2016
Payment by Results:
Lessons from the Literature
RUSSELL WEBSTER
2016 PAYMENT BY RESULTS: LESSONS FROM THE LITERATURE
RUSSELL WEBSTER ©2016
FOREWORD
This literature review was undertaken as the irst stage of a project funded by the Oak Foundation to develop
an interactive tool to assist commissioners and providers decide whether payment by results (PbR) might
be an effective approach to commissioning a particular public service.
The Oak Foundation is an international charitable trust, whose mission is to address issues of global social
and environmental concern, particularly those that have a major impact on the lives of the disadvantaged.
I would like to take this opportunity to thank all of those involved in the project so far for their advice and
guidance; particularly the members of the project’s Advisory Board (AB), who have contributed their time
for free: Kate Aldous (AB); Tim Bennett; Shane Britton (AB); Prof Chris Fox (AB); Tom Gash; Les Hems; Daria
Kuznetsova (AB); Alex Martin; Marcus Roberts (AB); Ben Robinson (AB); Hannah Robinson (AB); and Eileen
O’Sullivan.
Special thanks to Tom Mason for his role as an exemplary peer reviewer. Needless to say, I remain solely
responsible for any errors or failings in the text.
You can ind further information on this project here and a wide range of, free-to-download, resources on
payment by results on my website/blog.
Russell Webster
January 2016
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CONTENTS
Foreword
1: About this review
Structure of this review
Jargon
2: Deining PbR
3: The literature reviewed
Criteria
Identifying studies
The studies reviewed
4: A background to PbR
A controversial model
A lack of evidence
Does PbR work?
PbR not the only approach
5: The intentions of PbR
Improve service quality
Reduce costs/improve value for money
Stimulate innovation
Transfer of Risk
Encouraging new market entrants
Reduced commissioning costs
More/better focus on outcomes
Reducing inequalities
6: Critical success & failure factors
Understanding the market
Deining outcomes
Setting price and incentives
Monitoring and evaluation
7: Conclusions
Effectiveness
Critical success (and failure) factors
Implications
Glossary of Payment by Results Jargon
Bibliography
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1: ABOUT THIS REVIEW
Payment by Results is becoming an increasingly common commissioning model with over 50 schemes
containing an element of PbR worth a total of at least £15 billion of public money in the UK (National Audit
Ofice, 2015).
As a number of commentators (e.g. Audit Commission, 2012; Hunter & Breidenbach-Roe, 2013) remark,
there is not suficient evidence to draw irm conclusions about whether PbR is an effective commissioning
approach for public services. However, there are enough good quality reviews and evaluations to identify key
learning points which could prove invaluable for commissioners and providers as they design and operate
PbR contracts. Battye (2015) shares a similar view; arguing that empirical evidence on the effectiveness of
PbR is lacking and evaluations should focus on:
Payment by Results is becoming an increasingly common commissioning model with over 50 schemes
containing an element of PbR worth a total of at least £15 billion of public money in the UK (National Audit
Ofice, 2015).
As a number of commentators (e.g. Audit Commission, 2012; Hunter & Breidenbach-Roe, 2013) remark,
there is not suficient evidence to draw irm conclusions about whether PbR is an effective commissioning
approach for public services. However, there are enough good quality reviews and evaluations to identify key
learning points which could prove invaluable for commissioners and providers as they design and operate
PbR contracts. Battye (2015) shares a similar view; arguing that empirical evidence on the effectiveness of
PbR is lacking and evaluations should focus on:
“
“explanation (looking within programmes; surfacing and testing their theories) and reinement (using
indings to improve programmes; using theories to look across programmes) to advance the debate on
PbR from ‘for or against?’ to ‘when, how, for whom and under what circumstances?”
One of the key themes to emerge from this literature review (e.g. Lagarde et al, 2013; ARTD, 2014) is the
limited amount of discussion and negotiation which takes place between commissioners and providers at
all stages of the process: from considering whether PbR might be an effective approach, though specifying
outcomes and incentives, to designing the contract itself.
The principal objective of this literature review (and the project as a whole) is to encourage and facilitate
this dialogue by helping stakeholders to:
Clarify the purpose of an individual PbR scheme;
Identify critical success factors;
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Identify common issues which cause problems and dificulties; and
Be aware of ways to address or at least mitigate these problems.
The indings of this literature review will inform a series of workshops with researchers, commissioners,
providers and service users to design a prototype interactive tool to help all parties think through the main
issues of using a PbR contracting model. The tool will then be piloted and launched in the late summer/
early autumn of 2016.
Structure of this review
The next chapter (2) explores the concept of payment by results and develops the working deinition of PbR
for this review. Chapter 3 provides an overview of the literature analysed for this review. Chapter 4 looks at
the background to payment by results and explains why it has become such a contentious approach. The
chapter acknowledges that there is a lack of a deinitive evidence base on whether PbR works, although it
still suggests there is value in presenting an overview of both more and less successful PbR schemes to
date. Chapter 5 explores the different purposes and rationales for the development of PbR-funded public
services. Chapter 6 mines the literature to identify a range of factors which are associated with successful
PbR schemes as well as those found to be linked to common failings. Finally, Chapter 7 presents the
conclusions of this review.
Jargon
Payment by results has generated a good deal of jargon particularly around the issues of setting outcome
measures and the gaming of these measures. Where terms such as “black box”, “creaming and parking”,
counterfactuals etc. are used in the text for the irst time, readers are referred (by hyperlink) to the glossary
of PbR jargon at the end of this review.
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2: DEFINING PbR
Payment by results is an increasingly popular method of paying providers of public services predominantly
because of its promise of improved effectiveness and more eficient use of public money.
Inevitably, this popularity has resulted in a wide range of approaches with quite different characteristics all
being described as PbR schemes. Crowe et al. (2014) conclude that there is much less PbR in practice than
is claimed. Some researchers and policy makers use a range of parallel terms including:
pay-forperformance
performance
financial
contracting
pay for
success
outcome
commissioning
outcome-based
payment
schemes
financial
incent es
e
reimbursement
For the purpose of this review, I have sought to concentrate on the main characteristics of PbR schemes
used across the broad social care sector in the UK including initiatives such as the Work and Troubled
Families Programmes, the new probation contracts1 as well as schemes to help homeless people2 and
those dependent on drugs and/or alcohol3.
The two most important characteristics of these schemes are:
A focus on commissioning outcomes rather than outputs or activity; and
The alignment of contract rewards (and/or penalties) to incentivise the achievement of these outcomes.
Therefore, the working deinition of PbR for this review is:
“a commissioning approach to the delivery of public services where contract payments are wholly or partly
dependent on the achievement of speciied outcomes.”
1 The MoJ has contracted with the 21 new (as of February 2015) Community Rehabilitation Companies to reduce reoffending rates within a PbR
framework.
2 DCLG(2014)&DCLG(2015)
3 DrugScope & RSA (2013)
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3: THE LITERATURE REVIEWED
Criteria
The selection criteria for the studies reviewed were developed to reflect the purpose of the literature review
– to facilitate dialogue between commissioners and providers by helping stakeholders to:
Clarify the purpose of an individual PbR scheme;
Identify critical success factors;
Identify common issues which cause problems and dificulties; and
Be aware of ways to address or at least mitigate these problems.
Three main criteria were used to identify relevant literature:
Studies focused on payment by results schemes which met the working deinition quoted above
Studies in English and predominantly in the UK (in order that the eventual interactive tool reflects the way
in which public services are commissioned in this country)
Studies published from 2008 onwards (in order to reflect the signiicant changes in the approach to the
commissioning of public services since this date).
Exceptions were made for studies which were highly recommended within the literature or by commentators
or researchers of renown within their relevant ield (either commissioning of public services or a key social
care sector such as worklessness, substance misuse etc.).
Owing to the perceived controversial nature of PbR and its conflation with issues of privatisation and cuts
in public services, there are a large number of articles which raise concerns about PbR without either a
systematic review of the literature or the irst hand evaluation of a particular PbR initiative. On the whole
this type of “PbR-phobic” literature has been avoided, particularly because there are a substantial number of
more rigorous studies which advance a raft of criticisms of the payment by results approach.
Identifying studies
Studies were identiied using three main methods:
A search of Google Scholar, Google Web and Academic Search Complete using the search terms:
“payment by results”, “pay for success”, “payment based on performance” and “payment for
performance”.
A request for PbR studies and grey literature on the author’s website which was publicised via the
LinkedIn PbR group and nine other mailing lists across the broad social care sector.
A series of requests to leading academics and researchers in the PbR/outcomes literature ield in both
the UK and Australia.
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The studies reviewed
A total of 93 studies were analysed for this review. A large majority (75) focused primarily on payment by
results in the UK, seven focused on PbR in Australia, six on the USA and ive on PbR internationally.
Seven studies were published prior to 2010; 28 between 2010-2012 and the other 58 between 2013-15.
The chart shows the increase in available literature over the last three years reflecting the growth in PbRcommissioned services.
D
22
12
7
2010
2011
2012
2013
2014
2015
Almost one quarter of these studies (22) dealt with payment by results generally with the rest focusing on
PbR in a particular social care sector.
Three studies focused on housing/homelessness; two each on international development and children and
one on defence. The remaining 62 studies focused on ive main sectors as shown below:
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Complex Needs, 7
Worklessness, 16
Criminal Justice, 18
Substance Misuse, 9
Health, 12
Of the total 93 studies, six were systematic reviews of PbR studies and a further six were reviews of
other kinds. Twenty eight were evaluations of PbR initiatives and one a feasibility study. The remaining 52
documents were either discussion papers (36) or policy statements (16).
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4: A BACKGROUND TO PbR
A controversial model
Payment by results is an increasingly common commissioning model; found across a number of disparate
sectors − from defence (Australian Department of Defence, 2010) to international development (Clist &
Dercon, 2014) − and growing in popularity all over the world with initiatives particularly common in Australia,
the United States and the UK.
The PbR “movement” can be traced back at least as far as the 1990s and even earlier; the irst big wave
was probably the trend for payment for performance in US healthcare (Petersen, 2006). PbR has also been
integral to the design of government initiatives to get unemployed people back to work in Australia and the
UK since the 1990s4.
However, it has become much more widespread, in the UK in particular, since 2010 when it was championed
by the government in general5 and the Treasury6 in particular. This rapid growth of PbR schemes has taken
place at the same time as substantial cuts in public services. The consequence of this is that for many
commentators, PbR has become synonymous with government budget cuts (Community Links, 2015) or the
privatisation of public services (Policy Exchange 2013). Some, such as Whitield (2015), go as far as to say
that payment by results and the related trend in social investment is driven primarily by inancial institutions
whose motivation is to privatise the welfare state and open up new markets for global corporations.
Others such as Gash et al. (2013) note that the growth in PbR has taken place at the same time as a shift
to the prime provider model which has also been the object of much criticism.
A lack of evidence
Many commentators have criticised the growth in the PbR commissioning model despite the lack of an
evidence base to guide whether and in what circumstances it can be effective.
Lagarde (2013) summarises this view and helpfully highlights the dificulties of evaluating PbR as an
approach when the purpose and mechanics of different initiatives vary so markedly:
“The jury is still out on whether the beneits of P4P [payment for performance] schemes in public
services exceed their costs. Indeed, it may not be wise to attempt to reach an overall verdict about P4P
since the performance of each scheme is highly likely to be the product of the interaction between the
detail of its design, the speciics of the setting, and the particulars of the provider and the service being
delivered.”
“
4 In the UK, the Government created Training and Enterprise Councils (TECs) in 1990-91 which soon development “an increasing emphasis on
output-related funding – linking payment to measurable outcomes such as job placements” Lourie (1997). In Australia, the contracting out of
Australia’s public employment service on a PbR basis was announced in 1996 and commenced in 1998.
5 David Cameron (2011) Speech on Big Society delivered on 14 February. London: Cabinet Ofice
6 CabinetOficeandHMTreasury(2010)Callforevidenceonpublicservicereform.London:HMTreasury
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In fact, not only do schemes vary in terms of their design and the context in which they are implemented
– making comparison(s) between schemes dificult; but many individual PbR schemes have been
implemented in a way that does not aid their evaluation.
The National Audit Ofice (2015), in a detailed exploration of the government’s use of payment by results,
concluded that PbR currently lacks a credible evidence base and baldly stated that without this evidence
base:
“
“commissioners may be using this mechanism in circumstances to which it is ill-suited, to the detriment
of value for money.”
There are four additional reasons why, despite the plethora of UK PbR schemes, rigorous evaluation has
proved so problematic.
Firstly, some substantial PbR pilots were cancelled or modiied before being completed – two examples
are the original probation PbR pilots7 and the Peterborough Prison “through- the-gate” reoffending scheme8.
Secondly, original evaluation plans which intended to compare PbR pilot areas with other areas became
undone because of the very substantial changes in the funding and organisation of public services.
This issue affected the Department of Communities and Local Government sponsored evaluation of the
Supporting People PbR pilot (DCLG, 2014). The Justice Reinvestment pilot inal report (Wong et al. 2015)
was frustratingly unable to provide information on the outcomes of the second year of the two year PbR
pilot.
Thirdly, as the NAO (2015) report points out; many of these new initiatives are not yet mature enough for a
full evaluation:
“
“Most operational PbR schemes have still to inish so there is not yet enough evidence to evaluate the
effectiveness of either individual schemes or the PbR mechanism itself.”
Finally, many schemes in health care (such as the Quality and Outcomes Framework) were implemented
nationally, making it dificult to attribute changes in performance over time to the implementation of PbR.
Does PbR work?
Of course, this lack of evidence means that it is not possible to give a meaningful answer to the question
of whether PbR works. However, it may still be helpful to summarise briefly some of the main indings to
7 These were curtailed by Justice Secretary Chris Grayling in 2013 when he decided to move immediately to a national roll-out of PbR-based
contracts for the new Community Rehabilitation Companies (CRCs) – effectively the wing of the new probation service working with low and
medium risk offenders.
8 Again, this pilot was ended early when the Transforming Rehabilitation initiative effectively transferred the responsibility of reducing reoffending
to the new CRC.
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date. Contradictory as they are, they still provide a helpful context to the later exploration of critical success
factors and common failings.
Overall
McNeil and colleagues (2015) in an Institute of Public Policy Research paper summarise:
“
“So far, there is a lack of clear evidence that PbR can perform better than other payment systems, either
in terms of money saved or improved outcomes for end users.”
Sector by Sector
The table on the following page summarises some of the key indings of evaluations of PbR schemes on
a sectoral basis; somewhat unoriginally, schemes with mainly positive outcomes are highlighted in green,
those with mainly negative outcomes are highlighted in red and those with mixed outcomes highlighted in
amber:
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Sector
PbR Scheme
Reference
Comments
PbR trial
Frontier Economics 2014
PbR feasible but would require considerable modiication
Peterborough Prison
MoJ (2015), M0J (2014)
Performance improving but below target
Doncaster Prison
Pearce
242 US medical groups
Mullen
P4P found improved performance for cervical cancer screening but not other outcomes
Review of 17 US studies
Petersen
12 of 15 studies found positive impact on quality, 4 found unintended negative consequences (gaming)
260 US hospitals
Werner
More than half hospitals met high performance targets initially, although those in control group did catch up
after 4-5 years.
London Rough Sleepers
DCLG 2015
Performing well on main target of keeping service users in stable accommodation
Supporting People
DCLG 2014
Costs down & outcomes up, but not possible to attribute to PbR
Delaware
McLellan
Increased uptake of treatment services and engagement in that
treatment by stimulating innovation.
UK Drug & Alcohol recovery pilots
Mason
Pilot areas outcome rates worse than non PbR areas because service users were remaining in treatment
longer, which may turn out to be positive.
Children’s Centres
Criminal Justice
Initial moderate outcomes, subsequently poor
Health
Homelessness
Substance Misuse
Troubled Families
UK Scheme
NAO 2013
Inconclusive, inal evaluation of irst phase currently awaited.
Worklessness
Work Programme
NAO 2014
Similar performance to previous welfare to work schemes but 2% cheaper. Did not succeed with harder-tohelp groups of claimants.
Australian & US Workfare
Finn 2010
Positive outcomes and reduced costs frequently claimed but may be offset by reduced quality and at expense of most disadvantaged.
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PbR not the only approach
The lack of a robust evidence base leads many of those reviewing payment by results to remind their
readers that, despite PbR’s growing popularity, other commissioning approaches will still often be more
appropriate. Both the Royal Society for Arts (Sturgess, 2011) and the National Audit Ofice (2015) state this
speciically; Community Links (2015) recommended a blended funding model with PbR only ever part of the
payment mechanism and Revolving Doors Agency (2015) despite highlighting the potential beneits of PbR
argue that it is “often not the most appropriate commissioning model” for services for people with complex
needs.
In similar vein, Fox & Albertson (2012) are not convinced that PbR is an appropriate commissioning approach
in the reducing reoffending sphere and recommend the further exploration of justice reinvestment and
personalisation as alternative ways of incentivising improved outcomes and stimulating innovation.
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5: THE INTENTIONS OF PbR
Payment by results can be seen as part (or possibly the end point) of a movement away from more passive
methods of funding public services such as block contracts. Policy makers and commissioners have
increasingly seen payment systems as an important lever for influencing provider behaviour in line with a
range of different intentions.
One way of measuring if a given PbR scheme works is to assess whether it met the primary intention for
which it was commissioned. The next section of this review considers the different intentions, purposes or
rationales of PbR schemes.
The (now defunct) Audit Commission (2012) in one of the irst authoritative reviews of payment by results
placed great emphasis on understanding the purpose of schemes. The irst chapter of its report is entitled
“A clear purpose” and starts:
“A clear purpose is important as it will shape design and implementation. Although there may be
subsidiary objectives, schemes usually have one or more of these main aims:
“
“
• improving outcomes or service quality;
• reducing costs or improving value for money;
• or stimulating innovation or transformational change.”
The Audit Commission also notes that it may be too ambitious to try to achieve all these aims in one PbR
scheme because:
“The challenges associated with designing the scheme to achieve the right balance between risk, cost,
change and outcomes vary with different aims.”
Similarly, Hunter & Breidenbach-Roe (2013) in their review of a number of PbR contracts found that the
intention and purposes of PbR were not always clear:
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“Often there are a number of conflicting drivers underpinning the move to commission on a PbR basis
and this has resulted in poor implementation and the inappropriate application of PbR. ... [We found a]
Number of cases where PbR has been used purely as an alternative way of paying for the same service,
rather than as a method for improving outcomes by developing new forms of service provision.”
“
This theme is developed by a number of other commentators including Fox and Albertson (2012) in their
examination of the applicability of PbR to the criminal justice sector and Battye (2015) in his paper aimed
at refocusing the evaluation of PbR.
The table below summarises the different rationales for payment by results schemes:
Rationale
Commentator
Improve outcomes
Audit Commission, Battye, Nufield Trust
Improve service quality
Audit Commission, Battye, Nufield Trust, Sitra
Reduce costs/improve value for money
Audit Commission, Battye, Fox & Albertson, Sitra
Defer payment
Fox & Albertson
Stimulate innovation
Audit Commission, Battye, Fox & Albertson, Sitra
Transfer of risk
Battye, NAO, Nufield Trust
Encouragement of new market entrants
Battye, Fox & Albertson, Sitra
Reduced commissioning costs
Battye
More/better focus on outcomes
Battye
Reduce inequalities
Battye
As stated previously, there is as yet no clear evidence base to conclude whether PbR routinely improves
outcomes. However, the literature does provide some insight into the other seven rationales commonly
ascribed to PbR schemes and the indings are summarised in the next section.
Improve service quality
Interestingly, there is limited evidence on whether PbR schemes improve service quality with relatively few
evaluations placing much emphasis on the views of the end-users of PbR- commissioned services. However,
DCLG (2015), in its second interim evaluation of the scheme to tackle rough sleeping in London, found that
the PbR approach had stimulated providers to develop an effective delivery model. This “navigator” model
prioritised individualised support provided by keyworkers who were incentivised by PbR to “go the extra
mile”. Both providers in this pilot scheme (funded by Social Impact Bonds) had met their targets on helping
street homeless people to access and remain in stable accommodation.
On the other hand, there were numerous criticisms (e.g. Rees et al, 2013) of the way in which the contracts
for the Work Programme encouraged providers to “park” claimants who were harder to help into work and
provide them with a low quality, low intensity service.
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Pearce (2015) found a similar situation in the Doncaster Prison resettlement PbR pilot where the speciied
binary outcome (paying the providers on the simple fact of whether prisoners re-offended rather than the
frequency or seriousness of that reoffending) resulted in support being withdrawn from released prisoners
as soon as they committed a new offence.
Reduce costs/improve value for money
As discussed above, one of the core reasons for the increasing use of PbR has been its use as a mechanism
to drive down the cost of public services. The oficial evaluation of the Work Programme (NAO, 2014) found
that it had delivered similar levels of performance to previous welfare-to-work programmes, but at £41
million lower cost (or 2% of the total cost of the scheme). Even when overall costs are not reduced, making
payment contingent on outcomes typically has the effect of deferring payment until at least the subsequent
year’s budget.
However, many commentators warn against using PbR solely or predominantly for this purpose. The NAO
(2015) cautions in its conclusion that:
“
“commissioners may be using PbR in circumstances to which it is ill-suited, with a consequent negative
impact on value for money.”
Johnson (2015) summarises the learning from Australian workfare schemes and recommends strongly
that such schemes should not be competed on price for three main reasons:
It encourages “gaming” with would-be contractors over-promising and subsequently under-delivering.
It drives down quality, and, consequently, performance.
It strongly encourages providers to respond to under-priced contracts by “creaming” (focusing on the
easiest to help end users who may have found work without government intervention) at the expense of
parking (providing a very minimal service to) those who are harder, and therefore more expensive, to help.
A common theme in the literature (e.g. Sturgess, 2011; Haldenby et al, 2014) is “the winner’s curse”, a
phrase used to describe the phenomenon where a bidder (typically for a very large government contract)
prices their offer at such a low level to win the contract that they subsequently ind it impossible to deliver
an effective service within budget. Sturgess (2011) suggests that this is a particular risk when a service is
commissioned on a PbR basis for the irst time, recommending that in these circumstances:
“
“ixed-price competition based entirely on quality may be more appropriate”.
Afscme et al. (2015) note that in the USA, where Social Impact Bonds or other types of private or philanthropic
investment vehicles are increasingly used to fund “Pay for Success” schemes, the complexity of schemes
often entails transaction costs beyond the loan and interest of funding, including the cost of legal services,
evaluation, programme administration and loan management. They note that these costs may incur
considerable extra costs compared to a direct commissioning approach and that many State governments
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are effectively paying a considerable premium in order to access private inance up-front.
Stimulate innovation
One of the main potential advantages of payment by results according to many of its proponents is that it
stimulates innovative approaches to entrenched social problems. Perhaps the classic model of PbR is one
where the commissioners stipulate the outcomes they desire and then wait to see whether providers deliver
them, safe in the knowledge that if providers fail to meet the contract requirements, they will not be paid.
This model typically espouses a “black box” approach where providers are free to design the service in any
way they see it. This freedom is the factor that facilitates the ability to innovate combined with the fact that
providers will not need to invest time and resources in regular performance monitoring and meetings with
commissioners, being judged instead solely on the outcomes they achieve.
To date, the evidence on whether PbR stimulates innovation is very mixed. There are a number of positive
examples:
Frontier Economics (2009) found that the new St Giles Trust through-the-gate prison resettlement model
brought a tenfold return on investment.
McLellan et al. (2008) found that the PbR approach to substance misuse provision in Delaware, USA
fostered the adoption of new, evidence-based clinical interventions and an expansion of opening hours.
The DCLG (2015) evaluation of the London rough sleepers pilots praised the innovative navigator model
(discussed above).
However, these examples are in the minority. The DWP-commissioned study of the outcome-based
contracting of the Work Programme (Hudson, 2010) did ind innovation in provider-led pathways; but these
were much more about reducing operational costs and achieving performance eficiencies rather than
developing new, more effective ways of helping long-term unemployed people into work.
Bond International (2014) in their review of the meaning of payment by results for the UK voluntary sector
found that PbR had stifled innovation in the international development arena because the beneits of
flexibility were more than offset by the threat of inancial loss – in other words, providers were too anxious
about not being paid to move away from tried and trusted models.
KPMG (2014) found this to be particularly true for Australian schemes funded via Social Impact Bonds
where they found a contradiction between the goals of service innovation and building an investment bond
on a sound evidence base.
Similarly, NCVO (Sheil & Breidenbach-Roe, 2014) found that although champions of PbR claim that the
approach is an opportunity for the voluntary sector, cherished for its culture of innovation, in practice
government PbR contracts have often favoured the largest providers with a “blunt instrument” approach.
Boyle (2011) argues that PbR encourages such close attention to measurement systems that the focus of
commissioners and providers is often much more on numbers than on new ways of working.
Sturgess (2011) in his review for the RSA argues that payment by results tends to encourage three categories
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of innovation:
Identiication of those beneiciaries for whom particular service models will work best;
Creation of effective management processes (for example, through joining up fragmented supply chains)
enabling services to be tailored to different classes of beneiciary; and
Encouragement of much greater co-production on the part of beneiciaries.”
The NAO (2015) summarises this situation and acknowledges that current PbR models do not seem
automatically to stimulate innovation and recommends that where commissioners are speciically seeking
new ways of working, they should consider incentivising them.
Transfer of Risk
The Audit Commission (2012) describes how all PbR schemes allow commissioners to transfer practical
and inancial risk to providers; by linking payment to deined results, commissioners ensure they do not pay
for poor performance. The provider (or, in the case of Social Impact Bonds, a third party investor) is often
expected to cover early start-up and running costs until payments for success reimburse this outlay. This
transfers the inancial risk of setting up a new scheme from the commissioner to the provider. The use of
social investment (both the Peterborough prisoner resettlement and the London rough sleepers PbR pilots
were funded by Social Impact Bonds) allows commissioners to invest in new approaches without needing
to ind new money from budgets already under pressure.
However, the Audit Commission emphasises that it is not possible to transfer all risk, be that risk reputational,
practical or inancial. Commissioners retain their responsibility for local citizens receiving a good quality
and effective service. They must also be diligent in ensuring that the terms of a PbR contracts are not too
generous so that the public continues to receive good value for money.
Certainly politicians have made much of the advantages of payment by results transferring risk to providers,
enabling them to argue that new government PbR initiatives will ensure proper value for public money.
Chris Grayling, the government minister responsible for both the Work Programme (as Minister of State for
Employment) and the Transforming Rehabilitation new probation contracts (as Justice Secretary) argued
consistently that one of the core advantages of PbR is that new providers would not be paid in the case of
poor performance.
Perhaps the best example of how risk can be transferred is the Work Programme which compares the
performance of 18 prime contractors operating 40 contracts in 18 contract package areas (CPAs) – there
are two to three contracts in every CPA. This “yardstick competition” (Sturgess, 2011) allows providers to be
more fairly judged and commissioners to reward successful providers by allocating them a greater share of
the contract. In the case of the Work Programme, the DWP regularly reviews performance and shifts market
share as a result; for instance, in August 2013 substantial components of the contracts in 10 of the 18 CPAs
were transferred from poorly performing providers to companies achieving better outcomes.
Clist & Dercon (2014) developed 12 principles for payment by results in international development in which
they argue that risk transfer is not a rationale for PbR per se; stating that the primary purpose of transferring
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risk should be to sharpen performance incentives for the provider, and not for the commissioner to offload
risk.
The NAO (2015) cautions that although PbR transfers some risk to providers, commissioners need to be
aware of the risks they retain, in particular overall responsibility for a public service, and recommends that,
wherever possible, commissioners pilot new PbR schemes.
Encouraging new market entrants
A core objective of some payment by results scheme is the desire to create a new market, or open up an
existing market to new providers.
Transforming Rehabilitation (TR) was a Ministry of Justice (MoJ) initiative which restructured the existing
public sector probation service into two segments between 2013-2015. While the National Probation
Service was created as a public body to work with high-risk offenders, 21 local Community Rehabilitation
Companies were formed to work with low and medium risk offenders with PbR-based contracts for these
CRCs put out to competition. Although voluntary sector providers were encouraged to compete, 20 of the
21 contracts were awarded to private sector prime providers, with voluntary sector partners apparently in
quite subsidiary roles9.
Conversely, as Sitra (Knight-Markiegi & Quinn, 2013) point out, the Children’s Centres PbR pilot scheme did
aim speciically to open up this market to more voluntary sector providers.
However, a number of commentators have noted that, in practice, a number of PbR contracts have not
succeeded in attracting the number of new providers anticipated. This is frequently related to the amount
of risk that providers are required to entertain in order to provide services under a PbR contract. The NAO
(2015) reports that the MoJ tendered contracts for pilot offender rehabilitation programme at Leeds prison
but closed the competition without a successful bid after ive of the six potential providers decided not to
compete on the basis that the pilot model was unworkable.
Both Roberts (2011) and Bond International (2014) note that the pressure on cash flow which frequently
attends PbR contracts (because providers typically do not get paid until they have achieved the stipulated
outcome targets) makes it dificult for smaller private and third sector organisations to compete effectively.
Bond International and the National Association of Youth Justice (2011) also raise concerns that this sort
of competition may not only reduce the diversity of potential providers, but can potentially also inhibit open
relationships and learning between erstwhile partners who have become competitors.
The NAO (2015) recommends that commissioners take the time to understand the provider markets, the
landscape of provision and providers’ appetite for the risk inherent in payment by results before deciding to
use a PbR approach.
Reduced commissioning costs
As stated above, what is sometimes seen as the pure form of payment by results involves a very reduced
9 The 21st was the probation staff “mutual” led partnership which was successful in the Durham and Teesside Contract Package Area.
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role for commissioners who stipulate outcomes and allow providers to seek to meet them in any way they
see it. Since payment is dependent on achieving these outcomes, in theory commissioners do not need to
invest the same level of time and resources in performance and contract management.
However, this approach has been very rare in practice. Very many commentators (e.g. Battye & Sunderland,
2011; DCLG, 2015 and NDEC, 2014) caution about the amount of initial work required of commissioners in
designing outcomes and the mechanisms for measuring, verifying and auditing them.
Roberts (2011) notes that there is a tendency for bureaucratic systems to develop in order to manage
PbR contracts, a inding echoed by Hunter & Breidenbach-Roe (2013) in their review of a number of PbR
contracts who reported over-intrusive monitoring by commissioners and recommended that duplicating
existing contract stipulations often runs counter to the purpose of a given PbR scheme. In similar vein, the
NAO (2015) comments that:
“
“PbR is particularly resource-intensive because of the technical challenges of setting the right payment
mechanism.”
The scale of the problem is helpfully summarised by Lagarde (2013):
“
“The jury is still out on whether the beneits of P4P schemes in public services exceed their costs.”
More/better focus on outcomes
There is unanimity within the evidence base that PbR contracts result in much greater focus on outcomes,
for the simple reason that commissioners need to deine outcomes which ensure that provision meets their
objectives and providers must achieve outcome targets in order to get paid. One example is the evaluation
of PbR in Children’s Centres (Frontier Economics, 2014) where the authors recorded:
“
“a shift in thinking towards focusing on monitoring outcomes rather than outputs.”
Sturgess (2011) notes that commissioners’ outcomes payment systems will have a powerful impact on the
service provided, potentially locking out some approaches to service provision. Similarly, Hudson (2010)
in an analysis of the Work Programme for the DWP, found that the contract was shaping the nature of the
support provided.
Many commentators highlight the importance of aligning outcome measures very closely with desired
objectives. Lagarde et al (2013) found that workers will tend to focus on incentivised tasks almost like a
form of “tunnel vision”.
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Rees and colleagues (2013) in the Third Sector Research Centre’s analysis of the voluntary sector’s
experience of the Work Programme found that the behaviour of prime providers was completely determined
by the speciied payment outcomes. In this case, the lack of a suficient inancial incentive to work with
individuals who were very unlikely to ind work without the input of extensive and expensive resources
resulted in what was seen by providers as the rational response of “parking” these service users; in effect
denying them a service.
Reducing inequalities
The reason that Battye (2015) includes “reducing inequalities” as one of the possible outcomes of payment
by results schemes is that PbR contracts can be designed to incentivise providers to focus on particular
groups – an approach which can also address the problems of “creaming and parking”.
Alshamsan and colleagues (2010) undertook a systematic review of the impact of pay for performance
on inequalities in UK health care. Their analysis of 22 studies found some weak evidence that the use of
inancial incentives reduced inequalities in chronic disease management between socio-economic groups
but the main conclusion was that inequalities between age, sex and ethnic groups persisted after the use
of incentives.
Karve et al. (2007) in a review of the performance of 3,449 US hospitals found that pay-for- performance,
although designed to improve care, may have disproportionally penalised hospitals caring for large minority
populations – thereby compounding existing disadvantage. This inding seems to be related to the form of
P4P used by Medicare which provided inancial rewards to hospitals whose care performance ranked in the
highest quintile (relative to their peers), but reduced funding to hospitals that ranked in the lowest quintile.
A number of commentators caution that the gaming behaviour which is often an unintended consequence
of introducing PbR (e.g. Gravelle et al., 2010) can result in the most vulnerable/hard-to-help service users
being neglected as they are less proitable for providers. The DCLG (2015) second interim evaluation of the
London rough sleepers PbR scheme highlighted that the challenge for the rest of the pilot is for providers
to maximise their return from achieving their targets while continuing to support vulnerable rough sleepers
who had not yet moved into stable accommodation.
Having explored what the literature says about the different rationales for PbR schemes, the next chapter
looks at what can be learnt from the evidence base about critical success – and failure – factors.
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6: CRITICAL SUCCESS & FAILURE FACTORS
This chapter explores the factors identiied in the literature as being associated with the successful – and
unsuccessful – operation of payment by results schemes. These factors are often related to the different
purposes or rationales of PbR initiatives discussed in the previous chapter.
In many cases, of course, factors relating to success and failure turn out to be the opposite sides of the same
coin. For this reason, the chapter is not structured around the impact of different factors but, rather, on a
chronological basis: starting from the consideration of whether a market may be appropriate for a particular
kind of public social care provision, through the process of deining outcomes and setting incentives,
concluding with monitoring and evaluation. The chapter is structured into these four main stages:
et
Defining outcomes
Setting prices and incentives
Monitoring and evaluation
In terms of planning and delivering a PbR scheme, these stages are, of course, inter-related with the
deinition of outcomes and setting of incentives particularly closely linked.
Before starting this discussion, it is perhaps useful to repeat that many commentators suggest that
commissioners carefully consider the relative merits of different commissioning approaches for a speciic
service and do not decide on a PbR approach until they have looked at these four stages in detail. Indeed, the
NAO (2015) identiies ten features suited to a PbR commissioning approach, although most commentators
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are not so prescriptive, or limiting. The ten NAO criteria for a successful PbR scheme are:
Clear overall objectives, capable of being translated into a deined set of measurable outcomes
Clearly identiiable cohort/target population
Ability to clearly attribute outcomes to provider interventions
Data available to set baseline
An appropriate counterfactual can be constructed
Services are non-essential and underperformance of failure can be tolerated
Providers exist or are prepared to take the contract at the price and risk
Providers are likely to respond to inancial incentives
Suficient evidence exists about what works to enable providers to estimate costs of delivering services
A relatively short gap between provider intervention and evidence of outcome
Understanding the market
It has already been discussed that one of the prime drivers of PbR schemes is the desire to change a
market, typically to open a public sector market to private (in particular) and voluntary sector providers. This
section examines lessons from the literature for both commissioners and providers when a PbR approach
is being used for a service for the irst time.
When PbR commissioning is led at a national level (e.g. Work Programme, Transforming Rehabilitation),
there has been a recent tendency to make contract package areas large in order to have suficiently
large cohorts of service users to validate the outcome measurements which generate payments. Indeed,
Mulheirn (2013) argued that the MoJ’s proposed cohorts for TR (which divided England and Wales into just
21 Contract Package Areas, amalgamating many of the existing 35 probation trusts) were still “relatively
small.”
Clearly large contracts are likely to be more attractive to large providers and commissioners need to make
decisions about contract size in this knowledge. The NAO (2015) urges commissioners to be clear about
their expectations for prime providers’ supply chains to ensure that smaller organisations (some of whom
may have local expertise which cannot easily be replicated, at least in the short term) can be involved in
service delivery. The NAO also suggests that commissioners may need to establish a safety net for the
most vulnerable providers.
Rees (2013a) was one of several commentators who criticised the way in which many voluntary sector
providers were apparently used as “bid candy” in the Work Programme tendering process only to have
very little involvement in eventual service delivery. The same commentators also condemned the way in
which Prime Contractors sub-contracted to much smaller organisations under the same PbR terms as the
main contract. This was felt to be unfair since small scale organisations found it dificult to cope with the
cashflow dificulties of only receiving payment many months after having delivered the contracted service.
Hudson and colleagues (2013), in the oficial DWP evaluation of the influence of outcome- based contracting
in the Work Programme noted that there was considerable imbalance in supply chains; one of the results of
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which was that end providers had very little contact with local commissioners.
These criticisms about Work Programme supply chains were heeded by the MoJ in the TR competition
whose terms (MoJ 2013) required Prime bidders to abide by the Merlin Standards (emqc 2013) and
encouraged them to hold all or most of the inancial risk and not pass this down to small sub-contractors.
The NAO (2015) encourages commissioners to understand the market before deciding on the form of the
contract; in particular commissioners are urged to consider whether potential providers have suficient
inancial resources to bid for a contract which requires considerable initial investment and where payments
are delayed until the achievement of outcome measures has been veriied. Commissioners are also
encouraged to assess what level of risk potential providers may be willing to consider taking on.
One of the most obvious and productive ways for commissioners to gauge the market is to discuss
possible contract forms with potential suppliers. Lagarde (2013) and ARTD (2014) both recommend that
commissioners negotiate the details of schemes with providers with the latter arguing that this approach
promotes a culture of shared accountability which is a major contributor to effective provision.
Community Links (2015) and Mental Health Australia (2015) both recommend that one way in which
commissioners can mitigate risks in new PbR markets is by operating a blended model where not all
contract payments are dependent on achieving outcomes.
Deining outcomes
There is a very strong consensus (e.g. Clist & Dercon, 2014; Werner, 2011) within the literature that the
outcomes set in a PbR contract (and the related incentives, see next section) have a very strong influence
on the way in which the service is designed and delivered.
The NAO (2015) summarises the research base on PbR outcomes as being inconclusive:
“
“There is no clear evidence of what works best in structuring outcomes”.
Nonetheless, a number of clear themes emerge from the literature of factors which influence the
appropriateness of the outcomes set. Before discussing these themes in turn below, it is important to note
that many studies (e.g. DCLG, 2015; Social Finance, 2012 & GHK, 2011) caution about the amount of time
and money which commissioners have to invest in deining and verifying outcome measures, and which
providers must spend on recording them.
They advise that there is a considerable risk of the savings generated by PbR schemes being outweighed
by the additional costs of the bureaucracy involved in outcome measurement.
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AttributableVerifiable
Attributable
Individual vs
Cohort
Deadweight
Complexity
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Effective
tcomes
Segmentation
Clarity and Complexity
Unsurprisingly, many commentators (e.g. Reform, 2011) prize clarity in outcome measures with Wong and
colleagues (2015) stressing the importance of ensuring that measures are meaningful to providers; and,
ideally, capable of being understood and monitored using existing data recording systems. McLellan et al.
(2008) describe the impact of devising meaningful outcome measures in their account of a PbR approach
to improving drug and alcohol treatment outcomes in Delaware, USA which:
“had intuitive appeal to all parties associated with the process. Patients, program [sic] administrators,
clinicians and policy makers immediately understand the essence of the intervention. Providers proudly
talked about how the performance contracts could work for them clinically and inancially. The strategy
as implemented simply makes economic, managerial and clinical sense.”
“
McLellan also emphasised the importance of an uncomplicated reporting system.
There is much less agreement in the literature about how simple or complex outcome measures should be.
Several government departments have placed emphasis on keeping outcomes simple and understandable
(Crowe et al., 2014); a view also espoused by this author (Webster, 2013). Boyle (2011) agrees; arguing that
the more complex measurement becomes, the less helpful it is, going as far as to construct his own version
of Boyle’s law:
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“
“When you use numbers as the basis for payment, they become irrelevant to the broader objectives of
the service”
Community Links (2015), in a paper based on its own experience of delivering employment services under
several PbR contracts, contend that PbR works well with smaller contracts with straightforward outcomes,
but caution that the approach risks forcing providers to focus on a narrow range of outcomes rather than
working holistically.
Conversely, other commentators point out that many PbR schemes are designed to tackle entrenched
social problems with end-users often requiring co-ordinated and extensive interventions from a range of
providers, making it hard to deine outcome measures which are both simple and accurate. Crowe and
colleagues (2014) in a major Institute for Government study which included a focus group approach to
consulting with commissioners and providers found that:
“[although] keeping outcomes simple and understandable [is] a stated goal of government, [this]
could undermine the process of co-creating them with the community. Most focus group participants
criticised the use of high-level or macro outcomes as too crude and inflexible to adequately represent
outcomes for a very wide range of individuals – including those with different multiple needs and
barriers to employment.”
“
Roberts (2011) points up the dificulty in getting outcome measurements right for schemes aimed at
helping people recover from dependency on alcohol and/or drugs; arguing that there is a need for a range
of outcomes which take into account “distance travelled.” Social Finance (2012) in their own paper looking
at the same client group suggest speciic outcome measures, albeit within the context of the seemingly
hard-to-measure “life progress”.
Keeping to the substance misuse sector, McLellan (2008), in his evaluation of a successful payment by
results scheme across drug and alcohol treatment provision in Delaware, USA, found that proxy indicators
can sometimes be as effective as outcomes. By combining three measures – length of time in treatment,
active participation in treatment (deined as number of sessions per month varying according to the
stage of the programme) and programme completion – McLellan found that the performance contracting
approach resulted in clinical innovation and improvement and better treatment outcomes (although long
term recovery was not measured). In particular, the speciication of an active participation in treatment
measure meant that providers did not merely retain end users in service for a longer period of time, but
effectively engaged them in treatment.
A good illustration of the debate around whether outcome measures should be simple or complex is found
in the literature on the MoJ’s approach to measuring reductions in reoffending for the new probation
contracts under the Transforming Rehabilitation initiative.
Initially, the MoJ proposed that reoffending should be measured using a binary approach - paying the
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providers on the simple fact of whether individuals re-offended or not. There was considerable expert
criticism of this approach (e.g. Probation Chiefs Association, 2013) stating that the process of desisting
from crime often takes considerable time with offenders reducing the frequency and seriousness of their
offending. The eventual payment mechanism included both binary and frequency (but not seriousness)
measures in an attempt to devise a more reliable approach to measuring reoffending rates (details in MoJ
2013b).
A number of commentators (including Fox & Albertson, 2012) note that even though simple measures may
be desirable, it is often necessary to go through quite a sophisticated and complex process analysing current
and likely outcomes before arriving at a clear deinition of an appropriate outcome measure. Measures
which are found it for purpose are often co-produced by commissioners, providers and, sometimes, service
users; or, if not, co- produced often the product of lengthy discussions and negotiations (Lagarde et al.,
2013).
The far-reaching consequences of outcome measures is highlighted by Pearce and colleagues’ (2015)
evaluation of another reducing reoffending scheme based at Doncaster Prison which used only a binary
measure. Since the provider could not earn income from working with any released prisoner who had
already re-offended, this resulted in support being immediately withdrawn from these service users, in
effect denying them a service to help them desist from crime.
Deadweight
Deadweight is a straightforward technical term which refers to outcomes which would have happened
anyway without any public funded intervention. By way of illustration, a proportion of offenders will go
straight without the help of the probation service, and a number of long-term unemployed people will ind
work without any oficial information, advice and guidance.
Therefore, the NAO (2015) and others recommend that commissioners ensure that they factor deadweight
into the outcome measures they set to avoid paying for achievements which would have occurred anyway.
One way in which the NAO recommends avoiding paying for deadweight is to construct a counterfactual
in the form of a control group so that the impact of a PbR scheme can be fully measured. However,
counterfactuals for PbR schemes are relatively rare, although the Peterborough Prison reoffending (MoJ,
2015) and drug recovery pilots (Mason et al. 2015) both compared the performance of their respective
pilots against national performance.
However, these sorts of control groups are very expensive to set-up and, obviously, impossible for national
initiatives (since service users in all areas are receiving the new intervention). In these latter cases,
performance can either be measured by yardstick comparison between different providers (as in the Work
Programme) or against a historical baseline (new probation contracts).
Veriication
When commissioners devise a contract where payment is mainly contingent on providers meeting
outcome measures, they need to be conident in the data relating to whether these measures are achieved.
Sometimes, this is not a problem. For instance, the new Transforming Rehabilitation contracts specify
reoffending targets for all offenders. Community Rehabilitation Companies, the new providers, have no
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influence over the offenders they work with (who are “selected” by the courts) nor the reoffending rate which
is measured in a long established manner by a reliable third-party (the Police National Computer).
However, for some services, verifying outcomes is much more challenging. In the drug and alcohol recovery
pilots, the contract design required new service users to be classiied into one of ive categories with
different payment tariffs according to the severity of their substance misuse problem. It would obviously
be unreasonable to make the same payment for a binge drinker who required a small number of brief
interventions as for a dependent heroin and crack cocaine user who might require a very intensive service
for several months or even years.
In most of the pilots, commissioners did not trust providers to categorise new service users and introduced
an independent third-party to make this assessment when the new service user made contact with the
treatment service. A number of substance misuse experts (including DrugScope/RSA, 2013 and this author,
Webster, 2012) criticised this approach for two main reasons:
It introduced extra cost and bureaucracy into the treatment system.
It placed an additional barrier in the way of those seeking help for their dependency on drugs and/or
alcohol – making it no longer possible for them to access treatment directly (itself, a key indicator of a
successful outcome).
Commentators recommend that the process and costs of veriication are borne in mind when outcome
measures are decided. Hunter & Breidenbach-Roe (2013) caution against using too many outcome
measures, highlighting the cost of collecting and verifying targets. Similarly, Clist & Dercon (2014) in their
12 principles for PbR in international development stated that:
“
“The most tangible cost of PbR relative to other forms of aid is the cost of veriication.”
Attribution
Payment by results purists argue that it is unimportant whether outcomes can be attributed to the work
commissioned by providers or not. They contend that as long as commissioners specify the outcomes they
desire, how these are achieved are immaterial – if reoffending or unemployment drops, why worry about
the reasons?
The converse of this view is, of course, that providers bear all the risk of PbR schemes and if targets are
missed because of factors outside of their control, they will not be paid for the services they have delivered.
In the real world, views tend to be more pragmatic. The operation of the Work Programme has been very
challenging because of substantial changes in the economy. Lane and colleagues (2013) in an oficial
DWP evaluation found that six months after the Work Programme went live (October 2011), the estimated
number of referrals leapt from 2.5 to 3.3. million unemployed people. This not only meant that it was much
harder to get long term unemployed people into work at a time when job losses were rising all over the
country, but it also caused serious capacity problems for providers who were only just developing their
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services.
A number of commentators, including Hedderman (2013), have argued that reconviction rates are not an
accurate indicator of real-life reoffending since the oficial data can also be affected by police clear-up rates,
or the time taken to prosecute serious cases in particular. She points out that national and local initiatives
focusing on a particular type of crime can cause spikes in reconviction data.
There is, however, a consensus that the most problematic issue relating to attribution is where a number of
agencies are working with the same service user – as is often the case in PbR schemes which are frequently
targeted at people with complex needs (offenders, homeless people, drug and alcohol dependents etc.).
The Revolving Doors Agency (2015) summarises the current situation:
“
“
“Different providers still too often receive different pots of money to work towards different outcomes
with the same clients. This can make for very confusing and expensive provision and arguments over
which intervention achieved a certain outcome.”
Frontier Economics (2014) make a similar point in their evaluation of the use of PbR in children’s centres:
“Attribution of changes in measures to individual or groups of centres is inherently problematic because
many services are delivered in conjunction with other agencies; other agencies deliver similar services
or services with similar objectives; children and families often use more than one centre; and there may
be considerable time lags between the use of centres and outcomes.”
As yet, there does not appear to be a solution to this issue apart from the Prime Provider model where the
lead delivery agent is responsible for designing a supply to chain to meet the full range of end users’ needs
and for negotiating a share of the payments for success.
Individual vs cohort
Outcome measures can be set at an individual or cohort level. Both sorts of measures exist in the UK.
The Work Programme, for instance, makes payments on an individual basis. The DWP initially paid an
attachment fee for every new unemployed person worked with and then paid for a series of results; initially
for inding a job and then for sustaining employment for every six month period up to a maximum of
two years. The attachment fee was phased out after the end of the third year of the contract, leaving all
payments to be made on a results basis. A similar individual measurement approach was adopted in the
drug and alcohol recovery PbR pilots and the Troubled Families scheme.
However, the Doncaster and Peterborough prison reoffending pilots and the new Transforming Rehabilitation
probation contracts are all based on a cohort approach with providers expected to reduce the overall
reoffending rate of all those offenders they work in comparison to the national rate (for the former prison
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pilots) or the local historical rate (for the probation contracts).
Fox and Albertson (2012) are among the commentators who emphasise that if commissioners adopt the
cohort approach, they must ensure that groups are large enough for changes to be statistically signiicant.
This can be problematic in practice since, even if the overall cohort is large, outcome measures are sometimes
calculated quarterly on much smaller numbers to ensure that providers have suficient cashflow (this is the
model for the Transforming Rehabilitation contract, MoJ, 2013b).
Segmentation
Although many PbR contracts are large, covering thousands of individual end-users; there has been an
increasing trend to segment the user population in the recognition that different sub-groups require a different
approach and, therefore often different outcome measures. When commissioners adopt a cohort approach,
Fox and Albertson (2012) again caution that a balance must be struck between having a suficiently tailored
approach while maintaining suficiently large cohorts to ensure that outcomes measures are reliable and
contracts viable.
Johnson (2015) in his summary of lessons from Australian PbR worklessness schemes highlights two key
issues relating to segmentation:
“Unemployed people are not just one single homogeneous mass. They have different needs, generally
requiring more intensive assistance as they move further from work.”
“
“It is probably easiest and most effective to have different contracts (and providers) for different groups
of jobseekers. This enables greater focus and facilitates contract/performance management.”
Carter and Whitworth (2015) argue that the Work Programme approach to segmentation is not suficiently
granular, doesn’t distinguish client groups with different needs and therefore encourages “creaming and
parking.”
Hunter & Breidenbach-Roe (2013) note the importance of having particular regard to the hardest-to-help
groups in any contract; arguing that without clear incentives providers may fail to work with service users
who require more complex, sustained or costly interventions.
Setting price and incentives
Of course, it is not just the outcome measure itself which has the dominating influence on the way in
which a PbR-contracted scheme is delivered, but the price attached to that outcome. Werner (2011) in his
evaluation of PbR in the US healthcare sector summarises:
“
“Most experts agree that pay-for-performance incentives must be designed very carefully, to give
hospitals suficient motivation to improve quality without producing unintended consequences, such
as reducing access to care for disadvantaged populations.”
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Gaming
Gash and colleagues (2013) note that gaming is prevalent in many public markets and that it is often
accentuated by iercely competitive environments, an apposite description of the Work Programme and
Transforming Rehabilitation procurement processes. Many commentators have discussed at length how
gaming is intrinsic to payment by results contracts. The deinition of gaming and the different forms it takes
vary considerably.
The most blatant and obvious forms of gaming, perhaps more properly termed fraud, are described by
Sturgess (2011) who includes the infamous example of a number of hospitals which, in order to improve
their performance on Accident and Emergency (A&E) waiting times, bought more expensive trolleys so that
they could be designated as beds and patients could be redeined as having been admitted as soon as they
were placed on them.
Boyle (2011) repeats this example and describes the manipulations adopted by other hospitals to circumvent
the same targets. Some hospitals kept patients in ambulances outside the hospital so that the four-hour
target period did not start until patients were brought onto the hospital premises; others had special units
where A&E patients could be taken to remove them from the target, sometimes for days at a time.
A common gaming technique in PbR contracts is known as “creaming” (AKA “cherry picking”, “low-hanging
fruit” or “cream-skimming”) where providers focus their resources on the end-users who are easiest to help.
The flip side of “creaming” is “parking” where the hardest to help end-users receive no, or a very low level of
service.
There is a consensus amongst oficial evaluations and third party research on the Work Programme that
gaming is wide-spread within its contracts. Indeed, Rees and colleagues (2013b) interviewed a number of
providers with long experience of welfare to work provision who argued that gaming was embedded in the
Work Programme and could be seen as a rational response to PbR since a proportion of customers would
always be very unlikely to get a job.
The DWP did try to avoid this problem by segmenting the long term unemployed population and setting a
higher incentive payment for providers who succeeded, for example, in helping people with disabilities into
work. However, these incentives were not seen as suficient and did not reflect the need to invest a much
greater level of resources to achieve the outcome measures for this group (House of Commons Work and
Pensions Committee, 2015).
Responses to gaming
Finn (2010) recommends that the risks of gaming in worklessness programmes can be reduced through
contract design and oversight. He suggests that the inclusion of measures related to job retention, wages
and beneits, and earnings gains, for example, all help diminish any incentive to place participants into poor
quality jobs.
Another mechanism recommended to counteract “creaming and parking” is the target accelerator model
devised by Mansour & Johnson (2006). The basic principle of this model is that it starts with a inite, or
capped, number of people being required to achieve outcomes. They recommend that this should be a
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high, and therefore signiicant, percentage of a given target group. The premise is that the further a provider
reaches into that group, the harder they become to help and the more it will cost to achieve the outcomes.
The example advanced by Mansour & Johnson suggests that commissioners might not pay any incentive
for the irst 10% of employment outcomes, on the assumption that these jobseekers would have found
work without intervention, but would pay £600 per outcome for the next 15% of jobseekers, £1,000 for the
following 15% and so on, increasing the incentive as providers “penetrated” further into the cohort to people
with harder-to-meet needs.
Another method of encouraging targeting on hard-to-help individuals (a key objective of PbR schemes
since achieving outcomes with this section of the target group results in the biggest savings to public
expenditure) is the “prize” approach described by Sturgess (2011) as an approach used in Employment
Zones, a precursor to the Work Programme:
“Prizes can act as ‘last mile incentives’ for providers to continue to achieve outcomes beyond the level
where the cost of helping each jobseeker begins to outweigh the amount of the outcome payments. In
Employment Zones, providers could earn a bonus for placing a certain proportion of their jobseekers
in employment. The amount of the bonus and the proportion of jobseekers providers were required to
place in order to earn the prize were not disclosed. This ensured that providers had an incentive to ind
employment for as many jobseekers as possible, rather than simply inding work for those whom it was
proitable to place based on the amount of the outcome payments.”
“
The dangers of competitive pricing
A number of commentators highlight the dangers of using PbR as a mechanism solely to cut costs rather
than to stimulate innovation and improve eficiency and effectiveness. Mansour & Johnson (2006) describe
what they see as the signiicant dangers in competitive or ixed pricing (the procurement model used for the
Work Programme, Transforming Rehabilitation and many other UK government PbR initiatives):
“In a competitive pricing exercise, providers are obviously incentivised to compete on the basis of
price. After a point (which is very quickly reached), it is not the size of their proit margins which are
being squeezed but, in order to achieve cost savings, it is the expenditure on premises, staff salaries
and client resources. The quality of the service procured is seriously compromised. ...
“
Providers will offer lower and lower unit prices in order to secure a place in the market, but in the
process will generate unsustainable pricing levels which, in turn, will produce an unstable and low
quality market. They may actually offer a level of performance which they will not be able to deliver,
knowing that subsequent contract management is likely to be ‘soft’ on them. They may base their offer
on insuficient evidence or they may lack commercial awareness, discovering only after contract-award
that their offer is ultimately untenable. There are considerable risks in all these for the procurer.”
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The DCLG (2014) evaluation of the Supporting People PbR pilot also noted the importance of commissioners
setting the right outcome measures and sticking to them (rather than being “soft”):
“
“There was too much flexibility in how PbR terms were applied, for example commissioners were very
lenient in the application of targets and were prepared to meet providers’ request for new indicators to
measure progress, rather than stick to the agreed PbR outcomes.”
A similar approach was noted in the irst year of the drug and alcohol recovery PbR pilots10.
Incentives and reinvestment
McLellan et al. (2008) attributed the successful operation of a PbR initiative designed to improve outcomes
in the Delaware, USA substance misuse treatment system to a model which introduced incentive payments
on top of existing contracts.
A number of commentators (Wong, 2015 & Webster, 2013) highlight the importance of a reinvestment
approach where providers who achieve targets and realise savings to public expenditure are given a
proportion of those savings to reinvest in their service to further improve outcomes.
Reinvestment also tackles the criticism (Bond International, 2014) that PbR may undermine intrinsic
motivation to act by replacing it with extrinsic/monetary incentives – particularly in the international aid
arena.
However, reinvestment can imply that the same provider retains their contract to reap the fruits of their
good performance which may not be possible depending on the legal parameters of speciic contracts and
the duties of competitiveness placed on many commissioners of public services.
Contract structure
Related to the pricing of outcomes is the overall structure of the contract both in terms of its length and the
delay until, and interval between, incentive payments.
Contract length
Sturgess (2011) sets out the main parameters for consideration of contract length; arguing that contracts
must be long enough for an effective intervention to be delivered and to ensure that suficient providers
are encouraged to take the risk associated with PbR and enter the competition. However, he also cautions
against very long contracts which may weaken competitive pressure and, consequenntly have the tendency
to thin the market since fewer tenders mean less frequent competition and fewer opportunities for new
providers to enter the market. Of course, short-term contracts and more frequent competition bring their
own disadvantages; causing disruption to service delivery and imposing signiicant costs on bidders
which must ultimately be recouped. Sturgess recommends that where longer contracts are preferable,
commissioners can impose minimum performance standards which allows them to terminate contracts in
the case of unsatisfactory performance, a subject explored in more detail in the next section on monitoring
10 Intelligence gained from attendance at Drugscope & RSA (2013) providers summit, conducted under Chatham House rules.
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and evaluation.
Delay between intervention, impact and payment
The issue of cashflow is discussed by very many researchers (e.g. Sheil & Breidenbach-Roe, 2014; Roberts &
Singleton, 2011) who highlight the fact that many small providers will be deterred from bidding for contracts
where outcome payments are delayed for many months or years.
Many schemes (e.g. the irst three years of the Work Programme and the early years of the Transforming
Rehabilitation contracts) seek to mitigate these effects by operating a partial PbR model with a fee paid for
initial work undertaken.
Many schemes working with people with long term complex problems (such as offending, substance
misuse, mental health, homelessness) may need to work with individual service users for periods of well
over one year to achieve sustainable outcomes. However, delaying outcome payments for this length of time
(inevitably extended further by the measurement and veriication processes) is impractical. Even the largest
organisations cannot operate without income for long periods of time without incurring unreasonably high
levels of additional costs. Sturgess, again, (2011) argues that PbR does not work well in settings where
there is a long delay between intervention and outcome for three main reasons:
Extraneous variables become more problematic – it’s more dificult to determine whether the intervention
itself achieved the outcome.
Outcome payments cannot be withheld for very long periods if commissioners wish to sustain a diverse
and commercially viable market.
Over extended periods, monitoring costs will outweigh the beneits of ensuring that outcomes have truly
been achieved.
There is no consensus on how to resolve this issue. Many (such as Revolving Doors Agency, 2015 &
Roberts, 2011) argue for the use of milestones as a way of recording “distance travelled.” While several
others (including Boyle, 2011 & Webster, 2013) cite the most popular version of Goodhart’s law, that “when
a measure becomes a target, it ceases to become a good measure”; in other words, it is likely that providers
focus on meeting the milestones (e.g. keeping someone in treatment) rather than the outcome (helping
them become and remain drug free).
When PbR is used as a way of improving outcomes in an existing system, utilising established monitoring
tools, this problem can be overcome. McLellan and colleagues (2008) found that paying incentives monthly
gave immediate feedback, rewarding progress and promoting buy-in, as well as avoiding cash flow problems.
Monitoring and evaluation
Theoretically, a pure payment by results approach should require minimal monitoring and evaluation.
Provided that commissioners have set the right outcomes and are conident that the prescribed way of
measuring them is accurate and robust, then the success of a scheme can be gauged simply by whether
the provider achieves the outcome targets.
Real world situations mean that commissioners rarely feel able to just “wait and see” whether providers (and
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therefore the contract itself) are a success. Nevertheless, there is an expectation (e.g. Make Justice Work,
2012 & Battye & Sunderland, 2011) that commissioners have a lighter touch to performance monitoring
since many schemes encourage providers to innovate and use any approach they like to achieve outcomes
(the so-called “black box”). A key factor which allows providers to adopt different approaches is the release of
resources from onerous performance monitoring systems into service delivery. A number of commentators
(Hunter & Breidenbach-Roe, 2013; Drugscope & RSA, 2013) have noted, however, that this light touch
performance monitoring on the part of commissioners has rarely been evident, in large part because many
of the PbR schemes have been high-proile and/or politically sensitive.
The risks of “parking” – whereby harder to help (and therefore typically more vulnerable) service users
receive a minimal service – mean that it is often important for commissioners to require a minimum delivery
standard. In the Work Programme (Lane et al., 2013), bidders were required to propose their own standards.
It is the role of commissioners to decide how to assure that these minimum delivery standards are met;
although most commentators recommend a third party approach.
From a provider perspective, Community Links (2015) note that “close monitoring and regular re-proiling
are essential elements in effective management of PbR contracts” and disclose that they strengthened
management information systems for this purpose.
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7: CONCLUSIONS
This chapter summarises the conclusions of this literature review and examines the implications for
commissioners, providers and other stakeholders (including service users) involved in PbR-contracted
services.
Effectiveness
There is a consensus that the evidence base is not able to give a clear indication as to whether payment
by results works. There is also growing agreement that the different purposes and structures of schemes
make it probably unrealistic to reach a binary assessment about the effectiveness of the approach.
The association of many PbR schemes with very robust cost-cutting and/or the privatisation of previously
public markets has caused considerable controversy and confusion which has enabled researchers working
from the same data to reach opposing conclusions about the same initiative. By way of illustration, those
who saw the Work Programme as being primarily about helping long term unemployed people back to
work with the least investment of public inances will assess it as very successful. Conversely, those who
thought it was designed to get people with entrenched dificulties such as disability or addiction into work,
will concluded that it has failed.
The main lesson which commissioners can draw from the research around the different rationales for PbR
schemes is that payment by results can be applied to many different ends, but rarely for more than one
purpose within the same initiative.
Critical success (and failure) factors
Nonetheless, the rapid proliferation of PbR schemes has helped to generate useful knowledge for those
involved in their commissioning, delivery or evaluation. There are clear lessons at each of the four stages of:
understanding the market; deining outcomes, setting price and incentives; and monitoring and evaluation.
Understanding the market
The key lessons from the literature are:
When considering introducing a payment by results approach to a particular sector/service,
commissioners should ensure that they align the level of risk they wish to transfer with the “risk appetite”
of current and potential providers.
Commissioners should be aware that large contracts will attract primarily large providers and they will
need to proactively prescribe any requirement that small/medium/local providers are to be involved in
service delivery.
It is extremely risky to procure a PbR service for the irst time on a competitive pricing basis.
There are many beneits in co-designing new PbR contracts with potential providers and service users.
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Deining outcomes
There is no clear evidence of what works best in structuring outcome measurements, but commissioners
will beneit from attending to eight key issues:
Outcome measures should be both clear and meaningful to providers.
Where possible, outcome measures should be simple although straightforward measures are not always
appropriate in schemes where service users have complex needs and outcomes may take several years
to achieve.
Measures should always take into account deadweight to ensure that any PbR contract results in
improved performance.
Wherever possible, outcome achievements should be veriied by existing monitoring systems which are
neither overly onerous nor expensive to operate.
Commissioners need to decide how important the attribution of outcomes is and to ensure that there is
an equitable system for paying for results when several providers are involved.
As much as possible, outcomes should reflect the behaviour of providers and not external factors
(otherwise providers can be inappropriately rewarded or penalised).
Both individual and cohort outcome measures can be valid; where cohorts are used, they must be
suficiently large for results to be meaningful.
For many services, segmentation of the target group will be vital to avoid the “parking” of less proitable
service users.
Prices and incentives
The price and incentives structure will determine the form and quality of any PbR- contracted service.
Gaming is to be expected and can be managed by segmentation with higher incentives where required and
differential pricing using such mechanisms as target accelerators.
The dangers of competitive pricing are well-established and commissioners should be aware that they
retain overall responsibility and cannot transfer all risk to providers.
Reinvestment can be a powerful incentive associated with continuous improvement in quality outcomes.
Commissioners should pay careful attention to the length of contract and, in particular, the delay between
the delivery of service and payments for results.
Monitoring and evaluation
The monitoring and evaluation of PbR schemes should, typically, be “light touch” with the emphasis on
verifying whether providers have achieved speciied outcome measures. However, some form of quality
assurance, ideally involving the views of the end-users, may be important as insurance against vigorous
gaming practices.
Implications
Perhaps the most important implication from the research base is that there is currently a very limited
understanding of how the theoretical advantages of payment by results play out in its practical application.
It seems unlikely that this situation will change any time soon; Van Herck (2010) undertook a systematic
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review of 128 studies into payment for performance in the US healthcare sector (which had been operating
for over 15 years) and still found that it was too early to draw irm conclusions about gaming and the
unintended consequences of PbR contracts. It is, however, abundantly clear that outcome measures and, in
particular, their associated pricing and incentives structure have a very powerful impact on the way in which
a particular service is delivered.
There is a consensus that unexpected, often perverse, consequences are commonplace as providers focus
wholeheartedly on these measures in a manner which is either described as “rational and eficient” or
“gaming the system”. Irrespective of their perspective on this issue, many commentators recommend:
The piloting of new initiatives (NAO 2015) and avoidance of hasty implementation of new PbR schemes
(Wong, 2015).
The need to be flexible and modify contracts in the light of provider behaviour (Finn, 2010).
The value of mixed models with not all income linked to the achievement of outcome measures
(Community Links, 2015).
The importance of transparency (Gash et al. 2013).
Perhaps the most important inal lesson from the literature is that developing a new PbR service is likely to
be a process of trial and error (Mental Health Australia, 2015), that it is unreasonable to expect to get the
contract right irst time (Sturgess, 2011) and good practice to build in the potential for constant adaptation
(Finn, 2010).
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Glossary of Payment by Results Jargon
Bid Candy refers to the experience of many small voluntary and community sector providers in the Work
Programme who were included in the tenders of many large private corporations (“the prime providers”) to
make these bids appear more attractive and socially responsible. A number of these smaller organisations
found that they did not receive suficient referrals and that, in some cases, the management charges levied
by the “primes” were disproportionately high.
Binary PbR shorthand which refers to one of the ways in which reoffending is measured. A binary approach
is very attractive, predominantly because of its simplicity – easy to measure, and easy to understand. If a
released prisoner does not commit a crime, (or, rather, does not get caught and convicted), the project gets
paid. If s/he is convicted, the project doesn’t get paid. A binary measurement is also particularly attractive
to government because anyone who does not reoffend incurs no costs whatsoever to the criminal justice
system. However, criminal justice experts emphasise that most offenders rarely just stop committing crime,
but tend to offend less seriously and less often over a period of time.
Black Box refers to the fact that because commissioners are buying outcomes rather than
activities, providers are free to operate the service in any way they see it since they will only be paid if they
achieve the results set by commissioners.
Recently, there has been much debate about whether the contents of the “black box” should be shared
publicly. Some providers think they should be able to keep their methods secret in order to preserve their
Intellectual Property, others think that operational approaches should be shared for the beneit of society.
Cashable Savings is a term relating to whether the hoped-for improved performance of a PbR funded scheme
results in tangible and immediate savings to the public purse. For instance, when the Work Programme
inds someone a job, that person comes off beneits and start paying taxes – a double whammy for the
Treasury. However, if a PbR reoffending scheme results in 100 criminals stopping committing crime, there
are no immediate cashable savings since although prison is an expensive resource, there would need to be
a large and sustained reduction in the crime rate before a prison could be closed and money saved.
Cohorts The deining characteristics of most PbR schemes is their large-scale. This is, typically, for two
main reasons. Firstly, because governments are often looking for economies of scale to reduce public
expenditure. The second reason is that PbR schemes are all about improving outcomes and you need
a suficiently large scheme – and a good size “cohort” of end users for any outcome monitoring to be
regarded as statistically signiicant.
Counterfactual PbR commissioners do not want to pay for outcomes which would have happened anyway
(see deadweight), therefore they might develop a counterfactual which models what would happen without
a speciic intervention, emphasising the importance of setting outcome targets in a real-world context.
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The Ministry of justice would not want to pay out on a PbR scheme which reduces reoffending by 2%,
if in the rest of the country reoffending dropped by 4%. One of the major early criticisms of the Work
Programme was that providers were only placing an average of 3.5% long-term claimants into work despite
the counterfactual suggested by the evidence base that around 5% of long-term unemployed typically ind
work without receiving any intervention.
Creaming means prioritising end-users who are most likely to achieve a provider’s outcome targets and
therefore bring in payments, leaving those individuals with more complex needs/problems without the
service they need.
Deadweight PbR is about driving innovation and improved performance. The aim is to pay for achievements,
not activity. Therefore, contracts are carefully drawn so that providers are not paid for “deadweight”.
Deadweight is simply a term that refers to outcomes which would have happened anyway. The one-year
reconviction rate for short-term prisoners is currently 59%. The Ministry of justice will not want to pay
providers for helping to prevent reoffending among the 41% who already go straight. Therefore, PbR targets
will always be set to improve current performance.
Financial Cliff Edge describes a dificulty with the structure of some PbR contracts which set an absolute
target. For instance, a provider may be expected to reduce reoffending rates by 5% and, if it does so, receive
a high value payment for this result. However, if it reduces reoffending by only 4.9% it will receive no money
at all. A Policy Exchange (2013) report on PbR described this as a “inancial cliff edge” and argued, quite
reasonably, that this approach is not commercially viable.
Frequency The “binary” approach to measuring reoffending in a PbR scheme is a simple yes/no indicator
of whether an offender commits further crime. The alternative is to use a “frequency” approach which
measures a reduction in the total number of further crimes committed. Frequency is regarded as a more
realistic (although more complex) method of measurement because we have a large evidence base that
tells us most criminals who stop offending do so over a period of time. PbR schemes which use a frequency
measure incentivise providers to work with more proliic offenders.
Market Warming PbR involves a sea change in the relationship between commissioners and providers and
many commentators regard it as commissioners’ responsibility to steward the market and ensure that there
is a good range of potential providers from the public, private and third sectors. The term “market warming”
refers to this process, in particular commissioners communicating their strategic goals and aspirations of
the commissioning process at an early stage.
Parking means providing a minimal or no service to those end-users who are unlikely to achieve a provider’s
targets and therefore bring in a payment by result. For example, a released prisoner who quickly reoffends
may still have a range of unmet needs but, because s/he is unable to contribute towards a reducing
reoffending PbR target is provided with only a low level service.
Perverse Incentives Every PbR conference features the phrase “the devil is in the detail”. It is generally
agreed that unless PbR contracts are very carefully written, it is entirely possible that they will encourage
the wrong sort of activity by providers. For example, even though Work Programme providers receive a
higher payment for getting jobs for hard-to-place individuals, their need to maintain a steady cash flow
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has perversely incentivised them to prioritise working with the easiest-to-place jobseekers (see “Creaming”
above).
Risk Transfer Perhaps the key driver of PbR for governments is the fact that payment by results contracts
transfer inancial risk away from the public purse to the provider organisation. In a pure PbR model, the
provider only gets paid if they achieve outcomes which are usually deined in a way that saves money to the
government. If they don’t achieve these outcomes, they don’t get paid and the government saves money.
Most current schemes are not 100%, PbR although the Work Programme became so in 2014/15.
Social Impact Bonds are a form of outcomes-based contract in which public sector commissioners commit
to pay for signiicant improvement in social outcomes (such as a reduction in offending rates, or the number
of unemployed people found jobs) for a deined population. Private (or philanthropic) investors inance the
bonds which provide the working capital for providers. In this way, the public sector passes the inancial risk
over to the investors who only receive a return on their investment if the outcomes are achieved.
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