BSc Project.docx

This study attempts to examine the scope of non-profit marketing practice at local government of Bangladesh. A survey on one hundred elected political leaders and government officers at Upaxilla Parishad level of Bangladesh has been conducted to measure their attitudes and perceptions in applying non-profit marketing tools and techniques at local government of Bangadesh. It is observed that their attitudes are almost positive. The respondents say that all the service providing departments at upazila level under related ministries can be market-oriented at the time of their undertaking service generating projects to best satisfy the local voter-market (set of present and potential voters). The major respondents agree that they are collecting data for creating, delivering and communicating services for the local people or voter-market without any formal knowledge about non-profit marketing. So, local government should practice non-profit marketing at each upazila as well as other units like Union Parishad, Municipalities and City Corporations. By adopting the new marketing concept, local government of Bangladesh would be more strengthen in terms of effective and efficient use of limited resources to best satisfy the local people as well as the other countries of the world.

Research Purpose: The purpose of the study is to describe how and why nonprofit organizations in Texas are implementing social entrepreneurial practices into their organizations. The term social entrepreneurship in the nonprofit sector is conceptualized. Social entrepreneurship is used by nonprofit organizations that are hoping to improve their effectiveness. The social entrepreneurial survey was performed to ascertain the role of social entrepreneurship in Texas nonprofits. Method:This study uses a survey to understand the use of social entrepreneurship in nonprofit organizations of Texas. An electronic survey was sent to 230 nonprofit organizations in the state of Texas. Descriptive statistics were used to analyze the results. Findings:Nonprofit organizations in Texas are attuned to the basic tenets of social entrepreneurship. They are using social entrepreneurial programs and practices in an attempt to generate additional revenue for their organizations. They are knowledgeable about the importance of community representation and accountability, the necessity of a diverse funding mix, setting goals for new programs and hiring staff with business skills and experience. However, they fall short in the implementation of actively developing social entrepreneurship programs.

Purpose. The purpose of this research is to create a practical ideal model for nonprofit opera organizations to function in the United States. Methods. A review of literature was conducted to form a general practical ideal model for these organizations. A survey was then designed and 121 experts in the field of nonprofit opera were asked to participate. The purpose of the survey was to refine the ideal model for operating a nonprofit opera organization. Results. The results of the literature review and an analysis of the data collected through the survey provided a basis for creating an ideal model. Conclusion. This research has established a basis for the practical ideal model for all nonprofit opera organizations to function in the United States.

The main objective of this research paper is to explore and investigate the product and service quality of Grameenphone Company of Bangladesh by analyzing the subscriber's response of Grameenphone. Grameenphone is the most leading mobile phone company in Bangladesh. This Research paper helps this company as well as other mobile phone company to evaluate their position in the competitive market. This paper has been used simple random sampling under the probability sampling method and used structured questionnaire for collecting information. This paper used SPSS statistical software package version 17 for statistical analysis and Chai-square (χ²) test to analyze the findings of the study. Major findings show that most of the product and service are effective to the GP's subscribers. Most of the respondents are agree that network coverage facilities, browsing speed, service charge, network facilities, recharge facilities, news & health care service, my zone facilities of Grameenphone are satisfactory level.

2010

ABSTRACT This paper applies Narver and Slater's (1990) conceptualisation of market orientation to non-profit organisations. The study constructs a reliable and valid scale of the market orientation in non-profits in order to test the relationship between non-profits' market orientation and their performance outcomes in the context of a developing country. We surveyed 211 Indian non-profits and received 102 usable responses. We used principal axis factoring with oblique rotation to analyse the data. The scale was tested for its dimensionality, reliability, and various validities. The findings show a positive link between non-profits' market orientation and their performance in the context of a developing country. Market-oriented non-profits were found to be more effective in achieving their organisational mission, beneficiary satisfaction, and peer reputation than those that were less market oriented.

Journal of Marketing Management, 2010

Nonprofit Management and Leadership, 1992

Results from a survey of a national sample of 1,190 working adults update findings collected in 1977 (Mirvis and Hackett, 1983) on the characteristics and attitudes of people working in nonprofits. As in the earlier survey, it shows that people employed in the private nonprofit sector gain more satisfaction from their jobs than their counterparts in business and government and have more trust in their management. still, people working in nonprofits are just as concerned that their employers will “take advantage” of them and, in contrast to the 1977 survey, are no more psychologically committed to their organizations than are people in the other sectors.

In this article we examine how information problems can cause agency slippages and lead to governance failures in nonprofit organizations. Drawing on the principal-agent literature, we provide a theoretical account of an institutional mechanism, namely, voluntary regulation programs, to mitigate such slippages. These programs seek to impose obligations on their participants regarding internal governance and use of resources. By joining these programs, nonprofit organizations seek to differentiate themselves from nonparticipants and signal to their principals that they are deploying resources as per the organizational mandate. If principals are assured that agency slippages are lower in program participants, they might be more likely to provide the participants with resources to deliver goods and services to their target populations. However, regulatory programs for nonprofit organizations are of variable quality and, in some cases, could be designed to obscure rather than reveal information. We outline an analytical framework to differentiate the credible clubs from the "charity washes." A focus on the institutional architecture of these programs can help to predict their efficacy in reducing agency problems.

2010

In this article we examine how information problems can cause agency slippages and lead to governance failures in nonprofit organizations. Drawing on the principal-agent literature, we provide a theoretical account of an institutional mechanism, namely, voluntary regulation programs, to mitigate such slippages. These programs seek to impose obligations on their participants regarding internal governance and use of resources. By joining these programs, nonprofit organizations seek to differentiate themselves from nonparticipants and signal to their principals that they are deploying resources as per the organizational mandate. If principals are assured that agency slippages are lower in program participants, they might be more likely to provide the participants with resources to deliver goods and services to their target populations. However, regulatory programs for nonprofit organizations are of variable quality and, in some cases, could be designed to obscure rather than reveal information. We outline an analytical framework to differentiate the credible clubs from the "charity washes." A focus on the institutional architecture of these programs can help to predict their efficacy in reducing agency problems.

Journal of Nonprofit Public Sector Marketing, 2009

Nonprofit organizations have grown tremendously in the last three decades. With this growth has come a greater interest from the nonprofit sector in the importance of marketing. Nonprofits did not apply marketing techniques until 1960-70, but it is now a well accepted practice. Traditional marketing theories do not work for nonprofit organizations, and this study proposes the development of a new marketing theory specifically for this sector. Through the use of interviews and surveys, the authors examine issues of marketing strategy that are distinct for nonprofits. Unlike previous studies, this study examines these issues from the viewpoint of the nonprofit organization. The perception of marketing is different in nonprofit organizations, and the strategic implications of this finding are discussed.