginning to define the
topic, even though development is still
basic or general.
The organizational structure is strong
enough to move the reader through the
text without too much confusion.
The text hums along with a steady
beat, but tends to be more businesslike
than musical, more mechanical than
fluid.
38
ENTREPRENEURSHIP
Week 7
Name of the Learner:
Grade Level:
Section:
Date:
LEARNING ACTIVITY SHEET
7 P’s of Marketing
Background Information for Learners
In the previous lesson, you are able
to define Marketing Mix and recognize the
importance in the business. In this Learning
Activity Sheet, you will learn the elements
of Marketing Mix. The 4 P’s and modified
to 7 P’s of Marketing.
The conceptualization of 4 P’s was
proposed By Jerome McCarthy which
focuses on 4 elements, namely: Product,
Price Place and Promotion. However, this
original marketing mix catered only to
product industries. With the series of modification eventually, three additional Ps were added
to relate with service industries, namely; People, Physical evidence or Packaging, and Process
or Positioning.
Product refers to any goods or services that are produced to meet the consumers’ wants,
tastes and preferences. It is also goods manufactured by organizations for the end-users
(Management Study Guide Content Team 2008).
Two Types of Product
Tangible Products these are the products that individual can see, touch and feel. These
are items with an actual physical presence such as a car, an electronic device, and an item of
clothing or a consumer good. These are the materials that can be measured therefore it is easy
to put a price tag on it.
Intangible Products these are materials have no physical presence but can be felt
indirectly. An insurance policy is an example of this. Services are also intangible products but
they are the result of an economic activity that does not result in ownership. Services depend
highly on who is performing them and remain difficult to reproduce exactly (BYJU's Learning
App 2011).
39
Components of a Product
A product has a certain life cycle that includes the growth phase, the maturity phase,
and the sales decline phase. It is important for marketers to reinvent their products to stimulate
more demand once it reaches the sales decline phase (Edralin, The 7 P's of MArketing 2019).
Place represents the location where the buyer and seller exchange goods or services
(Management Study Guide Content Team 2008). The place is not necessarily where the product
produced or consumed in the same place. The place of production can be differ from the place
of distribution or selling (Edralin, The 7 P's of MArketing 2019).
Price the money that a buyer pays for a product. The price of the product is the amount
that a customer pays for to enjoy it. Price is the most critical element of a marketing plan
because it shows a company’s survival and profit (BYJU's Learning App 2011).
Promotion refers to the various strategies and ideas implemented by the marketers to
make the end - users aware of their brand. A marketing communication process that helps the
company to publicize the product and its features to the public. It is the most expensive and
essential components of the marketing mix, that helps to grab the attention of the customers
and influence them to buy the product (BYJU's Learning App 2011).
Ways of Promotion (Management Study Guide Content Team 2008)
Advertising
Print media, Television, radio are effective ways to entice customers and make them
aware of the brand’s existence.
Billboards, hoardings, banners installed intelligently at strategic locations like heavy
traffic areas, crossings, railway stations, bus stands attract the passing individuals towards a
particular brand.
Taglines also increase the recall value of the brand amongst the customers.
Word of Mouth
One satisfied customer brings ten more customers along with him whereas one dissatisfied customer takes away ten more customers. That is the importance of word of mouth.
Positive word of mouth goes a long way in promoting brands amongst the customers.
People the individuals involved in the sale and purchase of products or services come
under people. These are company’s employees that are important in marketing because they
are the ones who deliver the service to clients. It is important to hire and train the right people
to deliver superior service to the clients
Positioning or Process refers to a process used by marketers to create an image in the
minds of a target market. It includes the various mechanisms and procedures that can help the
40
product to reach its target market. You should always make sure that the business process is
well structured and verified regularly to avoid mistakes and minimize costs. To maximize the
profit it is important to tighten up the enhancement process.
Physical Evidence or Packaging this is the concept of branding and using of Unique
Selling Proposition (USP). For example, when you think of “fast food”, you think of Jollibee
or McDonalds. When you think of mobile phone you think of Iphone or Samsung. When you
see the check sign you will think of Nike.
Learning Competency with Code
1. Describe the Marketing Mix (7P’s) in relation to the business vis-à-vis:
Product, Place, Price, Promotion, People, Packaging and Positioning or process.
TLE_ICTAN11/12PC-Ia-1
Activities
Day 1
Activity 1: Word Search Puzzle
Find the 7 P’s of Marketing Mix. Encircle the word in the puzzle and write the word in the
space provided.
1._____________________
2._____________________
3._____________________
4._____________________
5. _____________________
6._____________________
7. _____________________
Day 2-4
Activity 2: Draw/ Paste the 7 P’s Marketing
Instruction: Choose on the three methods you wish to utilize.
1. Draw a picture of an example of 7 P’s of Marketing mix
2. Look for a picture of an example of the 7 P’s in the Newspaper or Magazines, cut and
paste in your answer sheet
3. Look for the picture of an example of 7P’s of marketing mix in Google search, copy
and paste in your answer sheet. Print and submit personally or send it to the email/ FB
messenger of the teacher
7 P’s of Marketing Mix
1. Product
Picture
Description and Explanation
41
2. Price
3. Place
4. People
5. Promotion
6. Physical
Packaging
Evidence/
7. Process/ Positioning
42
References
2011. BYJU's Learning App. Accessed October 25, 2020. https://byjus.com/commerce/marketing-mix/.
Edralin, Divina M. 2019. "The 7 P's of MArketing." In Entrepreneurship, by Divina M. Edralin, 75-79. Quezon City: Vibal Group Inc.
Accessed October 23, 2020. https://www.bigcommerce.com/blog/evaluate-product-market-viability/#undefined.
Management Study Guide Content Team. 2008. ManagementStudyGuide.com. Accessed October 25, 2020.
https://www.managementstudyguide.com/marketing-mix.htm.
Answer Key
Activity 1:
1. Price
2. People
3. Product
4. Place
5. Promotion
7. Process
8. Packaging
Activity 2 and 3
Scoring Rubrics
Score
15
12
9
6
3
Indicators
The table is complete with pictures and the descriptions are correct.
The table is lacking one (1) picture and the descriptions are correct.
The table is lacking two (2) pictures and the descriptions are correct.
The table is lacking three (3) pictures and the descriptions are correct.
The table is lacking one (4) pictures and the descriptions are correct.
ENTREPRENEURSHIP
Week 8
43
Name of the Learner:
Section:
Grade Level:
Date:
Develop a Brand Name
Background Information for Learners
The previous lesson expected you to understand and familiarize the 7 P’s of Marketing
Mix. In this learning activity sheet you will learn the development of Brand Name.
Brand are different from products in a way that
brand is “what the consumers buy”, while product is
“what concern/companies make”. It gives particular
information about the organization, good or service,
differentiating it from others in marketplace.
To Consumer Brand signifies as a Source of
product, Delegating responsibility to the manufacturer
of product, Lower risk, Less search cost, Quality
symbol, Deal or pact with the product manufacturer,
and Symbolic device.
To a seller, brand signifies as a Basis of competitive advantage, Way of bestowing
products with unique associations, Way of identification to easy handling, Way of legal
protection of products’ unique traits/features, Sign of quality to satisfied customer, and Means
of financial returns. To conclude, Brand is a seller’s promise to provide consistently a unique
set of characteristics, advantages, and services to the buyers/consumers. It is a name, term,
sign, symbol or a combination of all these planned to differentiate the goods/services of one
seller or group of sellers from those of competitors.
Branding it is the use of a name, term
symbol or design – or a combination of these- to
identify a product according to Canon, Perrault and
McCarty (2008). It encompasses the use of brand
names, trademarks and other product identification
(Edralin 2019).
Brand Name helps the customers to
identify and differentiate one product from
another. Brand names are not necessarily
associated with the product. For instance, brand
names can be based on places (Air India, British
Airways), animals or birds (Dove soap, Puma),
people (Louise Phillips, Allen Solly). In some instances, the company name is used for all
products (General Electric, LG).
44
1.
2.
3.
4.
5.
Process of Selecting a renowned and successful Brand Name
(Management Study Guide Content Team 2008)
Define the objectives of branding in terms of six criterions - descriptive, suggestive,
compound, classical, arbitrary and fanciful. It is essential to recognize the role of brand
within the corporate branding strategy, the relation of brand to other brand and products,
and to understand the role of brand within entire marketing program.
Generation of multiple names - Any potential source of names can be used:
organization, management and employees, current or potential customers, agencies and
professional consultants.
Screening of names based on branding objectives and marketing considerations to have
a more synchronized list - The brand names must not have connotations, should be
easily pronounceable, should meet the legal requirements etc.
Gathering more details on each of the finalized names - There should be extensive
international legal search done.
Conducting consumer research - Consumer research is often conducted so as to confirm
management expectations as to the remembrance and meaningfulness of the brand
names.. Several samples of consumers must be surveyed depending on the niche market
involved.
Learning Competency with Code
Develop A Brand Name. TLE_ICTAN11/12PC-Ia-1
Activities
Quarter Final Challenge
I-Brand Name Mo Challenge
Instruction:
1. Think of a product or service based on your enrolled specialization.
45
2. Generate a brand name on your chosen product or service. You can use this link for
generating brand name to help you. https://namelix.com/
3. Create a logo of your brand name. You can use canva.com for making a logo.
4. If you do not have internet access, draw a logo of your brand name.
References
Edralin, Divina M. 2019. "Beanding." In Entrepreneurship, by Divina M. Edralin, 86--87. Quezon City: Vibal Group Inc. Accessed October
23, 2020. https://www.bigcommerce.com/blog/evaluate-product-market-viability/#undefined.
Management Study Guide Content Team. 2008. ManagementStudyGuide.com. Accessed October 25, 2020.
https://www.managementstudyguide.com/brand-name.htm.
https://www.marktwainms.net/ourpages/auto/2017/8/28/45513423/logo_rubric.pdf
Answer Key
Quarter Final Challenge
Scoring Rubrics
Prepared by
Alejandrina M. Torres
Name of Writer
46
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