How Instructional Designers
Approach Conflict with Faculty
Chad M. Mueller, Jennifer C. Richardson, Sunnie Lee
Watson, & William R. Watson
Using a multiple case study approach, we interviewed 14 instructional
designers working at different universities to explore the approaches and
strategies they utilized when experiencing conflict with faculty. While past
practitioner-based research has identified strategies instructional designers
employ to cultivate effective and productive collaborations with faculty,
there are no similar publications examining how practitioners in the field
handle conflict with faculty during these collaborations. Based on an analysis
of the interview data, we uncovered conflict prevention and management
strategies used by instructional designers that synchronizes with three
phases of a typical faculty collaboration timelines: (1) at the outset of the
collaboration (2) during the collaboration; and (3) post collaboration. Results
suggest an interconnectedness across the approaches and strategies. This
article concludes with a discussion of our findings including future research
and implications.
Introduction
As internal and external demands for quality online offerings continue to rise in
higher education, universities and colleges are prompted to incentivize faculty to
transform their on-campus teachings to the online environment (Allen & Seaman,
2017). For many higher education institutions, the COVID-19 pandemic has only
accelerated the need to increase their online course offerings (Educause, 2020).
Shifting from synchronous to asynchronous teaching is documented as quite
challenging for faculty to achieve independently (Kampov-Polevoi, 2010; Kebritch,
et al., 2017). In response, universities often partner faculty with instructional
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1
designers, who use their combined pedagogical and technological knowledge to
help guide faculty through the transition to online teaching (Chao, et al., 2010;
Rubley, 2016; Bawa &Watson, 2017; Richardson, et al., 2018).
Consequently, the relationships between instructional designers and faculty have
garnered the interest of practitioners and researchers alike with a notable
increase of studies over the past seven years (Chen & Carliner, 2020). This
growing body of literature has provided many useful strategies about how
instructional designers and faculty develop effective and productive relationships
to collaborate (Pan, et al., 2003; Campbell, et al., 2007; Pan & Thompson, 2009;
Rubley, 2016; Bawa &Watson, 2017; Richardson, et al., 2018). Surfacing from
these studies are indications of tension and, on some occasions, episodes of
conflict between instructional designers and faculty (Bawa &Watson, 2017;
Castro-Figueroa, 2009; Halupa, 2019; Richardson, et al., 2018; Rubley, 2016). For
instance, in a survey of instructional designers and faculty, Rubley (2016) found
tensions between the instructional designers and faculty to be centered on
differences over “who is the pedagogical expert”, “perceptions of the value of
technology” and each other’s role within the relationship (p. 24-25). While these
differences begin to uncover potential causes of conflict, what remains largely
unexamined is how instructional designers approach conflict when it arises with
faculty. This study seeks to fill this gap.
Collaboration & Conflict
Professional collaborations have the potential to produce multiple benefits within
the workplace (Lawson, 2004) and, as a result, are becoming increasingly
commonplace across most professions (De Dreu & Weingart, 2003). Collaborating
with others has been a routine function of the instructional design profession from
the beginning (Keppell, 2001; Reiser, 2001). In their review of the literature on the
working relationship between instructional designers and faculty, Chen & Carliner
(2020) found these relationships commonly characterized as a collaboration
despite a lack of clarity on the specific elements of what makes the relationship
collaborative. One exception is that collaborations are commonly conceptualized to
only exist when there is shared interdependence between two stakeholders
(D’Amour, et al. 2005; Lawson, 2004; Levin, 2012). In other words, two or more
stakeholders will find themselves in a collaboration when each party is unable to
achieve an identified goal or task independently. The interdependent relationship
between instructional designers and faculty has been linked to a shared goal of
creating high quality learning for students with the end product ranging from the
digitization of a particular component of a course to an entire course being moved
online (Pan, et al., 2003; Morrison, et al., 2004; Richardson, et al., 2018).
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While interdependence is a critical component of collaborations, it is also found to
be a common element associated with conflict (Donohue, 1992; Hocker & Wilmot,
2017; Northouse & Northouse, 1998; Wall & Callister, 1995). Professionals may
desire conflict-free collaborations, but conflict management scholars argue this is
not a realistic expectation since conflict is considered a ubiquitous human
experience (Donohue, 1992; Hocker & Wilmot, 2017; Rahim, 2010; Tjosvold,
2008). Furthermore, Tjosvold (2008) states “conflict can be highly constructive,
indeed, essential to teamwork and organizational effectiveness” (p. 19). De Dreu &
Weingart (2003) propose, without some conflict, collaborators “might not realize
that inefficiencies exist” in their efforts (p. 741). Experiencing opposition from
subject-matter experts (SMEs), including faculty, is not a new phenomenon for
instructional designers (Wedman, 1989; Keppell, 2001). In fact, Wedman (1989)
cites faculty’s “resistance” to the instructional design process even prior to the
advent of educational technology in higher education. Although each university
system can differ organizationally, faculty and instructional designers’ shared goal
of content transformation is what van de Vliert & De Dreu (1994) identify as
“positive goal interdependence”. van de Vliert & De Dreu (1994) find these types
of conflicts are more likely to be able to be managed constructively. Donohue
(1992) adds that constructive conflict tends to “bolster interdependence” between
parties (p. 8). Thus, if approached productively, conflict between instructional
designers and faculty has the potential to be constructive and yield stronger
interdependence between the two parties.
Instructional design skills: Signposts for approaching conflict
with faculty
The necessity to develop a versatile skill set is already familiar to instructional
designers and these professional skills are consistently reviewed and updated
through both research and practice (e.g., IBSTPI, 2012; Sugar, 2014; Wakefield,
2012). Examining the existing literature reveals a wide-range of skills that provide
a starting point for instructional designers and how they approach conflict. Based
on the review, three specific instructional design skills that are interconnected
with conflict management strategies emerged and these are explored next
(Donohue, 1992; Rahim, 2010; Wall & Callister, 1995).
Interpersonal Skills
Instructional designers continuously report that possessing strong interpersonal
communication skills are amongst the most essential skills for effective work with
faculty (Bawa & Watson, 2017; Campbell, et al., 2007; IBSTPI, 2012; Keppell,
2001; Kenny et al., 2005; Ritzhaupt & Kumar, 2015; van Leusen, et al., 2016;
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Wakefield et al., 2012). Interpersonal communication skills encompass a wide
range of skills and a number of these skills appear in the literature. In a study of
the interpersonal communication skills utilized by experienced instructional
designers with faculty, van Leusen et al (2016) identify eight distinct types of
skills: “active listening, paraphrasing, summarizing, open questioning, closed
questioning, addressing faculty’s questions, and informal conversation” with “open
questioning” and “informal conversation” being the most frequently observed (p.
255). In a separate study, the overwhelming majority of instructional designers
interviewed by Ritzhaupt & Kumar (2015) identified interpersonal communication
skills as “far more important than technical skills, because technologies can be
learned on the job” (p. 59). The International Board of Standards for Training,
Performance and Instruction (IBSTPI, 2012), an organization that guides
instructional design professional standards, identify several skills associated with
interpersonal communication: write and edit messages that are clear, concise, and
grammatically correct; deliver presentations that effectively engage audiences and
communicate clear messages; use active learning skills, solicit, accept and provide
constructive feedback; present written and oral messages that take into account
the type of information being delivered and the diverse backgrounds roles, and
varied responsibilities of the audience; and use effective questioning techniques
(p. 3-7).
Adaptability
Instructional designers’ adaptability is also recognized as an important skill and is
exemplified through the use of various design models, keeping current with new
instructional technologies and modifying pedagogical strategies for different
learning situations (Bawa & Watson, 2017; IBSTPI, 2012; Keppell, 2001; Morrison
& Anglin, 2009; Rubley, 2016). Researchers also find adaptability to be an
essential skill for instructional designers to utilize as they communicate and build
relationships with others (Bawa & Watson, 2017; Fortney, 2013; Halupa, 2019;
Richardson, et al., 2018; Ritzhaupt & Kumar, 2015). In terms of communicating,
instructional designers need to be able to tailor their messages to diverse
audiences (Ritzhaupt & Kumar, 2015). Richardson et al. (2018) find instructional
designers identify “adaptability through open mindedness and flexibility” as one
crucial component to establishing productive relationships with faculty (p.17).
When collaborating with faculty, Halupa (2019) describes the importance that
instructional designers can adapt:
Instructional designers must adjust and adapt to the various levels
of expertise and experience. If a designer treats a novice faculty
member as an experienced one, there are likely to be issues.
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Consequently, if a designer treats an experienced faculty member
as if he/she does not know anything about online course
development, this can cause resentment (p. 63)
Bawa & Watson (2017) encapsulates the skill of adaptability for instructional
designers in their findings which used the acronym and metaphor, “Chameleon”
(i.e., Communication, Humility, Adaptability, Mentorship, Engagement, Looping,
Empathy, Oscillating, Networking).
Problem Solving
In an instructional design professional setting, problem solving tends to refer to
instructional designers’ ability to help solve instructional problems within the
instructional design process (Ertmer et al., 2008; Jonassen, 2004; Morrison, et al.,
2004) and is commonly cited as a key competency for instructional designers
(Fortney & Yamagata-Lynch, 2013; Kenny et al., 2005 Wakefield et al., 2012).
However, in some instances, problem-solving seems to describe instructional
designers’ conflict resolution. For example, Wakefield et al., (2012) describe the
instructional designers’ role as “planner and problem solver” to mean resolving
both “client concerns quickly” and “strategic conflicts in the design and
development of curriculum suggesting win-win conflict resolutions” (p. 3130).
More direct references to conflict resolution appear in the literature. In Campbell
et al (2007) study, instructional designers specify “explicit conflict resolution” as a
skill set needed when working with faculty in higher education (p. 26). The IBSTPI
(2012) also finds “effective negotiation and conflict resolution” as advanced level
communication skills instructional designers need to possess. Northouse and
Northouse (1998) state, “if conflict is managed in effective and productive ways,
the result is a reduction of stress, an increase in creative problem solving…” (p.
225).
Collectively, possessing strong interpersonal communication, adaptability and
problem-solving provides instructional designers a useful foundational base for use
in approaching conflict. As a result, instructional designers may find themselves in
a better starting position to approach conflict than professionals in other settings.
Learning more about how instructional designers approach conflict with faculty is
important for two of reasons. First, the working relationship between instructional
designers and faculty is crucial to the overall quality and success of the courses
they collaboratively design and develop, which ultimately impacts student learning
(Bawa & Watson, 2017; Chao et al., 2010; Halupa, 2019). Therefore, increasing
our understanding of how instructional designers approach conflict with faculty
can further inform us of the impact conflict is having on this relationship. Second,
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5
workplace conflict is highly contextual and multifaceted even within a small work
environment (Donohue, 1992; Lederach, 2003; Tjosvold, 2006). Gaining insight
into how instructional designers approach conflict with faculty in various higher
education settings will open new scholarly conversation and provide a platform for
potential professional growth for instructional designers. Thus, the central
research question of this study is: How do instructional designers approach
conflict with faculty?
Methods
Research Design
To address the research question, this study utilized a multiple-case study design
to identify strategies instructional designers find effective in managing conflict
with faculty within collaborations (Yin, 2014). Using multiple cases provided
researchers opportunity to examine how each individual managed conflict with
faculty within their specific context and, simultaneously, garner a variety of
instructional designers’ perspectives (Baxter & Jack, 2008). Multiple-case analysis
also allowed us to gain a more comprehensive and reliable set of common conflict
management strategies used by instructional designers across cases (Yin, 2014).
This can be helpful in developing a more thorough understanding of how
instructional designers manage conflict with faculty.
Participants & Context
Participants for this study were recruited through the Association for Education
Communities and Technologies (AECT) research email initiative and the
researcher’s university professional network of instructional designers during the
2020 spring semester. A recruitment email was sent asking potential participants
to complete a short, pre-interview survey to provide some basic background
information and their experiences of conflict with faculty during collaborations.
Using a purposeful sampling method (Patton, 2015), instructional designers were
recruited for the study only if they reported routine collaboration with faculty in
higher education and had experienced some type of conflict during their
interactions with faculty. A total of 46 instructional designers responded to the
survey and, of those, 20 instructional designers met the aforementioned criteria
and were invited to participate in the study. In the end, 14 instructional designers
agreed to participate in the study and all were given a ten dollar Amazon gift card
after completion of the interview. Participants’ identities were anonymized with
pseudonyms and gender, ethnicity, education, and professional experience are
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6
provided in Table 1. Additionally, on the pre-interview survey we asked each
participant their confidence level in managing conflict with faculty. All participants
communicated they possessed a moderate to high level of confidence in managing
conflict with faculty.
Table 1
Participants’ Information
Participant
Gender/Ethnicity
Education Experience
Confidence
Level in
Managing
Conflict
Allison
Female Caucasian
Master’s
8 years +
Christie
Female Caucasian
PhD
8 years +
Moderate
High
Donna
Female Caucasian
PhD
8 years +
High
Ellisa
Female Caucasian
Master’s
5-7 years
Moderate
Frank
Male
Caucasian
Master’s
5-7 years
High
Hanna
Female Caucasian
Master’s
2-4 years
High
Issac
Male
Caucasian
PhD
8 years +
High
Kenny
Male
Caucasian
Master’s
5-7 years
High
Lily
Female Caucasian
None
5-7 years
High
Michael
Male
PhD
5-7 years
High
Nina
Female African
American
Master’s
8 years +
Moderate
Oscar
Male
Master’s
8 years +
Moderate
Pamela
Female Caucasian
PhD
2-4 years
Moderate
Sadie
Female Asian American PhD
8 years +
Moderate
Caucasian
Caucasian
Data Collection
For this study, three types of data were collected: (1) pre-interview surveys; (2)
semi-structured interviews; and (3) researchers’ reflective memos from both the
interviews and interview transcripts. Prior to the data collection process, the
researcher requested two instructional designers, who have professional
experience working with faculty in higher education, pilot the pre-interview survey
and semi-structured interview questions (Creswell & Creswell, 2018). After
receiving the instructional designers’ feedback, edits were made to improve the
clarity of the questions. Pre-interview surveys allowed for both purposive sampling
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at the participant level and to establish rapport with participants before the
interview (Creswell, 2015). Using the online surveying tool Qualtrics, preinterview surveys were sent to collect demographic data, professional experience,
educational background, and instructional designers’ conflict experiences with
faculty including their confidence levels in managing conflict with faculty. When
selecting participants, maximum variation strategy was utilized to ensure we
captured a diverse set of perspectives of instructional designers with different
backgrounds and experiences with conflict (Creswell, 2015). For example, some
participants shared more persistent conflict experiences with faculty than others.
In an effort to provide space for participants to share their experiences and
conflict management strategies, individual interviews were conducted using semistructured, open ended questions (Galletta, 2013). To further establish rapport
with each instructional designer, the interviewer attempted to develop familiarity
and rapport with each participant by asking questions about their day-to-day
duties as an instructional designer including typical projects they collaborate on
with faculty (see Appendix A). Each interview was recorded, transcribed and
uploaded to NVivo for analysis. To help conceptualize the data, the interviewer
composed analytical reflective memos after each interview was recorded and
during the analysis of the interview transcripts (Strauss & Corbin, 1998).
Following Shenton’s (2004) recommendation, recurrent collaborative “debriefing
sessions” were held between members of the research team to review data
collection, discuss reflective memos and preliminary analysis of each case (p. 67).
Data Analysis
As each individual case was documented, a detailed descriptive report was
developed for each case including the themes within the case and developing
patterns across cases (Creswell, 2015). Each report consisted of participants’
responses to the pre-interview surveys, interview transcripts, the researchers’
reflective memos from the interview, and analytical feedback through debriefing
sessions with research team. Constant comparative analysis was used to identify
the themes across cases related to instructional designers’ use of conflict
approaches with faculty (Yin, 2014). Initially, one researcher open-coded interview
transcripts utilizing descriptive coding techniques (Saldaña, 2015). Upon
generating the first set of descriptive codes, the codes were reviewed and
analyzed by members of the research team and agreement was reached regarding
the direction of future data analysis. Focused coding was used and around 15
categories emerged across the data (Saldaña, 2015). After five cycles of coding
and condensing of codes (Creswell, 2015), we identified a set of conflict
prevention and management strategies (e.g., actively listening, fostering a
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8
personal relationship with faculty, etc.) spanning across three phases of the
collaboration between instructional designers and faculty (see Appendix B). In
order to ensure trustworthiness of the data, member checking was used with all
participants.
Results
From the interview data, the analysis uncovered conflict prevention and
management strategies coinciding with three phases of a typical faculty
collaboration timeline experienced by instructional designers (1) at the outset of
the collaboration; (2) during the collaboration; and (3) post collaboration (see
Figure 1). Surfacing from the interview data and case reports were conflict
preventative strategies that the instructional designers utilized at the outset of
collaborations to avoid conflict and cultivate a sense of togetherness with faculty.
The researchers refer to this strategic phase as cultivating the collaboration.
Another set of strategies emerged that instructional designers used to strengthen
the collaboration with faculty during their collaborations. While instructional
designers identified distinct strategies for cultivating and strengthening
collaborations with faculty, findings suggest the strategies the instructional design
participants used were interconnected across the building of relationships with
faculty, communications with faculty and various elements of the design
processes. Finally, instructional designers also shared reflective strategies focused
on professional and personal growth that help them improve conflict prevention
and management skills leading into future collaborations with faculty.
Figure 1
Collaboration Timeline
Picture showing phases instructional designers experience while collaborating with faculty
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9
Cultivating the Collaboration
Relationship Building
In recounting collaborative experiences with faculty, instructional designers
revealed they commonly enter working relationships with faculty having neither
personally met nor worked with the faculty members before. While half of
participants (n=7) expressed their preference to begin each collaboration with an
in-person meeting with faculty, a subset of these instructional designers viewed
fostering a personal relationship with each faculty member as a strategy they use
to prevent conflict from occurring. Pamela described the goal of establishing a
relationship with faculty is accomplished by getting them to see her “as a person
rather than an instructional designer”. Christie expanded upon this idea by
describing how she attempts to meet faculty in an informal setting (e.g., “for a
coffee”), which allows them to get to know each other and helps her establish a
more “equitable exchange in the relationship”. She added, if any conflict were to
arise between her and the faculty, it is less likely that it will turn into “destructive
conflict”. Therefore, prior to entering into the working relationship with faculty,
these instructional designers find that developing a personal bond with faculty in a
non-work environment is an effective conflict prevention strategy.
Communication
Participants identified two proactive approaches centered on building strong
communication foundations with faculty used to both prevent and create space to
resolve conflict within collaborations. Six of the instructional designers indicated
they approach each new faculty interaction with a sense of empathy and are
prepared to actively listen to the faculty member. For example, Christie pointed
out by agreeing to transition their class(es) online, faculty are taking on many
risks such as “criticism from their colleagues” and potential “bad student
evaluations”. Consequently, Christie explained she always enters into faculty
collaborations with an empathetic attitude towards faculty members. Donna
disclosed she starts each faculty collaboration with a mindset that any “faculty
resistance” is typically coming from a positive place as faculty only want what is
“best for their students”. Therefore, showing empathy and respect for “the
naysayers”, as Donna described, is a way for instructional designers to avert what
they may perceive as initial conflict coming from faculty. Analogous with their
expressions of empathy toward faculty were instructional designers use of active
listening techniques especially during their first meeting with faculty. Both Kenny
and Michael found listening to faculty helpful in gaining an understanding of any
thoughts or concerns the faculty member may have heading into the collaboration.
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For Issac, being an effective listener also meant “to value their [the faculty]
experiences and preconceptions”. Kenny encouraged “repeating what they’re
saying so that they understand that you are comprehending” because, in his
experiences, it illustrates to faculty they are being heard and understood.
Exhibiting interest and curiosity towards the faculty’s teaching experiences and
course content was another strategy instructional designers identified to build
stronger connections with faculty. For example, Pamela described how she
“familiarizes” herself with each faculty member’s course content and writes down
a few questions to ask during the first meeting. Then, in the initial meeting with
faculty, Pamela expressed she is able to better demonstrate an authentic interest
in the faculty member’s subject matter and teaching methods. In addition, Christie
explained how she attempts to get the faculty member discussing “what goes
really well for them when they’re teaching” the particular subject or course. From
her experiences, she is able to tease out what excites faculty about teaching and
can create a shared positive connection as they begin the collaboration.
The final strategy focused on communication shared by instructional designers
was how they begin each project by developing a customized communication plan
with each faculty member. Participants recommended learning the faculty
member’s preferred means of communication (e.g., in-person, email, text message,
etc.) and creating an agreed upon plan of communication. Ellisa and Christie
suggested obtaining the agreed-upon communication plan in writing, which they
find reduces the chance of miscommunication with the faculty member. Frank
added he builds flexibility into any communication plan with faculty to allow space
for adjustment if the original plan does not work. Hanna summarized this process
well:
Be in close contact with your faculty members and use your best
judgment to figure out the best way that you can communicate with
them. Sometimes instructors will prefer phone calls over emails.
Sometimes they will only do email. Work with them to develop the
best kind of communication style.
Design Process
Emerging from the interview data were conflict preventative strategies
instructional designers use in the beginning phase of the design process. One of
the more widely used strategies identified by instructional designers (n=8) was
their attempt to create collaborative goals and incentives with the faculty. Ellisa
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described one of her approaches to creating collaborative goals with faculty is to
“always have an initial meeting, face-to-face, where we communicate about the
goal, what my goal is, what their goal is and make sure we’re on the same page in
terms of our vision[…]” Embedded within this strategy were ways in which
instructional designers try to incentivize collaborations. For instance, Kenny
specified trying to “create a win-win situation” (e.g., small project milestone) for
both him and faculty early on in the design process. Both Christie and Issac
attempt to incentivize the design project by working with faculty on identifying a
research study to collaboratively complete during the project. Christie explained “I
approach design from a strength-based, you know, point of view. I am always
committed to helping them get research out of the project [...] my mantra is make
everything work twice”. Thus, these instructional designers find this strategy to
build positive momentum and motivation for both them and the faculty
accentuates their collaboration.
Additionally, when entering new collaborations instructional designers recognized
that proposing too many course design changes can overwhelm faculty and cause
discord. As a result, an approach to seek incremental change surfaced from
instructional designers interviewed. Allison expressed this notion concisely by
stating “if you try to make it a perfect course, you won't get there the first time
because they'll hate you”. Allison suggested “do things only incrementally[...]
introduce one active learning strategy each class or each topic”. Issac echoed this
sentiment and added that “change will be slow, so sort of bite-sized
improvements” over different iterations of the course. These instructional
designers seemed to take a more long-term approach to the course design process
and sensed by taking this approach faculty were more willing to come back to
them for help in preparing for future iterations of the same course.
Strengthening the Collaboration
Relationship Strengthening
When the collaboration with faculty is underway, instructional designers
identified the need to re-emphasize the interdependent relationship they share
with faculty as a method to maintain balance in the relationship. For example, Lily
indicated she routinely must “loop back” to the shared interdependence between
her and faculty during the collaboration. Lily conferred that it is helpful to remind
faculty they are not alone, but to maintain she “can’t do it all for them”. Michael
and Frank conveyed that they often must remind faculty, as instructional
designers, they do not possess the faculty member’s subject matter expertise and
the member must lead the way in connecting content to student learning
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experiences. Accordingly, these revelations seem to highlight some of the
challenges instructional designers face when transitioning from the personal
relationship to the collaborative relationship with faculty.
Communication
Instructional designers offered various communication strategies to manage and
mitigate conflict with faculty during collaborations. Participants identified how
they attempt to communicate clearly and concisely with faculty to decrease the
probability of conflict. For instance, Pamela described she always tries to make
“communication clear and not redundant” and tries to not “overwhelm the faculty
[member] with so many details”. Pamela finds this allows her to have more
meaningful communication with faculty and reduces the chance of
miscommunication. Other instructional designers mentioned being clear and
concise in their communications with faculty helped keep the collaborative
projects on track. Ellisa delineated “I will send a quick email with a reminder of
things that I need with an estimated due date[...]that tends to keep instructors
back on track but also more generally, just developing rapport”.
Nevertheless, when experiencing a communication breakdown with faculty, half of
the participants (n=7) shared experiences of having to routinely adapt the agreed
upon communication plan with faculty. Considering their experiences, Frank and
Lily find taking the lead on compromising and adapting to the faculty member’s
communication preferences and schedule helped them alleviate pressure on
faculty, thus, reducing the likelihood that conflict would arise.
Another communication strategy cited by instructional designers was more
directly related to the actions taken if they sensed a conflictual tone in
communication from faculty. In these instances, participants shared they would
seek clarification from their colleagues. Ellisa described how she employed this
strategy:
If something comes across via email or communication from faculty
that doesn't rub me the right way, I might seek out an external
person to read those documents or interpret them. And sometimes,
my understanding is, they're like, Oh, no. I think what they meant
to say was this. So, sometimes getting an outsider’s point of view,
especially with the different personalities that we do run into.
Hanna’s experiences reflected this strategy of using the resourcefulness of her
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colleagues by recounting “they’ve been hugely helpful for me whenever I have
delays or issues with faculty”. Therefore, participants used collaboration with their
colleagues to help guide them in navigating conflict with faculty.
Design Process
When the design process is fully in progress, instructional designers identified two
overlapping strategies used to avoid conflict. Building upon the idea of seeking
incremental change described earlier, participants expanded on how they
prioritize design choices as the design process is underway. Pamela best described
this strategy through her observations of other instructional designers:
The instructional designer has a whole crazy new idea, but it will
take a lot of time, then maybe it's not the best way to go...also
considering these kinds of things, like, how much time will it take
for the subject matter expert to do this change, or how much effort
can they really give to this new change or new technique design.
Instructional designers recognized proposing too much change through elaborate
design choices can increase cognitive dissonance for faculty and result in tensions
within the collaboration.
One of the most often cited conflict management approaches in this study was how
instructional designers demonstrate examples of design proposals to faculty.
Findings revealed a couple different aspects to this approach. First, a couple of
instructional designers provide practitioner-based examples from past course
designs projects. For instance, Allison recommended developing “a portfolio of
good examples” to illustrate each design proposal in action. Oscar described how
he used this approach: “I kind of show my work and kind of explain why my
recommendation is what it is, and kind of show them how it's all connected”.
Second, the remaining instructional designers seemed to connect their design
proposals to the existing research literature. Kenny best described this angle:
Faculty, to me, at least PhD faculty in higher education, respond
well to having those research articles to draw from and use as
examples. So the same way that they kind of require their students
to critically think and go through that material, you have to
approach it as they see you as a student, and you're having to
convince them that you know what you're talking about, and that
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14
there is supporting information out there to back it up. That seems
to get a long way, too.
Regardless of whether practical examples or research-based examples are used,
instructional designers found providing evidence-based design proposals aided in
preventing conflict with faculty.
Reflecting Upon Collaborations
Several of the instructional designer participants (N=4) shared a few strategies
found to be helpful in becoming better prepared to prevent and manage
collaborative conflict with faculty. All these strategies were reflective in nature
and utilized post-collaboration. Significantly, all the approaches shared centered
around the idea of instructional designers continuously sharpening and adding to
their skill-set. For instance, two of our instructional designers described how
integrating scholarly inquiry into their collaborations with faculty pushes them to
learn to work with various types of people (e.g., faculty and other instructional
designers) and learn whether or not the course designs are working from a
learning perspective. Sadie described the conflict management skills she gained
while working on a publication with a faculty collaborator:
So we worked with a diagram and he was able to visualize a concept map of the
things he wanted to visualize. So like, this problem-solving process really
motivated me or forced me to gain more skills whenever problems emerged...when
you're working on these different projects, people and project management and
talking with publishers, this can become an implicit side of skill gaining.
Issac explained how he used scholarly inquiry in the past experiences to learn how
course design choices and changes impacted student learning. Specifically, for
Issac, these “collective studies” are an effective tool for “showing the results” of
course design to current and future faculty in collaborations.
Other instructional designers reported the training they received outside the
instructional design profession has assisted in being able to better navigate
conflict with faculty. Kevin suggested his undergraduate educational background
in communications and continued pursuit of knowledge in this area allowed him to
be more “well-rounded” when dealing with conflict. Likewise, Donna added
additional training in “change management” provided the ability to analyze where
“resistance comes from” when working with faculty.
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Discussion
Analysis of the results indicate instructional designers employ a wide range of
strategies to navigate conflict with faculty across three main phases of
collaborations (i.e., at the outset, during, and post-collaboration). Almost all of the
strategies reported by instructional designers centered more on conflict avoidance
and less on how to manage instances of conflict when it arises with faculty.
Specifically, participants shared how to strategize to prevent conflict with faculty
through relationship building approaches, effective communication techniques and
actions to take during the design process. When considering these approaches in
tandem, they are interconnected and often utilized in conjunction with one
another.
Many of the conflict prevention approaches described by our instructional
designers were aimed at humanizing themselves in the eyes of the faculty, and
concurrently meant to cultivate a sense of togetherness with faculty. When trying
to nurture personal relationships and connections with faculty, participants
attempted to meet faculty in informal settings with the goal of getting to know
each faculty member prior to the launching of formal collaborations. This strategy
is consistent with past research findings on how instructional designers’ build
collaborative relationships with faculty. For example, Richardson, et al. (2018)
reported instructional designers found “getting to know […]” faculty and making
“connections with them as people […]” were important in building trust and
rapport within their relationships. Similarly, van Leusen, et al., (2016) observed
instructional designers collaborating with faculty and found one way they built
“trust and connections” with the faculty was through their “informal
conversations” (p. 253).
Noticeably, participants shared several strategies seeming to convey to faculty the
instructional designer’s personal commitment and attentiveness to the faculty
member. For instance, instructional designers reported expressing empathy and
using active-listening techniques with faculty. In previous studies, instructional
designers have identified empathy as an essential element in building successful
collaborative relationships with faculty (Bawa & Watson, 2017) and active
listening has been widely cited as a necessary skill for instructional designers
(Fortney & Yamagata‐Lynch, 2013; Richardson et al., 2018; van Leusen, et al.,
2016). When coupled with instructional designers’ efforts to show interest and
curiosity toward faculty’s content area and teaching experiences, collectively,
these strategies can help portray instructional designers as caring and engaged
professionals. Moreover, participants' approaches to incentivize their
collaborations with faculty, especially through joint research endeavors, is another
The Journal of Applied Instructional Design, 11(1)
16
way instructional designers try to promote cooperation. Instructional designers’
approaches to humanizing themselves and cultivate togetherness with faculty in
collaborations are grounded in the hopes that faculty will reciprocate. Therefore,
diminishing the likelihood that conflict will derail the collaboration. Despite all of
these efforts, instructional designers still noted routinely have to re-emphasizing
their interdependence with faculty at various points in the collaboration which
signals these strategies do not always result in success.
Subsequently, the remaining strategies identified by instructional designers were
anchored in practicality, best construed by the expression of “getting out of one’s
own way”. More specifically, the instructional designers who participated in this
study did not want to be the source of conflict, and utilized these strategies to
achieve this desired goal. For instance, participants' efforts to avoid
miscommunication with faculty through purposeful communications techniques,
including getting a communication plan in writing, was the first representation of
this idea.
The need for instructional designers to be able to communicate with clients
effectively and efficiently is well documented in the literature (Bawa & Watson,
2017; Gibby, et al., 2002; Klein and Jun 2014; van Leusen, et al., 2016; Wakefield,
et al., 2012). Even when instructional designers perceived conflict coming from
faculty, they took a cautious approach and consulted their colleagues for advice.
This is closely aligned with our findings of instructional designers’ willingness to
adapt to faculty needs in order to avert conflict, which also has been found to be
an important characteristic for successful collaborations (Bawa & Watson, 2017;
Halupa, 2019; Richardson et al., 2018). An unexpected finding was instructional
designers’ recognition of typical steps in the design process (i.e., prioritizing
design choices and showcasing examples of these suggestions to faculty) as
conflict prevention approaches. This seems to indicate they may have experienced
instances of conflict with faculty during these particular project phases.
Limitations and Future Research
Obtaining the perspectives and experiences of 14 instructional designer
participants, this study unveiled a set of conflict prevention approaches these
instructional designers utilize with faculty during collaborations. While we were
only able to conduct one interview with each participant, we were able to
complete 14 interviews providing a deeper range of experiences and approaches
to consider and analyze. As with any research of participants’ perceptions and
experiences of conflict within their profession, one would anticipate some built-in
limitations due to the sensitivity of the topic. For example, there were some
The Journal of Applied Instructional Design, 11(1)
17
instances notated by the interviewer where some of the participants seemed to be
disinclined to expand upon the thoughts and experiences they were sharing during
the interview.
Our findings seemed to uncover a potentially fertile line of future research. To
start, an investigation of faculty’s perceptions and experiences of conflict with
instructional designers could provide perspectives of the other side of these
collaborations. Also, researchers should examine how instructional designers in
other workplace settings (e.g., corporate, K-12, etc.) manage conflict in
collaborations. Building upon the preventative strategies identified in this study,
future studies could concentrate on how instructional designers manage and
mitigate conflict with faculty when it arises. While this may require a researcher
mirroring an instructional designer through a collaborative project with faculty, it
could provide invaluable and deeper insights into the conflict management
strategies used by instructional designers.
Implications
Based on the interviews with participants, it is evident instructional designers
actually spend quite a bit of time, thought, and energy trying to avoid conflict with
faculty. This converges with clues from the literature (Bawa & Watson, 2017; Pan,
et al., 2003; Rubley, 2016; Tate, 2017), and our analysis that the potential for
conflict is embedded within each phase of faculty collaboration for instructional
designers. One implication is that conflict may be more pervasive within
collaborations between faculty and instructional designers than originally
suspected. Fortunately, many of the conflict prevention strategies shared by
instructional designers were either directly connected or interconnected to the
existing collaborative strategies within the literature (e.g., skills related to
interpersonal communication, adaptability and problem solving). This has the
potential of providing instructional designers a favorable position to managing
conflict with faculty and other collaborators. However, the findings show
instructional designers seem to be shouldering or, at least, feel primarily
responsible for the conflict management within collaboration with faculty. To help
alleviate some of this burden, universities and/or instructional design graduate
programs could develop specialized training for instructional designers in conflict
management strategies.
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Appendix A: Interview guide
1. In the pre-survey, you identified that you have worked as an instructional
designer for (confirmed number of years from pre-interview survey). How
many of these years have been in higher education?
2. Could you please describe in more detail your current role and
responsibilities as an instructional designer?
3. What type of collaborative projects do you usually work with faculty?
4. From your experience, what are some effective strategies you have or you
have seen being used to approach conflict in collaboration with faculty?
5. What advice would you offer to an instructional designer who is new to
working with faculty when it comes to effectively managing conflict that
may arise?
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Appendix B
Collaborative Phases
Conflict Mitigation & Management Strategies
Cultivating the
Collaboration
• Relationship Building
- Fostering personal relationship
• Communication
- Approaching faculty with sense of
empathy
- Utilizing active listening techniques
- Exhibiting interest and curiosity towards
faculty’s teaching experiences and course
content
- Developing customized communication
plan
• Design Process
- Create collaborative goals and incentives
- Seek incremental change
Strengthening the
Collaboration
• Relationship Strengthening
- Re-emphasize the interdependent relationship
• Communication
- Communication clearly and concisely with
faculty
- Adapt the communication plan (if needed)
- Seek clarification from colleagues and
mentors
• Design Process
- Prioritize design choices
- Demonstrate examples of design proposals
Reflecting Upon
Collaborations
• Integrating scholarly inquiry into collaborations
with faculty
• Seek training outside instructional design
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Mueller, C. M., Richardson, J. C., Watson, S. L., & Watson, W. R.
(2021). How Instructional Designers Approach Conflict with
Faculty. The Journal of Applied Instructional Design, 11(1).
https://edtechbooks.org/jaid_11_1/how_instructional_de
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